sustainable innovation - 3 types of work
TRANSCRIPT
![Page 1: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/1.jpg)
town planners
settlerspioneers
Sustainable Innovation - 3 Types of Work
@markusandrezak @ueberproduct
http://www.ueberproduct.de
![Page 2: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/2.jpg)
“The purpose of business is to create and keep a customer.”
“The purpose of business is to create and keep a customer.”
Peter Drucker
![Page 3: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/3.jpg)
“The purpose of business is to create and keep a customer.”
“The purpose of business is to create and keep a customer.”
Peter Drucker
![Page 4: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/4.jpg)
(I) How much will it cost / will we earn?
![Page 5: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/5.jpg)
(II) How will the new product look like?
![Page 6: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/6.jpg)
(III) Which new opportunities
should we follow & how do we find
them?
![Page 7: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/7.jpg)
![Page 8: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/8.jpg)
But also: I want the NEW shit!
![Page 9: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/9.jpg)
Coding Hiring Vision Innovation Compliance
Produc-tivity Reliability
Infra- structure
Security Operations
The CTO as decathlete?
![Page 10: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/10.jpg)
Because … being stuck …
![Page 11: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/11.jpg)
or … growth „with the market“
![Page 12: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/12.jpg)
While they want this
![Page 13: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/13.jpg)
![Page 14: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/14.jpg)
“The purpose of business is to create and keep a customer.”
![Page 15: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/15.jpg)
“The purpose of business is to create and keep a customer.”
Fashion
Third Place
Coffee
![Page 16: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/16.jpg)
Understanding the nature of work
![Page 17: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/17.jpg)
3 Horizons by Baghai, Coley, White
Horizon 10 - 12 months
Horizon 212 - 36 months
Horizon 336 - 72 months
Current businessGenerate today’s
cash flow
High growth businessToday’s growth &
tomorrow’s cash flow
Options growthOptions on furture
high growth business
![Page 18: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/18.jpg)
3 Horizons by Baghai, Coley, White
Horizon 10 - 12 months
Horizon 212 - 36 months
Horizon 336 - 72 months
What will we earn?
How will the product look
like?
Which opportunities, how to
find?
![Page 19: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/19.jpg)
The Knowledge Funnel by
Roger L. Martin
![Page 20: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/20.jpg)
What we’re good at
What we suck at
![Page 21: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/21.jpg)
What we’re good at
What we suck atimperfect
just doing
uncertainty
perfect, clear
talk
certainty
ambuguity
![Page 22: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/22.jpg)
What we’re good at
What we suck atWhich
opportunities, how to find?
What does the prod
look like?
What does it cost/earn
![Page 23: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/23.jpg)
Evolution
Context determines qualities
Genesis Custom built Product Utility
Uncharted
chaoticuncertain
unpredictableunstabledifferent exciting
future valuesdifferentiating
Industrialized
ordered (linear)knownmeasuredstablestandarddulllow marginessential
Model by Simon Wardley
![Page 24: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/24.jpg)
Evolution
Context determines qualities
Genesis Custom built Product Utility
Uncharted
chaoticuncertain
unpredictableunstabledifferent exciting
future valuesdifferentiating
Industrialized
ordered (linear)knownmeasuredstablestandarddulllow marginessential
Model by Simon Wardley
Which opportunities? How to find?
How will the product look like?
What will we earn?
![Page 25: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/25.jpg)
A model of how things evolve
![Page 26: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/26.jpg)
Bild PionierpflanzeZitat Wiki
Pioneers arrive first
![Page 27: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/27.jpg)
Bild Busch Zitat Wiki
K-strategists take over
![Page 28: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/28.jpg)
Bild Wald Zitat Wiki
Until …climax vegetation
![Page 29: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/29.jpg)
Bild Pionier Zitat Wiki
Pioneers: Because we can!
![Page 30: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/30.jpg)
Bild Siedler Zitat Wiki
Settlers: until we can no longer …
![Page 31: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/31.jpg)
Bild Stadtplaner Zitat Wiki
Town planners: when nothing else helps
![Page 32: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/32.jpg)
Pioneers, roaming
![Page 33: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/33.jpg)
nice place
![Page 34: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/34.jpg)
settling
![Page 35: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/35.jpg)
building town
![Page 36: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/36.jpg)
town planners
settlerspioneers
![Page 37: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/37.jpg)
Happiness Kaizen
market analysisfeedback
Trend spottingproducts
Typetactics, machiavellian
MethodLean, grinding,
success
Different types - different qualitiesHappiness failurebets & intuitionuncertaintyexperimentssearch (exploration)
Typecreative, searching
Methodagile, speed mattersmost
Happiness efficiencymetricsanalysisscientific modelsbuild what is required
Typeindustrial, battles
Methodsix sigma,scaling
Model: Simon Wardley
![Page 38: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/38.jpg)
Given the nature of work and given the Pioneers, Settler, Town
planners …now what does it mean?
![Page 39: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/39.jpg)
Commodity
Product
Custom Built
Ubi
quit
yN
ovel
Com
mon
Certainty DefinedUnknown
Dem
and
Supply
Genesis
Product Phases
Model: Simon Wardley
![Page 40: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/40.jpg)
Commodity
Product
Custom Built
Ubi
quit
yN
ovel
Com
mon
Certainty DefinedUnknown
Dem
and
Supply
Genesis
Modell: Simon Wardley
What will we earn?How will the product look
like?
Which opportunities? How to
find?
Product Phases
![Page 41: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/41.jpg)
Vis
ibili
ty
Evolution
Context determines methodUnbekannt
chaotischunsicher
unvorhersehbarunstetanders
aufregendzukünftige Werte
unterscheidend
Industrialisiert
geordnet (linear)bekanntgemessenstabilstandardlangweiliggeringe Margeessentiell
Genesis Custom built Product Utility
LSU
R&D
NPD
Integration
BPOpt
Maintenance
Platform
Model by Simon Wardley
![Page 42: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/42.jpg)
Vis
ibili
ty
Evolution
Context determines methodUnbekannt
chaotischunsicher
unvorhersehbarunstetanders
aufregendzukünftige Werte
unterscheidend
Industrialisiert
geordnet (linear)bekanntgemessenstabilstandardlangweiliggeringe Margeessentiell
Genesis Custom built Product Utility
agile / in-strong weak
outsourced / six weak strong
Lean
How will we make money tomorrow?
How will the product look like? What will we earn?
Model by Simon Wardley
![Page 43: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/43.jpg)
Vis
ibili
ty
Evolution
Context determines methodUnbekannt
chaotischunsicher
unvorhersehbarunstetanders
aufregendzukünftige Werte
unterscheidend
Industrialisiert
geordnet (linear)bekanntgemessenstabilstandardlangweiliggeringe Margeessentiell
Genesis Custom built Product Utility
How will we make money tomorrow?
How will the product look like? What will we earn?
Defer alignment,framing crucial Alignment crucial
Model by Simon Wardley
![Page 44: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/44.jpg)
Vis
ibili
ty
Evolution
Context determines methodUnbekannt
chaoticuncertain
unpredictableunstabledifferentexciting
future valuesdifferentiating
Industrialisiert
ordered (linear)knownmeasuredstablestandardborring, dulllow marginessential
Genesis Custom built Product Utility
LSU
R&D
NPD
Integration
BPOpt
Maintenance
Platform
One size fits a
ll does n
ot work!!!
Model by Simon Wardley
![Page 45: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/45.jpg)
Common Dysfunctions
![Page 46: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/46.jpg)
Pionier Siedler
Pioneers Settlers
No business
![Page 47: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/47.jpg)
Settlers Town-planners
No great new stuff
![Page 48: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/48.jpg)
Pioneers Town-planners
Nothing … but war
![Page 49: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/49.jpg)
Pioneers Town-planners
Gartner / Bi-Modal
![Page 50: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/50.jpg)
Bild Kölner Domplatte
![Page 51: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/51.jpg)
NichtsLow quality
Pioneers Settlers Town-planners
![Page 52: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/52.jpg)
The Innovators dilemma is called innovators dilemma not because
people are stupid but because it is a dilemma!
![Page 53: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/53.jpg)
![Page 54: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/54.jpg)
![Page 55: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/55.jpg)
![Page 56: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/56.jpg)
![Page 57: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/57.jpg)
![Page 58: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/58.jpg)
![Page 59: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/59.jpg)
![Page 60: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/60.jpg)
Miles was good with the trumpet, but not soooo good
He revolutionized Jazz 5-6 times with his bands
All his band members were never again as good. They all became leaders.
![Page 61: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/61.jpg)
The task
Pioneers Settlers Townplaners
✓ Manage the environments for the three types
✓ Craft preconditions:
clarity in strategy
![Page 62: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/62.jpg)
Pioneers Settlers Town planners
✓ Protect pioneers and
town planners against each
other
✓ Support flow of information
The task
![Page 63: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/63.jpg)
To get this
![Page 64: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/64.jpg)
You have to protect this
![Page 65: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/65.jpg)
Thanks! Simon Wardley
for his Maps and
the pioneer, settler,
town planner model!
http://blog.gardeviance.org
![Page 66: Sustainable innovation - 3 types of work](https://reader033.vdocuments.us/reader033/viewer/2022061307/58f0ba951a28abd22d8b45c5/html5/thumbnails/66.jpg)
Thanks for your time and
attention! :)