Suzanne Bernsten, Web Services Librarian Regina Gong, Manager of

Library Technical Services & Systems

Free Tools You Can Use to Free Tools You Can Use to Improve Your WebsiteImprove Your Website

OverviewOverviewTools we useHow we use these tools to

enhance our websiteLessons learnedLinks to resourcesQuestions/Ideas for Collaboration

GOOGLE ANALYTICSGOOGLE ANALYTICSFind Out How Your Website is Used

Google Analytics AccessGoogle Analytics AccessTracking code is already installed

in all pages of LCC websiteSet up a Google account to

access analytics◦Ex. lcclibraryandtutoring@gmail.com

How Do We Use It?How Do We Use It?What pages are most popularHow people get to our websiteShows results of our marketingHelped in our catalog redesignLed us to have a mobile version of

our Library website and catalog

GOOGLE DOCSGOOGLE DOCSCollaboration & Feedback

Unique FeaturesUnique FeaturesSharing Notifications

Google Docs in ActionGoogle Docs in ActionOnline Whiteboard

TeachingBrainstorm keywords

MeetingsCollaborate on a document, e.g. write team goals together

PresentationsCreate handout and presentation with co-author(s)

FeedbackForm Spreadsheet

Library InstructionOne Minute PaperFaculty Testimonials

Library WebsiteMobile WebsiteResearch GuidesLibrary Catalog

BLOGSBLOGSMarketing Your Services

BlogsBlogs

•Brings interactivity into your website

•Started using our own library blog during our website redesign in May 2010

•We use Blogger as our blogging tool

How Do We Use Our Blog?How Do We Use Our Blog?Promote or market library services Highlight new resourcesInform patrons on what’s

happening in our libraryStaying connected with our patronsWay for our reference librarians to

communicate to faculty in their liaison areas

Writers for the BlogWriters for the BlogMostly Library staff (for now)Increase promotion and call for

writers outside of the Library

ManagementManagementEvery staff has access to BloggerThey can write blog posts on

topics that they know aboutOne staff reviews and posts and

edits them when neededRegular schedule for blog posts

LIBRARYH3LPLIBRARYH3LPChat Assistance

Chat Assistance

Chat Assistance

LibraryH3lp AdminLibraryH3lp Admin

Student Services Chat Student Services Chat Help?Help?

Lessons Learned:Lessons Learned:Make sure that you set aside time

in your work schedule to analyze your Google Analytics report.

Amount of information generated by these tools can be overwhelming – start small.

Nothing is “free”These tools are useless if you don’t

act or change based on the results.