1.Elin & TanerKilicarslanSustainable Business Growth& Market Penetration Using Social Media Customer Engagement eCommerce

2. How To Guide Perfect TimingKiller Online Marketing TacticsWebinar URL: www.74by2.com/webinarDate: February 20 Landing Pages with Opt-Ins Search Engine Optimisation Social Media Engagement eCommerce & Payment Gateways Elins Master Class delivered in Mumbai at theAsian Retail Forum in October 2012 3. Our Gift To YouOver 200 Web Tools That You Can Use Right Now for Your Business Growth & Marketing Go Here & Download the eBookwww.74by2.com/gift 4. What Do You Do?How many of you...Advertise in Papers/Magazines?Create and Send Flyers?Press Releases?Advertise in Online News Portals?Leverage Social Media (with a solid strategy)?Send regular Emails to keep clients engaged?Mobile? 5. Some Mind-Boggling Stats1.06 billion monthly active users, 680 million mobileusers, more than 42 million pages and 9 million appsYouTube: 800 million users, 4 billion views per dayTwitter: 500 million total users, more than 200 millionactive usersGoogle+: 343 million active usersLinkedIn: 200 million users 6. The Numbers - IndiaInternet Users: 150 millionInternet Penetration: approx. 12% (U.S. = 80%)Mobile Subscribers: 950 millionEstimated Mobile Internet Users 2013 ...100 million! 7. Local Stats - India 8. Local Stats - India 9. Local Stats - India 10. Local Stats - India 11. Local Stats - India 12. Start at the EndC-Level executives tend to have a stranglehold onthe online development of their companies.Do not fear emerging technologies andstrategies, listen carefully to your customerswants/needs, and (we know this goes against thegrain) listen to what young executives in yourcompany are talking about. 13. Marketing Myth Public Enemy #1B2B Marketing is a MythEverything in the world is B2People 14. 9 Golden Rules 15. The Golden Rules Rule 1 Dont Take Yourself Too SeriouslyIt should be obvious but Social Marketing is aboutbeing SOCIAL and that means you need a goodonline personality to make your brand likeable. 16. Success From an Indian Company 17. The Golden Rules Rule 2 In-bound Is Not EnoughEach of the tactics we describe today can work ontheir own BUT for a business to benefit fully fromthem, they should always be combined with somelevel of outbound marketing.Never underestimate what a bit of paid promotioncan do for your business. 18. Paid Ad SpotICM Capital bought top ad placement getting tons of visitorseach week 19. Paid Ad Landing PageDelivered on the promise fromtheir ad 20. The Golden Rules Rule 3 You Must Have Great Content & Solid OffersWithout well-produced engaging content, any andall tactics you employ will most likely fail. 21. Engaging Offers 22. ... that delivered and won! 23. The Golden Rules Rule 4You Will Need a Strong Call-to-ActionThe tried and true strong call-to-action is just asimportant in social media as it is everywhere else.Be clear about what you want your audience to doafter consuming your content or engaging withyour brand. 24. Call-to-Action Winner? 25. Call-to-Action Winner? 26. The Golden Rules Rule 5Always Add ValueAt the end of the day, if you are not providing somesort of value to your prospects and customers, youare not doing your job and even social mediamarketing will never work for you. 27. Add Value in Advance 28. The Golden Rules Rule 6 Never Forget That Social is a Two-Way StreetNo one likes being talked at. Yes broadcast yourmessage but remember to keep the lines ofcommunication open in both directions. Whencontacted, always respond quickly and sincerely. Besure to mix up your messaging and use a combo ofcontent and offers. 29. Barack 2.0 by David Bullock 30. Resolve the Issue Openly 31. The Golden Rules Rule 7Create Brand Ambassadors Inside Your CompanyAs WellWhether you are a one-man show or a largecorporate, every employee should champion yourbrand, products, and services. Some forms ofcommunication are far easier to create the valueyour customers intend to receive. 32. Video Marketing StrategyWhen SalesForce created videos on important issuespeople were having within their niche or How-Tovideos about their niche, they went from getting 300views/day to over 7,500 views/day per video.Thats the same as having 46 Efficient Sales Repsworking for them each day and its FREE!Pure benefits... 33. The Golden Rules Rule 8Allow Customers to be Customers; Let Them BuyQuite often customers have to try so hard to find away to buy from you, they give up. Make sure ifyou can let people buy or order from youonline, they should have every opportunity to doso. Automate your website with live chat plugins tostart the sales process on visiting your site. 34. eCommerce is Always Selling...is your website? 35. The Golden Rules Rule 9 Track everything but make sure you track MarketingAnalytics! Precisely target real buyers as it happens.. See your traffic source data Track events that moved sales/didnt Align sales +marketing through closed-loop reporting (tiedinto CRM) A/B Test your website for optimisation Conduct Competitive Analysis Analyse your sales pages 36. Who, What, Where, When...Try HubSpot 37. THANK YOU!Over 200 Web Tools That You Can Use Right Now for YourBusiness Growth & Marketing Go Here & Download the eBook www.74by2.com/gift We Thank You AgainElin & Taner Kilicarslan