sustaining a high volume of sales as an independent agent
TRANSCRIPT
#PremierAgentForum#PremierAgentForum
SUSTAINING A HIGH VOLUME OF SALES AS AN INDEPENDENT AGENTJeff Weissman, BHG/Mason-McDuffie Real Estate
#PremierAgentForum
Meet our presenter
JEFF WEISSMANPremier Agent
#PremierAgentForum
A little background…
18 YEARSCommercial
photographer
12 YEARSFourth grade
teacher
Including 7 years of real estate investing
6 YEARSLicensed real estate agent
#PremierAgentForum
YTD I’ve closed… Over the last 6 years..
26 transactions
$17M in sales
143 transactions
$100M in sales
My most successful career yet
#PremierAgentForum
How?
#PremierAgentForum
Lead generation
Conversion
Relationships
The formula
#PremierAgentForum
Lead generation
Conversion
Relationships
The formula
#PremierAgentForum
Optimize your profile
HeadshotIntroductory bioPast sales + ReviewsVideoOnline advertising
#PremierAgentForum
Video icon on the Contact Agent list is exclusive branding for video advertisers.
Contact your Zillow business consultant to learn more.
#PremierAgentForum
Online advertisingand technology
The key is finding what works for YOU.
#PremierAgentForum
I’ve tried nearly 50 different solutionsTried and KEPT Tried and REJECTED
#PremierAgentForum
Success with Premier Agent advertising
Initial monthly spend: $500
2011 TODAY…
Advertise in 6 ZIPs50%of spend
in one ZIP
25% of $4,200 monthly spend is covered by Lender Co-Marketing
Closed first Zillow-sourced deal in May that year
#PremierAgentForum
Success with Premier Agent advertising
Initial monthly spend: $500
2011 TODAY…
Advertise in 6 ZIPs50%of spend
in one ZIP
25% of $4,200 monthly spend is covered by Lender Co-Marketing
Closed first Zillow-sourced deal in May that year
I now earn $8 for every $1 spent on advertising
#PremierAgentForum
Lead generation
Conversion
Relationships
The formula
#PremierAgentForum
How I convert leads
Answer the phone, every time
Respond immediately
Provide what they need
Get LOTS of client reviews
1
2
3
4
#PremierAgentForum
Quality of service is everything
Respond publicly to your reviews
#PremierAgentForum
Lead generation
Conversion
Relationships
The formula
#PremierAgentForum
This is a relationship business.
#PremierAgentForum
Client retention and referral stream
Offer “better-than-amazing” service
Communicate on their preferred platform
Establish a relationship beyond the transaction
@Hi.
#PremierAgentForum
Building a relationship beyond the transaction
#PremierAgentForum
Credit on future transactions
#PremierAgentForum
My biggest advice
Investigate your options
Learn from successful agents
Try one thing at a time
1
2
3
#PremierAgentForum#PremierAgentForum
Click to view more presentations