sustainable economic development 05/05/2009 sustainability roundtable north east wisconsin jay...
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Sustainable Economic Development05/05/2009 Sustainability Roundtable North East Wisconsin
Jay Moynihan UW-Extension Shawano County [email protected]
Sustainability 3-Legged Stool
Sustainability
Economic LegGood JobsFair wages
SecurityInfrastructure
Fair Trade
Social Leg Working conditions
Health servicesEducation services
Community & CultureSocial justice
Environmental Leg0 Pollution & WasteRenewable Energy
ConservationRestoration
Quality of Life / Genuine Wealth / Genuine Progress
Smart Business 3-Legged Stool
Asset Management
FinancialCapital
BuiltCapital
NaturalCapital
Human Capital
Social Capital
Sustainable Value Creation
A Sustainable Enterprise
...concentrations of substances extracted from the Earth’s crust,
...concentrations of substances produced by society,
...degradation of nature by physical means,
... that systematically undermine peoples’ capacity to meet their needs.
A sustainable enterprise does not contribute to increasing …
… and does not contribute to conditions …
INTELLIGENT MATERIALS
http://bio-mimetics.blogspot.com/2009/04/intelligent-materials.html
Industry & Manufacturing
The Inter-generational Ponzi Scheme
Materials& Energy
ManufacturingProcess
Waste
Product
93% 99% waste within 6 weeks of sale
80% discardedafter a single use
7%
Natural Capitalism, Paul Hawken, Amory Lovins, Hunter Lovins
Sustainable Economic Development/ Efficiency
Materials& Energy
ManufacturingProcess
Waste
Product
Natural Capitalism, Paul Hawken, Amory Lovins, Hunter Lovins
Reduce, reuse, recycle waste
Substitute,
Reduce Redesign
Product take-back … cradle-to-cradle
Cyclical Borrow-Use-Return Model
ECONOMY
SOCIETY
BORROW USE RETURN
SERVICESLESS
WASTE
ENVIRONMENT
Bob Doppelt, The Power of Sustainable Thinking; Peter Senge et al., The Necessary Revolution
The Journey
5. Purpose/Passion
4. Integrated Strategy Enhanced business value
3. Beyond Compliance
2. Compliance
1. Pre-Compliance
• Sustainable governance• New products, services, markets• Improved supply chain conditions
Interface, Inc.
World’s largest manufacturerof modular and tile carpeting
http://www.interfaceinc.com/
“Waste is anything that does not provide value
to our customers.”
Sustainable Enterprises Outperform
A.T. Kearney report, Feb. 2009:"Green Winners: The Performance of Sustainability-Focused Companies in the Financial Crisis
99 firms, 18 industries
Sept to Nov: 10% differentialJuly-Nov: 15% differential
Sustainability is “Lean”2
Because a sustainable business treats its customers and its employees as:
Real People…
…and people is what its all about, isn’t it?
www.capacitycenter.org
Industry:
http://www.capacitycenter.org/Rapid_Climate_Change_Energy_Strategy.htm
http://www.capacitycenter.org/Industrial%20Ecology.htm
http://www.capacitycenter.org/Life_Cycle_Assessment.htm
http://www.capacitycenter.org/Bio-based_Production.htm
http://www3.uwsuper.edu/sustainability/Biomimetics.htm