sustainable finance for state and tribal wetlands programs ... · strategies to market your work...
TRANSCRIPT
Sustainable Finance for State and Tribal Wetlands Programs:
Strategies to Market Your Work More Effectively
ASWM Meeting
March 18, 2009
Glenn Barnes
Today’s Agenda
• Introduce the sustainable finance project and asset mapping
• Review an example asset map from Maryland
• Have you complete an asset map and share your results with the group
• Practice tweaking your program message based on the collaborator
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Why a Sustainable Finance Project?
• State and Tribal programs need to diversify funding sources and find ways to accomplish more with the dollars they have.
• Wetland Program Development Grants will never adequately fund programs nationally, and only address program development, not program implementation.
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Goals of Sustainable Finance
• You have the money you need to meet your program goals.
• You are confident that you will have funding year after year, in spite of denied grants, economic downturns and the like.
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Sustainable Finance Project
• Finance Strategies
– Federal Sources
– Innovative State and Tribal Approaches
– Partnership Opportunities
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Sustainable Finance Project
• Program Marketing Strategies
– Better grant writing
– Developing a program message
– Utilizing the media
– Identifying program collaborators
• All past trainings available on project website
http://www.efc.unc.edu/projects/wetlands/
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Building an “Asset Map”
• How does an asset map work?
– Select a project or aspect of work to fund
– Identify current and potential collaborators
– List what assets each collaborator would bring to your project
– List what assets your program can offer to the collaborator
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Wetlands and Waterways Program Legislative History
• 1993: House Bill 255
Water Resources – Application and Processing FeesProposed application fees for a variety of water resources
related regulatory programs
Recommended by Governor’s Commission
Killed by House Ways and Means Committee
• 2002: House Bill 294
Water Management Fees, Penalties, and Cost RecoveryProposed application fees for Water Appropriation, Tidal
Wetland, and Nontidal Wetland and Waterway authorizations
Killed by House Environmental Matters Committee 12
Wetlands and Waterways Program Legislative History
• 2004: House Bill 495 Water Mgmt Administration, Wetlands and Waterways Program Fees
Proposed application fees for Tidal Wetland, and Non-tidal Wetland and Waterway authorizations
Killed by Environmental Matters Committee
Resulted in Summer Study of the proposed legislation
• 2005: House Bill 154 Water Mgmt Administration, Wetlands and Waterways Program Fees
Proposed application fees for Tidal Wetland, and Nontidal Wetland and Waterway authorizations
Passed House of Delegates 134 to 1
Recommitted to and died in the Senate Education, Health and Environmental Affairs Committee
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WETLANDS AND WATERWAYS PROGRAM
WORKFORCE ANALYSIS
POSITION
1991
WORKFORCE
2003
WORKFORCE
PERCENT
DECLINE
Program Director
Deputy Director
2
0
1
1
0
Division Chiefs 4 2 50
Section Chiefs 9 6 33
Engineers 15 7 53
Tidal Reviewers 6 4 33
Nontidal Reviewers 10 8 20
Mitigation Reviewers 4 2 50
Planners 0 1 0
Permit Service Center 3 3 0
Computer Programmers 3 1 67
Clerical Support 9 6 33
Water Quality Certification 5 0 100
TOTALS 70 42 40
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2008: House Bill 1056 Passes
• Became effective on July 1, 2008
• Provides an incentive to reduce impacts by increasing fees as the impact increases in size
• Requires 98% of the applicants who are charged a fee to pay either the minor application fee or the lowest major application fee
• Exempts State/local governments from paying the fee
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Your Program Message
• Who are you, and what do you do?
• What is the problem to be solved?
• What is your solution?
• What benefits come out of the solution?
• Why does the problem have to be solved now?
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Your Program Message
• Be able to discuss your program by answering the questions in only one sentence each
• Answer the questions using language that is readily understood by a lay audience
• Take 5 minutes to complete the handout
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Your Asset Map—Take 15 Minutes
• Write your project or work area in the circle
• Write your potential collaborators in the boxes around the perimeter
• On the arrow from the collaborator box to the circle, write what the collaborator offers you
• On the arrow from the circle to the collaborator box, write what you offer the collaborator
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Share Your Asset Map
• Volunteers?
• Please tell us your project, your collaborators, and what you offer each other
• Anyone else have a similar project?
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Tailor Your Program Message
• You offer different assets to different collaborators
• Your program message should reflect their needs and interests
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Why Tailor Your Message?
“To generalize is to be an idiot”
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William Blake
Blake was always a
bit harsh...
Why Tailor Your Message?
• Answers from public health and medical fields
• Tailored messages are
– Intended to reach one specific person
– Based on characteristics unique to that person
– Related to the outcome of interest
– Derived from individual assessment
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Source: Kreuter et al. “One Size Does Not Fit All.” Annals of Behavioral Medicine 21:4, 1999. P. 276
Why Tailor Your Message?
• Eliminates superfluous information
• Information that remains is personally relevant to recipient
• People pay more attention to information they perceive to be personally relevant
• Personally relevant information motivates people
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Source: Kreuter et al. “One Size Does Not Fit All.” Annals of Behavioral Medicine 21:4, 1999. P. 276
Does Tailoring Work?
• Enhances notice and readership
• Better remembered, read, and perceived as relevant
• More effective for influencing behavior change
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Source: Skinner et al. “How Effective is Tailored Print Communication?” Annals of Behavioral
Medicine 21:4, 1999. P. 290
Tailoring the Maryland Example
LegislatureAbility to provide improved service
to stakeholders and constituents
Realtors & Homebuilders
More efficient, accurate, and timely review of applications
Municipalities & Counties
More timely and comprehensive review of local capital projects
Environmental Groups
Enhanced environmental review of proposed applications
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Tailoring Your Message
• Take 5 minutes and think about how you would tailor your message to different collaborators
• Share the tailored messages
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Questions and Comments?
• Glenn Barnes
• 919-962-2789
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