Sustainable Direction Ltd

Gloucestershire Diocese - GCEJN

Getting the Environmental Message Across - Winning Hearts and Minds

4 December 2014

sustainable direction ltd.25 The Steadings Business CentreMaisemore, GloucestershireGL2 8EY UKT +44 (0) 1452 382218www.sustainabledirection.com

"You [God] made humans

ruler over the works of your

hands; you put everything

under our feet: All flocks and

herds, and the beasts of the

field, the birds of the air, and

the fish of the sea, all that

swim the paths of the seas,"

Psalm 8:6-8.

“The LORD God took the man and put him in the Garden of

Eden to work it and take care of it.” Gen 2:15

The Hebrew for work and take care are shamar and abad

These can also be translated as serve and preserve

Desire for stewardship of the Earth is something that unites Christians and

non-Christians, and the problems caused by poor stewardship impact

everyone.

As believers, it is our calling to serve and preserve God’s creation.

We see the importance of taking care of our world, but are we changing anything?

Yes! Arocha Example

• The Eden Creation Care Initiative in Nigeria is now an Associated

Project of A Rocha International.

• The Initiative is based on the Jos Plateau at an old, run-down fish

farm with old mining ponds, flooded pasture, small pools, savannah

and grassland habitats.

• It is rich in birdlife and with water level control could be even better.

Are we Changing Anything?

Each Hour•1,692 acres of productive dry land become desert.•1,800 children die of malnutrition and hunger (that makes a total of 15 million each year).•55 people are poisoned by the pesticides they use; 5 die.

Each Day•25,000 people die of water shortage or contamination.•250,000 tons of sulfuric acid fall as acid rain in the Northern Hemisphere.•60 tons of plastic packaging and 372 tons of fishing net are dumped into the sea by commercial fishermen.•Almost 5 species of life become extinct

Each Minute•At least 51 acres of tropical forests are destroyed.•We consume almost 35,000 barrels of oil.•We add 12,000 tons of carbon dioxide to the atmosphere.

What is “Sustainable Development”?

RejectionNon-

responsive ness

Compliance/

ReactiveEfficiency Proactive Sustainin

g

Value destroyer

s

Value Limiter

s

Value conserver

s

Value creato

rs

Sustainable

Where are you and your congregation on this scale?

Dunphy – “Creatively Destroy”

• We need to fundamentally change how we do life.

Do you know your personal carbon footprint?

At SDL we understand that world change starts with behaviour change.

And behaviour change starts with you!

“But be doers of the word, and not hearers only, deceiving

yourselves.” James 1:22.

So how do we win hearts and minds?

Money is a big driver, and we shouldn’t shy away from that as

Christians!

So how do we win hearts and minds?

God does not hate money – God instructs us not to misuse our money. Jesus knew that money really is the currency of the world when he said: "Give back to Caesar what is Caesar’s.” (Mark 12:17).

Some examples of what we do at SDL…

We have found that winning hearts and minds is about Trust and

Relationship as well as Example.

So how do we win hearts and minds?

Proof of the Success of SDL’s Approach

Basingstoke and Deane Borough Council . Community Action Hampshire . East Hampshire District Council . Eastleigh Borough

Council . Environment Agency . Fareham Borough Council . Gosport Borough Council . Hampshire and Isle of Wight Sustainable

Business Partnership . Hampshire Association of Local Councils . Hampshire Constabulary . Hampshire County Council . Hampshire

Fire and Rescue . Hampshire Police Authority . Hampshire Voluntary Sector Consortium Hart District Council . Havant Borough Council . Health Trusts . Ministry of Defence . Natural England . New

Forest District Council . New Forest National Park Authority . Partnership for Urban South Hampshire . Portsmouth City Council . Rushmoor Borough Council . Southampton City Council . Test Valley

Borough Council . Universities . Winchester City Council

Hampshire-wide Climate Change Vision and Strategy

Hampshire Partnership Outcomes – Complex Stakeholder Consensus

HP CEOs (28) voted to accept SDL’s recommendations:

• Identified ways to save £10M out of £30M combined energy budgets

– achieved

• Revised approach to deliver Energy Efficiency and identified ways to

save £5M further on energy efficiency – most accomplished

• Derived strategy to implement large scale PV – delivered by Councils

Improved Sustainability

• Appleyards Consultancy – The Director of Business Development Ian

Bailey said “SDL provided us with support in developing our

Corporate Responsibility strategy and with our progression

towards achieving accreditation to ISO14001.  We were satisfied

with the work carried out for us, which was delivered in

accordance with the brief we had set, and met our expectations. 

The work was of key value to us and has had a lasting impact

as it helped form some key strategies for us which we have

embedded in our business.”

• This helped them grow and be acquired by a larger business.

Our Food and Drink sector clients include:

Otter Brewery in Honiton, Devon

• They produce 20,000BB of product per year with a revenue of about

£3.5M at the time.

• Reduced their water use to a nearly 1:1 wastewater to product

production ratio from a former level of 2:1 wastewater to product

ratio.

• This has reduced their effluent treatment plant size requirements,

which will save c£150,000 capex as they double production.

• The client stated that the initial work on process efficiency using Process Flow Diagrams (PFDs) has already saved them £60,000 per year.

• SDL arranged a £3,000 grant from Manufacturing Advisory Service and a further £16,000 from IYRE at the time.

To Conclude

God has given us the great responsibility of caring for his Creation.

Part of our calling as Christians is to serve and preserve the Earth and everything

on it.

Winning hearts and minds to this calling is about more than preaching with words:

• Example

• Trust

• Relationship

Money is something we can shy away from in the Church, but it drives real world

change.

Where to find us:

• Email jh.looney@sustainabledirection.com• Tel 01452 382218• Mob 07817 809018• Web www.sustainabledirection.com

• Thank you.

Dr John Henry Looney