Pak Suzuki Motor Company Limited (PSMCL)

Group Members

•Bakhtawar Shaikh• Jazib Daniyal• Talal Shafquat•Madiha Zaki

Contents

IntroductionVision statementMission statementCorporate strategySituation analysisSwot analysisMilestones

Product life cycleSuzuki raider reviewDemographic segmentationAdvertising and sellingBCG matrix

Suzuki Motors Introduction

WAY OF LIFE

• Market leader with 50% market share.

• The main Pak Suzuki Company is located at DSU 13,Bin Qasim, Karachi. It has the total area of 65 acres.

• Has 65 dealers all over Pakistanmany countries such as America, Canada, UAE etc.

• Formed in 1983 as a joint venture between Pakistan Automobile Corporation Limited and Suzuki Motor Corporation Japan.

• Imported used cars do not really pose any threats to Suzuki products

• Availability of spare parts

• Human Resource development remains one of the key objectives of the company

Vision Statement

• To be recognized as a leading organization that values Customer’s needs and provides motoring solutions with strong customer care.

Mission Statement• Strive to market value packed vehicles that meet customer’s

expectations.

• Provide a platform where our stakeholders passionately contribute, invest and excel.

• Make valuable contribution to Social development of Pakistan.

Corporate Strategy• Top quality products

• Safety laws and regulations

• Efficient use of energy throughout system

• Safe disposal of waste

• Minimize the discharge of waste materials

• Continuously seek opportunities to improve

Situation Analysis

1- General environment

2- Product marketGrowth rateProducts and prices

3- Customer market

General Environment

• Middle class families

• Limited money frame

• Time saving

• Convenience

Product Market• Growth Rate• Sales increase by 3.2 percent

• 9,288 units as compared to 8,996 units in July 2012 

• Sales of Bolan and Mehran increase from 989

units to 2,299 units

• The 800cc grew by 8.2 percent year on year

• 1,000cc engine sales increase of 7.9 percent year on year

• 1300cc engine cars face decline by 1%

Product Specs and PricesMehran Liana

Jimmy Alto

Bolan Swift

Cultus Ravi

Mehran• 800cc engine• OHC 4 stroke cycle, water

cooled Fuel system • Manual • Front disc brakes• Rear drum brakes• 12ince wheel size

Bolan• 2.5litre engine oil capacity• 36litre fuel tank capacity• 5 person seating capacity

Cultus• 40L fuel tank capacity• Heater• Air conditioner• Tachometer• CD player and tuner• Child proof rear door locks

• 1000cc, 1300cc engine• Air conditioned• Manual as well as automatic• Fuel capacity 55kg• 13inch wheel size• Disc brakes

Alto

Liana• 1300cc engine• 12inch wheel size• 50litre fuel tank capacity• Spacious luggage space (CNG cylinder)• Keyless entry with answerback and immobilizer

Swift• Superior quality seat fabric

• Halogen headlights• Matching power side mirrors• Alloy rims• Front fog lens• Fuel consumption gauge• 43litre fuel capacity • 1300cc engine• AC• Power windows • Power steering • CD player • Central locking• Antilock breaking system• Wheel size 15inch• Ventilated disc front brakes

SWOT AnalysisStrength

• Highest market share

• Low price vehicles

• Easily available spare parts

• Highly innovative and deep product line

• Complete understanding between distributors

Weakness

• Scarcity of raw material

• Bargaining power of supplier is low

• Lack of coordination and linkage with Government/semi government supporting bodies

• Less Technical Training Institute

• Less distribution channels in sub urban

Opportunities

• Increasing Demand for Cars

• Efficient Efi engine

• Large Market size to operate

• Global spare part market

Threats

• Competitors like Toyota, and Honda

• Smuggling of Auto Parts

• Inflation rate

• Foreign Investment and setup production facilities

• Heavy Taxes

Milestones

Product Life Cycle

Suzuki Raider Review

• Performance

• Design and look

• Resale and maintenance

Demographic Segmentation

AgeFamily sizeIncome

Target Segment

Advertising and Selling

Suzuki markets their products through advertising

• TV advertisements

• Billboards

• Newspaper advertisements

• Car shows exhibition

• Exchange offers

• Cars on bank interests

Suzuki (Environmental Responsibility)

Suzuki applies the name SUZUKI GREEN to the environmental initiatives through which we put the Suzuki Global Environment Charter into action. We have three SUZUKI GREEN categories: SUZUKI GREEN PolicySUZUKI GREEN TechnologySUZUKI GREEN Activity

Suzuki is a Low Cost Provider

Website Strategy

• Quickly solve customers queries

• Online chat available for any issue

Suzuki Sustainability

• Strong Customer relationship

• Strong Competition

• Different value chain (Low cost)

• Globalization

Suzuki Strong Campaign

They also do strong campaign like

• Free checkup campaign carnival

• Suzuki mega campaign

BCG Matrix of Suzuki

MARKET

GROWTH

M A R K E T S H A R E

Star: Jimny and Bolan

Cash Cow: Mehran, Cultus, Ravi and alto

Question mark: Swift

Dog: Liana

THANK YOU