Sustainable Sustainable Entrepreneurship Entrepreneurship DefinedDefinedProfessor AmtmannProfessor Amtmann

What is Sustainability?What is Sustainability?

Your great idea or conceptYour great idea or conceptCan it work?Can it work?Can it last?Can it last?

What do you need to make it last?What do you need to make it last?SuppliersSuppliersWorkersWorkersCustomers / MarketCustomers / Market

Durable good or Disposable goodDurable good or Disposable good

Keys to SustainabilityKeys to Sustainability

ResourcesResourcesHumanHumanMaterialsMaterials

NaturalNaturalManufacturedManufactured

FinancialFinancialEnvironmentalEnvironmental

Oscar MotomuraOscar Motomura

Founder of Amana-Key Development & Founder of Amana-Key Development & EducationEducation A Brazilian organization specializing in A Brazilian organization specializing in

management educationmanagement education Defines Entrepreneurship as “nothing more than Defines Entrepreneurship as “nothing more than

the power to make things happen.”the power to make things happen.” ““According to this concept, an entrepreneur is According to this concept, an entrepreneur is

anyone capable of generating results in any area of anyone capable of generating results in any area of human activity.” human activity.” HousewivesHousewives EmployeesEmployees Bosses and ExecutivesBosses and Executives

Motomura cont.Motomura cont.

Contrast the Entrepreneur withContrast the Entrepreneur with A person who offers criticism has a lot to say A person who offers criticism has a lot to say

even good ideas but goes no furthereven good ideas but goes no further These people feel it is someone else’s problem to These people feel it is someone else’s problem to

find the solutionfind the solution Some entrepreneurs can also be negative Some entrepreneurs can also be negative

influencesinfluences PollutersPolluters UnethicalUnethical May even view crime as a “business”May even view crime as a “business”

Motomura cont.Motomura cont.

““Sustainability has as its base a way of living Sustainability has as its base a way of living that is capable of guaranteeing a continuity of that is capable of guaranteeing a continuity of life for all.” life for all.”

A way of life not sustainable in the short term A way of life not sustainable in the short term will only lead to deterioration in the long termwill only lead to deterioration in the long term

Defines the meaning of Sustainable Defines the meaning of Sustainable Entrepreneurship as:Entrepreneurship as: ““It means making things happen in a way that It means making things happen in a way that

takes into consideration the short, medium, and takes into consideration the short, medium, and long term.”long term.”

Motomura cont.Motomura cont.

““How can sustainable entrepreneurship help How can sustainable entrepreneurship help to develop Brazil?”to develop Brazil?”

““What we need most in our country is the energy What we need most in our country is the energy to make things happen, but in a conscious to make things happen, but in a conscious manner.”manner.” Transmute wasted energyTransmute wasted energy

““(Criticism/analysis/diagnostics, in process-(Criticism/analysis/diagnostics, in process-related activities that bureaucratize everything related activities that bureaucratize everything around us in efforts to circumvent the law and around us in efforts to circumvent the law and seek advantages for the few) and turn this into seek advantages for the few) and turn this into energy that moves us towards sustainability and energy that moves us towards sustainability and the common good.)” the common good.)”

Motomura cont.Motomura cont.

He calls for a “mega-equation”He calls for a “mega-equation” This equation integrates all members of society This equation integrates all members of society

working / contributing to guaranteeing that working / contributing to guaranteeing that everyone else in society has his or her basic everyone else in society has his or her basic needs met.needs met.

He thinks the needs of society must be mapped He thinks the needs of society must be mapped to ensure a public private effort is made to to ensure a public private effort is made to meet society’s needsmeet society’s needs

While many might call this a “utopian” ideaWhile many might call this a “utopian” idea What steps can individual businesses take?What steps can individual businesses take?

Entrepreneurial Entrepreneurial CompetenciesCompetencies

EntrepreneurialCompetencies

(Mann & Lau 2000)

Dimensions of the Professionalcompetencies (Fleury & Fleury, 2006)

Competencies relatedto strategy formulation(Fleury & Fleury, 2006)

Conceptual Competencies and Support Competencies

(To know how to learn)To develop an organizational

culture, the systems and mechanisms required for

learning

Opportunity Competencies To know how to act

To know how to deal withcomplexity and diversity, toknow how to anticipate, to actin the right time with systemic vision

Administrative Competencies To know how to mobilize

To understand and knowhow to utilize different sourcesof resources (finance, human, informational […]); to know how to search partnerships and how to integrate these partners into the business.

Strategic Competencies To have strategic vision

To know and understand deeplythe company's business and its environment, identify competitive advantages and opportunities.

Competencies Cont.Competencies Cont.EntrepreneurialCompetencies

(Mann & Lau 2000)

Dimensions of the Professionalcompetencies (Fleury & Fleury, 2006)

Competencies relatedto strategy formulation(Fleury & Fleury, 2006)

Conceptual Competencies and Support Competencies

(To know how to learn)To develop an

organizational culture, the systems and mechanisms

required for learning

Relationship CompetenciesTo know how to communicate

To know the business and market languages; to know how to listen and communicate effectively with the stakeholders

Commitment Competencies

To know how to be committed

To make things happen, keepingthe business dedicated.

To know how to take responsibility

To know how to evaluate theconsequences of the decisions taken inside the company (internal level) and within the society (external level)

Source Boas, Anna Alice Vilas and Dias, Tania Regina

Frota Vasconcellos, Com Tabela Nova Traduzida Para

A Revisita

What Drives Sustainable What Drives Sustainable EntrepreneursEntrepreneurs

Lutz Schlange’s findings from a field Lutz Schlange’s findings from a field study of ten startup firms confirm that a study of ten startup firms confirm that a main characteristic of sustainable main characteristic of sustainable entrepreneurs is a strong emphasis on entrepreneurs is a strong emphasis on ecological aspects in their business ecological aspects in their business vision as opposed to the traditional vision as opposed to the traditional entrepreneurial aspiration to grow and entrepreneurial aspiration to grow and create profits.create profits.

Conceptual dimensions in Conceptual dimensions in sustainable entrepreneurship sustainable entrepreneurship

theory (Schlange)theory (Schlange)Conceptual dimensions Schaltegger 2002

Walley and Taylor 2002 Linnanen 2002

External Market choice Structural influences

Geography, market, and regulation

Internal

Priority of environmental business goals

Orientation of entrepreneurial mindset

Entrepreneurs’ desires

SourcesSources

Motomura, Oscar, Motomura, Oscar, Sustainable Sustainable Entrepreneurship, Entrepreneurship, www.amana-key.com.br

Schlange, Lutz, Schlange, Lutz, What Drives What Drives Sustainable Entrepreneurs (2006)Sustainable Entrepreneurs (2006)

Boas, Anna Alice Vilas and Dias, Tania Boas, Anna Alice Vilas and Dias, Tania Regina Frota Vasconcellos, Regina Frota Vasconcellos, Com Tabela Com Tabela Nova Traduzida Para A RevisitaNova Traduzida Para A Revisita