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Sustainable Development & Our approach to
Packaging for a Sustainable Future
Gail Tavill
07/12/2011
CorporateResponsibility
Published March 2009
Download ConAgra Foods’
2010 CR Report at
www.conagrafoods.com 2
How we view Corporate Responsibility…
CONAGRA FOODS MISSION/REPUTATIONFood you love
ConAgra Foods Operating Principles and GovernanceSimplicity | Accountability | Collaboration
Corporate Responsibility Themes
Good for you Food safety and quality
Sodium reduction
Obesity
Nutrition
Bio-tech foods
Labeling
Advertising and consumer education
Good for the community
Governance and ethics
Health & safety
Learning & development
Diversity & inclusion
Supplier code of conduct
Foundation efforts
Good for the planet
Climate & energy
Water resources
Solid Waste
Packaging Material sourcing
Transportation
Sustainable agriculture 3
PACKAGING
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The Fundamental Functions of Packaging
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Containment – of the PRODUCT to avoid
spills/waste and to facilitate use
Protection – of the PRODUCT from damage,
spoilage, tampering, etc.
Communication – of
PRODUCT attributes
Distribution – get the PRODUCT
from point A to point B
A Brief History of Modern Packaging
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1920’s-1950’sSmall stores, bulk containers
and high levels of customer
service
A Brief History of Modern Packaging
7
1950’s-1980’sCanning boom of post-war era evolving
to supermarket boom and the advent of
plastic packaging
A Brief History of Modern Packaging
8
TodayAverage stores have
>10,000 items to
choose from, everything
from apples to X-Box
games - complicating
the total system and
demanding more from
packaging materials
and technologies.
Our Philosophy on Packaging
Although packaging is widely regarded as a source of waste…
Considerably more PRODUCT spoilage & damage would occur
without it.
SO… it is absolutely CRITICAL to balance the need for
packaging to serve its function versus the desire reduce it
REMOVE Remove unnecessary packaging
REDUCE Source Reduce where possible
RECYCLE • Design for compatibility with Recycling Infrastructure
• Use Recycled Content where possible
RENEW • Use Renewable raw materials where appropriate
• Reduce reliance on non-Renewable resources
REUSE Use Returnable systems where appropriate
Strategically, and using lifecycle thinking, strive to improve packaging with focus on these 5 “Rs”
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In April 2010, ConAgra Foods Announced Broad Sweeping
Sustainability Goals: Packaging being a key contributor
Remove • Reduce • Recycle • Renew • Reuse10
REMOVE
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Marie Callender’s® Tray Consolidation
Key Environmental Metrics*:
Project Scope:Convert round-shaped frozen meal trays to oval-shaped trays, and commonize existing
oval tray footprints, improving pallet and transportation efficiency.
Brands Impacted:
Energy/CO2 Materials Waste
Energy
Reduction
Greenhouse
Gas
Reduction
Transportation
Efficiency
Source
Reduction
– Paper
Source
Reduction
- Plastic
Solid
Waste
Reduction
Waste
Water
Reduction
Absolute
Value /
year
33.5 billion
BTUs reduced
2,850 metric
tonnes of CO2
eliminated
840 truckloads
of finished
goods
eliminated
867 tons of
paper
saved
62 tons of
resin
eliminated
698 tons11 million
gallons
Consumer
Value /
year
Energy used by
368 average
American
homes
Emissions
from 545
passenger
cars
20,123
trees
50 garbage
trucks
17 Olympic
sized
swimming
pools
Updated 01/15/10
* The greenhouse gas reduction indicated above includes impacts from both source reduction and
from packaging material transportation efficiency improvement.
* Numbers based upon Sustainable Packaging Coalition's Technical Briefs, EPA’s Greenhouse Gas
Equivalencies Calculator, and Environmental Defense Fund Paper Calculator
REDUCE
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MM Popcorn Optimization
Key Environmental Metrics:
Project Scope:Two phase project to reduce the carton height (phase 1, 2008) and the carton width (phase
2, 2009) across all retail sizes of Orville Redenbacher® and ACT II® microwave popcorn.
These changes allowed for substantial material source reduction and >25% warehousing
and transportation efficiency improvement.
Brands Impacted:
Energy/CO2 Materials Water
Energy
Reduction
Greenhouse
Gas Reduction
Transportation
Efficiency
Source
Reduction
Paper Process
Waste Water
Absolute
Value / year
86.8 Billion BTUs
reduced
6,998 tons of
CO2 eliminated
562 Truckloads
eliminated
10.4 million lbs
of paper
39.4 million
gallons saved
Consumer
Value / year
Energy used by
954 average
American homes
Emissions from
1271 passenger
cars
~370 average
garbage trucks
~60 Olympic
sized swimming
pools
* Numbers based upon Sustainable Packaging Coalition's Technical Briefs and the Environmental
Defense Fund’s Paper CalculatorUpdated 07/6/11
Banquet® Tray Gram Weight Reduction
Key Environmental Metrics*:
Project Scope:Reduce gram weight of single-compartment tray from 23 g to 21g.
Brands Impacted:
Energy/CO2 Materials Waste
Energy ReductionGreenhouse Gas
Reduction
Source
Reduction -
Plastic
Solid
Waste
Reduction
Absolute
Value / year
12.4 Billion BTUs
reduced
482 metric tonnes
of CO2 eliminated
419,000 lb of
resin eliminated59,000 lb
Consumer
Value / year
Energy used by 137
average American
homes
Emissions from 92
passenger cars
2 garbage
trucks
Updated 01/15/10
* The greenhouse gas reduction indicated above includes impacts from both source reduction and
from transportation efficiency improvement.
* Numbers based upon Sustainable Packaging Coalition's Technical Briefs and EPA’s Greenhouse
Gas Equivalencies Calculator
Poppycock® Bags Case Redesign
Key Environmental Metrics*:
Project Scope:Poppycock® cases were redesigned to simplify and optimize the package. This resulted in
a reduction of corrugated used as well as an increase in pallet efficiency.
This went into production in December 2008.
Brands Impacted:
Energy/CO2 Materials Water
Energy Greenhouse
Gas
Source
Reduction
Waste Water
Reduction
Absolute
Value /year
3.78 Billion BTUs 760,176 lbs of
CO2
264,809
pounds
492,369 gallons
Consumer
Value / year
Energy to power
41 Average
American Homes
Emissions from
69 passenger
cars
9 garbage
trucks
Nearly a full
Olympic sized
swimming pool
* All calculations are based upon the Environmental Defense Funds’ Paper Calculator
Graphics subject to change
Updated 05/19/09
David® Seeds Round to Square Tub
Key Environmental Metrics:
Project Scope:Convert the David® Seeds bulk tubs from a standard round tub to a square tub,
dramatically improving pallet efficiency. Also implement a “diamond” pattern in the tub
walls to maximize compression strength while minimizing gram weight.
Launched January 2009.
Brands Impacted:
Energy/CO2 Materials
Energy
Reduction
Greenhouse
Gas Reduction
Transport
Efficiency
Source
Reduction
Absolute
Value /
year
7.1 billion BTUs 363 tons CO2 162 Trucks
eliminated
259,480 pounds
polypropylene
eliminated
Consume
r Value /
year
Energy for 79
average
American Homes
Emissions from
66 passenger
cars
31% reduction
Updated 05/19/09* Numbers based upon Sustainable Packaging Coalition's Technical Briefs
Peter Pan® Redesign 3 Jar Sizes
Key Environmental Metrics*:
Project Scope:Redesigned the Peter Pan® 16.3 oz, 28 oz and 40 oz jars to reduce gram weight on the jars
and on the closures (caps). The jars are made from PET (#1 plastic), the caps are
Polypropylene (#5 plastic).
* The energy savings below are strictly related to the source reductions, they do not include any impacts from transportation efficiency improvements
Brands Impacted:
Energy/CO2 Materials
Energy Reduction Greenhouse Gas
Reduction
Source Reduction
Absolute
Value /
year
22.8 billion BTUs 961 tons CO2 353 tons of packaging (PET,
Polypropylene & Paper)
Consume
r Value /
year
Energy used by
256 Average
American Homes
Emissions from
233 passenger
cars
25 garbage trucks
* Numbers based upon Sustainable Packaging Coalition's Technical Briefs and the Environmental
Defense Fund’s Paper Calculator
Graphics subject to change
Updated 05/19/09
RENEW
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Post-Industrial Recycled PLA for Tamper Bands and Shrink Sleeves
Key Environmental Metrics:
Project Scope:Convert PVC and PETg shrink packaging to PLA for all tablespreads tubs, Healthy Choice
Fresh Mixers, Marie Callender’s Home-Style Creations, Reddi-Wip twin packs, Wesson
twin packs and PAM twin packs. PLA is a bio-polymer made from corn vs. traditional
plastics made from fossil fuels. This project also incorporates a significant use (up to 60%)
of post-industrial recycled content PLA, a technical breakthrough in PLA development.
ConAgra is the first in the world to use this recycled content PLA material.
Project implementation began May 2009 and will be completed by early 2010.
Brands Impacted:
CO2/Energy Materials
Energy Reduction Greenhouse Gas
Reduction
Solid Waste
Reduction
Source Reduction
Absolute Value /
year
2.2 billion BTUs 591,000 lbs CO2 36,936 lbs Eliminated 263,613
lbs of PVC resin
Consumer Value /
year
Energy used by 24
American homes
Emissions from 51
passenger cars
~1.5 garbage trucks
* Numbers based upon Sustainable Packaging Coalition's Technical Briefs and the EPA’s Greenhouse Gas Equivalencies Calculator Updated 01//05/10
RECYCLE
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DiamondClear
Key Environmental Metrics*:
Project Scope:Redesign the Hunt’s® ketchup bottle to move from a multi-layer bottle (PET/EVOH/PET) to
a mono-layer bottle (PET) with an oxygen scavenger. Simplifying the structure creates the
first ketchup bottle that is truly compatible with the existing recycling stream and has
enabled a reduction in gram weight. The closure was also optimized and light weighted.
This technology has been recognized with a 2007 AmeriStar Award in the 3M Sustainability
Category and a 2008 WorldStar Award for Food Packaging.
Brands Impacted:
Energy/CO2 Materials
Energy Greenhouse
Gas
Source
Reduction
Air
Emission
Absolute
Value / year
42.2
billion
BTUs
2,223 tons
CO2
1.4MM lbs of
plastic
523 tons
Consumer
Value, year
Energy
for 465
Avg.
homes
Emissions
from 402
passenger
cars
50 garbage
trucks
* All calculations based upon Sustainable Packaging Coalitions technical briefs and
the Environmental Defense Fund’s Paper Calculator
Graphics subject to change
Original
Construction
New
Construction
PET
PET
EVOH
Updated 05/19/09
Post Consumer Recycled PET in CPET Trays
Key Environmental Savings:
Project Scope:Include 8MM pounds annually of rPET into CPET trays across most of the tray designs used for our frozen
meal brands, qualified on some trays up to 40%. ConAgra Foods is the first company in North America to
implement this technology. This launched nationwide, June of 2008 and has been recognized with a 2008-
9 AmeriStar Award for Food Packaging, a 2009 DuPont Award for Packaging Innovation, a 2009 Greener
Package Award and a 2009 ConAgra Foods Sustainable Development Award. It was also featured as the
cover story of the November 2008 issue of Packaging Digest Magazine.
Brands Impacted:
Energy / CO2 Materials Water
Energy
Savings
Greenhouse
Gas Savings
Reduced
Air
Emissions
Waste Water
Reduction
Absolute
Value /
year
236 billion
BTUs
15,200 tons
CO2
11,200 tons 4,750 gallons
Consumer
Value /
year
Energy for
2,600
homes
Emissions from
2,500
passenger cars
* Values based upon Sustainable Packaging Coalition’s Technical Briefs
Updated 11/16/09
SUMMARY
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Food for Thought…• Food vs Fuel (& bio-resins)
• Biotechnology
• Nanotechnology
• Packaging vs. Food Waste
• Waste-to-Energy (Incineration)
• BPA / Chemo-phobia
• Greenwashing / Eco-Logos
• Oxo-degradable
• Compostable
• What is sustainable food?
• Others?
Thank You!
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