sustainability matters now more than ever...tells us consumers’ pro-environmental sentiments are...
TRANSCRIPT
SUSTAINABILITY MATTERS NOW MORE THAN EVERSPRING 2020
© BALL CORPORATION | 10 LONGS PEAK DRIVE | BROOMFIELD, COLORADO 80021 | 303-469-3131 | WWW. BALL.COM
SEEMINGLY OVERNIGHT
THE WORLD CHANGED.
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81 municipalities declared
recycling non-essential
Sales of craft beer in the United States have
increased 55% compared to this time last
year.
Consumption Patterns
Have Changed
Greenhouse Gas Emissions Predicted
To Fall Nearly 8% — Largest Decrease
Ever
7 million jobs lost in March aloneBrands are pivoting to drive
COVID-19 Relief Efforts
Coronavirus prompts Gov. Gavin Newsom
to suspend California’s plastic bag ban
8:10 Deposit
States Have
Suspended
Programs
CONSUMERS CARE MORE THAN EVER ABOUT SUSTAINABILITY
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For years, consumer concern regarding
sustainability practices has been on the
rise, and this survey from Kearney is yet
another indication that these efforts are no
longer a luxury but an
expectation — even during a pandemic.
"This year we see consumers expressing a
more direct link between their health and
the health of the planet," Corey Chafin, one
of the co-architects of the study, said. "This
tells us consumers’ pro-environmental
sentiments are more than idealistic
assertions.“
Food Dive, April 24th 2020
50% of consumers say the pandemic
has made them more concerned
about the environment
8:10consider the environmental
impacts of their purchases.
THE PACKAGING POLLUTION CRISIS IS NOT GOING AWAY
Recent estimates conclude that
800 Millionmetric tons of plastic enter the oceans
each year¹
In the U.S. alone, more than
60 Millionplastic drinking bottles are thrown away each day.2
Only 2% of PET is effectively
recycled compared to a global average of
68% of
aluminum4
1 Source: The Story of Plastic, 4/21/2020
ALUMINUM IS THE MOST
SUSTAINABLE PACKAGING MATERIAL
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Infinitely recyclable and economically valuable,
aluminum unlocks the full potential of packaging
to convey values and purpose with every sip.
75%
of aluminum ever produced is
still in use today.1
#1recycled container in
the world with 69%
global recycling rate.2
1The Aluminum Association 2Alupro
SUSTAINABILITY STARTS WITH THE CAN
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Aluminum can beverage packaging offers
benefits including:
• Infinitely recyclable with its mono-
material design.
• Lightweight and easy to transport.
• A shield from air, sunlight, potential
toxins and other contaminants.
• Convenient and has access to a variety
of occasions.
• Versatile in its shape and size.
• Customizable with 360º graphics.
ALUMINUM PACKAGING MEETS BRAND AND
CONSUMER DEMAND
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66% of U.S. beverage industry leaders
agree that aluminum solves many industry
challenges.
63% of U.S. beverage industry leaders
anticipate increasing their use of aluminum
packaging over the next five years.
74% of consumers want environmentally-
friendly containers to be readily available to
them.
Recycled and back on
the shelf in 60 days.
Recycled over and
over with no loss of
quality, irrespective
of color and design.
Lowest full recycling
costs of any beverage
packaging material.
CRAFT SUCCESS IN ALUMINUM
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46.9%OF CRAFT
NOW REPRESENTED BY
CANS
CRAFT CANSPROJECTED TO
SURPASS BOTTLES IN
2020
212.5% GROWTHIN $ SALES FOR
SELTZERS
2015 2016 2017 2018 2019 2020
Case E
quiv
ale
nts
bottles cans
(1) (1) (2)
BIG PICTURE: ALUMINUM ENABLES THE CIRCULAR ECONOMY
We’re working with our
partners along the value
chain to maximize
aluminum collection,
sorting and recycling.
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Colder experience
than other
materials
98% recycling yields –
the highest of any
packaging material.1
100% of our North
America operations are
powered by renewable
energy.
Made of 73% average recycled
content in U.S.*
*Aluminum Association/CMI data.1Delft University of Technology
Recycled metal can be
made into new cans an
infinite number of
times
Recycled cans
can be back on
the shelf in just
60 days
WORKING TO CREATE THE MOST SUSTAINABLE
CANS ON THE MARKET
DEFINING SUSTAINABILITY AT BALL
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At Ball, we are working to create the most sustainable can available on the market. For us, sustainability
means creating a product that is: easily recycled, created from materials that are responsibly sourced,
manufactured in a way to lessen negative impact and supportive of broader climate initiatives.
PATHWAY TO INCREASE REAL RECYCLING
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We are working to increase real recycling
through these channels:
• Product Design
• Consumer Education
• Policies to Drive Real Recycling
(DRS/EPR)
• Invest in Recycling Infrastructure
• Transparent LCAs + Standards
BALL FOR 1.5°C: THE NEXT EVOLUTION IN
BALL’S CLIMATE STRATEGY
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Ball’s Operational Emissions Value Chain Emissions
16%absolute
reduction
by 2030
55%absolute
reduction
by 2030
2017 Baseline 2017 Baseline
LEADING ON RENEWABLE ENERGY
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Ball has executed two virtual
power purchase agreements –
one wind and one solar.
North American renewable
projects will successfully
reduce Ball’s annual Global
Scope 2 emissions by
approximately 50%.
100% ASI-CERTIFIED IN EUROPE, PUSHING FOR
US ASI- CERTIFICATION
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The ASI Standards for responsibly produced and sourced aluminum:
Enable the aluminum industry to demonstrate
responsibility and provide independent and credible
assurance of performance
Reinforce and promote consumer and stakeholder
confidence in aluminum products
Reduce reputational risks concerning aluminum and
aluminum industry players
Address the expressed needs by downstream users
and consumers for responsible sourcing of aluminum
GOING BEYOND METAL: ADDRESSING
SUSTAINABILITY OF COATINGS
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We are closely working with the Cradle to Cradle CertifiedTM Products Program, a globally recognized
measure of safer, more sustainable products made for the circular economy, widely recognized for the depth
and rigor of its Material Health Assessment Methodology.
We are prioritizing the identification and elimination of
chemicals of concern. This means:
• Better understanding the components in our products
and supply chains;
• Being more transparent about the materials in our
products;
• Avoid materials of concern and shift to inherently safer
options;
• Commit to continuous improvement toward greener
chemistry in our products.
COMMITTED TO LONG-TERM SUSTAINABILITY
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“To make a real and positive impact on the
packaging waste crisis, we need to focus
on all the things we can do to promote real
recycling so we can bend the dangerous
curve of packaging pollution toward more
sustainable outcomes.
Our environment and the future of our
planet depend on it.”
- Ball Corporation CEO, John Hayes,
CNBC Feb 2020
TUNE IN: FRIDAY, MAY 8 AT 12 P.M. MT
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Sara Axelrod, Director of Sustainability, North America