SWACHH BHARAT ABHIYAN

AJ2

• ADITI CHAKRABORTY

• ASIM MAHESHWARI

• KISHORE GAURAV

• PARESH V SHRIVASTAVA

• SHIVANG AGARWAL

INTRODUCTION

•Provisioning of drinking water and sanitation services are recognized as the responsibility of the states under the Constitution of India

• Swachh Bharat Abhiyan: largest programme on sanitation, cleanliness and hygiene covering 4041 statutory town

•Is mere sweeping and cleaning the very essence of cleanliness?

•What is the point of just taking a pile of garbage from one place and dumping it into another?

•At present 62 million Tonnes annual generation of waste.

BACKGROUND OF PROBLEM•Many Cleanliness campaign have been launched earlier but all failed to sustain and deliver due to various reasons.

1 April 1999 - Rural Sanitation Programme and Total Sanitation Campaign (TSC).

June 2003- Nirmal Gram Puraskar.

1 April 2012 - The TSC was renamed to Nirmal Bharat Abhiyan.

•More than 60% households still practice open defecation. 400,000 children in India die of diarrhea every year.

•According WHO India loses rs 3400 per person per year due to lack of sanitation and drinking water.

DECISION AND ACTIONS TAKEN •Incentivizing state and local governments

•Construction of individual sanitary latrines(BPL households)

•Conversion of dry latrines into low-cost sanitary latrines.

•De-linking of rural sanitation with the MGNREGA to stop delaying of funds through MGNREGA.

•Setting up of a ‘Special Purpose Vehicle (SPV)’ – a Company that will act as a specialised Project Management Agency for water and sanitation projects.

•Constructing 88.4 million toilets in rural India over five years ie.48,000 toilets a day.

EXPECTED OUTCOMES

•Elimination of open defecation

•Ensure access to sanitation facilities to everyone

•Eradication of manual scavenging

•100% collection and scientific processing/disposal/reuse/recycling of municipal solid waste.

ACTUAL OUTCOME

•Only 80 lakh toilets under the combined Nirmal Bharat Abhiyan, MNREGA and SBM-G programs. 55% of those are not being used by citizens

•Open defecation still not removed. Only about 14% of waste removed mostly from Urban and semi urban areas

•Failed to attract people as they feel that a sum of Rs 12,000 provided under the scheme is insufficient and they did not relate with famous personalities

• Construction of Bio- toilets in urban areas received a welcome response

•Only West Bengal’s Nadia district has been declared a complete Open Defecation Free Belt

OVERLOOKED FACTORS

•Sustained involvement of multiple stakeholders

•Focus on changing behavior: simply making laws is not a solution

•Need to go beyond toilet construction

•Going beyond fund allocation

•Overlooking Southern India

•Overpromised and underdelivered: Millions spent on advertising

•Repercussion effects from lack of public faith due to failures in other areas like black money

AchievingClean IndiaMission by

2019

Tourism

Revenue forGovernment

Investment in CleanIndia MissionSanitation

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+Belief inNaMo

SwacchBharatpolicies

Toiletsbuilding

ManualScavenging

CasteOpression

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-+

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Investment inTelecom and

educationsector

Awareness

Behaviouralcharge

towardscleanliness

-

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ImprovedGlobal Image

of India

FDI in CleanIndia Mission

+ +

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Girls dropoutfrom school

LiteracyLevel

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CongressSupport

Collaborativeeffort

towardsmission

Mass reachof mission

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StrategicPlanning

Work load ongovernmentemployee

Job dissatisfaction

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-

Celebrityinvolvement

Photoopportunity

Bad wordof mouthpublicty

Faux-pausby

politicians

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+

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-

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Low costlabour

Low standardof living

Poverty

+

+

+

-

MoUs withstates for

effectiveness

Smootherflow of funds

Corruption

+

++

-

SpecialPurposeVehicle

Ambiguityof work

EfficentMonitoring of

mission

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-

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Social MediaCampaign

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CLD EXPLANATION•Decision makers thought would promote tourism. Loop 123451- is a reinforcing loop

•Also Tourism would increase GDP which would bring FDIs in India.Loop 167451- is a reinforcing loop.

•Governments Implemented Incentive System to bring about change Faster Loop 1-8-9-10-14-1- is a balancing loop.

•Raise Awareness for Cleanliness Loop 1-2-3-4-15-16-17-1- is a balancing loop.

• This Campaign increased a load on policy makers and they became highly dissatisfied with their work .Loop 1-2-3-4-11-12-13-14-1- is a balancing loop.

•Loop 1-2-3-4-21-22-23-1 is a balancing loop.

•Girls dropout of school because of sanitation. This campaign aimed at reducing dissatisfaction.Loop 1-18-19-17-1 is a reinforcing loop.

•One of the main purpose was to remove scavenging of open toilets.Loop 1-14-31-32-33-34-14-1- is a reinforcing loop.

•Lower section of the society not able to have proper sanitation.Loop 1-14-31-32-35-36-37-14-1- is a balancing loop.

•1-14-29-16-17-1 is a balancing loop.

•Celebrity involvement as planned did not promote the campaign. On the contray led to bad publicity. Loop 1-14-29-28-30-20-16-17-1 is a balancing loop.

•Decision makers got the support of Congress which did lead to mass outreach of campaign.Loop 14-24-25-20-16-17-1- is a reinforcing loop.

REFERENCES

•http://www.ideasforindia.in/article.aspx?article_id=352

•http://pmindia.gov.in/en/news_updates/pm-launches-swachh-bharat-abhiyaan/

•http://www.youthkiawaaz.com/2014/10/swachh-bharat-abhiyan-modi/

•http://www.dailymail.co.uk/indiahome/indianews/article-3196966/Modi-s-Swachh-Bharat-mission-built-80-lakh-new-toilets-people-using-them.html

•http://www.firstpost.com/politics/swachh-bharat-abhiyaan-pm-modi-govt-builds-7-1-lakh-toilets-january-2104339.html

•Ebook- Swachh bharat abhiyaaan –Prospects and challenges from www.cbga.india.org