Sustainability Matters:

Bringing Corporate Social Responsibility to Life in Your Chapter

Marge Anderson

Associate Director, Energy Center of Wisconsin

MPI International Board of Directors

Elizabeth Henderson, CMM, CMP, M.E.Des.

Director of Corporate Social Responsibility

Meeting Professionals International

Objectives

• Define Corporate Social Responsibility (CSR)

• Discover what MPI is doing to inspire, inform, activate, measure and celebrate around CSR

• Share next practices with chapters that have already implemented CSR into their communities

•Brainstorm tools and ideas to help you bring CSR to life in your chapter

Corporate Social Responsibility (CSR) is a concept whereby organizations consider the

long-term interests of the communities in which they operate and take responsibility

for the impact of their actions on employees, customers/members, the community and

the environment.

CSR activities are often referred to as being in three different but connected realms:

PeoplePlanetProfit

This is known as the “triple bottom line”

•Ethics: It is the right thing to do •Brand Enhancement: Better brand reputation•Public Expectations: The public has higher expectations of the responsibilities of business to create social benefits•The War for Talent: more attractive to existing and new employees•Risk Reduction: Risk management through transparency of activities•Value: The creation of value and competitive advantage•Sustainability: Environmental measures can often increase business sustainability and cut costs

Why CSR is Good for Business

MPI CSR Task Force Vision

Unite the MPI community in a shared vision and

commitment to a sustainable, just and profitable future.

What is MPI doing?

We are actively seeking to achieve five things:

• Inspire people to act

• Inform our communities how to accomplish their goals

• Activate our internal operations and our communities

• Measure our progress and seek for continual improvement

• Celebrate and report our successes

What is MPI doing?

Specific things we have done/are doing/will be doing:

• Signed the UN Global Compact

• Created a full-time Director of CSR to activate our internal and external communities

• Offered CSR tracks at PEC and will continue to offer them at future conferences

• Creation of a webcast series to inspire people around CSR

• Creation of a webinar series to inform people how to activate their goals

• Measured our environmental impact at our events & reported it to the community

COMMUNITY ROADMAP OVERVIEW 3

INSPIRE INFORM MEASURE CELEBRATE ACTIVATE

High

visibility keynotes

Top level commit-

ment

Case Studies

CONTENT “beyond

green meetings”

Continue survey

Tool:•User value•Industry value•Brand value

KPI’s

Share results

and success stories

globally

IBOD Presentation – June 19, 2008 22

Chapter activation

Co-creation at events

GroupSpace community

Aggregated engagement

Build SME capacity

Next Practices…what chapters have already done to activate

CSR in their communities

Bringing CSR to Life

at Your Chapter

How can you take this information and apply it?

How will it help you Lead Different?