sustainable packaging project: little saigon café
DESCRIPTION
The goal of this project was to redesign a take-out experience, with an emphasis on its environmental impact.TRANSCRIPT
LITTLE SAIGON CAFÉ
Favorite Asian foodjoint in Lawrence, KS
Family owned.
Diner feel.
Tucked in a strip mall behind a nail shop.
Super-duper small space.
THE GOOD
Good eats
Informative website menu
Best bubble tea in town
THE BAD
Plastic Bags.
Styrofoam containers.
One menu.No take-out menu.
THE VISUALLYUNAPPEALING
HERE’S WHAT WE’RE GONNA DO
Eliminate the waste ofstyrofoam containersand plastic bags.
Improve the look of the packaging and “Logo”.
Create a take-out menufor customers.
PROCESS:PACKAGING
Initial ideas.
Practical function of the clamshell form.
Flatten the top of the box and add a sauce cup holder.
The top is a waste of space, material and adhesive.
PROCESS:IMAGERY
Little SaigonCafé
Phó Yeah!
Little Saigon Café
Phó Yeah!
Little Saigon Café
Little Saigon Café
Phó Yeah!
Phó Yeah!
Little Saigon Café
Little Saigon Café
Little SaigonCafé
Phó Yeah!
Little Saigon Café
Phó Yeah!
Little Saigon Café
Little Saigon Café
Phó Yeah!
Phó Yeah!
Little Saigon Café
Finding inspiration for imagery in the details.
PROCESS:MOCK UPS
MOCK UP 1: Logo too clunky.Ink and food don’t mix.Halftone sides work.
MOCK UP 2:Logo works better.Break up wood pattern.
Menu/carrier too tall.Reorganize menu info.Break space inside.Adjust colors.
PROCESS:MOCK UPS
FINAL MOCK UP
Colors adjusted.Carrier fits snug.
No ink inside.Halftone side.
Organized Menu.Circle Logo.Lines mimic roof line.