sv social media strategy
TRANSCRIPT
SOCIAL MEDIA STRATEGY
WHERE WE ARE AT THE MOMENT
OUR SOCIAL MEDIA CHANNELS
2900 blog subscribers
SV APP SV Newsletters
70,000+ fans 3017 followers
1000+ downloads 7,25,000 views 1000+ strong mailing list
More than 1 million page views between Aug 2013 and Jan 2015
- Blog visitors
- Blog visitors
Country
No. of Facebook fans increased from 5,200(Aug 2013) to 70,000(Jan 2015)
Follower distribution
17%
83%
Gender
No. of Twitter followers increased from 657(Aug 2013) to 3069(Jan 2015)
Follower distribution
No. of YouTube subscribers increased from 167(Aug 2013) to 1400 (Jan 2015)
Total no. of video views : 7,25,945
HOW WE REACHED HERE
&
WHAT WE HAVE DONE SO FAR
Published 400+ blog posts (Aug 2013 - Jan 2015)
(News, events, articles, startup stories, job openings, interviews, tutorials etc.)
600+ Facebook status updates (Aug 2013 - Jan 2015)
350+ videos uploaded on YouTube (Mar 2012 - Jan 2015)
3400+ photographs uploaded on Flickr (March 2012 – Jan 2015)
30+ newsletters send to startups and stakeholders
Pushed news, events, jobs and stories through SV app
Our social media activities are inclined towards letting
people know what SV is doing to foster entrepreneurship.
THE CURRENT SOCIAL MEDIA SCENARIO
Consumers are powerful, they can help take SV to the next level.
They prefer useful content to reports about what SV is doing for them.
WHAT CAN BE DONE
The key is to create intelligent content and spread it
through our social media channels.
Our social media channels should share intelligent
content fetched from the central source SV.CO
‘Intelligent content' is content that
helps young entrepreneurs/students
get their job done.
All news and announcements should appear on
SV.CO before it appears anywhere else.
Create more female-centric content to increase the number
of women followers on our social media channels
Resume activity on our inactive social media channels as well
SV Newsletters
WHAT KIND OF INTELLIGENT CONTENT
NEEDS TO BE CREATED
Thought leadership videos (duration <3 mins each)
Do it yourself hacks – Videos and tutorials
Workshop videos for attending sessions online
App development tutorials and videos
Whiteboard animation videos
Startup infographics
Startup Quotes
Startup Stories
Google hangouts with experts
Online contests to increase user engagement
Startup discussion forum for entrepreneurs and students
Startup jobs portal
WHAT WE NEED TO GET THIS DONE
A small team of contributors who can design and write
EXPECTED RESULT
A large happy and loyal online crowd who’ll follow SV everywhere
regardless of the social media channel