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SUSTAINABILITY ISSUE OF THE TOTAL QUALITY MANAGEMENT (TQM) SYSTEM IN THE MANUFACTURING INDUSTRY by Jesus A. Guillergan _______________________ Dissertation Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Business Administration ______________________ Liberty University, School of Business December 2021

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Page 1: SUSTAINABILITY ISSUE OF THE TOTAL QUALITY MANAGEMENT (TQM …

SUSTAINABILITY ISSUE OF THE TOTAL QUALITY MANAGEMENT (TQM) SYSTEM

IN THE MANUFACTURING INDUSTRY

by

Jesus A. Guillergan

_______________________

Dissertation

Submitted in Partial Fulfillment

of the Requirements for the Degree of

Doctor of Business Administration

______________________

Liberty University, School of Business

December 2021

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Abstract

The purpose of this research is to understand the sustainability issue of total quality management

(TQM) and its effects in the manufacturing industry. Having exploratory and descriptive

objectives, this research used a flexible design single case study on a water treatment company in

the southeastern United States to facilitate the examination of the phenomenon using real‐life,

present‐day context, and multiple perspectives from participants. The single bounded case study

collected and integrated many forms of qualitative data ranging from interviews, observations,

and quality‐related archived documents to answer the research questions. The results revealed

that failure in sustaining the quality system in place resulted in high product defects, leading to

excessive reject costs and loss in productivity. The analysis of the data showed that the firmness

of TQM methodology, orientation of the organization culture, type of leadership style, and

highly competitive strategies and operational targets affected the sustainment of TQM in the site.

The single case study is limited to the understanding of TQM sustainability challenges in the

manufacturing industry and the findings will not be generalizable to other business groups or

sectors in the same context. The future study could focus on a broader field of prevailing

conflicts between opposing objectives, logics, interests, and missions within one multinational

organization or within its line companies. This research aims to contribute to the understanding

of establishing alignment and coherence of TQM practices to the organizational strategic goals

and objectives to improve overall performance with significant value for customer focus and

continuous improvement.

Key words: sustainability, Total Quality Management, system, manufacturing

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SUSTAINABILITY ISSUE OF THE TOTAL QUALITY MANAGEMENT (TQM) SYSTEM

IN THE MANUFACTURING INDUSTRY

by

Jesus A. Guillergan

Dissertation

Submitted in Partial Fulfillment

of the Requirements for the Degree of

Doctor of Business Administration

Liberty University, School of Business

December 2021

Approvals

_________________________________________ ___________________

Jesus A. Guillergan, Doctoral Candidate Date

_________________________________________ ___________________

Goodson K. Mensah, Ph.D., Dissertation Chair Date

_________________________________________ ___________________

David Duby, Ph.D., Committee Member Date

_________________________________________ ___________________

Edward M. Moore, Ph.D., Director of Doctoral Programs Date

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Dedication

This research is dedicated to my family, friends, and co‐workers. I hope to walk beside

you as an exemplary example.

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Acknowledgments

I would like to acknowledge the support given by my advisory and analysis committee,

Dr. Goodson K. Mensah, Dr. David Duby, and Dr. Nicoles Lowes for their valuable support and

time. I am particularly grateful for the assistance provided by my Dissertation Chair, Dr.

Goodson K. Mensah, for his guidance and recommendations in refining my research. My time

with Liberty University during my dissertation was very fruitful and productive.

I would like to express my deepest appreciation to all of the company’s site managers,

support personnel, and participants of my research. All your input, perspectives, and knowledge I

gained during the study were unconventional, ground‐breaking, and priceless. I take all these

lessons learned from all of you to provide focus in helping make our processes more reflexive

and dynamic while serving our strategic goals and objectives.

My heartfelt gratitude to my family who traveled with me throughout this DBA journey.

To my beautiful daughters, Jermaine, Jianne, and Jamie: I promise I will find more time to cook

good soup for all of you—especially for Jermaine, who has been cursed to proofread my papers

since my MBA years. To my lovely wife Jewel: you are always my inspiration and my rock. For

37 years, you kept reminding me that what lies ahead of me is nothing compared to what is

inside me; you are that key component inside me. It has always been you, all this time, that kept

me going.

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Table of Contents Abstract ........................................................................................................................................... ii

Approvals ....................................................................................................................................... iii

Dedication ...................................................................................................................................... iv

Acknowledgments............................................................................................................................v

List of Tables ................................................................................................................................. xi

List of Figures ............................................................................................................................... xii

Section 1, Foundation of the Study ..................................................................................................1

Background of the Problem ................................................................................................ 2

Problem Statement .............................................................................................................. 4

Purpose Statement ............................................................................................................... 4

Research Questions ............................................................................................................. 5

Nature of the Study ............................................................................................................. 8

Discussion of Research Paradigms ......................................................................... 9

Discussion of Design ............................................................................................ 10

Discussion of Method ........................................................................................... 12

Discussion of Triangulation .................................................................................. 15

Summary of the Nature of the Study. ................................................................... 17

Conceptual Framework ..................................................................................................... 18

Framework Diagram ............................................................................................. 19

Concepts ................................................................................................................ 21

Theories................................................................................................................. 23

Actors .................................................................................................................... 24

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Constructs ............................................................................................................. 25

Relationships between Concepts, Theories, Actors, and Constructs .................... 27

Summary of the Research Framework .................................................................. 29

Definition of Terms........................................................................................................... 31

Assumptions, Limitations, Delimitations ......................................................................... 34

Assumptions .......................................................................................................... 35

Limitations ............................................................................................................ 36

Delimitations ......................................................................................................... 37

Significance of the Study .................................................................................................. 37

Reduction of Gaps in the Literature ...................................................................... 38

Implications for Biblical Integration ..................................................................... 39

Benefit to Business Practice and Relationship to Cognate ................................... 41

Summary of the Significance of the Study ........................................................... 42

A Review of the Professional and Academic Literature ................................................... 43

Business Practices ................................................................................................. 44

The Problem .......................................................................................................... 48

Concepts ................................................................................................................ 53

Theories................................................................................................................. 57

Constructs ............................................................................................................. 59

Related Studies...................................................................................................... 63

Anticipated and Discovered Themes .................................................................... 72

Summary of the Literature Review ....................................................................... 83

Summary of Section 1 and Transition .............................................................................. 84

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Section 2: The Project ....................................................................................................................87

Purpose Statement ............................................................................................................. 90

Role of the Researcher ...................................................................................................... 91

Actions the Researcher Will Take to Conduct the Study ..................................... 92

Discussion of Bracketing to Avoid Personal Bias ................................................ 94

Summary of the Role of Researcher ..................................................................... 95

Research Methodology ..................................................................................................... 96

Discussion of Flexible Design .............................................................................. 97

Discussion of Chosen Method for the Study ........................................................ 98

Discussion of Methods for Triangulation ............................................................. 99

Summary of Research Methodology .................................................................. 101

Participants ...................................................................................................................... 102

Population and Sampling ................................................................................................ 104

Discussion of Population .................................................................................... 105

Discussion of Sampling ...................................................................................... 107

Summary of Population and Sampling ............................................................... 114

Data Collection & Organization ..................................................................................... 116

Data Collection Plan ........................................................................................... 117

Instruments .......................................................................................................... 120

Data Organization Plan ....................................................................................... 126

Summary of Data Collection & Organization .................................................... 128

Data Analysis .................................................................................................................. 130

Emergent Ideas.................................................................................................... 131

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Coding Themes ................................................................................................... 132

Interpretations ..................................................................................................... 134

Data Representation ............................................................................................ 135

Analysis for Triangulation .................................................................................. 136

Use of Leading Qualitative Analysis Software ................................................... 138

Summary of Data Analysis ................................................................................. 139

Reliability and Validity ................................................................................................... 141

Reliability ............................................................................................................ 143

Validity ............................................................................................................... 145

Bracketing ........................................................................................................... 147

Summary of Reliability and Validity .................................................................. 148

Summary of Section 2 and Transition ............................................................................ 150

Conclusion of the Research Proposal ..........................................................................................152

Section 3: Application to Professional Practice and Implications for Change ............................154

Overview of the Study .................................................................................................... 155

Presentation of the Findings............................................................................................ 158

Themes and Resulting Constructs Discovered ................................................... 160

Interpretation of the Themes and Resulting Constructs ...................................... 176

Representation and Visualization of the Data ..................................................... 184

Relationship of the Findings ............................................................................... 197

Summary of the findings. .................................................................................... 224

Application to Professional Practice ............................................................................... 229

Improving General Business Practice ................................................................. 230

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Potential Application Strategies .......................................................................... 233

Summary of Application to Professional Practice .............................................. 236

Recommendations for Further Study .............................................................................. 239

Reflections ...................................................................................................................... 240

Personal & Professional Growth ......................................................................... 241

Biblical Perspective ............................................................................................ 242

Summary of Reflections ..................................................................................... 244

Summary of Section 3 ..................................................................................................... 246

Summary and Study Conclusions ................................................................................................249

References ....................................................................................................................................253

Appendix A: Interview Guide for Participants with Leading Roles ............................................298

Appendix B: Interview Guide for Participants with Practicing Roles .........................................300

Appendix C: Interview Guide for Participants with Supporting Roles .......................................302

Appendix D: Interview Guide for Participants with Receiving Roles .........................................304

Appendix E: Observation Protocol ..............................................................................................306

Appendix F: Pearson Correlation Coefficient ..............................................................................307

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List of Tables

Table 1. Related TQM Models ......................................................................................................69

Table 2. Anticipated and Discovered Themes ...............................................................................79

Table 3. Participants in the Study ................................................................................................113

Table 4. Quality‐Related Archived Documents of the Compnay ................................................124

Table 5. Research Population Codes ...........................................................................................159

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List of Figures

Figure 1. Research Framework Diagram.......................................................................................19

Figure 2. Relationship between Concepts, Theories, Actors, and Constructs Diagram ................28

Figure 3. Word Cloud – TQM Sustainability Issue .....................................................................185

Figure 4. Items Clustered by Word Similarity ............................................................................186

Figure 5. Contributors to TQM Sustainment Issue and its Effects..............................................187

Figure 6. ‘TQM Sustainability Issue’ and ‘Rigid TQM Methodology’ Comparison Diagram...188

Figure 7. ‘TQM Sustainability Issue’ and ‘Market‐Oriented Organizational Culture’ Comparison

Diagram........................................................................................................................................189

Figure 8. ‘TQM Sustainability Issue’ and ‘Pacesetting Leadership Style’ Comparison Diagram

......................................................................................................................................................190

Figure 9. ‘TQM Sustainability Issue’ and ‘Highly Competitive Strategies’ Comparison Diagram

......................................................................................................................................................191

Figure 10. ‘TQM Sustainability Issue’ and ‘High Cost of Quality and Warranty’ Comparison

Diagram........................................................................................................................................192

Figure 11. ‘TQM Sustainability Issue’ and ‘Impassive Employee Behavior’ Comparison

Diagram........................................................................................................................................193

Figure 12. ‘TQM Sustainability Issue’ and ‘Inconsistent Productivity and Performance’

Comparison Diagram ...................................................................................................................194

Figure 13. ‘TQM Sustainability Issue’ and ‘Unpredictable Operational Constraints’ Comparison

Diagram........................................................................................................................................195

Figure 14. ‘TQM Sustainability Issue’ and Overwhelmed Process Enablers’ Comparison

Diagram........................................................................................................................................196

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Section 1, Foundation of the Study

The manufacturing industry has utilized the total quality management (TQM) approach

on their processes for decades to address process variations responsible for poor product quality

and low performance (Parvadavardini et al., 2016; Vouzas & Katsogianni, 2018). While the

methodology has been effective in providing substantial improvements in the organization’s

operational excellence and productivity, its sustainment in the field involves many challenges

(Bouranta et al., 2017; Carmona‐Marquez et al., 2016). Manufacturing companies run into

challenges in translating and aligning TQM concepts into the existing organizational structure

and not realizing the full benefits of the approach (Muruganantham et al., 2018; Wei et al.,

2019). The objective of the study was to understand the sustainability issue of the TQM system

in a water‐treatment company in the southeastern United States, which had resulted in high costs

of quality and low performance. The sustainment of TQM influenced the operational

productivity of organizations and positively affected other dimensions of performance such as

financial effectiveness and customer satisfaction (Nasim, 2018; Psomas & Jaca, 2016). The

qualitative design study aimed to discover, explore, and identify the challenges of sustaining the

TQM system in manufacturing processes to provide a complete picture of the phenomenon of the

issue in its natural setting. The single case study considered various perspectives that were

specific to the stakeholders and practitioners of the TQM system to understand how and why a

TQM sustainability issue existed in a water‐treatment plant operation.

Sustainment of the TQM system requires a company‐wide commitment to quality

improvement, and the difficulty of achieving this obligation is real (Muruganantham et al.,

2018). The case study assumptions enabled an in‐depth, multilayered exploration of the problem

based on the research framework. The study authenticated the contributing and resulting

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constructs to the TQM sustainability issue by studying their level of influence and impact on the

site. The limitations and delimitations of the single bounded case was constrained to the scope of

the TQM sustainability issue of the chosen company and may not provide generalization or

transferability of results to other situations. The research integrated a biblical perspective and

followed four phases of gradual progression of revelation representing creation, fall, redemption,

and restoration. The objective of the study was to reach out to the development of the case with

compassion and empathy to bring together pertinent evidence that would help transform the

participants to serve their true goals. The significance of the study contributed to the

understanding of the TQM sustainability issue in the manufacturing industry, and reinforced

concepts and theories held true by literatures in TQM. The results of the study presented

evidence on how the organization could transform and establish coherence of strategic objectives

to TQM practices that would enhance quality and performance of its business. Understanding the

relationship between TQM and the company’s strategic development would explain how and to

what degree investing in TQM methodology contributes to achieving sustainable business

objectives (Andrade Arteaga et al., 2020).

Background of the Problem

A water‐treatment company in the southeastern United States was experiencing high

costs of quality, warranty, and performance issues despite a successful implementation of the

TQM system. Its monthly operating metrics report on quality and warranty tracking had been

trending unfavorably due to high field failure rates, product repair, and replacement costs. The

facility had conflicts sustaining its adaptation of the TQM system due to challenges in its

integration into the site’s business strategies and process management practices. There was

confusion about TQM’s incompatibilities with its production targets and goals.

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Although many studies found that TQM could improve organizational performance, not

all cases of TQM application had produced satisfactory results in the organizations that executed

it (Hilman et al., 2019; Kumar et al., 2020; Nizamidou & Vouzas, 2020; Panuwatwanich &

Nguyen, 2017). According to Oliveira et al. (2019), serious problems arise when companies act

more concerned with TQM practice implementation than with its suitability to its operational

needs and quality results. There needs to be an all‐inclusive approach to quality management and

dedicated support for quality initiatives through proper alignment and integration of its various

constituents to gain maximum adaptability (Sila, 2018a).

Specific to the water treatment company, the role of its organizational culture had a major

influence in driving the sustainability of the TQM system on its business performance and

product quality. Significant gaps in the relationship between organizational strategies and quality

management practices existed that created obstacles in achieving the intended purpose. This

condition revealed dimensions pertinent to the research questions specific to the TQM

sustainability issue as the subject of investigation. According to Sinha et al. (2016),

understanding of core organizational cultural values that are conducive for planning and

execution of TQM interventions was a major factor in the effective sustainment of TQM in any

organization. Company leadership played a major role in influencing the organizational culture

because they were principal drivers of quality culture development in their ability to empower

roles and responsibilities, influence resource allocation, build partnerships, and develop labor

and process management (Bendermacher et al., 2017). Coherence and alignment of purpose to

organizational requirements supported the maintenance of excellence and sustainment of

management systems to achieve quality and performance outcomes (Kennedy, 2019). The

company was a good choice for this research because it had diverse and extensive manufacturing

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processes that were greatly dependent on the proper application and sustainment of TQM to

produce high quality products and improve performance.

Problem Statement

The general problem to be addressed was the sustainability issue of the TQM system in

the manufacturing industry, which resulted in high external warranties, internal quality costs, and

low productivity. Muruganantham et al. (2018) indicated that organizations face multiple

difficulties in translating TQM concepts into practice and many of them have not fully realized

the financial outputs and non‐financial benefits of implementing and sustaining TQM practices.

A high number of senior managers lacked the understanding of the competitive mechanism of

TQM that enabled their manufacturing plant to achieve operational excellence and TQM

sustainability (Sahoo, 2018). Haffar et al. (2019) determined that organizational culture

characterized by high bureaucracy, lack of customer orientation, and continuous improvement

had a negative impact on TQM implementation and sustainability. All quality activities begin

with the management level, and therefore, senior leadership play an important role in providing

resources, setting core values, and creating policies to show employees the importance of TQM

implementation and sustainability (Wei et al., 2019). The specific problem to be addressed was

the sustainability issue of the TQM system in a water treatment company in the southeastern

United States, resulting in high product warranty costs, field failure rates, and cost of quality.

Purpose Statement

The purpose of this flexible design single case study was to understand the sustainability

issue of the TQM system in the manufacturing industry, which had resulted in high cost of

quality and low performance. The study aimed to discover, explore, and recognize the challenges

of sustaining the TQM system in manufacturing processes to provide a complete picture of the

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phenomenon in its natural setting. The investigation considered various perspectives that were

specific to the stakeholders and practitioners of the TQM system in a water‐treatment company

in the southeastern United States. Sustainment of the TQM system required a company‐wide

commitment to quality improvement, and the difficulty of achieving this obligation was real

(Muruganantham et al., 2018). The qualitative methodology considered the actual workplace

conditions, observation, and communication with participants to understand what TQM aspects

were incompatible to them and how they perceived the application of the TQM system to the

process. The application of a single case study design enabled an in‐depth, multi‐faceted

exploration of TQM sustainability issues in real‐life settings and authenticated the contributing

factors by studying its suitability, acceptability, and neutrality in the site. The research integrated

a biblical perspective and followed four phases of gradual progression of revelation representing

creation, fall, redemption, and restoration. The purpose of the study was to reach out to the

development of the case with compassion and empathy to bring together pertinent evidence that

would help transform the participants to serve their true goals.

Research Questions

The research questions focused on the sustainability issue of TQM in the manufacturing

industry that was specific to a water treatment company in the southeastern United States. The

research questions aimed to explore, describe, and understand how factors such as organizational

structure, culture, mission, and strategic goals affected the sustainability of TQM activities. Sabet

et al. (2016) maintained that alignment of organizational structures, systems, and processes are

essential in the successful sustainment of TQM activities. The research questions intended to

create a rich dialogue with the evidence and consider possibilities to gain deeper familiarity with

the contributing causes of the TQM sustainability issue.

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RQ1: How does the TQM sustainability issue affect the company’s cost and productivity?

RQ1a: How does the TQM sustainability issue influence external warranties, internal

costs, and performance?

RQ1b: How does the TQM sustainability issue affect product warranty cost, field failure

rates, and cost of quality?

RQ1 sought to understand how the TQM sustainability issue affected cost and

productivity. RQ1a aimed to understand how the TQM sustainment issue affected external

warranties, internal costs, and performance. RQ1b sought to discern how the issue impacts field

failure rates and cost of quality. Improper maintenance and sustainment of TQM practices could

lead to high operating costs and product failures, resulting in customer dissatisfaction (Alvarez

Santos et al., 2018).

RQ2: Why is there a potential TQM sustainability issue in the water‐treatment plant

operations?

RQ2a: How does TQM sustainment affects the company’s operational targets?

RQ2b: How does sustaining TQM practices align with the company’s operational

strategies?

RQ2 was an open‐ended question that aimed to confirm the presence of the issue and

allowed the understanding of factors behind why employees find it hard to sustain TQM

practices. RQ2a sought to outline the effects of TQM on the operational targets. RQ2b sought to

understand how sustaining TQM aligned with operational strategies in real‐time. Sabet et al.

(2016) indicated that lack of strategic coherence on the purpose of TQM could lead to

sustainability issues and its ultimate failure.

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RQ3: How does the organizational culture of the company affect sustainability of the

TQM system?

RQ3a: How does leadership perceive the importance of TQM sustainment in operations?

RQ3b: How does TQM sustainment affect the behavior of employees in their current

role?

RQ3 sought to extract information from participants on how organizational culture was

affecting TQM sustainment. RQ3a sought to explore leadership’s expectations of TQM

sustainment and its impact on the company’s operation efficiency versus the current practice.

RQ3b aimed to understand how individual employees experienced the effects of sustaining TQM

on their workload, productivity, and performance. For a successful sustainment of TQM, an

extensive culture transformation needed to happen (Alvarez Santos et al., 2018).

RQ4: What TQM activities affect performance in each value stream that make its

sustainability an issue?

RQ4a: What process enablers are affected by TQM sustainment activities?

RQ4b: What operational constraints are created when sustaining TQM practices?

RQ4 aimed to identify specific TQM practices that were not sustainable to understand the

relationship between sustainability of TQM practices and efficient manufacturing practices.

RQ4a sought to know what specific process enabler’s performance was affected by TQM

sustainability to understand the overall impact on these processes. RQ4b aimed to outline all the

constraints generated by sustaining TQM to understand its real‐time applicability in the

production lines. A TQM model, which is a one‐size‐fits‐all for all industries, may not produce

optimal results (Alvarez Santos et al., 2018).

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The research questions facilitated collection of specific case study evidence of the TQM

sustainability issue in the water treatment company. The questions sought to understand the

presence of the issue and its resulting impact on quality and performance. The inquiries aimed to

discover how organizational leadership, culture, and its strategic goals aligned, influenced, or

contributed to the sustainment of TQM. The research questions supported the analytic strategy of

interpreting the data and searching for auspicious patterns, insights, or concepts to define the

current situation of the case.

Nature of the Study

The research aimed to capture specific lived‐in experiences of TQM practitioners in the

water‐treatment company in the southeastern United States to understand the system’s

sustainability issue. The qualitative methodology provided a clear interpretation of the structure

and patterns found among the company’s participants to generate data in the actual work

environment. This methodology built a complex general picture, examined words, reported

detailed views of participants, and conducted research in the natural setting (Creswell & Poth,

2018). The flexible approach was open to unexpected events and adjusted to emerging evidence

as it aimed to recognize how the participants derived meaning from their work, and how their

interpretations and perceptions influenced their behavior towards TQM sustainability. The

qualitative study covered what data to gather and ignore, from whom to gather it according to its

sampling design, how to gather based on collection methods, and how to analyze the information

based on its analysis method (Tobi & Kampen, 2018). The researcher used heterogeneous

approaches to knowledge development, recognizing participants’ strengths and weaknesses to

form a better understanding of the case. This post‐positive approach required multiple

perspectives to be more expansive in addressing questions about the phenomenon of TQM

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sustainability issues. The approach of this flexible design integrated a single case study design

and analysis to create a richer picture of the case. The design of the study confirmed validity and

reliability in the results so that these could address the research objectives accurately.

Discussion of Research Paradigms

The research paradigm was post‐positivism. The paradigm reflected an evolutionary

process of understanding the world with research that resulted only in an approximation of truth

rather than the absolute truth (Kelly et al., 2018). The paradigm held an acceptance of theories,

hypotheses, contextual knowledge, and values but had an epistemological skepticism that

knowledge was hypothetical rather than absolute. The researcher of the TQM sustainability issue

project believed in the dynamics of growth and continuous improvement and therefore

anticipated refinement of the associated actions and principles over time. In this single case

study, the relativity of truth, solutions, actions, and fundamental policies were subjected to

whatever the socially responsible organization deemed necessary for their ‘win‐right’ survival

and well‐being that served their mission, purpose, and community. Any catalyst for change

created evaluations and investigations that continually challenged existing theories and principles

for advancement. The paradigm supported the focus of research, which was to confirm claims,

reform, refine, or abandon these in favor of other strongly warranted claims (Tobi & Kampen,

2018). The researcher believed in theories and values influencing the outcome of real‐world

investigations and that these aspects could change in light of new evidence to retain objective

truth.

Post‐positivism assumed that understandings of truth from the context of that reality

would potentially be imperfect and acknowledged the existence of unobservable entities, as well

as the capacity to explain observable phenomena (Tanlaka et al., 2019). Accordingly, the

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researcher reflected the use of qualitative and quantitative sources of data in search for truths to

obtain an approximation of the reality, emphasizing empirical testing and controlled methods in

the achievement of this goal. Kelly et al. (2018) claimed that post‐positivism is intuitive, holistic,

inductive, and exploratory where the predominant view not only aligned to quantitative methods

of collecting and analyzing data, but also strongly supported the use of some qualitative methods.

The researcher’s paradigm provided the guidance on how to collect, analyze, and validate

the data around the TQM sustainability issue. The researcher understood how values and beliefs

influenced research and how to choose definitions and measures while preserving the value of its

objectivity and research integrity (Azadi et al., 2017). The paradigm did not dwell on anticipated

consequences of the TQM sustainability issue alone, but also looked into actions of known

historical conditions that have produced results compatible to the recognized value system. The

researcher’s theoretical view did not seek middle ground between logical intransigence and

ambiguity, or by favoring moderate versions of rational contrasts based on how the approach

worked in resolving problems.

Discussion of Design

The research design chosen for the study had the capability to capture and understand the

live experiences of the TQM practitioners in the chosen company in its natural setting. Guided

by the specific research problem, purpose, and research questions concerning the TQM

sustainability issue, the researcher was free to adjust the investigation as needed to adapt to

unexpected and emergent needs of the study. There was a need for the selected research design

to be flexible to adapt to changes as the study evolved with the presentation of multiple complex

realities. The fixed design, which was suitable for research that required transcending individual

differences and identifying patterns to link to social structures, was not applicable in this study.

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The reason was that the fixed design was concerned with aggregates and general tendencies

rather than individuals’ experiences, leading to a design weakness in its inability to capture the

subtleness and intricacies of individual human behavior (Robson & McCartan, 2016). The fixed

design was too rigid for the dynamic nature of the TQM sustainability study.

The mixed‐method, which was suited for studies that incorporated the elements of

quantitative and qualitative data collection, presented timing issues and complications in

integrating findings that could produce incoherent and ambiguous research (Robson &

McCartan, 2016). While this design offered an authentication of qualitative and quantitative

approaches to enhance validity, there were challenges in linking the data analytically, which

would present an application problem in this study. The flexible design, which was suitable for

studies that sought to understand the phenomenon as it existed in the real world, was more

applicable for the TQM sustainability research. This evolving design used multiple presentations

of realities, integrated the researcher as an instrument of data collection, and applied a

concentrated emphasis on participants’ perspectives.

This study was conducted with a flexible research design using a qualitative method;

specifically, a single case study design was used. According to Zapf et al. (2020), flexible

research designs allowed interim analyses where modifications of the study design based on

accumulating data or any other information available in real‐time were possible without

undermining the research’s integrity and validity. To be systematic in investigating the TQM

sustainability issue, this research design captured and described the lived reality of the event in

progress and produced higher probability in discovering comprehensive information of the case.

By describing the complexity of the TQM sustainability issue in the actual operational processes

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through this flexible design, the themes became more relevant and accurate, making the

approach a best fit for the TQM sustainability problem.

Discussion of Method

The qualitative research method provided the need for an informative and descriptive

approach to determine how the TQM sustainability issue resulted in high external warranties,

costs, and performance in the company’s current setting. The qualitative method was context‐

dependent and allowed the researcher to understand how unique circumstances in which these

happened form events, actions, and meanings (Mohajan, 2018). The study focused on the actual

work environment and validated the points of view of the TQM practitioners on how they

perceived the sustainment of TQM on their roles. The qualitative researcher empowered

individuals to tell their narrative, listened to their input, and reduced the power relationship that

often occurs between the researcher and participants of a study (Setia, 2017). The study required

an evolving approach as it gathered complex, detailed understanding of the TQM sustainability

issue. The qualitative research process was emergent wherein the initial plan of research could

not be firmly set, and all phases of the process may change after the researcher entered the

workplace and collected data (Keikelame & Swartz, 2019). The investigation of how the TQM

sustainability issue affected product warranty cost, field failure rates, and cost of quality required

a development of an evolving complex picture of the causes and their resulting outcomes. The

qualitative methodology involved noting multiple viewpoints, recognizing the many elements

involved in a situation, and generally outlining a greater representation that occurs (Kelly, 2017).

One of the five common qualitative approaches to inquiry was the narrative research,

which aimed to understand participants’ diverse social constructions of reality and the cultures in

which their life stories resided (Abkhezr et al., 2020). The method captured the diverse nature of

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participants’ expressions, which reflected a varied collection of their stories and the multiple

ways through which they could create and re‐create themselves in different settings and

relationships (Manankil‐Rankin, 2016). The research required concentrating the study on an

individual or a limited number of individuals while gathering data through their stories, distinct

experiences, and chronologically organizing the importance of those experiences (Creswell &

Poth, 2018). The limitation on the number of participants and the constant reformulation of the

inquiry through consistent reflections made the narrative research approach impractical for the

TQM study. The phenomenological research design examined how related phenomenon was

experienced and tried to define what the participants experienced about the phenomenon (Bastug

et al., 2017). The approach aimed to gather descriptions of experience, and not intellectual

interpretations or opinions to discover the meaning of an occurrence of multiple individuals who

experienced the phenomenon (Thomas, 2020). This approach was not suited for a bounded

system, such as a process or a program, and its specificity in the methodology could distort the

interpretation and clarity in its application to the TQM study.

The grounded theory research design developed a theoretical explanation of a

phenomenon from a specific set of data based on a large number of participants’ socially derived

explanations of a situation (Zamani & Babaei, 2021). Grounded theory aligns on the strategy of

inductive reasoning and may not need clearly specified goals, research questions, or assumptions

prior to the start of the research project (Flynn & Korcuska, 2018). This inductive process could

open up a possibility that researchers may evade an initial literature review, conduct interviews,

and consequently analyze data patterns that could be meaningful to the study’s findings. This

method was suited for a homogenous sample and not for the case that focused on the TQM

study. Ethnography applied to various disciplines with the goal of learning about social

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structures in groups and cultures by utilizing realistic observations in natural settings (Muskat et

al., 2018). The approach studied people through active engagement in native populations using

in‐depth observations of their social interactions and becoming familiar with the effects of

cultural and historical contexts. The researchers could discern the fullness of the human

experience and the significance people give to objects and cultural practices that recognize a

different worldview (Wood & Mattson, 2019). The ethnographic process traditionally studied

members of a culture‐sharing group and was not suited for the TQM study on a bounded system.

This study intended to develop an understanding of the TQM sustainability issue and its

effects on a water‐treatment company in the southeastern United States as a single bounded case.

The single case study research design involved the study of a single bounded case within a real‐

life, present‐day context or setting, and used multiple perspectives to facilitate the examination

of the specific phenomenon (Yin, 2018). A qualitative case study illustrated a unique case and

needed to be detailed and descriptive. The case study researcher could collect and integrate many

forms of qualitative data ranging from observations, interviews, and documents to answer the

research questions (Paddock et al., 2019). This research design identified what TQM activities

affected performance in each value stream that made its sustainability an issue and recognized

how TQM activities affected process enablers.

According to Ridder (2017), benefits of a single case study showed the comprehensive

description and analysis to gain a better understanding of “how” and “why” events occurred.

This approach allowed the investigation of research questions on how the TQM sustainability

issue negatively affected the company’s cost and productivity, and why there was a TQM

sustainability issue in the company’s operations. The single case study methodology provided

the opportunity to uncover any subculture or behavior that arose by investigating deeper causes

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of the TQM sustainment issues. This approach delivered case data that led to the identification of

patterns and relationships, and validation and confirmation of a theory (El‐Akruti et al., 2018).

This single case study design enabled consumers to play a role in the development,

implementation, analysis, and synthesis of research. The case study design also supported the

conduct of genuine consultation with stakeholders, including respectful processes, ethical

behaviors, and practices to ensure the quality and validity of data gained (Yin, 2018).

Discussion of Triangulation

Used as model in the field of navigation that utilizes multiple points of observation to

pinpoint a location, triangulation in research framework employs multiple sources of evidence to

provide various measures of the same phenomenon (Natow, 2020). Triangulation helped to

reinforce the construct validity of the study by using multiple methodological resources or

practices to develop convergent evidence (Al‐Moghrabi et al., 2020). The TQM sustainability

study used more than one type of qualitative data collection procedure, such as gathering data by

means of interviews, observations, and documents. The researcher established multiple data

sources by gathering data from different periods, locations, or perspectives through the interview

of TQM participants who possessed different viewpoints or held varying levels of authority. This

process included interviewing senior leadership and production employees within the company

from within different product value streams. The researcher also performed shop floor

observations of the TQM sustainability issue in multiple departments and performed

documentary examination of the occurrence on file. The researcher checked the results of the

interview against the shop floor observations and findings in the TQM‐related documents. Using

multiple methodological resources such as diverse techniques, various data sources, and different

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data analysis procedures served as a check on objectivity and incorrectness that any data source,

method, or analysis procedure had generated (Rooshenas et al., 2019).

Interviews. This qualitative method consisted of interviewing diverse groups of TQM

participants in the company, covering at least 50 subjects across five value streams and four

functional groups. The value streams included injection molding, filters, pumps, valves, and heat

pumps product departments. The functional groups included operations, operations support,

product engineering, and field warranty administration. The actors who were distributed across

the value streams and functional groups included the executive leadership team, manufacturing

line members, operations support members, suppliers, business partners, and warranty business

members. The interview covered TQM participants working in three shifts to establish data at

different points in time. Interviewing participants in a variety of different operational positions at

different settings in time and location built up strong evidence of the phenomenon because the

approach covered the diversity of organization (Natow, 2020).

Observations. Research observations took place at different times and process locations.

The researcher observed how actors performed tasks related to TQM practices at the start and

end of the shift, before and after breaks and lunches, and during normal operation. The

observations covered various locations that included activities in shipping and receiving, start

and end of process line stations, in‐line testing stations, and non‐conforming locations in the

company. This process captured reactions while participants were involved in individual, or

group work related to TQM practices. A semi‐structured checklist that outlined specific TQM

practices and captured objective notes about how and what participants were doing documented

the researcher’s observation findings. Constructing descriptive accounts was an important aspect

of the methodical process. This activity also included which TQM concepts the participants were

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performing well and which ones they struggled practicing. The observation process established

strong evidence that included select groups of participants for extended periods, diverse activities

at different locations, and work with different concepts (Moon, 2019). The semi‐structured

checklist that captured the observation findings produced a matrix to show patterns between

value stream groups and functional roles.

Documents. The researcher examined documents related to the TQM practice in the

company. These documents included process audits, standard work reviews, critical‐to‐quality

forms, product non‐conformity reports, scrap summaries, productivity statements, quality audits,

root‐cause‐counter measure files, and quality manuals. The document analysis also covered

existing TQM operational control documents such as failure mode analyses, process flow

diagrams, control plans, escalation processes, and change management policies created to

safeguard operations. In addition, the researcher reviewed the pre‐production approval process

that started from the product development team, suppliers, and operations to link interview and

observation findings to the TQM sustainability challenges that the participants shared. The intent

was to understand and confirm the presence of the TQM sustainment issue on how the

documents captured internal defect occurrences, corrective actions, process changes, design

changes, supplier changes, productivity misses, and field or external failures. One of the most

common practices of utilizing multiple qualitative methodologies is to combine interviews and

observations with documentary analysis (Natow, 2020).

Summary of the Nature of the Study

The research was conducted with a flexible design using a qualitative method and a

single case study designed to serve the objectives of the investigation. This method provided an

informative and descriptive approach to determine how the TQM sustainability issue resulted in

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high cost of quality and low performance in the company’s current setting. Through this flexible

design, the themes became more relevant and accurate, making the approach a best fit for the

TQM sustainability problem. The research paradigm was post‐positivism, which held an

acceptance of theories, contextual knowledge, and values, but had an epistemological skepticism

that knowledge was hypothetical rather than absolute. The paradigm supported the focus of the

research to confirm TQM sustainability findings and reformed, refined, or abandoned these in

favor of other strongly justified claims. The TQM sustainability study used more than one type

of qualitative data collection process, which included gathering data by means of interviews,

observations, and document analysis. These data sources came from different periods, locations,

and TQM participants who held varying levels of authority. The goal of triangulation was to

cross‐validate and capture diverse dimensions of the TQM sustainability issue in the company.

From the researcher’s post‐positivist perspective, this triangulation enhanced the accuracy and

validity of a study.

Conceptual Framework

The conceptual framework provided the rationale, background, and structure that

supported the investigation of the relationship between research elements to understand the

occurrence of the problem (Fisher & Hamer, 2020). The research framework showed how rigid

TQM methodology, theories, concepts, leadership style, organization culture, and strategic goals

influence the way the research actors sustain TQM practices in the water‐treatment company.

Proper execution of TQM resulted in high quality and performance; however, its rigid

methodology had practices that could best describe and provide details on why the approach was

harder to sustain (Hilman et al., 2019; Jung & Lee, 2016; Kumar et al., 2020). The framework

also showed the effects of TQM sustainability failure on the cost of quality and external

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warranties, productivity and performance, employees’ behavior, and its consequence on

operational constraints and process enablers. The structure identified key input constructs such as

rigid TQM methodology, pacesetting leadership style, and market‐oriented organization culture

as contributors to the way TQM practitioners sustained the approach in the manufacturing

process. The dynamic pacesetting leadership style set the excellence bar high and made teams

work efficiently; and while the style was effective in driving results, it could overload team

members (Campion, 2018). The market‐oriented organizational culture had an excessive focus

on satisfying the needs of its customers and could influence the market‐oriented behaviors of

their employees in terms of harmonizing values and norms (Byrne et al., 2019). This type of

organizational culture was result‐oriented with a strong emphasis on competitiveness and

achievement. The framework showed how the TQM sustainability issue resulted in elevated cost

of quality, inconsistent performance, impassive employee behavior, unpredictable operational

constraints, and overwhelmed process enablers. The structure highlighted the major participants

in the study and their role in contributing to the research problem and its outcomes.

Framework Diagram

The framework diagram below showed the relationship between all the research elements

included in the study. The diagram showed the interaction, flow of information, and action

between each element.

Figure 1

Research Framework Diagram

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The input constructs consisted of rigid TQM methodology, theories, concepts,

pacesetting leadership style, market‐oriented organizational culture, competitive company

strategies, and operational targets. These constructs influenced the actors or participants of the

TQM practices. Rigidity in process and quality management did not bring variety in the

workplace that could have positively influenced performance and creation of value for the

customer (Banuro et al., 2017). The effect of the input constructs on the actors guided the

manner by which each of them applied the sustainment of TQM practices. The actors could

manipulate and empower the sustainment of TQM principles in their own space and time given a

certain level of authority (Banuro et al., 2017). The actors consisted of the executive leaders,

manufacturing line members, operations support members, suppliers and business partners, and

warranty administration managers. Leadership’s commitment towards quality management

included giving an inspiring vision, motivating quality values, and quality direction to employees

Input Constructs

•Rigid TQM Methodology

•Pacesetting Leadership style

•Market-Oriented Organizational Culture

•Competitive Strategies and Operational Targets

Actors

•Executive Leaders

•Manufacturing Line Members

•Operations Support Members

•Suppliers and Business Partners

Problem

•TQM Sustainability Issue

Output Constructs

•High Cost of Quality and External Warranties

•Inconsistent Productivity and Performance

•Impassive Employee Behavior

•Unpredictable Operational Constraints

•Overwhelmed Process Enablers

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in ways that were clear and understood by all; without these elements, the process failed (Dilawo

& Salimi, 2019). In the current state, the impact of the input constructs on the actors contributed

to the sustainability issue of TQM in the company. The TQM sustainability problem, in turn,

affected the output constructs, which were elevated cost of quality, high external warranties,

inconsistent productivity, low performance, impassive employee behavior, unpredictable

operational constraints, and overwhelmed process enablers. Failure in maintaining the TQM

methodology resulted in increase in costs, compromised products, unmotivated employees, and

unsatisfied customers (Banuro et al., 2017). The organization could be truly effective in

sustaining TQM when each constituent works together in coherence, recognizing that every

participant and every action affects, and is in turn, affected by, every member in the team (Chen

et al., 2016).

Concepts

Proper operation of the TQM system improved the quality of products and performance

while lowering costs of warranties and field failure rates. Inadequate use of TQM in the

company’s processes could lead to issues that would negatively affect cost and customer

contentment. Shafiq et al. (2019) affirmed that productivity increased with improvement of

quality and failure to maintain TQM could result in low quality, which translates to high cost and

loss of competitive position. TQM could be a major source of sustainable competitive advantage

and excellence for business organizations while its failure could have contrasting effects. The

sustainment of TQM influenced the operational productivity of organizations, which eventually

affected other dimensions of performance such as financial effectiveness, customer satisfaction,

and other stakeholders’ efficiency (Nasim, 2018; San Miguel et al., 2016).

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Sound TQM sustainability required rigid adherence to procedures from all practitioners

to have a strong causal effect on organizational performance and cost of quality. Defined as an

effective management tool, TQM could reinforce existing business strategies and goals when

performed rigorously. TQM is a strenuous management philosophy that requires full

commitment to improve product quality and processes, otherwise, a halfhearted execution would

lead to failure that translates to high costs and low performance (Amin et al., 2017; Jung & Lee,

2016). TQM’s structured approach required full engagement from employees and management

to improve process effectiveness, flexibility, and competitiveness of a business. TQM

sustainment was successful when there was active participation from all members at all levels to

meet and exceed quality and performance goals. Issues would arise when team involvement was

fragmented and not aligned with the correct application of TQM practices (Amin et al., 2017;

Bugdol, 2020; Hwang et al., 2020; Shafiq et al., 2019).

TQM and the organizational culture are interrelated. TQM, when sustained successfully,

influences the content of the organizational culture. Subsequently, the content of the

organizational culture influences the TQM system and its functionality, but it demands a

complex cultural shift from the traditional approach to management focusing on the way to a

total quality mindset (Jung & Lee, 2016; Nasim, 2018). This cultural shift impacts basic beliefs

and deep‐rooted values that employees hold about work and could contribute to change

resistance. TQM required a radical cultural change from traditional management to the

continuous improvement management style in an organization (Haffar et al., 2019). Sustainment

of the TQM concept was not an easy undertaking because it necessitated a total change in

organizational culture, shifting of responsibility to management, and incessant participation of

members in the quality improvement process (Nasim, 2018; Panuwatwanich & Nguyen, 2017).

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TQM sustainment required changes to the shared assumptions, frames of reference, and

understandings that most organizations have developed through interactions with their

environment and altering these established perspectives could create a challenge to TQM

sustainability.

Theories

Deming’s theory of TQM rests upon 14 points of management that include the system of

profound knowledge and the Shewart Cycle of plan‐do‐check‐act (Agrawal, 2019b; Chiarini &

Vagnoni, 2017). The theory equated quality as the result of collaborative work efforts over the

total costs and stressed the importance of top management support to sustain the TQM system. If

the company solely focused on cost as opposed to the proper sustainment of TQM, cost would

rise while quality deteriorated. Deming’s system of profound knowledge consisted of the

understanding of human nature to solicit active engagement and commitment to the TQM

process (Agrawal, 2019b; Chiarini & Vagnoni, 2017). Without this understanding, TQM

sustainability would be an issue affecting the outcome related to poor quality and the added cost

of warranties. Total participation was a key factor in the sustainment of TQM because it inspired

employees to innovate and help the company to maintain its long‐term vision and planning

(Amin et al., 2017; Chiarini & Vagnoni, 2017; Dahlgaard et al., 2019). Companies that did not

demonstrate the importance of teamwork and generated interdepartmental cooperation by

recognizing and empowering their employees to participate in decision‐making would only

discourage total participation. This would not help build a TQM culture needed for positive

business performance.

Crosby’s theory of TQM relied on multiple absolutes of quality management and a list of

fourteen elements to quality improvement (Agrawal, 2019a). The theory emphasized the strict

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adherence to requirements, prevention, quality measured by the price of nonconformity, and zero

defects. The focus on stringent requirements of TQM required firm compliance to its procedures,

which was dependent on resources for continuous training, monitoring, and audits that some

management leadership had difficulties in providing. Application of the TQM methods, tools,

and techniques requires dedicated and committed resources, and most companies do not have a

strategic roadmap complemented with suitable methods and techniques to ensure successful

operations (Dahlgaard‐Park et al., 2018). In an attempt for companies to optimize cost, TQM

practitioners multitask to cover other aspects of the TQM process, leading to workload and

sustainability issues. Managers need to have an in‐depth understanding of the importance of

building a suitable organizational culture with a focus on TQM basic principles (Álvarez‐García

et al., 2016). A lack of understanding could lead to the disintegration of management control that

might result in a lack of universal application of TQM on the company’s processes.

Actors

Executive leaders play an important role in the sponsorship of TQM within a company

and set the values essential for it to flourish. According to Álvarez‐García et al. (2016), without

the right leadership to inspire and influence compliance, sustainment of TQM could not fully

succeed in the long‐term. Leadership must provide unity of purpose and direction for the

organization to sustain TQM and achieve its goals and objectives. In this research study,

executive leaders included the operations director, value stream managers, facilitators, and

operations engineers. Manufacturing line members’ involvement in TQM sustainability

improved quality and increased performance when they had the full support and empowerment

from management. The effectiveness of TQM depended on the extent to which employees

performed their roles and moved towards the common goals and objectives (Álvarez‐García et

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al., 2016). TQM sustainability, cost of quality, and efficiency improved when frontline personnel

aligned and correlated with the manufacturing processes. In this study, manufacturing line

members included molding operators, assembly workers, and fabrication associates.

Operations support members provided a shared responsibility for equipment, hands‐on

training, and played an important role in increasing uptime, reducing lead‐time, and eliminating

defects. The effectiveness of this function directly related to TQM sustainability. The operation

support group emphasized proactive and preventative maintenance to maximize the operational

efficiency of equipment and training of personnel (Dahlgaard et al., 2019). In this study, the

operations group included process technicians, quality inspectors, quality technicians, metrology,

tooling, and the maintenance crew. Suppliers and business partners had an important role in

TQM sustainability. Suppliers and business partners were responsible for providing the quality

that satisfied the requirements of the company to process products that meet customers’ needs

(Bevilacqua et al., 2017). Lack of involvement and poor communication with suppliers and

business partners could create obstacles in the sustainment of TQM. Warranty administration

members were the personnel at the receiving end of the finished goods. The groups spread across

continental America and Asia‐Pacific regions interacted with the distribution centers, product

dealers, contractors, and customers. They provided customer feedback and validity of the

effectiveness of TQM sustainability in the company’s manufacturing processes.

Constructs

The selected research constructs covered the characteristics of the participants and the

elements of the TQM sustainability issue. The rigidity of the TQM methodology required strict

adherence to policies and procedures. Each deviation from the TQM approach affected the level

of quality and performance (Gözükara et al., 2019). The pacesetting leadership style was an

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established attribute of the management approach that affected the sustainability of TQM in the

manufacturing process. The influence of leadership style on employees’ involvement and

participation in quality assurance activities had significant impact (Kumar & Sharma, 2017; Sila,

2018a). The market‐oriented organizational culture was a preexisting attribute of the company

that could affect TQM sustainability. The relationship between cultural orientation and the

sustainment of TQM practices was substantial (Gözükara et al., 2019). TQM practices could

affect the preset company’s strategies and operational targets. Quality management was a

customer‐focused process that aimed for continual support of a company’s strategic goal and

objectives (Albuhisi & Abdallah, 2018; Bevilacqua et al., 2017). The TQM sustainability issue

could overwhelm process enablers, which were the preset resources and capabilities allocated by

the company to accomplish desired targets. Proper sustainment of TQM improved the

effectiveness of production resources and their capabilities to support the process and specific

tasks (Georgiev & Ohtaki, 2019; Hilman et al., 2019).

TQM sustainment issues resulted in high cost of quality and external warranties that were

outcomes of failed prevention and correction initiatives. TQM practices had direct positive

relationships with cost related to quality (Kumar & Sharma, 2017; Sila, 2018a). TQM practice

and sustainability issues resulted in inconsistent productivity and performance variables, which

were measures of efficiency and function to accomplish targets. TQM practices had direct

positive relationships with productivity and performance (Sila, 2018a). The impassive employee

behavior captured employee reaction to the TQM sustainment issue while fulfilling operational

targets. Employees behaved sensibly to gain respect and recognition while adhering to

regulations at the workplace (Andrade et al., 2017; Kumar & Sharma, 2017). Issues in sustaining

TQM created unpredictable operational constraints and overwhelmed process enablers that

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limited the optimization of any part of the manufacturing system or infrastructure to fulfill

operational targets. TQM programs that failed limited the performance parameters of the

business (Kumar et al., 2020; Wei et al., 2019).

Relationships between Concepts, Theories, Actors, and Constructs

The fundamental principle and purpose of TQM was its well‐founded methodology of

constant improvement and development in operational processes for realizing growth in

manufacturing and sales with the optimal level of satisfaction of customers and stakeholders

(Tasleem et al., 2019). The concepts and theories related to TQM methodology confirmed the

firmness of the approach and its requirement for strict adherence to procedures. The rigidity in

TQM practice created tougher knowledge conversion and concept understanding that resulted in

a circle of confusing directions and interpretations of the method (Binci et al., 2019). These

misinterpretations and confusion created incompatibilities with the way leadership executed their

planned strategies and operational targets, most especially when the TQM application slowed

down production line rates and impacted on‐time delivery. The consequential ambiguity of

meaning and understanding produced by employees’ interactions led to different methodology

approach implementations and outcomes (Binci, 2019). This situation related to the research

question on how sustainment of TQM affects the company’s cost and productivity. The effects of

these complexities eroded the commitment from line leaders and team members in performing

TQM procedures while working their best efforts to achieve production targets. This condition

brought up the research question on why there was a TQM sustainability issue in the company

and how this practice aligned with the company’s operational strategies.

The company’s market‐oriented organizational culture where group collaboration

maintained a high level of firm performance by effectively executing competitive strategies and

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operational targets to gain customer value, employed a pacesetting leadership style that strongly

supported its goals. The company’s high‐paced manufacturing setting created difficulty in

sustaining TQM practices due to challenges in linking the demands of the company’s strategies

and the effect on productivity and workload of line members. The TQM methodology had more

emphasis on operational effectiveness and as much focus on strategic positioning, so it lacked

the incorporation of local operational programs and strategies (Bernardino et al., 2016). This

circumstance led to the research question on how organizational culture affected the TQM

sustainment in the site and how leadership perceived the role of TQM methodology and its

importance in their manufacturing processes.

In the company’s high volume fast‐paced environment, products transferred from one

process to another, rapidly and continuously managed by multi‐skilled resources handling

multiple responsibilities at the same time. The demand for immediate response and results to

address challenges in the workflow was great. There were disagreements between TQM

sustainment and its long‐term results because of its highly involved training requirements, high

deployment time, and excessive focus on standardization, which generated anxiety for immediate

results and perceptions of slow improvement outcomes (Bernardino et al., 2016). This case led to

the research question regarding what TQM activities created operational constraints, and affected

process enablers and overall performance in each department.

Figure 2

Relationships between Concepts, Theories, Actors, and Constructs Diagram

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The sustainment of TQM methodology and recognition of its concepts and theories had a

significant effect on the actors that practiced the approach while achieving the targeted goals of

their operations. While TQM sustainment could improve quality and performance, some

practices, tools, and methodologies of TQM might not be prevalent and compatible in some

organizational cultures (Bernardino et al., 2016). The resulting TQM sustainability issue not only

created quality and performance problems, but also caused impassive employee behavior

affected by putting more time and work on activities to recover lost productivity, rework quality,

and retrain. The consequent actions between the rigid TQM methodology, organizational culture,

leadership style, and the company’s competitive strategies led to the research problem

concerning the TQM sustainability issue and its effects of poor quality and low productivity.

Summary of the Research Framework

The research framework consisted of the TQM methodology, theories, concepts,

leadership style, organization culture, and strategic goals that influenced the way the research

actors sustained TQM practices in the water‐treatment company. The framework also depicted

TQM Concepts

TQM Theories

Rigid TQM Methodology

Pacesetting Leadership Style

Market-Oriented Organizational Culture

Competitive Strategies and Operational Targets

Executive

Leaders

Manufacturing Line Members

Operations Support Members

Suppliers and Business Partners

TQM Sustainability Issue

High Cost of Quality and External Warranties

Inconsistent Productivity and Performance

Impassive Employee Behavior

Unpredictable Operational Constraints

Overwhelmed Process Enablers

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the impact of TQM sustainability failure on the cost of quality and external warranties,

productivity and performance, employees’ behavior, and its effects on operational constraints

and process enablers. The structure identified key input constructs such as rigid TQM

methodology, pacesetting leadership style, and market‐oriented organization culture as

contributors to the manner that TQM practitioners sustained the practice in the manufacturing

process. The framework diagram showed the relationship between all the research elements

included in the study. The actors consisted of the executive leaders, manufacturing line members,

operations support members, suppliers and business partners, and warranty administration

managers.

TQM concepts, including proper operation of the TQM system, improved the quality of

products and performance while lowering costs of warranties and field failure rates. Sound TQM

sustainability required rigid adherence to procedures from all practitioners to have a strong

causal effect on organizational performance and cost of quality. TQM and the organizational

culture were interrelated, and when sustained successfully, could influence the content of the

organizational culture. TQM theories include Deming’s model that TQM rested upon 14 points

of management that included the system of profound knowledge and the Shewart Cycle of plan‐

do‐check‐act (Agrawal, 2019b). Crosby’s theory of TQM relied on multiple absolutes of quality

management and a list of fourteen elements to quality improvement (Agrawal, 2019a). The

theories equated quality as the result of collaborative work efforts over the total costs and

stressed the importance of top management support to sustain the TQM system. The theories also

emphasized strict adherence to requirements and focus on stringent requirements for compliance

to its procedures.

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The concepts and theories related to the TQM methodology confirmed the inflexibility of

the approach and its requirement for strict adherence to procedures. This created complicated

knowledge conversion and concept understanding that resulted in confusion leading to

incompatibilities with the way leadership executed their strategies. This condition brought up the

research question on why there was a TQM sustainability issue in the company and how this

practice aligned with the company’s operational strategies. The company’s high‐paced

manufacturing setting created difficulty in sustaining TQM practices due to challenges in linking

the demands of the company’s strategies. This circumstance led to the research question on how

organizational culture affected the TQM sustainment in the site, and how leadership perceived

the role of TQM methodology and its importance in the manufacturing processes. The

consequent actions between the TQM methodology, organizational culture, leadership style, and

the company’s competitive strategies led to the research problem concerning the TQM

sustainability issue and its effects on quality and performance.

Definition of Terms

The definition of terms in this section aligned with how their particular meaning applied

in the study. This was to ensure that there was correct understanding and interpretation of all

technical terms regarding their use in the context of the study. The definitions of each pertinent

term clarified how its distinctiveness contributed to the focus of the study. The following list

included the terms expressed in this study.

Continuous improvement (CI). A structured and ongoing effort by all members of an

organization in improving products, services, and processes through incremental and

breakthrough improvements to enhance overall performance for the customer (Sunder & Prashar,

2020).

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Dynamic capability (DC). A firm's ability to identify cost‐effective configurations of

internal competencies and assets so that these could be built and integrated to address or manage

changes in the business operating environment (Schoemaker et al., 2018).

Hard TQM. Hard TQM includes quantifiable techniques such as statistical measurements,

just‐in‐time production, total quality control, and task‐based teams such as quality circles

(Nasim, 2018).

Human resource management (HRM). A management function concerned with hiring,

training, developing, motivating, and efficiently managing people to achieve organizational goals

and objectives (Steffensen et al., 2019).

Impassive behavior. Insensitive and unresponsive response to something that would

generally stimulate interest or emotion. A condition of affectless, emotional detachment, or

absence of any external sign of reaction in action or facial expression that does not attend to the

reality of another person’s thoughts, desire, or substance (Betancourt, 2020).

Knowledge management (KM). A multidisciplinary approach of generating, acquiring,

sharing, managing, and applying the knowledge and information of an organization to achieve its

objectives and gain higher innovation performance for the competitive advantage (Razzaq et al.,

2019).

Lean management (LM). A multi‐dimensional approach that includes a variety of

management practices to managing and organizing initiatives that aim to improve a company's

performance (Abdallah et al., 2019).

Market‐oriented culture. An organizational culture defined by its distinct orientation in

market intelligence, strategic decision‐making, customer‐competitor conceptualization, and inter‐

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functional coordination aimed at maintaining a high level of firm performance by effectively

executing actions required in gaining customer value (Olabode et al., 2018).

Operational constraints. The weakest link of the manufacturing structure, this constraint

is a medium to long‐term interruption that prevents the organization’s operations system from

achieving its maximum output (Sims & Wan, 2017).

Organizational culture. A complex set of shared values, norms, beliefs, assumptions,

symbols, and expectations that reflect the behaviors and thinking of an organization (Carvalho et

al., 2019).

Pacesetting leadership style. A leadership style that sets the pace for the team, demands a

high level in performance, and expects excellence at all times with minimal supervision

(Campion, 2018).

Plan‐do‐check‐act (PDCA). A dynamic and iterative process consisting of a four‐stage

approach in driving continual improvement on systems, processes, products, and services, and

for resolving problems of operational activities in an enterprise (Prashar, 2017).

Process enablers. Self‐contained functional roles, resources, and core capabilities that

support and sustain the operational needs of the organization’s processes and systems (Malek &

Desai, 2019).

Six Sigma. A method that provides businesses tools to improve the capability of their

business processes by focusing on the critical characteristics of products that are essential for

customers (Chugani et al., 2017).

Soft TQM. TQM’s soft factors include top leadership and human resources, employee

participation, and resources’ process management that have a significant effect on the business

consequences (Ershadi et al., 2019).

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Sustainability. The ability to maintain processes at a certain level and rate by adopting a

balanced and systemic integration of dynamic changes and improvements to preserve and

enhance overall performance at the same time (Geissdoerfer et al., 2017).

Total quality management (TQM). A management approach employing all members of

the organization to participate in long‐term improvements of product, processes, and services to

satisfy customer expectations (Carmona‐Marquez et al., 2016).

Assumptions, Limitations, Delimitations

The assumptions, limitations, and delimitations in the study relate to the research method,

design, and framework planned for the study. Qualitative researchers had assumptions about the

nature of the realities that existed in the study, the significance of values in research, how

knowledge assertions were vindicated, and the development of research (Creswell & Poth,

2018). The value‐laden nature of qualitative research was plainly recognized. The assumptions

included the existence of multiple realities in the TQM sustainability study and multiple

perspectives from the participants. The limitation was related to the open‐ended nature of

questions used in the qualitative methodology where participants had more control over the

substance or content of the data collected (Robson & McCartan, 2016). Verifying the results

objectively, required seeking alternative explanations to the research results to strengthen the

validity of the findings. The flexible research design for the single bounded case was limited in

scope to the TQM sustainability issue of a specific manufacturing company in the southeastern

United States. The single case study design would not be able to provide a meaningful basis for

generalization of results to the broader population and the outcomes drawn from this bounded

case might not be transferable to other situations (Yin, 2018).

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Assumptions

The research process strictly followed Covid‐19 protocol and CDC (Centers for Disease

Control and Prevention) guidelines during the interview process of the study. The participants in

the study were full‐time employees of the company that had practiced and experienced TQM

methodologies and its impact on all of its operational processes. The relevance of using the core

organizational teams that practice TQM was understanding how values formed that were

conducive for the approach’s sustainment (Sinha et al., 2016). The researcher assumed

availability of these participants to gain sufficient samples needed in the study and had arranged

accessibility to the TQM practitioners from various departments through their respective value

stream managers. All the participants were free from the Covid‐19 virus and were available for

interview. The researcher assumed that all participants would truthfully answer the research‐

related questions and share their insight and perspective on the impact of TQM sustainment on

their roles. The researcher asked for consent and maintained participants’ privacy and

confidentiality with all their responses to gain their respect and honest responses. One of the

important characteristics of qualitative methods was that they provided a participatory function

to the researcher and required that he or she talked to participants and observed them up close,

capturing their behaviors and lived experiences accurately (Cypress, 2017).

All archived quality and operations’ documents were accessible and available for review

and for data collection. The researcher had access to the documents or had connections to

company resources that could share the documents. The researcher assumed the quality and

accuracy of the archival data and had used different data sets to understand their contents.

Document analysis was combined with other research methods as a means of triangulation to

supplement and corroborate outcomes across different data sets and minimized the impact of the

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possible biases in a study (Mackieson et al., 2019). The researcher assumed accuracy of the data

collection instruments. A triangulation method using interviews and observations were used to

help understand results. Sufficient time was set aside for interviews and observations across three

shifts and across multiple roles. Observing participants in their natural setting revealed insights

not accessible from other data collection methods, such as structures and behaviors the

participants might not have been aware of themselves while in action (Morgan et al., 2017).

Limitations

This case study was limited to the understanding of TQM sustainability challenges in the

manufacturing industry and will not be generalizable to other business groups in the same

context. A lack of generalization to a larger scale or wider context was a limitation for the use of

qualitative research (Du et al., 2020). The size of sampling was limited to the number of

participants made available from each department in the company and dependent on the response

rate from each subgroup. Adding more participants to the study would mitigate the issue and

would require more time for the interviews to be completed. Considering multiple departments

and use of all three shifts, the number of participants was enough to get the level of data

saturation to draw meaningful conclusions required in qualitative research (Mackieson et al.,

2019).

There might be unknown factors or conditions in the company departments where

participants responses could produce bias in their responses to the study. The participant and

researcher bias were notable limitations in the qualitative study and applying a rigorous approach

to establish validity and reliability was key in overcoming this concern (Paul, 2017). Participants

who had the knowledge and experience of practicing TQM and had the understanding of the

focus of the research area were chosen in order to minimize this limitation (Sinha et al., 2016).

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Du et al., (2020) suggested taking a systematic approach in data analysis, data triangulation, data

saturation, member checking, electronic recording of interviews, and sustained engagement in

the workplace to promote quality and credibility in the study.

Delimitations

The researcher in this case study explored the single phenomenon bounded by the TQM

sustainment activity in the chosen water‐treatment company and gathered comprehensive

evidence through a variety of data sources specific or unique to its environmental conditions.

The case study design limited the generalizability of the findings and confined the scope of the

research in terms of its research questions (Yin, 2018). This research design delivered the single

case data that led to the identification of relationships, patterns, validation, and confirmation of

theories applied in the study (El‐Akruti et al., 2018). The research framework also delimited the

study since it only captured the relationship between all the research elements included in the

investigation, as well as their interactions, flow of information, and actions between each of

them. The business could be effective in sustaining TQM when each element worked

consistently together, understanding that every participant and their action affects, and is affected

by, everyone in the team (Chen et al., 2016). The chosen concepts with their definitions and

reference to relevant peer‐reviewed literature and existing theories were specific to the study’s

framework (Lock & Seele, 2018). The chosen theories and concepts were only relevant to the

topic of the study and might or might not relate to the broader areas of knowledge considered.

Significance of the Study

The reason for conducting the study was to understand the sustainability issue of the

TQM system in the manufacturing industry, which had resulted in high cost of quality and low

performance. Initiatives to achieve high‐quality performance in the manufacturing industry takes

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a different approach to sustain it, and the proficiencies in sustaining total quality is reliant on the

level of uncertainty and competitive intensity within the organization (Su & Linderman, 2016).

The organization aimed to understand why it is experiencing conflicts in sustaining its adaptation

of the TQM system and its integration into the site’s business strategies and process management

practices. The study generated research questions to collect evidence of the problem and seek to

understand and discover how organizational leadership, culture, and its strategic goals influence

or contribute to the sustainment issue of TQM. Some businesses still did not understand the use

of TQM methodology, which resulted in confusion over its effectiveness on improving quality

and performance (Sfakianaki, 2019). This condition led to low product quality and productivity,

causing process disruptions, high financial loss, costly lawsuits, and long‐term damage to the

brand reputation and corporate image (Boikanyo & Heyns, 2019). Understanding the relationship

between TQM and the company’s strategic development would explain how and to what degree

investing in TQM methodology contributes to achieving sustainable business objectives

(Andrade Arteaga et al., 2020). Successful sustainment of the TQM should consider the needs

and expectations of stakeholders and customers, the business’ competitive constraint, and CI

requirements (Benzaquen & Charles, 2020).

Reduction of Gaps in the Literature

The study added to the understanding of how the TQM sustainability issue happened in a

particular organization setting that prioritized the pace of production goals to achieve high

financial output. The findings of the study validated and confirmed that the TQM sustainability

issue in the manufacturing industry related to challenges in transforming its quality management

concepts into practices that are not compatible with the current organizational structure noted by

Muruganantham et al. (2018). The study also proved that the adoption and sustainment of TQM

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required the organizational culture to change, which was a challenge to its rigid methodology

that required firm adherence to its policy (Haffar et al., 2019). The investigation confirmed that

there was a mediating impact of the organizational culture and its related dimensions, such as top

management commitment, leadership knowledge, and employee engagement to the sustainment

of TQM practices. The conclusion of the study supported the claims by Chiarini and Vagnoni

(2017) that quality starts with management leadership who play an important role in providing

resources, setting core values, and creating policies to show employees the importance of TQM

sustainability.

The research contributed to reinforcing the concepts held true by Shafiq et al. (2019) that

quality and productivity become efficient with the proper sustainment of TQM practices, and this

approach provided the basis for continual improvement of the organization (Honarpour et al.,

2017). Regarding practical implications noted in some TQM literatures, the research proved that

there was a significant need for establishing alignment and coherence of TQM practices to the

organizational strategic goals and objectives. The outcome of the analysis confirmed Psomas and

Jaca’s (2016) assertions that successful and effective TQM sustainment had a positive

relationship with the business’ strategic initiatives, tactical drivers, and process enablers used to

improve overall performance. The study extended the work that proves that the sustainment of

TQM had a positive association to quality and financial performance with significant value for

customer focus and continuous improvement (Aquilani et al., 2016; Bouranta et al., 2017).

Implications for Biblical Integration

The significance of integrating the biblical perspective in the study was in its influence on

enhancing the process of collecting, investigating, analyzing, and validating the participants’

experiences in their working environment. The biblical perspective showed that the Bible was

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not only a religious instruction for the salvation of man, but also a message of redemption (Hah,

2019). The research approach followed four phases of gradual progression of revelation

representing creation, fall, redemption, and restoration. This study reached out to develop the

case with compassion and empathy to bring together pertinent evidence of the issue and

collective strengths that would help transform the participants to serve their true goals to God.

God’s direction was central in this research. Emphasis on the value and worth of the participants

and their actual experiences and involvement were very important in this investigation. The

religious worldview of human nature is rich and complex and the reductionist understanding of

human nature would not be beneficial to the research methodology (Malek, 2019).

Deming’s system of profound knowledge consisted of the understanding of human nature

to solicit active engagement and commitment to the TQM process (Agrawal, 2019b; Chiarini &

Vagnoni, 2017). This theory aligned with the social interactions that TQM participants

maintained, which required care, diplomacy, and sensitivity, in fully understanding the causes of

what drives their behaviors and the outcomes toward the practice. Harmonizing participants with

TQM sustainment practices enhanced values of work life with an increased level of commitment,

job involvement, empowerment, satisfaction, and improved productivity (Patyal et al., 2019). All

these initiatives had the desired results with God’s blessing because His direction never canceled

the human responsibility (Sarkissian & Phelan, 2019). The biblical perspective called for the

organization to act as a steward of God’s creation and provided resources to make the processes

successful. This stewardship implied responsibility to preserve process integrity, personnel

engagement, respect, understanding, compassion, and obligation to care and maintain unbiased

decisions (Malek, 2019).

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Benefit to Business Practice and Relationship to Cognate

The results of this study presented evidence on how organizational culture influenced the

sustainability of TQM practices that affected the level of quality and the overall performance of

the business. There were multiple reasons that affected top management commitment, and this

investigation showed that coherence of the TQM practices to the organization goals and

objectives were of significant consideration. TQM initiatives focused predominantly on customer

satisfaction and culture change and not on bottom line improvements; top management, at some

point, needed to see tangible improvements in cost savings or increased business, or they would

lose commitment (Anthony et al., 2017). Complementary to this assessment, some companies’

strategic plans focused more on business results and less on business processes, which affected

the TQM initiative’s execution, resource infrastructure, and work prioritization for frontline

practitioners (Sachdev & Agrawal, 2017). The results of the study showed that the organization

could use the information to enhance its operational structure to align strategic goals with TQM

practices in achieving high quality products and excellent performance at the same time.

The findings of the study validated the importance of employee engagement and

involvement in the sustainment of TQM. Management did not consider TQM practitioners as

sustainability experts, but it was exactly their experience in their role and function within the

operational processes that gave rise to knowledge that was indispensable for transforming the

approach towards sustainability (Süßbauer et al., 2019). Full employee participation was vital in

TQM sustainment since it fostered team members’ ownership in handling quality, and reinforced

information sharing and cooperation in solving quality issues (Mendes & Jesus, 2018).

Employees needed to be empowered by appropriate structures to enable transfer of practical

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experience to assist and stimulate sustainability transformations in various operational processes

(Süßbauer et al., 2019).

Project management is a multifaceted field that includes quality management. The study

concerning the sustainability issues of TQM related to the cognate because it examined quality

systems that affected the end results of projects related to manufacturing processes. Quality

management is an integral part of project management from project inception up to customer

delivery (Jaeger & Adair, 2016). Project managers needed to manage quality by adapting the

policies and procedures to ensure a quality product and service. The balance of the cost and

benefits of quality assurance outweighs the cost associated with low quality in any project.

Inclusion of quality management in project management saves time and money and leads to a

more advanced and efficient project organization (Jaeger & Adair, 2016).

Summary of the Significance of the Study

The significance of the study was to understand the sustainability issue of the TQM

system in a water‐treatment company, which had resulted in high cost of quality and low

performance. Understanding the relationship between TQM and the company’s strategic

development explained how and to what degree investing in TQM methodology contributes to

achieving sustainable business objectives (Andrade Arteaga et al., 2020). Successful sustainment

of TQM should consider all the needs and expectations of stakeholders and customers, as well as

CI requirements (Benzaquen & Charles, 2020). The study added to the understanding of how the

TQM sustainability issue happened in a particular organizational setting that prioritized the pace

of production goals to achieve high financial output. The findings of the study validated and

confirmed that the TQM sustainability issue in the manufacturing industry related to challenges

in transforming its concepts into practices that were not compatible with the current

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organizational structure as noted by Muruganantham et al. (2018). Harmonizing participants with

TQM sustainment practices enhanced values of work life with an increased level of commitment,

job involvement, empowerment, and satisfaction (Patyal et al., 2019). All these initiatives would

have the desired results with God’s blessing because His direction never cancels the human

responsibility (Sarkissian & Phelan, 2019). Quality management is an integral part of project

management from project inception up to customer delivery (Jaeger & Adair, 2016). The results

of this study presented evidence on how organizational culture influenced the sustainability of

TQM practices that affected quality and performance of the business.

A Review of the Professional and Academic Literature

The academic and professional literatures had shown extensive studies on the

implementation and sustainment of the TQM approach in the manufacturing industry and its

many‐sided outcomes (Nasim, 2018). Generally, the TQM philosophy highlighted the

commitment of the organizational leadership, quality control through use of statistical

techniques, and the continuous improvement in the quality of work processes through employee

training, knowledge sharing, and education (Bugdol, 2020). Narrative literature reviews revealed

multiple elements that contributed to the comprehensive effects of the quality system on process

and business performance of organizations (Chiarini & Vagnoni, 2017). The academic and

professional literature analysis concerning TQM fit and compatibility in the manufacturing

industry enabled the researcher to identify multiple thematic themes that contributed to the

sustainability issue of the methodology.

Understanding the relationship between TQM and strategic sustainable development

would explain how and to what degree investing in TQM practices contributed to achieving

strategic sustainable business objectives (Andrade Arteaga et al., 2020). Knowing how to sustain

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TQM practices and understanding quality goals could provide a basis for planning how to sustain

other business dimensions of performance (Su & Linderman, 2016). This literature review

presented the impact of TQM in business practices, potential causes of its sustainability issue,

concepts, theories, and related studies in its applications in the manufacturing industry. This

section also examined anticipated and discovered themes that were related and potentially

applicable to the study of the TQM sustainability issue as presented in peer‐reviewed

publications.

Business Practices

TQM employed as part of a business management strategy aimed to enhance

organizational performance and improve customer satisfaction by providing a methodology that

promotes high‐quality products and services (Hwang et al., 2020; Kumar & Sharma, 2017;

Nasim, 2018; Qasrawi et al., 2017). The manufacturing industry has long utilized the TQM

approach in processes to address process variations and capability issues, which are responsible

for poor product quality (Metaxas & Koulouriotis, 2019; Parvadavardini et al., 2016; Vouzas &

Katsogianni, 2018). The TQM system involves teamwork, full participation and collaboration of

all stakeholders, customer‐driven quality initiatives, continuous improvement of processes, and

application of quality management tools and techniques (Albuhisi & Abdallah, 2018; McLean et

al., 2017; Nizamidou & Vouzas, 2020; Villanueva, 2018). The authors further added that an

effective implementation and sustainment of TQM relates to quality and performance success for

as long as practitioners adhere properly to its methodology and guiding principles. While TQM

has been effective in enhancing quality and improving performance, its sustainment in the

manufacturing field has involved many challenges (Bouranta et al., 2017; Carmona‐Marquez et

al., 2016; Nizamidou & Vouzas, 2020; Ratty et al., 2018).

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Efforts to achieve high‐quality performance in manufacturing businesses is different from

what it takes to sustain it, and the capabilities of sustaining quality depend on the level of

environmental uncertainty and competitive intensity (Su & Linderman, 2016). TQM is an

innovative management philosophy that involves pervasive and radical transformation within the

company, and the methodology does not take into consideration how employees will fit and

function in the system (Jalilvand et al., 2018). Studies show that there is a high TQM failure rate

due to lack of resources, insufficient infrastructure, poor mechanism for measuring performance,

lack of teamwork, poor communication, lack of leadership commitment, and minimal employee

engagement (Al‐Ali et al., 2019; Hwang et al., 2020; Jaeger & Adair, 2016; Kaur et al., 2020).

Adoption of TQM practices alone does not automatically lead to substantial improvements in

manufacturers’ productivity, and operational performance improvement methodologies that are

meticulously practiced or technically‐oriented are less likely to produce better results (Tortorell

et al., 2019).

Most firms often encounter difficulties and challenges in making sure there is smooth and

seamless transfer of strategy deployment plans into daily management activities (Sachdev &

Agrawal, 2017). There are discrepancies between theory and practice that create frustration for

TQM practitioners when they recognize the disconnection between the TQM theory and the

quality doctrines introduced by leaders in the organizational environment (Bernardino et al.,

2016). Some organizations still misunderstand and misrepresent TQM, which results in

skepticism of its effectiveness on improving operational results and the success of its

implementation and long‐term sustainment (Sfakianaki, 2019). This situation leads to poor

quality products and services, causing operational disruptions, major financial loss, expensive

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lawsuits, and long‐term damage to the brand reputation and corporate image (Boikanyo &

Heyns, 2019).

Lean manufacturing methodologies such as TQM were appropriate only to larger

businesses because of their extreme cost and time‐consuming implementation processes

(Georgiev & Ohtaki, 2019; Sila & Walczak, 2017; Toke & Kalpande, 2019). This also applies to

organizations that are short‐term oriented and believe that the sustainment of TQM practices is

costly and not practical in a short‐term strategy despite its long‐term potential to achieve

competitive advantage (Haffar et al., 2019; Sila & Walczak, 2017). The authors also noted that

smaller companies have limited financial and physical resources that restrict the application of

hard TQM elements such as quality circles and Kaizen‐oriented processes. Small manufacturing

companies have a flat and rigid organizational structure, which forces them to spend more time

on repairs and maintenance work rather than continuous improvement related to productivity and

TQM activities (Aquilani et al., 2017; Baidoun et al., 2018). Small business companies have an

informal quality management system, making the required systematic benchmarking and

monitoring system of their existing processes impractical and very challenging (Aamer et al.,

2017). In addition, there is little knowledge about the traceability related to internal and external

cost of poor quality in small businesses compared to large organizations who have more

resources to do the job (Van Schoten et al., 2016).

The problem of fear in TQM implementation and sustainment is that it affects the

allocation of the appropriate project resources that are important in the early stages of quality

team forming processes (Bugdol, 2020). Quality management should not focus on control and

sanctions of employees but should put more emphasis on management of processes (Moccia,

2016). The implementation of the TQM concept and anxiety for immediate results causes

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unwanted apprehension for employees in operations, which can be distressing if the scope and

impact of changes is significant enough to affect everyone in the organization (Bernardino et al.,

2016; Bugdol, 2020). Previous studies claim that driving out fear in quality management

improves participation, but these investigations failed to define fear in the specific aspects of

TQM such as leadership, commitment, empowerment, engagement, and teamwork (Bernardino

et al., 2016).

TQM requires too much commitment from the team and unrestrained pressure to show

obligation to methodology (Albuhisi & Abdallah, 2018). The condition creates strained

commitment to proceed without adequate preparation and training necessary for the activity.

TQM creates a perceived pressure to achieve high quality and reduce process failure, affecting

the approach and role of participants in maintaining engagement and trust (Vouzas &

Katsogianni, 2018). This requires strong leadership and higher competencies of members in

balancing quality and work (Boikanyo & Heyns, 2019; Psomas & Jaca, 2016; Sila, 2020). There

is lack of knowledge in proper application of TQM and confusion with the different

understanding of empowerment between team leaders and members sustaining the practice

(Carmona‐Marquez et al., 2016; Chiarini & Vagnoni, 2017). This creates ambiguity related to

the distribution of power and a low level of competence trust (Qasrawi et al., 2017). The authors

further noted that team members want to have autonomy without fear of losing support, while

leaders do not want to lose their authoritarian powers and demand increased efforts and

responsibility.

Studies showed that many improvement projects using the TQM system do not follow

similar routes because the methodology does not have a precise roadmap or pattern (Chiarini &

Vagnoni, 2017). There are no agreements on one specific set of the most essential TQM practice,

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even when developments related to TQM are identified or categorized based on different

contexts, methods, and perspectives (Jaeger & Adair, 2016). There is no exclusive explanation

that clarifies the entire picture of TQM (Zwain et al., 2017). There is no formal methodology

associated with TQM that integrates various tools, and no overall strategy to tackle common

problems, which can significantly limit the progress for each project (Anthony et al., 2017).

There is a weak relationship between organizational performance and TQM practices

because it takes time for the methodology to produce benefits and influence organizational

performance (Aladwan & Forrester, 2016; Qasrawi et al., 2017). Lack of involvement of key

strategic partners in quality improvement programs is one of the main barriers that contributes to

the TQM sustainability issue (Kaur et al., 2020; Moccia, 2016). TQM is a holistic concept and

necessitates the motivation of all team members to strive for customer satisfaction, but

organizations offer relatively little consideration to personal relations and human resources

management (HRM) (Baidoun et al., 2018; Moccia, 2016).

The Problem

The general problem to be addressed is the sustainability issue of the TQM system in the

manufacturing industry resulting in high external warranties, internal quality costs, and low

productivity. Manufacturing companies encounter numerous challenges in translating TQM

concepts into application and many of them have not fully realized the financial outputs and non‐

financial benefits of sustaining TQM practices (Muruganantham et al., 2018; Wei et al., 2019).

Challenges in sustaining TQM practices include ambiguous data on process output, inappropriate

measure of performance tracking, and wrong emphasis on solving the problem instead of

recurrence prevention (Sachdev & Agrawal, 2017). The process metrics and measurements are

often not clear and emphasized, making TQM more of a cultural initiative rather than a process

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improvement initiative, consequently making the projects hard to validate and track effectiveness

(Antony et al., 2017).

The complexity of TQM practices exacerbates other challenges to its sustainment, such

as lack of operative control of manufacturing processes, lack of monitoring of process

improvement, lack of information about quality cost, and no benchmarking of existing processes

(Aamer et al., 2017; Aladwan and Forrester, 2016; Maistry et al., 2017). A performance

measurement system that captures financial and non‐financial indicators to measure performance

comprehensively may not recognize the full impact of TQM benefits in operations (Al‐Ali et al.,

2019; Kaur et al., 2020; Wei et al., 2019). Complex and time‐consuming process measurement

management consists of statistical techniques to reduce the process variation in production

processes and use preventive maintenance to improve quality and machine uptime (Wei et al.,

2019). Practitioners place more concentration on quality inspection and control instead of

prevention, and they struggle to move from a detection‐based system to a prevention‐based

system (Li et al., 2018). An internal quality examination structure must be meticulously set‐up at

every control point of each critical station in the process to ensure conformance to product or

service specifications (Aquilani et al., 2017; Baidoun et al., 2018; Dubey et al., 2018).

Employees believe that the suitability of change on their roles in the business has a significant

influence on the overall change implementation, and the role of appropriateness of TQM

practices and its sustainability depend on other contextual factors (Haffar et al., 2019; Kaur et al.,

2020; Qasrawi et al., 2017).

The company’s strategy formulation focuses more on business results and less on

business processes, which affects the initiative’s execution, resource infrastructure, and work

prioritization for TQM frontline practitioners (Sachdev & Agrawal, 2017). Ranking of

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operational priorities play a significant role in successful sustainment of TQM practices because

it allows top leadership to easily prepare a workable plan that can optimize the limited available

resources (Aquilani et al., 2017; Baidoun et al., 2018; McAdam et al., 2019). TQM projects

focus primarily on customer satisfaction and culture change and not on bottom line

improvements; management, at some point, needs to see tangible improvements in cost savings

or increased business, or they will lose commitment (Anthony et al., 2017). There should be a

strong relationship existing among strategic factors and performance; without these tactical

drivers and enablers, successful and effective TQM sustainment is impossible (Carmona‐

Marquez et al., 2016; Psomas & Jaca, 2016). Reconfiguring strategic and tactical factors to fit

the organization’s needs and CI expectations will have a positive effect on long‐term TQM

sustainability (Andrade Arteaga et al., 2020; Haffar et al., 2019; Kaur et al., 2020). TQM

sustainment lacks supporting infrastructure, such as inclusion in operation budgets, formal

project selection systems, dedicated internal resources, and formal reporting systems (Anthony et

al., 2017). The organizational structure does not have the proper configuration to allocate the

needed financial and physical resources to support TQM sustainment activities in the long‐term

(Jaeger & Adair, 2016; Maistry et al., 2017).

Organizational culture characterized by high bureaucracy, lack of customer orientation,

and CI has a negative impact on TQM implementation and sustainability (Al‐Ali et al., 2019;

Haffar et al., 2019; Nasim, 2018). TQM promotes changes in the organizational structure (Haffar

et al., 2019; Jiménez‐Jiménez et al., 2019; Sila & Walczak, 2017). However, previous findings

indicate that changes of hierarchies in organizational structures create confusion and mistrust in

the integration of new business management approaches such as TQM and different working

teams (Qasrawi et al., 2017; Talapatra & Uddin, 2019). Many studies highlighted the need to

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align the managerial culture with the requirements of quality systems to support sustainment of

the approach in the increasing complexity of manufacturing processes (Sinha & Dhall, 2018,

2020). When changes do start to take place in the organization, the sustainment of TQM

programs becomes a challenge because leaders expect overnight changes from a transformation

that usually takes a long‐term journey (Li et al., 2018). Organizations dominated by market and

hierarchal cultures do not support a favorable environment for the successful sustainment of

TQM compared to cultures dominated by adhocracy or the clan system (Panuwatwanich &

Nguyen, 2017). There is lack of understanding and identification of the essential components of

the organizational culture that can either support or restrict the cultural change required by TQM

before implementing the methodology (Sinha & Dhall, 2018, 2020; Talapatra & Uddin, 2019).

All quality activities begin with the leadership level and therefore management leadership

plays an important role in providing resources, setting core values, and creating policies to show

employees the importance of TQM implementation and sustainability (Chiarini & Vagnoni,

2017; Hwang et al., 2020; Wei et al., 2019). Studies have shown that one of the major barriers to

TQM sustainment is management’s lack of commitment to quality, who consider quality

management an extra cost (Bouranta et al., 2017; Vouzas & Katsogianni, 2018). Maintenance of

TQM programs fail because of the lack of commitment from top leadership who fear changes

and loss of power (Bugdol, 2020; Georgiev & Ohtaki, 2019; Qasrawi et al., 2017; Talib et al.,

2019). Top management commitment concerning quality management influences the successful

sustainment of TQM programs on business processes and services (Aquilani et al., 2017; Maistry

et al., 2017; Tsironis, 2018). The authors further noted that failure of the organization to integrate

quality in their strategic objectives plan would hinder the long‐term sustainment of TQM

practices in the business. This type of management estrangement obstructs communication

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processes and immobilizes decision‐makers to take up any improvement actions (Bugdol, 2020).

The complexity of TQM causes top management to question the suitability of the methodology

in their organization after the implementation, and this complication causes corporate leadership

to lose involvement and commitment (Chiarini & Vagnoni, 2017). This condition cascades into

less integrated leaders that are not effective and fully motivated in leading TQM initiatives

(Kumar & Sharma, 2017). This situation, in turn, affects teamwork and employee engagement,

which is essential in the sustainment of TQM practices and its success rate, and often loses its

essence due to numerous turnovers of top management leadership (Aamer et al., 2017; Aquilani

et al., 2017).

Top management should have realistic expectations where they could be able to pursue

immediate gains in the short‐term while understanding that the greater benefits of TQM are

achieved long‐term (Li et al., 2018). A high number of senior managers lack the understanding

of the competitive mechanism of TQM that enables their manufacturing plant to achieve

operational excellence and TQM sustainability (Sahoo, 2018). Training and education are the

major motivating factors for implementing TQM, and their critical role for an effective

sustainment in both service and manufacturing industries is recognized (Mendes & Jesus, 2018).

Integration of knowledge management (KM) that involves acquisition, dissemination, and

application of quality data and information contributes to the long‐term sustainment of TQM

practices in the organization (Honarpour et al., 2017; Marchiori & Mendes, 2020; Yurs et al.,

2017).

An incompatibility in cognitive styles of leaders and participants with TQM focus will

disrupt the effective operations of the organization (Kumar & Sharma, 2017). Although

leadership has a high impact on KM acquisition and application, the role has lower impacts on

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knowledge sharing of TQM practices and its benefits because of job and power insecurities

(Qasrawi et al., 2017). Knowledge sharing and management are key concerns in evolving a good

quality culture and a functioning quality management system that helps organizations keep up

with dynamic changes (Iqbal & Asrar‐ul‐Haq, 2017; Marchiori & Mendes, 2020). The specific

problem to be addressed is the potential sustainability issue of the TQM system in a water‐

treatment company in the southeastern United States, resulting in high product warranty cost,

field failure rates, and cost of quality.

Concepts

TQM is a customer‐focused business management philosophy that gives emphasis to the

continual enhancement of the processes and management of business systems by means of policy

positioning, resource management strategies, and statistical control (Mendes & Jesus, 2018;

Ratny et al., 2018). Customer focus, CI, management commitment, employee quality

management, teamwork, and customer satisfaction are some of the principles that establish the

foundation of TQM (Fredriksson & Isaksson, 2018; Pantouvakis & Psomas, 2016). Proper

operation of the TQM system improves the quality of products and performance while lowering

costs of warranties and field failure rates; the guidelines provide the basis for continual

advancement of the organization (Honarpour et al., 2017). Experimental investigations made on

the relationship of organizational performance and TQM practices showed that TQM has a

significant influence on organizational performance (Al‐ Saffar et al., 2020; Pham, 2020; Saleh

et al., 2018).

Productivity becomes efficient with the improvement of quality, and failure to maintain

TQM can result in poor quality, which translates to high costs and loss of the competitive

position (Addis, 2019; Boikanyo & Heyns, 2019; Shafiq et al., 2019). TQM has a positive

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correlation to quality and financial performance with significant value for customer focus, top

management commitment, CI, process control, and supplier management (Ali et al., 2020a;

Aquilani et al., 2016; Bouranta et al., 2017; Patyal & Koilakuntla, 2017). Proper maintenance of

TQM can be a main source of competitive advantage and process excellence for business

organizations while its failure can have opposing effects (Sila & Walczak, 2017). The

sustainment of TQM influences the operational productivity of organizations, which eventually

affects other dimensions of performance such as financial effectiveness, customer satisfaction,

and other stakeholders’ efficiency (Nasim, 2018; Psomas & Jaca, 2016; San Miguel et al., 2016).

Sustainment of TQM practices calls for firm observance of policy and procedures from all

practitioners to have a meaningful contributing effect on operational performance and cost of

quality (Bouranta et al., 2017; Jalilvand et al., 2018; Toke & Kalpande, 2020). The philosophy is

a set of guiding principles for managing a business and involves a mutual collaboration of

everyone in the organization and business partners to satisfy customers’ needs and expectations

(Honarpour et al., 2017; Mendes & Jesus, 2018). TQM is an effective business management tool

that can strengthen existing business strategies and goals when performed correctly and

meticulously (Toke & Kalpande, 2020).

TQM is a strenuous management philosophy that requires full commitment to improve

product quality and processes; otherwise, a halfhearted execution will lead to failure that

translates to high costs and low performance (Al‐Ali et al., 2019; Amin et al., 2017; Jung & Lee,

2016; Psomas & Jaca, 2016). It is a structured approach that necessitates full engagement from

all participants to improve operational effectiveness, quality, and competitiveness of the

company (Mendes & Jesus, 2018). TQM sustainment is successful when there is active

participation from all members at all levels of the organization to meet and exceed quality and

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performance goals and objectives (Amin et al., 2017; Bugdol, 2020; Hwang et al., 2020; Shafiq

et al., 2019). Teamwork is vital in TQM sustainment since it fosters team members’

responsibility in handling quality initiatives, and reinforces information sharing and

collaboration in solving quality issues that arise (Mendes & Jesus, 2018). Good leadership is

important in providing motivation and encouragement for employees to engage in teamwork and

be successful in their undertakings (Aladwan & Forrester, 2016; Jaeger & Adair, 2016; McAdam

et al., 2019).

TQM and the organizational culture are interrelated, and the latter has an influence on

behaviors and attitudes toward successful quality management and implementation (Durana et

al., 2019; Patyal et al., 2019). The fundamental support of the organizational culture is the

principal requirement for the sustainment of TQM practices in business processes (Sinha &

Dhall, 2018, 2020). Organizational culture has a critical role in giving recognition and enabling

TQM initiatives and it is one of the most essential variables in the success or failure of TQM

sustainability (Ali et al., 2020b). Organizational culture creates the climate that influences

quality management practices and affects TQM implementation in goal setting, team integration,

customer value creation, performance, innovation, cross‐functional collaboration, member

participation, and recognition (Toke & Kalpande, 2019). Harmonizing organization culture and

TQM practices enhances values of employee work life with an increased level of commitment,

motivation, job involvement, empowerment, satisfaction, and improved productivity (Patyal et

al., 2019). Proper management and understanding of the interconnectedness of organizational

culture and the TQM system helps enhance organizational effectiveness (Duran et al., 2019;

Toke & Kalpande, 2019).

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Successful sustainment of TQM influences the organizational culture’s direction, and

teams adjust accordingly as they are trained in their new roles (Nasim, 2018). This relationship

develops a collective responsibility, which incorporates shared values and commitment to quality

(Bendermacher et al., 2017). Subsequently, the content of the organizational culture influences

the TQM system and its functionality, but it demands a complex cultural shift from the

traditional approach to management focusing on the way to a total quality mindset (Jung & Lee,

2016; Nasim, 2018). TQM requires a radical cultural change from traditional management to CI

management style in an organization (Haffar et al., 2019). Sustainment of the TQM concept is

not an easy undertaking because it necessitates a total change in organizational culture, shifting

of responsibility to management, and constant participation of members in the quality

improvement process (Nasim, 2018; Panuwatwanich & Nguyen, 2017). TQM sustainment

requires changes to the shared assumptions, frames of reference, and understandings that most

organizations have developed through interactions with their environment and altering these

established perspectives can create a challenge to TQM sustainability (Andrade Arteaga et al.,

2020).

TQM and KM are synergistically related, and their interaction has a positive effect on

their standard principle in both directions where development in one construct leads to

development in the other (Green et al., 2019; Honarpour et al., 2017; Marchiori & Mendes, 2020;

Zwain et al., 2017). The interconnectedness of the two processes supports an effective means to

enhance idea generation, problem‐solving skills, and effectiveness in taking corrective and

preventive measures to increase process or service quality and efficiency (Marchiori & Mendes,

2020; Yusr et al., 2017). TQM application positively relates to the improvement of learning

organizations and supports creation of an environment that empowers team members to

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efficiently recognize and solve problems (Tortorella et al., 2019). The authors further added that

KM and TQM complement each other when properly planned and implemented in a process.

Theories

Deming’s theory of TQM rested upon 14 points of management that include the system

of profound knowledge and the Shewart Cycle of plan‐do‐check‐act (PDCA) (Agrawal, 2019b;

Chiarini & Vagnoni, 2017; Sila & Walczak, 2017). In this 14‐point program, utilization of

teamwork and employee participation in decision‐making achieves business systems’

optimization (Polese et al., 2019). It is a network of mutually dependent components that

function together to achieve the objective of the system proficiently and productively

(Fredriksson & Isaksson, 2018). The entire organization performs this set of systematic activities

to accomplish its objectives efficiently and effectively in delivering products and services with a

level of quality that satisfies customers at the right time and price (Sachdev & Agrawal, 2017;

Toke & Kalpande, 2019). The theory outlines the significance of top management support to

sustain the TQM system and links quality as the product of collaborative work efforts of the

organization over the total costs (Dilawo & Salimi, 2019; Mendes & Jesus, 2018). This expanded

view relies on CI for assessing the satisfaction–expectation gap, and at the same time, evaluates

employee and customer participation in the process (Benzaquen & Charles, 2020; Polese et al.,

2019).

Top management commitment significantly affects job satisfaction and is extremely

important for TQM sustainment in the organization’s processes (Arunachalam & Palanichamy,

2017; Mehralian et al., 2016; Ratny et al., 2018; Tsironis, 2018). Deming’s system of profound

knowledge consists of the understanding of human nature to solicit active engagement and

commitment to the TQM process (Agrawal, 2019b; Chiarini & Vagnoni, 2017; Sila & Walczak,

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2017; Villanueva, 2018). Employee involvement provides high performance work structures and

incorporates CI efforts with typical business operations (Arunachalam & Palanichamy, 2017;

Iqbal & Asrar‐ul‐Haq, 2018). Total participation is a key factor in the sustainment of TQM

because it inspires employees to innovate and help the company to maintain its long‐term vision

and planning (Amin et al., 2017; Chiarini & Vagnoni, 2017; Dahlgaard et al., 2019; Psomas &

Jaca, 2016). The involvement requires employees’ full commitment and a shared mission as

motives for attaining efficient endeavors for CI (Boikanyo & Heyns, 2019; Phan et al., 2019;

Polese et al., 2019). TQM requires that all employees are engaged and involved in helping

restructure the organizational culture that supports the practice of sharing the responsibility and

accountability for providing quality products and services to customers (Alshourah, 2020, 2021;

Boikanyo & Heyns, 2019).

Crosby’s theory of TQM relies on multiple absolutes of quality management culminating

in a list of 14 elements to quality improvement (Agrawal, 2019a; Polese et al., 2019). Prevention

of defects and conformance to expectation or specification defines quality; result measurement

concentrates on the financial cost of quality (Benzaquen & Charles, 2020). Crosby’s 14‐quality‐

steps framework is centered on the importance of top management’s role in organizing

operations, nurturing employee education and training, and supporting the real‐time

implementation of actions (Polese et al., 2019). Quality management, in this perspective, is a

dynamic and continuous monitoring process of CI (Kaur et al., 2020; McLean et al., 2017; Phan

et al., 2019). The theory highlights the quality requirements for prevention and the result reflects

the cost of processing nonconformity, and zero defects (Jalilvand et al., 2018). Conformance to

product or service requirements defines quality and must be examined and measured based on

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product specifications and tangible targets or metrics rather than based on opinions, beliefs, or

experience (Sunder, 2016).

Application of the TQM methods, tools, and techniques requires dedicated and

committed resources, and most companies do not have a strategic roadmap complemented with

suitable methods and techniques to ensure success with their operations (Chiarini & Vagnoni,

2017; Dahlgaard‐Park et al., 2018). Managers need to have an in‐depth understanding of the

importance of building a suitable organizational culture with a focus on the TQM basic

principles (Álvarez‐García et al., 2016; Haffar et al., 2019; Nasim, 2018). Leadership has a key

role in HRM to enrich job motivation and subsequently enhance performance effectiveness

(Polese et al., 2019). A lack of understanding of how the process elements fit together can lead to

the disintegration of management control that may result in a lack of universal application of

TQM on the company’s processes. The manufacturing process integrates quality management

with pure focus on the customers and productivity (Arunachalam & Palanichamy, 2017). The

central purpose of TQM is to meet customer requirements regardless of whether they are external

or internal customers (Ratny et al., 2018). Customer satisfaction is the primary objective of the

quality management system, with heavy emphasis on reduction of defects and improving

products and services (Aquilani et al., 2017; Khurshid et al., 2018).

Constructs

The selected research constructs included the characteristics of the participants and the

elements of the TQM sustainability issue. The rigidity of the TQM methodology requires strict

adherence to policies and procedures. Any deviation from the TQM approach affects the level of

quality and performance (Chiarini & Vagnoni, 2017; Gözükara et al., 2019). TQM has developed

into a philosophy that integrates both the hard and soft aspects of quality management for

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effective execution of the methodology (Arunachalam & Palanichamy, 2017; Jusoh et al., 2018;

Ratny et al., 2018). The connection between hard and soft features in TQM methodology is

business process management, since the TQM needs a base framework in which social factors

can develop, operate, and be successful (Al‐Ali et al., 2019; Jiménez‐Jiménez et al., 2019;

Nasim, 2018). Soft TQM constructs such as commitment, top management leadership, strategic

quality management, employee involvement, and empowerment are critical to the success of

TQM sustainability in the organization (Albuhisi & Abdallah, 2018; Georgiev & Ohtaki, 2019;

Hwang et al., 2020; Jiménez‐Jiménez et al., 2019).

The pacesetting leadership style is an established attribute of the management approach

that can affect the sustainability of TQM in the manufacturing process. The influence of

leadership style on employees’ involvement and participation in quality assurance activities has

significant impact (Kumar & Sharma, 2017; Moccia, 2016; Psomas & Jaca, 2016; Sila, 2018b).

TQM leaders motivate, and their behavior and leadership style are the means in which business

management systems such as TQM are carried out successfully (Bendermacher et al., 2017;

Chiarini & Vagnoni, 2017; Kumar & Sharma, 2017). Effective leaders encourage proactive

behaviors in their employees that support and enhance CI, which is one of the fundamental

philosophies of TQM (Moccia, 2016; Nizamidou & Vouzas, 2020). These leaders are key drivers

of quality culture expansion through their aptitude to influence appropriate resource distribution,

simplify roles, assign responsibilities, and align the workforce with business process

management objectives (Ali et al., 2020a; Bendermacher et al., 2017). The significance of the

leadership role in sustaining TQM is by giving employees confidence in their job functions and

by shifting the traditional role of managing from authoritarian supervision to leading, guiding,

and training of team members (Al‐ Saffar et al., 2020).

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The market‐oriented organizational culture is a preexisting attribute of the company that

can affect TQM sustainability. Market‐orientation allows businesses to develop better products

and services by producing greater customer value and customer satisfaction. Market‐oriented

companies create potential maintainable competitive advantage through information sharing and

forming coordination among all the functional departments within the business (Ali et al.,

2020a). The relationship between business cultural orientation and the sustainment of TQM

practices is substantial in influencing quality and performance in the organization (Gözükara et

al., 2019; Haffar et al., 2019).

TQM practices can affect the preset company’s strategies and operational target

variables. Quality management is a customer‐focused process and aims for continual support of a

company’s strategic goal and objectives with its practices (Albuhisi & Abdallah, 2018;

Bevilacqua et al., 2017). Proper sustainment of TQM improves the effectiveness of production

resources and their capabilities to support the process and specific tasks tied to reject reduction

and higher productivity (Boikanyo & Heyns, 2019; Georgiev & Ohtaki, 2019; Hilman et al.,

2019). TQM sustainment issues result in high cost of quality and external warranties that are

outcomes of failed prevention and correction initiatives. TQM practices have direct positive

relationships with cost related to quality (Albuhisi & Abdallah, 2018; Sila, 2018a). Continuous

quality improvement requires a rigid benchmarking of existing business processes to improve

overall performance (Aamer et al., 2017; Cho & Linderman, 2019). This allows cost of quality to

be controlled, reduced, and managed for a successful sustainment of TQM (Jaeger & Adair,

2016).

TQM practice and sustainability issues result in inconsistent productivity and

performance issues, which in turn affect the overall business targets set by the organization.

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TQM practices have direct positive relationships with productivity and organizational

performance (Kumar & Sharma, 2017; Sila, 2018a). TQM provides legacy tools and methods

that work mainly to reduce errors, waste, and inefficient procedures to improve process

performance and productivity (Alkhaldi & Abdallah, 2019, 2020). Giving a full commitment to a

TQM setting, leaders should organize and synergize employees’ actions to achieve consistent

productivity and performance targets while adhering to agreed quality standards and work

procedures (Pham, 2020).

The impassive employee behavior captures employee reaction to the TQM sustainment

issue while fulfilling operational targets. Employee behavior is the attitude or actions of an

employee in an organization and is affected by factors related to job satisfaction, commitment,

and job stress that characterize the main reasons of employees’ affective attitude construct

(Gaiardelli et al., 2019). Employees behave sensibly to gain respect and recognition while

adhering to strict company regulations and policies at the workplace (Andrade, 2017; Kumar &

Sharma, 2017). Employees’ core virtues represent the essential enabling elements to overcome

the resistance to change that can successfully implement and sustain the TQM programs properly

and effectively (Aquilani et al., 2019; Maistry et al., 2017; McAdam et al., 2019; Moccia, 2016).

TQM promotes and supports full involvement of employees and creates participatory strategies

that enhance the cooperative performance of employees and their behavior towards initiatives

and decision‐making processes to achieve business targets and objectives (Al‐ Saffar et al., 2020;

Baidoun et al., 2018).

Issues in sustaining TQM will create unpredictable operational constraints and

overwhelm process enablers that limit the optimization of any part of the manufacturing system

or infrastructure to fulfill operational targets (Jaeger & Adair, 2016). TQM programs that fail

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restrict the performance parameters of the business from reaching their planned goals (Kumar et

al., 2020a; Wei et al., 2019). The operational performance of the business includes high‐level

quality and process leanness in terms of equipment capability, speed of delivery, flexibility,

adaptability to change, product or service dependability, and overall costs (Gaiardelli et al.,

2019). The effectiveness of these capabilities on product processes and service depends on the

successful sustainment of TQM practices.

Related Studies

Six Sigma Quality and Lean Management (LM) are quality models of different

alternative TQM roadmaps since all of these methodologies apply to both manufacturing and

services to improve safety, quality, and process performance by reducing costs and increasing

revenue (Fredriksson & Isaksson, 2018). LM and Six Sigma are leading TQM tools for

performance improvement in organizations with the appropriate infrastructure built on change

culture and leadership (Shokri et al., 2016). Even though there are differences in definitions of

TQM, Six Sigma, and Lean, their goals and objectives seem to be common in application to both

manufacturing and services in any industry (Sreedharan et al., 2018). These related

methodologies whose main focus is on process control and improvements have their own

challenges and sustainability issues.

Six Sigma principle, which integrates with TQM practices with a set of infrastructure and

quality management methodology, rests on decreasing errors by reducing variation on process

parameters that are critical to quality (Patyal & Koilakuntla, 2017). Six Sigma aims to reduce

variations in a process and its primary objective in projects is to decrease variations to the range

of 3.4 defects per million (Asif, 2019). From the project management perspective, Six Sigma is a

methodical technique and a tool‐kit for reducing or eliminating non‐conformances in production

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processes (Sreedharan et al., 2018). All TQM philosophies except for the commitment

requirement are similar in the Six Sigma approach (Fredriksson & Isaksson, 2018). Comparable

to TQM, proper application of Six Sigma initiatives improves process performance, promotes

customer satisfaction, and enhances innovation capability (Antony et al., 2017; He et al., 2017).

Studies showed that over 60% of Six Sigma projects fail to provide the desired results

because they were unsuccessful in demonstrating a longer‐term impact and organizations were

pulling back from initiatives due to mounting costs (Antony & Sony, 2019, 2020). Similar to

TQM, Six Sigma sustainment issues are associated with a substantially high cost of

implementation at the initial phase and the reluctance of businesses to support continuing

spending due to limited funds (Čaušević & Avdagić‐Golub, 2019; Kumar et al., 2016; Ullah et

al., 2017; Vendrame Takao et al., 2017). Improper implementation and sustainment of Six Sigma

negatively affects employees’ morale, engagement, and customer satisfaction, indicating that

there are softer variables in the methodology that affect its delivery (Antony et al., 2018; Shamsi

& Alam, 2018; Shokri et al., 2016). The appropriateness of the Six Sigma application centers on

the approach’s capability to reduce variation in processes and understanding the trade‐off

between the degree of variability reduction and the potential accruing benefits is important for its

sustainment (Antony & Sony, 2019, 2020). The authors further noted that variation reduction is

not the only foundational concept in organizational inefficiency and should not be the sole focus

for productivity and performance.

Implementation of Six Sigma requires high investment in training of both top leadership

and employees mainly influenced by lack of accepted standards in knowledge sharing or transfer

of lessons learned (Čaušević & Avdagić‐Golub, 2019; Hussain et al., 2019). Failure of the Six

Sigma approach materializes when there is no alignment and joint‐optimization of existing core

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practices and behavioral values in the organization (Antony et al., 2018; Asif, 2019). Research

found that lack of management support, insufficient quality maturity of the business, lack of

physical resources, and deficient change management practices contributed to the sustainability

issue in Six Sigma project long‐term capability (Albliwi et al., 2017; Hudnurkar et al., 2019).

Involvement from top leadership needs to happen to ensure the success of the methodology by

endorsing it as a way of making things happen as opposed to treating it as a process

improvement tool (Albliwi et al., 2017; Čaušević & Avdagić‐Golub, 2019). Top leadership can

reflect this awareness in the organizational norms, values, and culture that management stands

for and supports.

Six Sigma teams do not have the knowledge to optimize the resources available by not

using existing infrastructure to its full capability and this may create non‐value‐added costs to the

initiatives (Hussain et al., 2019). Lack of knowledge and awareness of the approach’s philosophy

hampers the effectiveness of the initiatives and its intended outcomes; this can also lead to poor

time management of the project and unproductive use of resources (Albliwi et al., 2017; Kumar

et al., 2016; Nguyen et al., 2017). The implementation of Six Sigma concepts and practices

requires well‐organized knowledge coordination and team management at several levels of the

organization. Lack of communication and synchronization among multifunctional team members

and departments hamper application of the approach (Antony et al., 2018; García‐Alcaraz et al.,

2019, 2020). Poor or indistinct Six Sigma strategic plans, lack of communication, physical

resources, and disregard of the role of employee involvement and engagement in the

implementation and sustainment process contributes to intangibility of project outcomes (Antony

et al., 2018).

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There are quality‐based Six Sigma projects that require advanced equipment, modern

facilities, and innovative technology to fulfill business goals and customer needs, and smaller

organizations cannot provide most of these requirements (Hussain et al., 2019). There is no

sufficient mechanism to identify and trace activities for proper implementation of Six Sigma, and

there is confusion about the impact of the project’s benefits because of the many different ways

of how its performance is measured (Cherrafi et al., 2017; Nguyen et al., 2017; Sunder, 2016).

There is lack of understanding about the impact of hard and soft skills in the methodology and

insufficient integration of change management that contributes to teams’ resistance to change, an

unsupportive organizational culture, and unsustainable results (Antony et al., 2018). The leading

misconstruction of Six Sigma, which also leads to its limitation, is the consideration of the

methodology as a statistical toolkit as opposed to a philosophy of continual improvement

(Sunder, 2016).

LM refers to the application of Lean practices and principles to optimize business

processes, improve quality, reduce waste, enhance innovation capability, increase productivity,

and add more value for the customer (Abolhassani et al., 2016; Hallam & Contreras, 2016; Resta

et al., 2017). Fredriksson and Isaksson (2018) found that five out of six TQM principles are

comparable in LM methodology. Similar to TQM, although a number of studies found that Lean

has significantly contributed to the success of large organizations, the majority of smaller

enterprises found several barriers such as a lack of tangible benefits and issues with sustainment

(Abu et al., 2019). LM strives for process perfection and it employs a systematic process for

achieving zero defects and control of inventory by constantly upgrading continuous process flow

and optimizing customers’ satisfaction and experience (Modranský et al., 2020). Lean teams are

always seeking ways to improve services and manufacturing processes by concentrating on

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business components that add more value for the client and remove non‐value‐added activities

that create unnecessary labor and cost to the business (Abolhassani et al., 2016). LM encourages

incremental improvements of activities in existing organizational settings to remove variation,

waste, and over‐burden (known as Muri, Muda, and Mura, respectively) to provide more value to

the consumers (Sreedharan et al., 2018).

LM application is constrained exclusively to improve processes in manufacturing cells

and has very limited effect on developing the processes of the product (Marodin et al., 2016).

Companies practicing LM lack the practical training, technical knowledge of the methodology,

and the understanding of the long‐term benefits of the practice, which also contributes to change

resistance by its employees (Abolhassani et al., 2016; Bajjou & Chafi, 2018; Coetzee et al.,

2019; Pearce et al., 2018). Barriers to LM were due to lack of knowledge about lean practices

specific to the industry, inadequate financial support, lack of a long‐term philosophy, absence of

a lean culture in the organization, and an inexperienced workforce (Al‐Aomar & Hussain, 2018;

Bajjou & Chafi, 2018; Pearce et al., 2018). Failure and confusion to recognize, demonstrate, and

verify the effects of the long‐term sustainability of LM added to the challenges in the adoption of

the methodology (Henao et al., 2019). There is a lack of management commitment,

understanding, competence, and support in adopting LS sustainability practices because of

inadequate knowledge or familiarity to verify results (Al‐Aomar & Hussain, 2018; Chaple et al.,

2018; Khaba & Bhar, 2018).

Insufficient quality management practices along with process management issues related

to logistics and material workflow contribute to the sustainment issue of LM (Kurilova‐

Palisaitiene et al., 2018). Limited employee engagement and involvement are driven by failure of

leadership to recognize and harness frontline recommendations for process improvement

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initiatives (Khaba & Bhar, 2018; Ufua et al., 2018). Lack of clarity on LM projects do not give

the project members the overall view of what and how their role contributes to the overall picture

of the project, so subtasks cannot be optimized for maximum effect (Modranský et al., 2020;

Sunder, 2016). Some businesses use LM as a quick fix for underlying issues and there is a lack

of system‐thinking philosophies across various segments in the organization that can reduce the

optimization of the approach in improving specific process performance (Anthony et al., 2018;

Sunder, 2016).

LM lacks a definitive theory to support its methodology and practices, and more field

data needs to be collected to improve theory‐driven Lean management methods and knowledge‐

transfer from iterative processes that continually adjust for improvement (Miao et al., 2019;

Sunder, 2016). There are significant restrictions in allocating full‐time dedication to project

teams who are also part of other teams in addition to their regular jobs. It is hard to commit all

the LM work time just to one project (Modranský et al., 2020). The rigid nature of the

organizational structures can impede creativity, exploration, risk‐taking, and experimentation.

Executing out‐of‐the box types of LM thinking may not be acceptable in this environment, since

all must follow predefined guidelines and practices (Edison et al., 2018). LM’s nature of

producing small incremental improvements instead of one meaningful breakthrough for

excellence does not work well with the necessity of creating much‐needed improvements at

many organizations. Similar to Six Sigma, if LM were to be considered as a toolkit instead of a

mindset or philosophy for consistent improvement, the methodology will lead to failure in its

application and sustainability (Sunder, 2016). Challenges in initiative sustainability is a strategic

issue addressed only by transitioning from the formal implementation approach to a full

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integration of the practice into the day‐to‐day business way of life; the infrastructure and

accountabilities should be in place (Anthony et al., 2017).

Table 1

Related TQM Models

Method Description of Sustainability Challenges

Six Sigma • Poor long‐term impact, mounting cost, and incompatibilities in

application (Antony & Sony, 2019, 2020)

• High cost of initial implementation and reluctance of businesses

to support continuing spending (Vendrame Takao et al., 2017)

• Improper implementation and sustainment of the methodology

affects soft variables (Shamsi & Alam, 2018)

• Conflict in the appropriateness of the application in business

processes (Antony & Sony, 2019, 2020)

• No coherence to the organization’s existing core practices and

behavioral values (Asif, 2019)

• Lack of accepted standards in knowledge sharing or transfer of

lessons learned (Čaušević & Avdagić‐Golub, 2019)

• No alignment and joint‐optimization of existing core practices

and behavioral values in the organization (Antony et al., 2018;

Asif, 2019)

• Lack of management support, insufficient quality maturity of the

business, lack of physical resources, and deficient change

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management practices (Hudnurkar et al., 2019)

• Lack of knowledge in optimizing resources and not using current

infrastructure to full capability (Hussain et al., 2019)

• Lack of knowledge and awareness of the approach’s philosophy

and poor time management (Albliwi et al., 2017)

• Lack of communication and synchronization among team

members and departments (Antony et al., 2018)

• Poor strategic plans and disregard of employee involvement and

engagement in the implementation and sustainment process

(Antony et al., 2018)

• Lack of advanced equipment, modern facilities, and innovative

technology to fulfill initiatives (Hussain et al., 2019)

• No sufficient mechanism to identify and trace activities for

proper implementation of projects (Cherrafi et al., 2017)

• Misconstruction of Six Sigma as a statistical toolkit as opposed

to a philosophy of continual improvement (Sunder, 2016)

Lean Management • Inadequate effect on developing product processes (Marodin et

al., 2016).

• Lack of training, knowledge, and the understanding of the long‐

term benefits of the practice (Abolhassani et al., 2016)

• Limited financial support, lack of a lean culture in the

organizations, and an inexperienced workforce (Al‐Aomar &

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Hussain, 2018)

• Failure to verify and recognize long‐term benefits and outcomes

(Henao et al., 2019)

• Lack of management commitment, competence, and support in

adopting LS sustainability practices (Chaple et al., 2018)

• Insufficient quality and process management practices

(Kurilova‐Palisaitience et al., 2018)

• Limited employee engagement and poor recognition from

leadership (Khaba & Bhar, 2018)

• Lack of clarity on projects do not give the members the overall

view of how their role contributes to the bigger picture of the

project (Modranský et al., 2020; Sunder, 2016)

• Lack of system‐thinking philosophies in the organization that can

reduce the optimization of the approach (Sunder, 2016)

• Lack of definitive theory to support its methodology and

practices (Miao et al., 2019; Sunder, 2016)

• Significant restrictions in allocating full‐time dedication to

project teams who were also part of other teams in addition to

their regular jobs (Modranský et al., 2020)

• The rigid nature of the organizational structures can impede LM

creativity, exploration, and experimentation (Edison et al., 2018)

• Use of LM as a statistical toolkit as opposed to a philosophy of

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continual improvement (Sunder, 2016)

Anticipated and Discovered Themes

Associated with the broader TQM philosophy, CI represents a vital tool in the

manufacturing industry used to enhance customer satisfaction and improve the competitiveness

and performance of a company (Ahmad et al., 2017; Hailu et al., 2018; Tasleem et al., 2019). CI

by TQM means incrementally improving people, capabilities, processes, and systems to prevent

and avoid nonconformities (Kumar & Sharma, 2018; Tavana et al., 2020). Kumar and Sharma

(2018) noted that the Deming improvement cycle of PDCA is a commonly used continuous

quality improvement model, which consists of four repetitive steps for CI and learning.

Challenges in CI initiatives affect TQM sustainability. CI and learning are the concepts of

persistently pursuing means to improve operational processes, which involves recognizing

benchmarks of best‐in‐class practices and instilling a sense of worker ownership of the process

(Moccia, 2016; Saleh et al., 2018). Benefits from continuous quality improvement initiatives will

result in gradual changes in culture or sharing of lessons learned between teams in the

organization (Backlund & Sundqvist, 2018; Simmert et al., 2019). CI accomplishments are

extensive and broad in scope, continuous, and incremental. The methodology will have to evolve

continually for the process to be sustainable (Brindle, 2020). Support of management across all

levels in the organization is indispensable to the accomplishment of all CI initiatives. Without

top management and employee commitment to continuous improvement, the process will fail

(Backlund & Sundqvist, 2018).

CI efforts have a high failure rate due to a systematic focus on success factors instead of

directly addressing failures in the business processes or service (McLean et al., 2017). The

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authors also noted that the organizational culture significantly affects the environmental structure

that supports the CI activities, and this could influence employee involvement and engagement.

Management involvement in CI projects is marginal because of concerns for capacity needs and

flexibility, consequently limiting their support for sustaining future initiatives (Newham et al.,

2016; Talib et al., 2019). Lack of financial resources and commitment from workers are the main

barriers to CI because top management treats the practice as an optional program only when

resources become available and postpones it when the workload is high (Ahmad et al., 2017;

McLean et al., 2017). The authors further claimed that there is lack of recognition of CI

initiatives from top management and most workers perceive the practice as an added workload to

their existing jobs.

Challenges to CI practices include minimal cooperation from team members, improper

integration of the team in CI activities, inadequate management support, low employee

involvement, and lack of KM in the business to initiate CI projects (Ahmad et al., 2017; Stelson

et al., 2017; Tavana et al., 2020). To maintain sustainability of the approach, effective quality

improvement requires that short‐term transformation be incorporated expeditiously into a long‐

term strategy progression (Brindle, 2020). Successful CI activity places the worker as an active

participant of the change and not as a passive element, thereby improving job autonomy and

significance, with positive consequences of gaining higher commitment, reducing stress, and

achieving greater satisfaction (Gaiardelli et al., 2019). Appraising the effect of components of

continuous quality improvement initiatives can deliver evidence of their benefits, but evaluations

are time‐consuming, expensive, and intently focused (Brindle, 2020). The author further added

that sustaining continuous quality improvement initiatives needs trustworthy data, confirmation

of benefit and value, measurable results, and investment in an organizational culture that

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preserves quality improvement. CI project teams frequently initiate resolving problems anew

instead of learning from experiences of earlier projects, and “re‐inventing the wheel” means lost

opportunity to progress or develop achievements from one CI project to another (Backlund &

Sundqvist, 2018).

Sustaining a consistent quality performance requires a more dynamic approach where

companies need to continually sense and adapt to variations to preserve their performance level

(Anthony et al., 2017). The concept of dynamic capability (DC) delivers an overarching

justification about how firms’ capabilities mutually sustain quality performance (Su &

Linderman, 2016). The company’s capability to incorporate, transform, and reconfigure external

and internal core proficiencies to address rapidly varying business environments creates patterns

from existing practices and learnings that enables it to adapt operations through changes in the

market (Wollersheim & Heimeriks, 2016). Differentiated from ordinary capabilities that

determine how a company functions daily by enabling operational effectiveness, DC empowers

the company to sense and seize new business opportunities and convert these to new value‐

creating strategies by transforming ordinary capabilities (Laaksonen & Peltoniemi, 2018). Some

studies explained that DC is the right strategy to maintain the sustainability of a business

management process in a company (Putri et al., 2018). According to Kumar et al. (2020b), the

dimensions of DC and quality management capabilities have a positive impact on performance;

DC assists a business in sustaining its competitiveness and effectiveness in the market’s dynamic

environment.

DC includes sensing, seizing, and reconfiguring to transform existing information to

produce new knowledge, which contributes to a company’s adaptability to change so they can

sustain a consistent quality performance (Laaksonen & Peltoniemi, 2018; Su & Linderman,

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2016). DC helps sustainment of new processes by measuring new strategic designs and

initiatives to aid in making a quick and timely decision on matters like resource allocation,

organizational structure changes, and alliances (Putri et al., 2018). Businesses constantly develop

their products and processes to adapt to customers’ changing needs with their ability to

reconfigure timely. This adaptation helps TQM practices to positively influence companies’

innovation performance to adjust to customers’ varying demands (Laaksonen & Peltoniemi,

2018; Yusr, 2016). It is a strategic function of executives to develop DC to reconfigure

effectively whenever any change occurs and to keep up with the needs of re‐allocation and re‐

combination of the organization’s assets and physical resources (Putri et al., 2018). Research

found that teams with high DC awareness exhibit a collective efficiency of coordination, utilize

resources more efficiently, demonstrate superior reflection in action, and depend on more

suitable and structured actions compared to teams with low DC responsiveness (Wollersheim &

Heimeriks, 2016). DC’s quality dimensions also include the capacity to associate individual

knowledge into new functional capabilities and have the coordinating ability to distinguish,

assemble, and distribute resources by enabling the distribution of process intelligence across the

business unit (Kumar et al., 2020b).

DC has a positive association with quality management and other related fields, such as

HRM in the realization of adaptive capabilities in companies that are capable of enduring in

hypercompetitive business environments (Gutierrez‐Gutierrez et al., 2018). The authors further

noted that with this logic, quality management could play an important role not only in day‐to‐

day activities of the business but also in its long‐term strategic orientation for success. Studies

proposed that DC is distinctive to the company and cannot be examined by comparing their

utilization between firms. In contrast, studies also found that DC is comparatively similar across

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companies in the form of “best practices” (Laaksonen & Peltoniemi, 2018). However, the

authors claimed that irrespective of their differences regarding the uniqueness of DC, the

treatment of DC as a business‐level performance variable is more prevalent in organizations. DC

is another course of action for optimizing existing organizational resources, advancing the

quality management position, and improving competitive advantage by integrating means that

help the company effectively adjust to dynamic changes in the overall business environment

(Maleki‐Minbashrazgah & Shabani, 2019). The nature of DC as a dependable mechanism for

resources adaptation comes from an organization’s systematic ability to renew the company’s

endowment of resources by forming new resources and reintroducing the mix of both external

and internal resources (Salvato & Vassolo, 2018). The authors claimed that in contrast, a

business whose adaptation is fragmented, comprising of intermittent acts of resourcefulness or

ad‐hoc problem solving to resolve quality issues only as they become known, is not performing

an appropriate DC.

Recent studies discovered that several HRM‐related TQM elements such as employee

training, empowerment, communication, recognition, and rewards contribute to the achievement

of employee involvement initiatives (Aamer et al., 2017; Baidoun et al., 2018; Bakotić &

Rogošić, 2017). These HRM‐driven results positively affect the sustainment of the TQM

practice, the systems approach to management, decision‐making, and the factual approach to

continuous improvement (Aquilani et al., 2017; Sila, 2020). The education and training

dimensions of HRM have a strong influence on TQM sustainability, which is reinforced by

appropriate compensation, benefits, and employee development and selection (Ali et al., 2020b;

Dubey et al., 2018). The authors further claimed that HRM practices are most common enablers

of TQM and that the HRM department has a significant role in the approach’s success. HRM

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practices have links to quality and customer satisfaction through the process of organizing work

that allows employees the discretion to respond to diverse customer demands in maximizing

results (Lee et al., 2019). Enabling and empowering employee decision and involvement in the

quality decision‐making process improves motivation, cultivates engagement, reduces turnover,

and has a constructive relationship with the overall performance of the business (Aamer et al.,

2017; Aquilani et al., 2017).

HRM is a strategic management tool used for the successful implementation of corporate

objectives and sustainability that requires initiatives and engagement by employees at all levels

of the organization (Süßbauer et al., 2019). HRM contributes to better quality and performance

by helping design work to increase employee preference and involvement in operational

decisions. The role designs training to develop employees’ knowledge, skills, abilities, and

constructs incentives designed to motivate effort (Baidoun et al., 2018; Lee et al., 2019). HRM

promotes standard practices that form a workforce that has important company‐specific skills

and provides the opportunity to use those abilities successfully through organizational design

(Ali et al., 2020b; Cho & Linderman, 2019). This creates long‐term commitment and motivation

of employees to excel, most especially in quality and performance‐related initiatives planned by

the organization.

Studies showed that HRM‐related quality management practices, such as high‐

performance work practices, add to generating a learning‐oriented organization by supporting

successful new product development processes and incorporating innovative knowledge sharing

in the work system (Gutierrez‐Gutierrez et al., 2018). HRM has a critical role of managerial

sensitivity by supporting change through the creation of sound business strategies and a

responsive organizational climate where employees enthusiastically adhere to certain norms and

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core values favorable to upholding business goals (Maleki‐Minbashrazgah & Shabani, 2019).

The authors further noted that successfully building the commitment needed from both

management and employees to support business process strategies would be beneficial in any

sustainability program created by the organization. The combination of effective HRM practices

and sustainment of TQM practices within business management processes supports the

company's initiatives to achieve a high level of business performance and total customer

satisfaction (Alkhazali et al., 2019).

KM is a strategic organizational resource that is associated with business success where

knowledge sharing enables innovation, creation of organizational practices, growth, process

sustainability, and attainment of competitive advantages (Calvo‐Mora et al., 2016). This

systematic process of outlining, configuring, retaining, and sharing of knowledge and experience

of employees gives the organization the capacity to turn threats into opportunities and adjust to

the fluctuating and challenging business environment. TQM and KM share the same elements

such as teamwork, worker training, empowerment and involvement, performance measurement,

management and leadership commitment, benchmarking, and a supportive organizational culture

to be successful in their implementation and sustainment. Knowledge creation, exploration,

accumulation, transaction, and management directly affects and influences quality management

activities involving problem solving and task improvement initiatives that lead to organizational

learning (Seo et al., 2016). Effective TQM practices such as CI, statistical control of quality,

management of customer satisfaction, individual learning and innovation, and process

improvement techniques accommodates the practice of KM (Calvo‐Mora et al., 2016; Honarpour

et al., 2017).

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KM elements such as knowledge sharing, acquisition, and application have a significant

and positive impact on all of the dimensions of TQM, which indicates that the effective use of

KM results in sustainable TQM activities within the organization (Abbas, 2020). The author

further stressed that dynamic organizations take KM and TQM as inter‐subjective constructs and

underline the importance of building knowledge from experienced workers as key sources of

innovation to achieve success. Many project leaders know lessons learned and KM as important

and valuable parts of the work process, but do not have enough time to incorporate this in their

regular routine; this causes significant limitation to inter‐project improvement (Backlund &

Sundqvist, 2018). The authors further noted that the KM process, envisioned to share knowledge

between CI projects, would have to be supported by a work setting and environment that permits

team members to share openly and discuss solutions to problems. KM integration is positively

associated with quality management activities and new product development initiatives because

it determines important points in quality management applications that enable companies to be

more strategically flexible to the dynamic changes in the business environment (Gutierrez‐

Gutierrez et al., 2018).

Table 2

Anticipated and Discovered Themes

Process Anticipated and Discovered Themes related to TQM sustainability

Continuous

Improvement (CI)

CI represents a vital tool in the manufacturing industry used to enhance

customer satisfaction and improve the competitiveness and performance

of a company (Ahmad et al., 2017). CI by TQM means incrementally

improving people, capabilities, processes, and systems to prevent and

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avoid nonconformities (Kumar & Sharma, 2018). CI accomplishments

are extensive in scope, continuous, and incremental; it will have to

evolve continuously for the process to be sustainable (Brindle, 2020). CI

efforts have a high failure rate due to a systematic focus on success

factors instead of directly addressing failures (McLean et al., 2017).

Management involvement in CI projects is minimal because of concerns

for capacity needs and flexibility, consequently limiting their support for

sustaining future initiatives (Newham et al., 2016; Talib et al., 2019).

Lack of financial resources and commitment from workers are the main

barriers to CI because top management treat the practice as an optional

program only when resources become available and postpone it when

the workload is high (Ahmad et al., 2017; McLean et al., 2017).

Dynamic Capability

(DC)

DC delivers an overarching justification about how firms’ capabilities

mutually sustain quality performance (Su & Linderman, 2016).

Businesses constantly develop their products and processes to adapt to

customers’ changing needs with their ability to reconfigure timely. This

adaptation helps TQM practices to positively influence companies’

innovation performance to adjust to customers’ varying demands (Yusr,

2016). DC’s quality dimensions also include the capacity to associate

individual knowledge with new functional capabilities and have the

coordinating ability to distinguish, assemble, and distribute resources by

enabling the distribution of process intelligence across the business unit

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(Kumar et al., 2020b). DC has a positive association with quality

management and other related fields, such as HRM in the realization of

adaptive capabilities in companies that are capable of enduring in

hypercompetitive business environments (Gutierrez‐Gutierrez et al.,

2018).

Human Resource

Management

(HRM)

HRM‐driven results positively affect the sustainment of the TQM

practice, the systems approach to management, decision‐making, and the

factual approach to continuous improvement (Aquilani et al., 2017). The

education and training dimensions of HRM have a strong influence on

TQM sustainability in the organization, which is reinforced by

appropriate compensation, benefits, and employee development and

selection (Ali et al., 2020b). HRM practices have links to quality and

customer satisfaction through the process of organizing work that gives

employees the discretion and initiative to respond to diverse customer

demands in maximizing results (Lee et al., 2019). HRM contributes to

better quality and performance by helping design work to increase

employee preference and involvement in operational decisions. The

human resource role designs training to develop employees’ knowledge,

skills, abilities, and constructs incentives designed to motivate effort

(Baidoun et al., 2018; Lee et al., 2019). The combination of effective

HRM practices and sustainment of TQM within the business

management philosophy supports the company's initiatives to achieve

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performance excellence and a high level of customer satisfaction

(Alkhazali et al., 2019). HRM has a critical role of managerial sensitivity

by supporting change through the creation of sound business strategies

and a responsive organizational climate where employees

enthusiastically adhere to certain norms and core values favorable to

upholding business goals (Maleki‐Minbashrazgah & Shabani, 2019).

Knowledge

Management (KM)

TQM and KM share the same elements such as teamwork, worker

training, empowerment and involvement, performance measurement,

management and leadership commitment, benchmarking, and a

supportive organizational culture to be successful in their

implementation and sustainment (Calvo‐Mora et al., 2016). KM

elements such as knowledge sharing, acquisition, and application have a

significant and positive impact on all of the dimensions of TQM, which

indicates that the effective use of KM results in sustainable TQM

activities within the organization (Abbas, 2020). Effective TQM

practices such as CI, statistical control of quality, management of

customer satisfaction, individual learning and innovation, and process

improvement techniques accommodate the practice of KM (Honarpour

et al., 2017). KM integration is positively associated with quality

management activities and new product development initiatives because

it determines important points in quality management applications that

enable companies to be more strategically flexible (Gutierrez‐Gutierrez

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et al., 2018).

Summary of the Literature Review

Literatures confirming the TQM sustainment issues showed the presence of the suitability

position and practicability application of the approach to the current strategic framework of the

organization. TQM’s customer‐focused concepts concentrate on CI of processes and enhance the

company’s business management systems (Mendes & Jesus, 2018). Its theories equal quality as

the result of collaborative work efforts over total cost (Dilawo & Salimi, 2019), and total

participation of employees to maintain long‐term vision and planning (Dahlgaard et al., 2019).

However, there is no distinct theory that defines TQM and there is little consensus on what its

essential features can do for a particular application (Chiarini & Vagnoni, 2017). As a result,

TQM models adapted by similar industries may result in different outcomes (Jaeger & Adair,

2016). This creates complications in its application in business practices and involves many

challenges and difficulties (Carmona‐Marquez et al., 2016; Nizamidou & Vouzas, 2020). While

TQM practices support development of an environment that empowers teams to recognize and

solve problems (Tortorella et al., 2019), there is a fundamental tension and conflict between the

principle of manipulation and empowerment (Banuro et al., 2017).

Many factors contribute to sustainability issues. Lack of top management commitment,

poor teamwork, insufficient resources, unreliable methods of measuring results, and poor

communication all contribute to the approach’s sustainability (Hwang et al., 2020; Kaur et al.,

2020). The general problem of TQM sustainability in the manufacturing industry involves

challenges in transforming TQM concepts into practices that can be compatible with the current

organizational structure (Muruganantham et al., 2018). The adoption and sustainment of TQM

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requires the organizational culture to change, which may be a challenge to the methodology

(Haffar et al., 2019). The TQM concepts and theories confirm the rigidity of the approach and its

requirement of firm observance to its procedures (Gözükara et al., 2019). This inflexibility can

create operational constraints that can result in confusion and misalignment with the way

leadership executes their strategies.

The literatures showed conflicts of the TQM approach and the consequences of its

sustainability, which reduced overall operational performance as opposed to contributing to its

total efficiency. There are sufficient number of studies that showed successful application of

TQM practices and those that failed sustainability. The extent to how companies practice TQM

initiatives, how they structure TQM programs, and how they align their strategies are different.

Understanding the relationship between TQM and strategic sustainable development would

explain how and to what degree capitalizing in TQM elements contributes to realizing strategic

sustainable business objectives (Andrade Arteaga et al., 2020). Knowing how to sustain TQM

and quality performance could provide a basis for understanding how to sustain other business

dimensions of performance (Su & Linderman, 2016). For successful integration into the

organization’s resources and capabilities, any TQM approach should consider the needs and

expectations of all stakeholders, customers, the business’ competitive constraint, and CI

requirements (Benzaquen & Charles, 2020).

Summary of Section 1 and Transition

The first section of the research covered the foundation of the study. The manufacturing

industry has applied the TQM approach to their processes for decades but experienced problems

in translating and aligning TQM concepts with their existing organizational structure

(Muruganantham et al., 2018; Wei et al., 2019). The objective of the study was to understand the

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sustainability issue of the TQM system in a water‐treatment company in the southeastern United

States, which has resulted in high cost of quality and low performance. The purpose of the

flexible design single case study was to discover, explore, and recognize the challenges of

sustaining the TQM system in manufacturing processes to provide a complete picture of the

phenomenon in its natural setting. The sustainment of TQM influences the operational

productivity of organizations and positively affects other dimensions of performance such as

financial effectiveness and customer satisfaction (Nasim, 2018; Psomas & Jaca, 2016). The

single case study considered various perspectives that were specific to the stakeholders and

practitioners of the TQM system to understand how and why a TQM sustainability issue existed

in a water‐treatment plant operation. The triangulation process employed qualitative methods

that included interviews, observations, and documents to establish the validity of the findings.

The case study assumptions enabled an in‐depth, multifaceted exploration of the problem based

on the research framework. The study authenticated the contributing and resulting constructs to

the TQM sustainability issue by studying their level of influence and impact on the site. Use of

the systematic approach in data analysis, triangulation, and data saturation addressed the

limitations inherent in the qualitative design to preserve validity (Du et al., 2020). The

delimitations of the single bounded case was limited to the scope of the TQM sustainability issue

of the chosen company and might not provide generalization or transferability of results to other

situations. The research integrated a biblical perspective and followed four phases of gradual

progression of revelation representing creation, fall, redemption, and restoration. The results of

the study presented evidence on how the organization could transform and establish coherence of

its strategic objectives to TQM practices that enhance quality and performance of their business.

The significance of the study contributed to the understanding of the TQM sustainability issue in

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the manufacturing industry, and reinforced concepts and theories held true by literatures in

TQM. Coherence between TQM practices and the company’s strategic objectives would clarify

how much and to what degree supporting TQM methodology could contribute to the

achievement of business goals (Andrade Arteaga et al., 2020).

The second section of the study discussed the role of the researcher, the appropriateness

of the research methodology, the type of research participants involved in the study, and

discussion on the population and sampling. This section also included discussion on how

research data were collected and organized, how data were analyzed and interpreted, and how

reliability and validity were established. According to Robson and McCartan (2016), the

researcher’s principal job is to connect the research questions and the questionnaire. Reflexivity

is part of the research process and researchers must be continuously instinctive to avoid bias and

be conscious about risk of preconceptions and assumptions affecting the data collection (Fleet et

al., 2016). The single case study was appropriate for the chosen company as a single bounded

case, and a sample size of 50 full time employees who have experienced using the TQM

approach participated in the study. Qualitative data collection involved multiple activities such as

conducting interviews, observations, and checking archived documents related to the research

problem (Creswell & Poth, 2018). Yin (2018) noted that the researcher must be able to interpret

the information as it is composed and understand instantly if the information contradicts each

other, therefore requiring the necessity for more evidence. Creswell and Poth (2018)

recommended using at least two of the validation strategies such as researcher’s lens and

participant’s lens to establish validity in the study.

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Section 2: The Project

The purpose of this flexible design single case research was to understand the

sustainability issue of the TQM system in a water‐treatment company in the southeastern United

States. Researchers should be familiar with the research framework and participants, and respect

varied knowledge systems and diverse means of interrelating (Azzari & Baker, 2020; Creswell &

Poth, 2018). The study included a review process that contained a proposal that detailed access,

selection, and permission for the targeted location, and participants were sought (Creswell &

Poth, 2018; Yin, 2018). To avoid personal bias in the research, the researcher started by

identifying the phenomenon to study and bracketing out her or his assumptions and experiences

and gathering data from participants who have experienced the phenomenon (Gregory, 2019).

The benefit of the flexible approach on this study came from its openness to unforeseen events

and its flexibility to adjust to evolving evidence as the study progressed (Zapf et al., 2020). The

importance of using documents in the research helped derive additional insights from the study

by enabling access to massive historical data and records of the organization’s activities and

events (Farquhar et al., 2020). The study incorporated one of the common practices of

triangulating multiple qualitative methods by combining observations and interviews with

documentary analysis (Natow, 2020). The research participants in the study were permanent

employees of the company who have been trained with the use of existing business management

systems such as TQM. Choosing participants from various groups and roles who had hands‐on

experience with the phenomenon helped develop an authentic picture of individual perspectives,

perceived values, and preferences in the study, and how these insights would have aligned or

contrasted (Levant & McCurdy, 2018; Wilkins et al., 2019). The documents related to the TQM

practice were included in this population and provided supplementary insight from different

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perspectives by enabling access to retrospective records of the organization’s research‐related

activities, including assessment of evidence from quality forms (Bouncken et al., 2021).

The study used a purposeful sampling strategy to identify and create a selection of

information‐rich perspectives that had relevance to the phenomenon and research problems

under investigation (Ames et al., 2019). The study used a sample size of 50 participants for the

interview and quality‐related documents to gather pertinent information on TQM sustainability

issue. Studies proposed that researchers utilizing participant interviews initially conduct no more

than 50 interviews to allow researchers to cope with the complexity of the analytic task

(Kindsiko & Poltimäe, 2019; Sim et al., 2018; Vasileiou et al., 2018). Data collection included

information from interviews, observations, and archived documents, and were recorded using

field notes, observation, and interview protocols. The handwritten field notes were digitized and

imported into a qualitative software, and abbreviations were developed to make data

organization clearer (Hahlweg et al., 2017). The archived data sets were organized into a chart of

rows and columns in a file, with each column designated for its relevance in the study and each

row designated for an individual document (Baxter et al., 2016). The interpretation process was

done by creating the codes and developing the themes from the codes, before organizing the

themes into greater units of constructs to make sense of the collected data (Creswell & Poth,

2018). Computer‐assisted qualitative software, NVivo, was used to handle data synthesis,

analysis, storage, and management of data, but it was noted that the software was unable to

understand text and could not replace the researcher’s analytical skills (Houghton et al., 2017).

To enhance reliability in the study, comprehensive field notes using transcripts and digital files

were used (Creswell & Poth, 2018). The validity of the findings in this qualitative research

involved cautious recording and frequent verification of the data that was collected during the

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investigative process, and its trustworthiness was maximized to create credible and defensible

results (Cypress, 2017).

This section covered the purpose statement and role of the researcher, who made

decisions based on personal experience in the field, oriented by epistemological and theoretical

understanding that resulted in rational interpretations of the data (Bispo, 2017; Wesely, 2018).

Researchers must ensure that research activities did not exploit vulnerable subjects and should

develop efficient practices for engaging participants in fair and nondiscriminatory means

(Devotta et al., 2016). The single case study used in this research provided the single bounded

case the needed details and descriptive information from participants in their specific roles. The

use of interviews and observations in the triangulation process provided a full and detailed

account of the experience from a participant and served as the baseline on which the findings

were analyzed (Bouncken et al., 2021). Appendices A through E showed the data collection

instruments. The appropriate population for the study was composed of permanent employees of

a water‐treatment company in the southeastern United States. The desired sample consisted of

participants who were full‐time employees of the company who had acquired sufficient

experience in leading, practicing, supporting, and having an in‐depth understanding of the effects

of TQM sustainability in the manufacturing process. Data were collected from interviews,

observations, and archived documents. Interpretations were drawn by using memoing and were

incorporated from a range of perspectives gathered during the interview analysis to discover

more about the participants’ lived experience of the phenomenon (Patel et al., 2016). Reliability

signified the dependability of the methodological process, and clarity was provided in the

analytical procedures and a justification of the methods used to increase the trustworthiness of

the study (Rose & Johnson, 2020). As proposed by Yin (2018), multiple sources of evidence,

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pattern matching, logic models, key informants review, explanation building, and addressing

rival explanations were used to enhance validity in this case study.

Purpose Statement

The purpose of this flexible design single case study was to understand the sustainability

issue of the TQM system in the manufacturing industry, which has resulted in high cost of

quality and low performance. The study aimed to discover, explore, and recognize the challenges

of sustaining the TQM system in manufacturing processes to provide a complete picture of the

phenomenon in its natural setting. The investigation considered various perspectives that are

specific to the stakeholders and practitioners of the TQM system in a water‐treatment company

in the southeastern United States. Sustainment of the TQM system required a company‐wide

commitment to quality improvement, and the difficulty of achieving this obligation is real

(Muruganantham et al., 2018). The qualitative methodology considered the actual workplace

conditions, observations, and communication with participants to understand what TQM aspects

were incompatible to them and how they perceived the application of the TQM system on the

process. The application of a single case study design enabled an in‐depth, multi‐faceted

exploration of TQM sustainability issues in real‐life settings and authenticated the contributing

factors by studying its suitability, acceptability, and neutrality in the site. The research integrated

a biblical perspective and followed four phases of gradual progression of revelation representing

creation, fall, redemption, and restoration. The objective of the study was to reach out to the

development of the case with compassion and empathy to bring together pertinent evidence that

would help transform the participants to serve their true goals.

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Role of the Researcher

The qualitative research methodology helps researchers access thoughts, perspectives,

and lived experiences of participants, which can facilitate the development of an understanding

of the meaning that they attribute to their involvement and experiences of the phenomenon

(Creswell & Poth, 2018). This situation required the researcher to have the capacity to make

good decisions based on his or her experience in the field, oriented by epistemological,

ontological, and theoretical understanding that resulted in the researcher’s coherent interpretation

of the data (Bispo, 2017; Wesely, 2018). The notion of reflexivity is an important component of

the qualitative research process and researchers persistently reflexive to eliminate bias and to be

cognizant when there is a risk of preconceptions and assumptions affecting the analysis (Fleet et

al., 2016; Probst, 2016). Concerns of bias and rigor are extant in all research concerning people

and there is normally a sound relationship between researcher and participant, and researcher and

setting (Robson & McCartan, 2016). The authors further noted that the notion of ‘researcher‐as‐

instrument’ was fundamental to most studies, and therefore the potential for bias was great, so

researchers needed to improve the reliability of their research practices and methods.

Researchers would have to recognize their social standing and motivations for conducting

research and how they interacted around participants; they had to be self‐reflexive to diminish

presumptions of the group and to conduct research that better represented their subjects’

experiences (Devotta et al., 2016; Henderson, 2018; Wesely, 2018). The authors added that self‐

reflexivity was important to the research process and that lived experience provided added depth

in the understanding and enhancement of knowledge creation.

In qualitative research, the risks to participants were well‐known, discussed, and

accounted for in literatures and ethical reviews, making it of utmost importance to understand the

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consequences and impact of research on its subjects (Ngozwana, 2018; Stahlke, 2018). The

qualitative researcher deals with numerous ethical issues that arise throughout the data collection

phase in the field setting and in examination and distribution of qualitative information (Creswell

& Poth, 2018). Researchers should ensure that the study did not exploit or abuse susceptible and

vulnerable subjects and should develop efficient practices for enlisting and engaging participants

in fair and nondiscriminatory means (Devotta et al., 2016). It is the obligation of the researcher

to be familiar with the research framework and participants and to revere diverse knowledge

systems and different means of interrelating (Azzari & Baker, 2020; Creswell & Poth, 2018).

Researchers should carefully address concerns related to consent, confidentiality, and the role of

objectivity in improving shared understanding of the lived experiences of participants having

complex vulnerabilities (Probst, 2016). Preparing and conducting an ethical study helped the

researcher understand and address all foreseen and emergent ethical issues in the investigation

(Creswell & Poth, 2018). Participants’ protection from any harm in the study was important, as

well as keeping their information private and confidential so subjects were not accidentally

placed in an unwanted situation (Råheim et al., 2016; Yin, 2018).

Actions the Researcher Will Take to Conduct the Study

The researcher created a task review process that included submitting a proposal that

specified the details of the study in the project associated with how access, selection, and

permission for the targeted location and participants were sought (Creswell & Poth, 2018; Yin,

2018). This review process also included details of the sampling selection and collection

techniques for research data, and how the researcher managed, recorded, and stored the resulting

information. The ethical issues related to ethical guiding principles that included integrity,

fairness, justice, respect for person, and concern for welfare were considered to ensure that there

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was equitable treatment of participants, protection of privacy, and minimum harm (Creswell &

Poth, 2018). The researcher protected the anonymity of the subjects, communicated to them their

role in participation in the study, clarified the objectives of the study, and did not employ

deception in the research (Azzari & Baker, 2020). The researcher was accountable for leading

the study with care and sensitivity by acquiring agreement and consent from all participants and

notifying them of the nature of the case study before soliciting participation and feedback (Fleet

et al., 2016; Yin, 2018). The author further noted that selection of participants was rightly

important so that groups of subjects relevant to the study were included. The researcher made

certain he or she was mentally, physically, emotionally, and spiritually‐centered to protect the

participants and their invaluable information (Azzari & Baker, 2020).

Researchers must have a full understanding of the research context from various angles

by observing and conversing with multifunctional participants in the study, especially those with

varied perspectives to identify patterns and offer insights in data collection and analysis (Devotta

et al., 2016; Robson & McCartan, 2016). Having a solid understanding of the literature base

helped the researcher focus the approach of the study and improved the data gathering design in

a way that improved the potential for contributing new knowledge to theory and practice (Azzari

& Baker, 2020). By being participant‐centric, the researcher provided a fluid interview structure

that enabled the participants to be more involved, so that an empathetic understanding of

subjects’ experiences that recognized root causes and solutions to help solve problems were

identified (Råheim et al., 2016; Wesely, 2018). Studies showed that when participants who

experienced the problems defined the true causes of the issues, solutions created to resolve the

issues based on their input were likely to be much more effective (Azzari & Baker, 2020;

Råheim et al., 2016).

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The researcher began the analysis of data at the same moment as data collection by

writing down notes, constructing mental links between participants’ feedback and theory, and

committing to memory the most thought‐provoking and outstanding content (Azzari & Baker,

2020). The researcher was dedicated to listening, paying attention, and understanding each

participant to find the best link to the research question (Robson & McCartan, 2016; Yin, 2018).

Interviewing with a genuine interest in participants and inquisitiveness for the research topic led

to elevated quality of the data (Azzari & Baker, 2020; Yin, 2018). In principle, it provided the

means to integrate experiential knowledge of the participant into the research process (Devotta et

al., 2016).

Discussion of Bracketing to Avoid Personal Bias

Bracketing in qualitative research is a form of research engagement process where the

researcher sets aside his or her experiences and assumptions of the phenomenon under

investigation to allow more consideration of fresh perspectives from the experiences of others

(Gregory, 2019; McWhorter, 2019). Bracketing, as a theoretical construct, recognizes

participants’ subjectivity and puts it center‐stage in addition to objectivity; this helps achieve a

better understanding of the phenomenon in real‐time and is a powerful means to support and

clarify research findings (Dörfler & Stierand, 2020). The authors further noted that bracketing is

about being sensible to what is happening whether the researcher likes it or not and refraining

from bias judgement of participants and acknowledging their beliefs and values as sources of

insight. Since analyses of the data always integrate conventions that the researcher takes along

with the focus of the study, bracketing can be predominantly challenging most especially when

the researcher is profoundly knowledgeable of the specific theoretical model or framework

(Creswell & Poth, 2018; Gregory, 2019). This process is ongoing, and includes the careful and

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thorough development of language, word context, and interpretations with which to represent

findings.

To avoid personal bias in the research, the researcher started by initially identifying the

phenomenon to study, bracketing out her or his assumptions and experiences, and gathering data

from a number of participants who had experienced the phenomenon (Gregory, 2019). The

researcher provided a supportive environment by revering the subjects’ personhood and this

required respecting participants’ autonomy and decisions (Dörfler & Stierand, 2020; McWhorter,

2019). Thereafter, the researcher evaluated and analyzed the data by converting and saturating

the information to significant quotes or accounts and incorporating these statements into

pertinent themes (Gregory, 2019; McWhorter, 2019). The researcher then created a textural

picture of the statements of the participants based on what they experienced, and a structural

interpretation of how they experienced these accounts in terms of the situation, condition, or

context (Creswell & Poth, 2018). The authors further noted that the researcher could then

combine all these structural and textural descriptions to represent a complete depiction of the

experience. It was important for the research collection and analysis to reach an instinctive and

intuitive understanding of the participants’ subjective real‐time accounts of their lived

experiences (Dörfler & Stierand, 2020).

Summary of the Role of Researcher

The role of the researcher is to have the capacity to make good decisions based on his or

her experience in the field, oriented by epistemological and theoretical understanding that results

in coherent interpretation of the data (Bispo, 2017; Wesely, 2018). The researcher ensured that

the study did not exploit or abused susceptible and vulnerable subjects and developed efficient

practices for enlisting and engaging participants in fair and nondiscriminatory means (Devotta et

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al., 2016). It was the obligation of the researcher to be familiar with the research framework and

participants, and to respect diverse knowledge systems and different means of interrelating

(Azzari & Baker, 2020; Creswell & Poth, 2018). The researcher carefully addressed concerns

related to consent, confidentiality, and role of objectivity in improving shared understanding of

the lived experiences of participants having complex vulnerabilities (Probst, 2016). This was

done by creating a review process that included submitting a proposal that specified the details of

the study associated with how access, selection, and permission for the targeted location and

participants would be sought (Creswell & Poth, 2018; Yin, 2018). To avoid personal bias in the

research, the researcher started by initially identifying the phenomenon to study and bracketing

out his or her assumptions and experiences, gathering data from a number of participants who

had experienced the phenomenon (Gregory, 2019).

Research Methodology

The flexible design for the research study provided a multilayered depiction of the

phenomenon and the interpretation of detailed views of participants, the examination of word

contents, and the conduction of research in a natural setting (Creswell & Poth, 2018). The

suitability of the flexible approach in this study came from its ability to identify unforeseen

events and its flexibility to adjust to evolving evidence as the study familiarized with how

participants derived meaning from their varied TQM experiences (Bouncken et al., 2021; Zapf et

al., 2020). This research developed an understanding of the TQM sustainability issue and its

effects on the organization as a single bounded case. The single case study research design

consisted of the examination of a single bounded case delimited by a real‐life present‐day

context or setting and used multiple viewpoints to expedite the investigation of the phenomenon

(Yin, 2018). The relevance of using the single case study method on the unique case provided the

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necessary detailed and descriptive information from participants in their specific settings within

the organization.

The TQM sustainability study used more than one type of qualitative data collection

procedure, such as gathering data by means of interviews, observations, and documents. The

importance of using interviews in the triangulation process was in its ability to acquire a full and

detailed account of the experience from a participant under study, serving as the baseline on

which the findings were refined (Bouncken et al., 2021). The authors further noted the

significance of using observation in the triangulation process was in its capability to supplement

and illuminate data acquired from participant interviews, along with explaining and confirming

the meaning of a participant’s spoken comments. The importance of using documents in the

triangulation process was that the process could derive complementary insights into the study

from various perspectives by enabling access to immense retrospective data and archives of the

organization’s research‐related activities and events (Farquhar et al., 2020).

Discussion of Flexible Design

The study aimed to capture specific lived experiences of TQM practitioners in a water‐

treatment company in the southeastern United States to understand the system’s sustainability

issue. Collecting these experiences required a clear understanding of the structure and patterns

found in the company’s organizational culture, strategies, and among the company’s TQM

participants to produce data in the actual work environment. The flexible design for the research

study provided a multifaceted representation of the phenomenon, examining word context,

interpreting detailed views of participants, and carrying out research in the natural setting

(Creswell & Poth, 2018). The appropriateness of the flexible approach in this study originated

from its openness to unforeseen events and its flexibility to adjust to evolving evidence as the

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study recognized how the participants derived meaning from their varied TQM experiences

(Bouncken et al., 2021; Zapf et al., 2020). This included capturing participants’ perceptions and

interpretations that influenced their behavior toward sustainment of TQM.

The application of the flexible design in the study supported and facilitated the evolving

nature of the research and focused on participants’ views, the researcher as an instrument of data

collection, and presentation of multiple realities (Robson & McCartan, 2016). The flexible

research design promoted the understanding of existing traditions of the study. Based on the

study’s collection and analysis method, the research design covered and identified what data sets

were pertinent from participants in the sampling design (Tobi & Kampen, 2018). This design

was beneficial in recognizing participants’ strengths and weaknesses to create a better

understanding of the phenomenon and added to knowledge development. The flexible design in

the research incorporated a single case study design to examine the single bounded case and

create a richer picture of the phenomenon.

Discussion of Chosen Method for the Study

A case study is a recognized research strategy that employs systematic and intensive

investigation of an individual person, community, business unit, or an organization in its own

right, to examine in‐depth data relating to several constructs (Robson & McCartan, 2016). This

research developed an understanding of the TQM sustainability issue and its effects on a water‐

treatment company in the southeastern United States, as a single bounded case. The single case

study research design included the study of a single bounded case surrounded by a real‐life,

present‐day context or setting, and used multiple viewpoints to facilitate the investigation of the

particular occurrence (Yin, 2018). The appropriateness of the single case study method related to

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its application to the unique case that was in need of detailed and descriptive information from

participants, in their specific settings within the organization.

This chosen method enabled the collection and integration of many forms of qualitative

data ranging from observations, interviews, and documents to answer the research questions

(Paddock et al., 2019). This methodology enabled identification of TQM activities that affected

quality and performance in each unit in the organization, which made its sustainability an issue,

and distinguished how TQM activities influenced process constraints and enablers. The

advantage of using a single case study method was its application of a comprehensive description

and analysis process to gain a better understanding of “how” and “why” the phenomenon

happened (Ridder, 2017). The methodology provided the opportunity to discover any subculture

or distinct behavioral patterns that arose when investigating deeper reasons of the TQM

sustainment issues. This approach delivered information that led to the identification of patterns

and relationships, and validation and confirmation of a theory that ensured quality and validity

(El‐Akruti et al., 2018; Yin, 2018).

Discussion of Methods for Triangulation

Triangulation reinforced the construct validity of the study by using multiple

methodological resources or practices to develop convergent evidence (Al‐Moghrabi et al.,

2020). The TQM sustainability study used more than one type of qualitative data collection

procedure, such as gathering data by means of interviews, observations, and documents. The

researcher aimed to establish multiple data sources by gathering data from different periods,

locations, or perspectives through the interview of TQM participants who possessed different

viewpoints or held varying levels of authority. The appropriateness of using interviews in the

triangulation process was its ability to acquire a full and detailed account of the experience from

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a participant under study, serving as a baseline on which the findings were refined (Bouncken et

al., 2021). The authors further noted that through interview, the researcher could discover

descriptions of real‐life accounts of the interviewee about their interpretations of the meaning of

the phenomenon under study. Interviewing participants from various operational positions at

different settings in time and location formed strong evidence of the phenomenon because the

approach covered the diverse population in the organization (Natow, 2020).

Research observations took place at different times and process locations. The researcher

observed how participants performed tasks related to TQM practices at the start and end of the

shift, before and after breaks and lunches, and during normal operations. The appropriateness of

using observation in the triangulation process was its ability to complement and illuminate data

acquired from participant interviews, as well as its explanation and confirmation of the meaning

of a participant’s verbal comments (Bouncken et al., 2021). The authors also added that the

researcher could find alignment of meaning and importance by observing participants’ behaviors,

gestures, facial expressions, bodily tone, interview environment, and other nonverbal signs. The

observation process formed strong evidence that included select groups of participants for

extended periods, diverse activities at diverse locations, and work with different models (Moon,

2019).

The researcher investigated archived documents related to the TQM practice in the

organization. These documents included process audits, standard work reviews, critical‐to‐

quality forms, product non‐conformity reports, scrap summaries, productivity statements, quality

audits, root‐cause‐counter measure files, and quality manuals. The document analysis also

covered existing TQM operational control documents such as failure mode analyses, process

flow diagrams, control plans, escalation processes, and change management policies created to

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safeguard operations. The appropriateness of using documents in the triangulation process was

its ability to derive supplementary insights into the study from different perspectives by enabling

access to immense reflective data and records of the organization’s research‐related activities and

events (Bouncken et al., 2021; Farquhar et al., 2020). The authors further explained that this

activity allows exploration of more concealed evidence from recording and contributes greatly to

the understanding of the phenomenon. One of the most common practices of triangulating

multiple qualitative methodologies was to combine observations and interviews with

documentary analysis (Natow, 2020).

Summary of Research Methodology

The study aimed to capture specific lived experiences of TQM practitioners in a water‐

treatment company in the southeastern United States to understand the system’s sustainability

issue. The appropriateness of the flexible approach in this study originated from its openness to

unforeseen events and its flexibility to adjust to evolving evidence as the study recognized how

the participants derived meaning from their varied TQM experiences (Zapf et al., 2020). The

importance of the single case study in this research related to its application to the unique case

that was in need of detailed and descriptive information from participants, in their specific

settings within the organization. The relevance of using interviews in the triangulation process

was in its ability to acquire a full and detailed account of the experience from a participant under

study, serving as a baseline on which the findings were refined (Bouncken et al., 2021). The

authors further noted that the use of observation in the triangulation process complements and

illuminates data acquired from participant interviews, providing explanation and confirmation of

the meaning of a participant’s verbal comments. The importance of using documents in the

triangulation process helped derive supplementary insights in the study from different

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perspectives by enabling access to immense reflective data and records of the organization’s

research‐related activities and events (Farquhar et al., 2020).

Participants

The research included a diverse group of TQM participants from the chosen organization.

A participant is an individual from whom a study’s data were collected, typically through

interviews, who provided relevant information or understanding about the case and proposed

additional sources of evidence for the study to examine (Yin, 2018). Participants had knowledge

of social interactions in specific contexts as they occurred and gained it by practicing and

observing real‐life settings. This observation was important when the main objective was to find

out what was currently going on (Robson & McCartan, 2016). Participant involvement

acknowledged that individuals could contribute significant knowledge and experience to research

activities. They also created transparency and accountability between the research objectives and

the participants to provide the researcher an opportunity to respond to their concerns (Gregory et

al., 2018). The research participants were permanent employees who were employed with the

company at least three months and had been trained and familiarized with the use of existing

business management systems in place such as the TQM. These participants came from multiple

functional groups, which included leadership, manufacturing associates, operation support

members, suppliers, and warranty managers. It was important to understand what participants

already believed because their existing “mental models” shaped by their predispositions to

understand, accept, and apply the models laid down by management experts had real‐life value to

the study (Condit et al., 2016).

The type of participants who were eligible to be included in the study were those who had

a role in leading, practicing, supporting, or being at the receiving end of the TQM sustainment

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effects. The participants in leadership roles were individuals who managed the structure of the

TQM system, which involved managing its application and monitoring employee compliance to

the approach’s requirements. These participants provided the top‐level support to the needs of

the operations team running the lines and were familiar with the TQM methodology, concepts,

and theories mentioned in the study. The leadership role has a positive relationship on the

effectiveness of TQM (Álvarez‐García et al., 2016). The participants in the operations roles were

the manufacturing and assembly associates who practiced and sustained TQM methodology in

the processes. These participants were responsible for ensuring that the application of the TQM

methodology was effective in capturing non‐conforming products from the manufacturing or

assembly lines, and that the proper identification and disposition of these products took place

appropriately. The effectiveness of the function of this group directly related to TQM

sustainability. The effectiveness of TQM depended on employees performing their roles and

moving toward common objectives (Álvarez‐García et al., 2016).

The participants in the operations support roles were individuals who maintained the

calibration of quality instruments, updated quality‐related documents, examined engineering

changes, verified machine process settings, performed first article inspections, and regulated

line‐tester parameters. This group also included buyers, business partners, and suppliers.

Partnership with business suppliers improves quality, which satisfies the company’s

requirements to process products that meet the customer’s expectations (Bevilacqua et al., 2017).

Necessary for TQM sustainment, these participants verified product specifications, assembly

processes, supplies, internally made parts, and other purchased components before the lines

could use them. The operations support group focused on preventive initiatives to maximize the

operational efficiency of business processes (Dahlgaard et al., 2019). The participants handling

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warranty claims and service requests from the company’s customers provided closed‐loop

feedback from the field regarding product quality and delivery. Their input from the customer

measured the effectiveness of TQM sustainment in the organization.

Population and Sampling

The appropriate population for the study was composed of permanent employees of a

water‐treatment company in the southeastern United States. These individuals belonged to the

manufacturing division of the company and had a role in leading, practicing, supporting, and

having an in‐depth understanding of the effects of TQM sustainability in the manufacturing

process. Choosing participants from various groups and roles who had hands‐on experience with

the phenomenon helped develop an authentic picture of individual perspectives, perceived

values, and preferences in the study and how these insights might have aligned or contrasted

(Levant & McCurdy, 2018; Wilkins et al., 2019). The documents related to the TQM practice in

the company were included in this population. These documents provided supplementary

insights from different perspectives by enabling access to retrospective records and data of the

organization’s research‐related activities, including assessment of concealed evidence from

quality forms that greatly contributed to the understanding of the phenomenon (Bouncken et al.,

2021). The study used a purposeful sampling strategy. This method identified and created a

selection of information‐rich perspectives that had relevance to the phenomenon and research

problems under investigation (Ames et al., 2019). The sampling method increased the credibility

of the results by defining the target group specifically for the purpose of the study and collecting

data from a comprehensive range of settings to increase the level of detail on the phenomenon

(Bungay et al., 2016).

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The study’s sample frame comprised of participants from the molding, filter, and pumps

departments and included participants from the units’ support structure and the quality

documents associated with the units’ activities in the manufacturing division of the site.

Rationale of the sample frame selection came from the performance metrics of the company that

indicated that these departments had significantly low productivity results, high production costs,

and high reject rates compared to other departments. The desired sample consisted of participants

who were full‐time employees of the company who acquired sufficient experiences in leading,

practicing, supporting, and having an in‐depth understanding of the effects of TQM sustainability

in the manufacturing process. The study used a sample size of 50 participants for the interview

and quality‐related documents to gather pertinent information on the TQM sustainability issue.

Studies proposed that researchers utilizing participant interviews initially conduct no more than

50 interviews to allow researchers to cope with the complexity of the analytic task (Kindsiko &

Poltimäe, 2019; Sim et al., 2018; Vasileiou et al., 2018). This setup provided substantial

information to explain the phenomenon and reach data saturation. As a current employee of the

chosen company and part of the postgraduate educational plan supported by the employer, the

researcher had permission to access the sample.

Discussion of Population

The eligible population for the study was composed of full‐time and permanent

employees of a water‐treatment company in the southeastern United States. These individuals

belong to the manufacturing division of the company and had a role in leading, practicing,

supporting, and having an in‐depth understanding of the effects of TQM sustainability in the

manufacturing process. This population was composed of multifunctional groups such as senior

management, operations engineers, line supervisors, manufacturing personnel, assembly

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associates, support teams, and warranty managers that had experienced TQM practices and had

diverse perspectives about its application and sustainment. Selecting participants from various

groups and roles who had hands‐on experience with the phenomenon helped develop an

authentic picture of individual perspectives, perceived values, and preferences in the study and

how these insights might have aligned or contrasted (Levant & McCurdy, 2018; Wilkins et al.,

2019). This population shared common experience and knowledge on how the practice of TQM

affected quality and productivity in the manufacturing process. They were familiar with the

contrasting results when they did not apply the methodology correctly and were knowledgeable

of how their actions translated into conflict and confusion in the manufacturing line. Their

experiences in utilizing TQM practices made this population of about 450 employees appropriate

for the single case study.

The documents related to the TQM practice in the company were included in this

population. The selection of population in qualitative research not only covered multiple varying

data sources, such as people, events, accounts, organizations, sites, and documents, but also

elements of investigation such as cases to be examined for case studies (Gentles & Vilches,

2017). The authors added that it was important to highlight that in qualitative research, the

possibilities regarding what can be sampled and studied are highly diverse, flexible, and seldom

restricted to people only. These documents included process audits, standard work reviews,

critical‐to‐quality forms, product non‐conformity reports, scrap summaries, productivity

statements, quality audits, root‐cause‐counter measure files, and quality manuals. The document

analysis also covered existing TQM operational control documents such as failure mode

analyses, process flow diagrams, control plans, escalation processes, and change management

policies created to safeguard operations. These documents provided supplementary insight from

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different perspectives by enabling access to retrospective records and data of the organization’s

research‐related activities, including assessment of concealed evidence from quality forms that

greatly contributed to the understanding of the phenomenon (Bouncken et al., 2021). This made

approximately 14 types of documents related to TQM practices in the company’s archive eligible

for the study.

Discussion of Sampling

The qualitative research used a single case study design to understand the TQM

sustainability issue in a chosen company as a bounded phenomenon. Case studies were not good

methods for evaluating the prevalence of phenomena, so this made a sampling logic, which

required an operational estimation of the entire population of potential respondents not

applicable as a sampling method (Yin, 2018). The qualitative nature of case studies did not use

quantitative conventions of sampling; instead, the study chose participants who were able to

provide data, which were most relevant to the research problem and the central phenomenon

through purposive sampling (Ames et al., 2019). The authors added that this method allowed the

achievement of an adequately varied geographic spread of respondents who had rich data and

information, which were relevant to the study, while establishing a good representation from a

larger population. The researcher determined the type of purposeful sampling strategy that

applied to the case and the rationale for the selection, along with the sampling information used

with the case (Creswell & Poth, 2018). This was possible when there was no purpose or reason

to generate a statistical generalization to any population outside or beyond the sample examined

(Robson & McCartan, 2016).

The study used a purposeful sampling strategy. This method identified and created a

selection of information‐rich perspectives that had relevance to the phenomenon and research

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problems under investigation (Ames et al., 2019). The sampling method increased the credibility

of the results by defining the target group specifically for the purpose of the study and collecting

data from a comprehensive range of settings to increase the level of details on the phenomenon

(Bungay et al., 2016). In this qualitative case study, sample size might not matter, but indices

such as data repeatability, adequacy, and saturation were important in achieving the full

understanding of the research topic (Ghorbani et al., 2018). Identifying and selecting participants

or groups of participants who were particularly experienced and knowledgeable about the

phenomenon of interest had the ability to share experiences and opinions in an expressive,

eloquent, and contemplative manner to achieve depth of understanding (Creswell & Poth, 2018).

This non‐probability sampling method was subjective and relied on the judgement of the

researcher based on clear criteria and related to selecting participants with specific characteristics

and units of data, which would best answer the research questions (Ghorbani et al., 2018).

The purposeful sampling strategy was appropriate in this study since it focused on the

concentrated range of information‐rich perspectives of participants and documents to strengthen

the credibility of the phenomenon and provided the depth of understanding. Embedded in the

sampling strategy was the ability to associate, differentiate, and to identify differences and

similarities in the phenomenon. The sampling method helped the researcher understand if a

logical generalization and maximum utilization of data and information applied within the

bounded case to prove that the phenomenon was happening throughout the chosen site (Bungay

et al., 2016). The sampling of information‐rich participants and documents covered the range of

variations needed in the study and the iterative approach of comparing the results drew enough

input to make certain that the theoretical saturation happened appropriately (Ames et al., 2019;

Bungay et al., 2016). The appropriateness of the sampling method in the study allowed a very

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thorough examination of the TQM sustainability issue in the site through the lens of the

participants who had in‐depth knowledge and experience of the process. The method also

allowed the use of relevant documentation that supplemented participants’ experiences and

strengthened the credibility of the TQM sustainability issue in the chosen site (Bouncken et al.,

2021; Farquhar et al., 2020).

A sampling frame is a list of specific participants or other device selected from the

research population used to define a researcher's topic of interest (Robson & McCartan, 2016).

The frame defined a set of features or elements from which a researcher could choose

a sample of the target population. Frames were persistent patterns of cognition, presentation, and

interpretation of data collection, emphasis, and exclusions that preserved a central organizing

idea for constructing a sense of significant events, which suggested what was at issue (Yang &

Van Gorp, 2019). The authors added that this organizing approach worked to structure the

phenomenon meaningfully by promoting a precise interpretation of an issue through careful

selection and prioritization of certain aspects and developments, while downplaying or excluding

other data. In the study, the justification or reasoning of the selection was related to the functions

of framing that included the definition of the phenomenon, the causal interpretation, solution

generation, and ethical evaluation (Robson & McCartan, 2016). This was to make sure that the

frame designed for the study was not problematic, inconsequential, marginal, or biased. In

addition, analysis of the company’s documents related to quality and productivity that confirmed

departments’ performance helped this non‐randomized selection avoid sampling bias and

generalization of data by separating the researcher’s influence in the selection. There was a

strong relationship among strategic factors and performance; without these tactical drivers and

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enablers, successful and effective TQM sustainment was not possible (Carmona‐Marquez et al.,

2016; Psomas & Jaca, 2016).

The sample frame included participants from the molding department, which has the

highest internal rework rate in the site; the filter department, which has the highest internal scrap

costs; and the pumps department, which has the highest external rejects. The sample frame

included participants from the departments’ support structure and the quality documents related

to the three major departments in the manufacturing division of the site. Justification of the

sample frame came from the analysis of data from the quality and performance metrics of the

company that indicated that these three departments had significant systemic issues with quality

management and productivity compared to other departments. The quality‐related documents

such as the product non‐conformity report, warranty versus sales, scrap report, and the increased

number of root‐cause countermeasure documents supplemented the evidence of elevated TQM

sustainment failures in these three departments. Use of documents in research provided

background information and comprehensive coverage of data that were helpful in supplementing

and contextualizing the study within its field (Bouncken et al., 2021). The sample frame reflected

the environmental characteristics that revealed the selected participants to be undergoing the live

experience of the phenomenon at its highest level (Yang & Van Gorp, 2019). The company’s

daily management documents such as production reports, first‐pass yield, and past due orders

confirmed the departments’ struggle with quality and performance. The participants’ lived

experiences, perspectives, and participation, along with the supplementary evidence from related

documents that confirmed the phenomenon, provided real‐time information on the sustainability

issue of TQM in the site, making this frame appropriate for the study (Farquhar et al., 2020;

Yang & Van Gorp, 2019).

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The selection of the desired sample reflected the essential population characteristics to

assure coverage of important aspects of the phenomenon (Burgette et al., 2018, 2019). The

desired sample consisted of participants who were full‐time employees of the company who had

acquired sufficient experience in leading, practicing, supporting, and having an in‐depth

understanding of the effects of TQM sustainability in the manufacturing process. These

participants possessed meaningful perspectives and relevant information needed to answer the

research questions in the study and had a deeper understanding of the phenomenon. They

described dominant patterns and characteristics that contributed to the conflict, confusion, and

possible resolutions to the sustainability of TQM through their roles in the manufacturing

process. In addition to the selected participants, the quality‐related documents such as the

product non‐conformity reports, warranty versus sales, scrap report, productivity statements, and

root‐cause countermeasure files were included as desired samples for the study. This desired

sample of participants, along with the selected quality‐related documents, provided new

information for the study to reach saturation point, making this selection appropriate for the

study.

Qualitative studies had no upfront scheme as to how many participants needed to be part

of the study and that sample size depended on a number of factors relating to methodological,

practical, and epistemological issues (Turner‐Bowker et al., 2018; Vasileiou et al., 2018). In

general terms, Robson and McCartan (2016) suggested that qualitative sample sizes should be

sufficient to allow the unraveling of a new and richly textured understanding of the phenomenon

that may apply to what may be happening in other cases. Creswell and Poth (2018) offered a

general recommendation for determining sample size in qualitative research to not only

investigate a few locations or participants but also to gather general detail about each location

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and participant examined. An estimate of sample size in qualitative studies was essential for

initial planning, while the sufficiency of the succeeding samples and final size depended on the

continuous evaluation of results during the duration of the research process (Robson &

McCartan, 2016; Turner‐Bowker et al., 2018). In appraising the principles of sample size in

qualitative studies, Malterud et al. (2016) claimed no formula could predict the sample size or by

perceived redundancy. The authors further noted that using tools to determine sample size should

not depend on procedures from a particular analysis method but should depend on collective

methodological principles for approximating a substantial number of participants, events, or

units.

The study used a sample size of 50 participants for the interview and quality‐related

documents to gather pertinent information on the TQM sustainability issue. Studies proposed

that researchers utilizing participant interviews initially conduct no more than 50 interviews to

allow researchers to cope with the complexity of the analytic task (Kindsiko & Poltimäe, 2019;

Sim et al., 2018; Vasileiou et al., 2018). The authors further added that the researcher could

utilize the criterion of data redundancy where he or she terminates the sampling when there is no

more new information produced by sampling more participants. The sample size covered a

sufficient number of participants that provided impactful evidence and data to bridge theoretical

concepts, established adequate information that aligns with literature, supported the objectives of

the study, and answered the research questions. The selected number of experienced TQM‐

frontline participants provided power information to the study, making this sample size

appropriate for the study. Malterud et al. (2016) presented the model of information power as a

reasonable guiding principle for determining sample size by proposing that a smaller sample

could be adapted if the sample could provide more information power, and vice versa. Table 3

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shows the number of participants selected in the study. The core sampling focused more on

participants who practiced and sustained TQM. These employees, who were assembly associates,

had direct hands‐on involvement in TQM activities.

Table 3

Participants in the Study

Position in Company /

Actors

Department Role in TQM

Study

Number of

Participants

% in Total

Sample

% in

Group

Assembly Associates

Molding

Practicing Role

9 18%

54% Filters 9 18%

Pumps 9 18%

Department Managers

Molding

Leading Role

1 2%

16%

Filters 1 2%

Pumps 1 2%

Quality Manager All 1 2%

Lean Leaders All 2 4%

Human Resource All 2 4%

Quality Technicians

Molding

Supporting Role

1 2%

18%

Filters 1 2%

Pumps 1 2%

Process Technicians

Molding 1 2%

Filters 1 2%

Pumps 1 2%

Buyers /Suppliers All 3 6%

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Field Representatives All

Receiving Role

3 6%

12% Warranty Managers All 3 6%

Total Number of Participants 50 100% 100%

The quality of the desired sample combined with the selected sample size of the study

participants who were frontline TQM practitioners generated a comprehensive database for the

TQM sustainability issue and drew clear and credible explanations of the phenomenon. This

setup provided substantial information to explain the phenomenon and reach data saturation. The

researcher has access to the sample. As a current employee of the chosen company, and part of

the postgraduate educational plan supported by the employer, the researcher had permission to

access the sample.

Summary of Population and Sampling

The eligible population for the study was composed of full‐time employees of a water‐

treatment company in the southeastern United States. These individuals belonged to the

manufacturing division of the company and had a role in leading, practicing, supporting, and

being at the receiving end of TQM sustainment effects. Choosing participants from various

groups and roles who had hands‐on experience with the phenomenon helped develop an

authentic picture of individual perspectives, perceived values, and preferences in the study and

how these insights might have aligned or contrasted (Levant & McCurdy, 2018; Wilkins et al.,

2019). This population shared common experience and knowledge on how the sustainment of

TQM affected quality and productivity in the manufacturing process, making this population of

about 450 employees appropriate for the single case study. The documents related to the TQM

practice in the company were included in this population. These documents provided

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supplementary insight from different perspectives by enabling access to retrospective records

and data of the organization’s research‐related activities that greatly contributed to the

understanding of the phenomenon (Bouncken et al., 2021). This made approximately 14 types of

documents related to TQM practices in the company’s archive eligible for the study.

The study used a purposeful sampling strategy. The sampling method increased the

credibility of the results by defining the target group specifically for the purpose of the study and

collecting data from a comprehensive range of settings to increase the level of details on the

phenomenon (Bungay et al., 2016). The purposeful sampling strategy was appropriate in this

study because it focused on the range of information‐rich perspectives of participants and

documents to strengthen the credibility of the phenomenon and provided depth of understanding.

The sample frame included participants from the molding department, which had the highest

internal rework rate in the site; the filter department, which had the highest internal scrap costs;

and the pumps department, which had the highest external rejects. Justification of the sample

frame came from the analysis of data from the quality and performance metrics of the company

that indicated that these three departments had significant systemic issues with quality

management and productivity compared to other departments.

The desired sample consisted of participants who were full‐time employees of the

company who had acquired sufficient experience in leading, practicing, supporting, and having

an in‐depth understanding of the effects of TQM sustainability in the manufacturing process.

These participants possessed meaningful perspectives and relevant information needed to answer

the research questions in the study and had a deeper understanding of the phenomenon. The

study used a sample size of 50 participants for the interview and quality‐related documents to

gather pertinent information on the TQM sustainability issue. Studies proposed that researchers

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utilizing participant interviews initially conduct no more than 50 interviews to allow researchers

to cope with the complexity of the analytic task (Kindsiko & Poltimäe, 2019; Sim et al., 2018;

Vasileiou et al., 2018). This setup provided substantial information to explain the phenomenon

and reach data saturation. As a current employee of the chosen company, and part of the

postgraduate educational plan supported by the employer, the researcher had permission to

access the sample.

Data Collection & Organization

Data collection and organization structured in a systematic approach enabled the

researcher to address research questions of the study. Data sets were collected from interviews,

observations, and archived documents, and were recorded using field notes, observation, and

interview protocols. Data and transcriptions were then be stored in digital files. Utilization of a

semi‐structured and face‐to‐face interview for the overall data collection process was beneficial

because of the method’s ability to gain astute information based on prepared questions (Alam,

2020, 2021). The researcher observed how participants answered the questions, recorded notes

on observed behaviors and expressions, and captured activities within each participant’s

workstation. Observation of participants in their working environment assisted the researcher in

developing a deeper understanding of the phenomenon because the process supplemented and

supported participant engagement (Gilmore et al., 2019). Collecting data from archived

documents from the company related to the phenomenon enriched and supplemented the primary

data gathered through interviews and observations (Bouncken et al., 2012). Member checking

was performed to ensure that participants’ reconstructions were distinguishable to them as

acceptable representations of their lived experience and realities. Follow‐up interviews were

important, most especially when the participant offered other sources of evidence relevant for the

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study or suggested other individuals who had specific experience with the phenomenon (Alam,

2020, 2021).

Interview guides, observation protocols, and archived data were utilized to gather

information related to the research problem. Appendices A through E show the data collection

instruments. In qualitative research, examining different perspectives of multiple participants and

observing them at the same time produces an increased understanding of complex phenomena

and diminished potential limitations intrinsically associated with the qualitative research practice

(Scheffelaar et al., 2018). A question‐and‐answer format served as one method of organizing the

database and had a benefit of allowing the researcher to create a targeted cross‐case and custom‐

made synthesis by evaluating participants’ responses to a specific question (Yin, 2018). The

information was filtered and sorted in a manner that represented the desired responses that served

the inquiry at hand while searching for insights, patterns, or concepts that stood out. This process

was especially helpful in managing, storing, and handling interview data during and after the

completion of the study. The handwritten field notes were digitized and imported into a

qualitative software, and abbreviations were developed to make data organization clearer

(Hahlweg et al., 2017). The archived data were organized into a chart of rows and columns in a

file, with each column designated for their relevance in the study and each row designated for an

individual document (Baxter et al., 2016). This format aided with labeling and identification of

findings into meaningful information.

Data Collection Plan

In a case study, the researcher traditionally investigates the bounded system, such as an

activity, a process, a program, an event, or individuals of a chosen site (Creswell & Poth, 2018).

The authors added that this examination would require access to extensive forms, such as

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internal company documents and records, observations, interviews, and physical artifacts from

multiple cases. In this study, the researcher collected data from interviews, observations, and

archived documents, and recorded this information using field notes, observation, and interview

protocols. The researcher then stored information and transcriptions in digital files. A semi‐

structured and face‐to‐face personal interview was utilized in the study for the overall data

collection process because of the method’s ability to gain astute information based on prepared

questions on the research topic (Alam, 2020, 2021). Furthermore, the author noted that using a

personal interview stimulated the depth of responses from the participants by promoting

independence and individuality in their opinion, which was highly valued information in the data

collection process. This made face‐to‐face interviews appropriate for the research project.

The researcher observed how participants answered the questions, noted down observed

behaviors and expressions, and captured activities within the participant’s workstation to

understand other contributors to the study. Observation of participants in their working

environment assisted the researcher in developing a deeper understanding of the phenomenon

because the process supplemented, supported, and unpacked participant engagement (Gilmore et

al., 2019). It was one way to identify reality from the viewpoint of participants inside the case

(Yin, 2018). Collecting data from archived documents from the company related to the

phenomenon enriched and supplemented primary data gathered through interviews and

observations (Bouncken et al., 2012). This made these data collection activities appropriate for

the study. All ethical concerns were observed across the research activities in selecting the site,

gaining proper access and consent for all participants, sampling purposely to increase credibility

of results, and collecting information through documents, observations, and interviews (Creswell

& Poth, 2018).

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An essential means of safeguarding against researcher bias is member checking. This

technique includes returning to participants, either via face‐to‐face, or through email or phone, to

show them the transcripts, records, explanations, and interpretations of the researcher based on

the interview (Robson & McCartan, 2016). The authors added that the process reveals the value

of the participants’ perceptions and contributions. Member checking was completed to settle and

reflect on the concerns of the participants and the needs of the study. The process involved

participants reviewing interpretations, thinking independently, and appraising findings that

increased the transactional validity of the results by giving voice to informants, and establishing

more equitable researcher‐participant relationships (Brear, 2019). Returning the results or data

back to participants to check or validate for resonance, meaning, and accuracy with their

experiences increased the credibility and the trustworthiness of results (Birt et al., 2016; Naidu &

Prose, 2018). Participants were given a chance to check the researcher’s data or interpretation

from their viewpoint and to increase the fidelity of the research by maintaining the participants’

integrity and worth (Iivari, 2018; Varpio et al., 2017). Member checking was performed to

ensure that participants’ reconstructions were distinguishable to them as acceptable

representations of their lived experience and realities, and further reassessed their intentions and

corrected errors as necessary. Additional information provided by the participant was captured

and summarized, taking into account any evidence that might be corrected, expanded, or that

might lead to new discoveries.

The interview serves as one of the most important sources of case study evidence and

could especially assist by proposing explanations of the “hows” and “whys” of significant events

in the study, as well as insights reflecting informants’ relativist perceptions (Yin, 2018). As

suggested by the author, case study interviews were open‐ended dialogues rather than planned

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inquiries, and there were follow‐up conversations with participants to satisfy the needs of the

original investigation. Qualitative follow‐up interviews helped in constructing a deeper

understanding and knowledge of the collected data related to what was of significance in the

day‐to‐day experiences of the participants in the study (Kristoffersen, 2019). Follow‐up

interviews were important and were done most especially when the participant offered other

sources of evidence relevant for the study or suggested other individuals who had specific

experience with the phenomenon (Alam, 2020, 2021). New interview questions were created and

followed up, most especially when these arose from responses to the initial interviews. This

action reinforced the data and information related to the study. This action also helped

supplement the credibility of the results by adding more information to corroborate any insights

that might be comparable or contrary to the data already collected (Yin, 2018).

Instruments

Data collection in qualitative research is the process of gathering information on the

phenomenon in a systematic approach that enables the researcher to answer queries related to

research questions; frequently used instruments are participant interviews, observations, and

group discussions (Moser & Korstjens, 2017, 2018). As recommended by the authors, the

qualitative interviews were open‐ended questions and took descriptive answers with little or no

numerical value. Research instruments in this qualitative study collected new ideas and

opportunities to test their value and accuracy to explore a deeper understanding of the

phenomenon and formulate predictions for possible practical solutions (Scheffelaar et al., 2020).

The authors added that the usability and feasibility of the qualitative instruments were contingent

on the interaction of several factors and the participants to determine which instruments applied

best to serve the objectives of the study under certain conditions. Interview guides, observation

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protocols, and archived data were used to gather information related to the research problem.

These instruments gave the researcher an active position in understanding, monitoring, and

supplementing the research findings collected from participants in the real‐time setting. In this

qualitative research, examining different perspectives of multiple participants and observing

them at the same time produced an increased understanding of the complex phenomenon and

diminished possible limitations intrinsically associated with the qualitative research practice

(Scheffelaar et al., 2018).

The semi‐structured case study interview guides resembled guided conversations to allow

pursuit of consistent and fluid lines of inquiry regarding the participant’s in‐depth experience

with the phenomenon (Yin, 2018). The author noted that the guide should allow the interviewer

to satisfy the needs of the line of his or her inquiry while instantaneously asking questions in the

open‐ended interview. The interview guides shown in Appendices A through D contained

inquiries focused on answering the research questions with consideration to the roles the

participants took related to TQM sustainment. This grouping consisted of participants in the

leading role, practicing role, supporting role, or receiving role in the sustainment of TQM

methodology. The inquiries also considered the influence of various related themes from

management processes such as continuous improvement, dynamic capabilities, human resource

management, and knowledge management that contributed to the current state of the

phenomenon.

To maintain focus and emphasis on addressing the four research questions, the interview

questions were categorized into four groupings representing four participant roles, such as

leading, practicing, supporting, and receiving. This setup maintained the alignment of the

interview inquiries in getting the appropriate information to answer each research question.

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Appendices A through D show the interview guide format for the groupings of interview

questions. This format also allowed a concentrated path in achieving saturation of relevant data

that was specific to each research question. Creswell and Poth (2018) suggested that the

interview questions were refined through pilot testing to assess the degree of researcher bias and

make this instrument more adaptable to the environment. The interview inquiries had been

through pilot testing for fine‐tuning and development of the relevant lines to improve each

question’s content. The interview guide carried the awareness of the principle of confidentiality

to protect participants, most especially in research conducted in a workplace environment

(Creswell & Poth, 2018).

To preserve mutual trust and respect with participants helping with the study, the

researcher only used observation as a data collection instrument when they gave their informed

consent. Observing participants as part of the study without their permission and knowledge for

the purpose of the researcher is against the principle of informed consent (Robson & McCartan,

2016). Participant observation was utilized to watch what their actions meant and to pay

attention to what they shared to supplement and corroborate data gathered from other collection

instruments. Being part of the working and social environment of the chosen company in the

study, the researcher easily discerned the meaning of the experiences of participants through the

experience of the observer (Northcote & Phillips, 2019; Simonÿ et al., 2018). Preserving the

researcher‐participant relationship was important while conducting participant observation to

learn about the subjects under study in their natural settings, through observing and participating

in their activities to reconcile between what participants said, and what they did in reality

(Franco & Yang, 2021).

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To satisfy the objectives of the study in aiming to understand the sustainability issue of

TQM practices, the observation focused on the actual standard work and procedures happening

in the manufacturing lines to examine compliances and non‐compliances. This type of

observation captured actions in real‐time and covered the phenomenon’s context (Yin, 2018).

Execution of quality inspection activities per critical‐to‐quality instructions by participants was

observed to understand how these checks were done, or whether these actions were completed at

all. Explanations from participants were collected on what worked well in their practice of TQM

and what activities caused issues in its sustainment based on findings from observations to

validate their actions. In addition, the observer also noted down response time to quality issues

and captured other inputs introduced to the line such as purchased components, kits, internally

made parts, and schedules that contributed to the phenomenon under study. To answer the

research questions, observation also focused on observable factors that affected process

capabilities and enablers, which influenced how participants sustained TQM practices in the line.

This observation included how leadership recognized, supported, or stimulated the participants’

actions throughout the shift. Robson and McCartan (2016) recommended using an existing

coding scheme that was appropriate to provide relevant information to answer the research

question. The authors added that a straightforward and reliable scheme is one that is objective,

focused, explicitly defined, exhaustive, non‐context dependent, mutually exclusive, and easy to

record. Appendix E shows the observation protocol designed for the study. The observation form

was specifically designed and tailored to gather visual and recognizable information related to

answering research questions of the study in the site.

Documents could supply distinct details to substantiate information from other data

collection sources (Yin, 2018). The archival data that was gathered to support the study were

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documents related to the company’s TQM practices, which include warranty versus sales reports,

quality alerts, first pass yield, and standard work audits. Additional documents such as product

non‐conformance reports, site scrap summaries, critical‐to‐quality forms, process audits, daily

productivity reports, root‐cause countermeasures, and archived documents supporting evidence

of TQM implementation were included. These documents provided supplementary insight from

multiple viewpoints by allowing access to reflective records and data of the organization’s

quality‐related activities, including assessment of concealed evidence from quality forms that

greatly contributed to the understanding of the phenomenon (Bouncken et al., 2021). This made

approximately 14 types of documents related to TQM practices in the company’s archive eligible

for the study. Table 4 shows the documents used in the study.

Table 4

Quality‐Related Archived Documents of the Company

Documents Specific Purpose in understanding TQM sustainability in the Site

Warranty versus Sales

Report

The document tracked warranty performance and top‐level quality

issues to show quality performance trends. The contents helped

define the current state of TQM sustainability and gaps in the

process.

Quality Alerts

The document tracked direct customer complaints that were reported

directly by field representatives to the organization’s customer

service hotline. The contents helped define the current state of TQM

sustainability and gaps in the process.

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First Pass Yield The document tracked individual lines and their throughput

performance to identify top process defects and trends. The contents

helped define the current state of TQM sustainability and gaps in the

process.

Standard Work Audits The document tracked compliance and non‐compliance to standard

work procedures. The contents helped define the current state of

TQM sustainability and gaps in the process.

Product Non‐

Conformity Report

The document tracked occurrence of internal defects and their

disposition. The contents helped define the current state of TQM

sustainability and gaps in the process.

Site Scrap Summaries The documents tracked rejected material or components due to

process issues. The contents helped define the current state of TQM

sustainability and gaps in the process.

Critical‐to‐Quality

Forms

The document showed evidence of critical inspections driven by

past significant quality events. The contents helped define the

current state of TQM sustainability and gaps in the process.

Process Audits The document showed evidence of process variations and corrective

measures. The contents helped define the current state of TQM

sustainability and gaps in the process.

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Daily Productivity

Report

The document tracked manufacturing’s daily performance. The

contents helped define the current state of TQM sustainability and

gaps in the process.

Root‐Cause

Countermeasures

The document showed evidence of corrective measures of

significant quality events. The contents helped define the current

state of TQM sustainability and gaps in the process.

Control Plans These are supporting documents that show quality controls and

procedures. These documents showed evidence of TQM

implementation and baseline expectations.

Quality Manual These are supporting documents that show quality policy and

guidelines. These documents showed evidence of TQM

implementation and baseline expectations.

Change Management

Policies

These are supporting documents that regulated change management

processes. These documents showed evidence of TQM

implementation and baseline expectations.

Process Failure Mode

Analyses

These are supporting documents that identified and evaluated the

potential failures of a process and reaction plans. These documents

showed evidence of TQM implementation and expectations.

Data Organization Plan

Part of the data organization plan was the creation of a case study database that organized

the information gathered for the single case study and had a format that enabled data to be

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conveniently examined and recovered. Conversion of data from the field required making

choices about the suitable text units of the data and digital representations of the instrument

materials (Creswell & Poth, 2018). Utilizing the questions that were part of the original study

procedure, a question‐and‐answer format was served as one method of forming and organizing

the database (Yin, 2018). The author further suggested that the question‐and‐answer format had a

benefit because it allowed creation of a targeted cross‐case and custom‐made synthesis by

evaluating the participants’ responses to a specific question from a data set. This was an

appropriate process for the research project since organizing the data in such a way that all the

questions were visible and distinguishable allowed the full measure of scope and benefits of the

original database. The setup filtered and sorted information in a manner that best represented the

desired responses that served the inquiry at hand while searching for insights, patterns, or

concepts that stood out. This process was especially helpful in managing, storing, and handling

interview data during and after the completion of the study.

The data organization plan that incorporated observational information included the use

of a tabulated format that captured observed actions of participants and their compliance to TQM

practices in their station. Key phrases or words from the observation, with reference to time,

date, and place were highlighted (Creswell & Poth, 2018; Yin, 2018). Handwritten field notes

were digitized and imported into a qualitative software, and abbreviations were developed to

make data organization clearer (Hahlweg et al., 2017). The authors further noted that initial

coding was helpful when organizing field information on a phrase‐by‐phrase approach and

clustering these into categories or themes. This technique also derived meaning from text by

systematic coding and classification to recognize recurring themes or patterns. The archived data

were organized into a chart of rows and columns in a file with each column designated for their

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relevance in the study and each row designated for an individual document (Baxter et al., 2016).

This format assisted with the labeling and identification of results into meaningful information

related to the study. This data organization plan was appropriate for the study because it was

systematic and comprehensive in organizing qualitative content to maintain the chain of evidence

that served the objectives of the research.

Summary of Data Collection & Organization

Data were collected from interviews, observations, and archived documents, and

recorded using field notes, observation, and interview protocols. Data and transcriptions were

then stored in digital files. A semi‐structured and face‐to‐face interview was utilized for the

overall data collection process because of the method’s ability to gain astute information based

on prepared questions (Alam, 2020, 2021). This made face‐to‐face interviews appropriate for the

research project. The researcher observed how participants answered the questions, noted down

observed behaviors and expressions, and captured activities within the participant’s workstation.

Observation of participants in their working environment assisted the researcher in developing a

deeper understanding of the phenomenon because the process supplemented and supported

participant engagement (Gilmore et al., 2019). Collecting data from archived documents from

the company related to the phenomenon enriched and supplemented interviews and observations

(Bouncken et al., 2012). This made these data collection activities appropriate for the study. All

ethical concerns were observed across the research activities (Creswell & Poth, 2018).

It was important to give participants a chance to check the researcher’s data or

interpretation from their viewpoint to increase the fidelity of the research by maintaining the

participant’s integrity and worth (Iivari, 2018; Varpio et al., 2017). Member checking was

performed to ensure that participants’ reconstructions were distinguishable to them as acceptable

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representations of their lived experience and realities, upon which they further reassessed their

intentions and corrected errors as necessary. Follow‐up interviews were important most

especially when the participant offered other sources of evidence relevant for the study or

suggested other individuals who had specific experience with the phenomenon (Alam, 2020,

2021). New interview questions were created and followed up that arose from responses to the

initial interviews. This action reinforced the data and information related to the study. Interview

guides, observation protocols, and archived data were used to gather information related to the

research problem. In this qualitative research, examining different perspectives of multiple

participants and observing them at the same time produced an increased understanding of this

complex phenomenon and diminished possible limitations intrinsically associated with the

qualitative research practice (Scheffelaar et al., 2018).

A question‐and‐answer format served as one method of organizing the database and had a

benefit of creating a targeted cross‐case and custom‐made synthesis by evaluating the

participants’ responses to a specific question (Yin, 2018). The setup filtered and sorted

information in a manner that best represented the desired responses that served the inquiry at

hand while searching for insights, patterns, or concepts that stood out. This process was

especially helpful in managing, handling, and storing interview data during and after the

completion of the study. In organizing observation data, key phrases or words, which were the

product of observation containing actual evidence, were highlighted (Yin, 2018). Handwritten

field notes were digitized and imported into a qualitative software, and abbreviations were

developed to make data organization clearer (Hahlweg et al., 2017). The archived data were

organized into a chart of rows and columns in a file with each column designated for their

relevance in the study and each row designated for an individual document (Baxter et al., 2016).

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This format aided with the labeling and identification of outcomes into meaningful information

related to the study. This data organization plan was appropriate for the study because it was

systematic and comprehensive in organizing qualitative content to maintain the chain of evidence

that served the objectives of the research.

Data Analysis

Data analysis assisted in the classification, interpretation, and representation of data into

meaningful information that provided context for the study. It was a process of breaking up

something complex into its minor components and using logical and analytical reasoning to

determine properties, patterns, relationships, or trends (Robson & McCartan, 2016). After

organization of the data, Creswell and Poth (2018) suggested prioritizing memoing during the

course of the analysis phase by starting the process at the initial review of the data and

continuing until the inscription of the conclusion. Memos based on the unit of text were

organized to create descriptions that were reflective of content to assist in data sorting activities.

The process of describing and classifying codes into themes included understanding and making

sense of the words, transcript, and phrases collected from data collection instruments such as

interviews, observations, and archived documents. Codes were designated to units of meaning of

the descriptive information collected during a study and were attached to varying sizes of words,

sentences, phrases, or paragraphs, associated with or independent from a study’s setting

(Røddesnes et al., 2019).

The interpretation process was done by creating the codes and developing the themes

from the codes, afterwards organizing the themes into greater units of constructs to make sense

of the collected data (Creswell & Poth, 2018). Interpretations were prepared within a social

construct, ideas, or a grouping of individual views based on hunches, intuitions, and insights that

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the researcher could link to a larger research developed by others (Ravitch & Mittenfelner Carl,

2016). Data visualization has a social power in its ability to create feelings, meanings, and

engagement in its audience and users because it awakens a wide range of viewpoints in

individuals who participate with it (Engebretsen, 2020). To conduct the analysis for

triangulation, the results of the interview against the shop floor observation and the findings in

the TQM‐related documents were checked. Multiple methodological resources such as diverse

techniques, various data sources, and different data analysis procedures were used to check on

objectivity and incorrectness that any data source, method, or analysis procedure had generated

(Rooshenas et al., 2019). Computer‐assisted qualitative software, NVivo, was used to handle

data synthesis, analysis, storage, and management of data, but it was noted that the software was

unable to understand text and could not replace the researcher’s analytical skills (Houghton et al.,

2017). The software allowed the evaluation of a broader range of data sources, such as video,

audio, and data sets, and offered increased data visualization options and the capability to

generate predefined and custom‐made reports (Phillips & Lu, 2018).

Emergent Ideas

Creswell and Poth (2018) explained that scribbling memos or notes in the margins of

filed transcripts or underneath observation diagrams or images assisted in this preliminary

process of exploring and understanding the contents of a database. The authors added that

scanning texts, words, and phrases allowed the researcher to construct a sense of the

information’s relevance in its entirety in addressing the research questions. Interpretations were

drawn by using memoing and were incorporated from a range of perspectives gathered during

the interview analysis to discover more about the participants’ lived experience of the

phenomenon (Patel et al., 2016). The in‐depth analysis of transcripts involved a series of

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interactions in other contexts to uncover other changes that transpired over time, which revealed

other developments that affected the research topic. Memoing helped in capturing thoughts,

ideas, and questions during data analysis, and aided in the discovery of essential categories that

led to the identification of relationships among other components of the study (Leger & Phillips,

2017).

Creswell and Poth (2018) suggested prioritizing memoing during the course of the

analysis phase by starting the process at the initial review of the data and continuing until the

inscription of the conclusion. Memos based on the unit of text were organized to create

descriptions that were reflective of content to assist in data sorting activities. Three levels of

analysis, such as segment memos, document memos, and project memos were used to capture

ideas from reading particular phrases in the data, concepts developed from reviewing an

individual file, and the integration of ideas across one concept (Ravitch & Mittenfelner Carl,

2016). This helped in authenticating multiple concepts that fit together across the study. A

sorting strategy was utilized to retrieve and sort memos through time, participant, content, or

data form. Memoing was used as a complementary tool in the systematic analysis of the study

since it tracked progression of ideas through the process, which in turn led to the trustworthiness

of the investigation of the qualitative data and results. This process helped anticipate the

discovery of some evidence through informed premonitions, intuition, and unexpected

incidences that led to richer and more meaningful explanations of the background, context, and

participant actions in the research (Creswell & Poth, 2018).

Coding Themes

The process of describing and classifying codes into themes was important in this

qualitative study and included understanding and making sense of the words, transcript, and

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phrases collected from data collection instruments such as interviews, observations, and archived

documents. Codes were designated to units of meaning of the descriptive information collected

during a study and attached to varying sizes of words, sentences, phrases, or paragraphs,

associated with or independent from a study’s setting (Røddesnes et al., 2019). The process of

coding was used in combining the visual data or text into classifications of information,

searching for evidence of the code from multiple records in the research, and then giving a

designation to the code (Creswell & Poth, 2018). The codes were used as the basic building

block that formed the structure of the analysis and were clustered into themes or narratives that

interpreted the relevance of the concept (O’Connor & Joffe, 2020). The authors encouraged

researchers to be transparent about their rationale in developing the thematic structure since this

level of interpretive flexibility was significant in qualitative research. An initial list of about 25

potential codes were developed that closely described word segments or phrases irrespective of

the size or content of the database (Creswell & Poth, 2018). The temporary codes were examined

for their relationship to the themes based on the research framework and the literature review.

The coding process helped reveal patterns among events to conceptualize the empirical

content of the area of research. A line‐by‐line analysis of the data were performed to understand

and determine what codes were appropriate for participants’ responses. This process continued

until a main category related to the main concern of the TQM study participants was identified.

The description and classification of codes was related to the main category, along with the

emerging patterns extracted from the data. The coding process provided the direction and

synchronization for simultaneous data collection, analysis, and category saturation to help create

underlying structural patterns of the study (Leger & Phillips, 2017). The codebook for the study

contained the finalized list of codes and descriptions; the book helped articulate the codes’

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distinctive boundaries in assessing inter‐rater reliability among them (Creswell & Poth, 2018).

The authors noted that the codebook should contain a condensed label suitable to apply in a

margin, a description with inclusion and exclusion criteria to define boundaries, and an example

of the codes using data from the research for clarification.

Interpretations

In qualitative research, interpretation involves conceptualizing beyond the codes and

themes to the greater significance of the study; a well‐established view of this process was about

clarifying or shedding light on meaning (Robson & McCartan, 2016). To start the interpretation

process, codes were created, and themes were developed from codes, and then these themes were

organized into greater units of constructs to make sense of the collected data (Creswell & Poth,

2018). As suggested by the authors, categorical aggregation was used to seek a collection of

instances from the data in anticipation that issue‐relevant meanings might materialize. This

categorical aggregation was also used to examine a single instance and to draw meaning without

searching for multiple instances. Data were pulled separately and assembled back together in

meaningful ways to establish patterns while looking for associations between several categories

(Creswell & Poth, 2018). Interpretations were done within a social construct, ideas, or a grouping

of individual views based on hunches, intuitions, and insights that the researcher could link to a

larger research developed by others (Ravitch & Mittenfelner Carl, 2016). Specifically, this was

done by gathering ideas, perceptions, and personal views of TQM participants and comparing

these insights to existing interpretations from relevant literatures. Peer advice on initial data

interpretations and audit trails was acquired to evaluate preliminary findings that helped

articulate any patterns identified in the data sets. As suggested by Creswell and Poth (2018), the

study incorporated diagraming as a means of visually demonstrating the relationship among

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concepts at certain points, which were also beneficial in final reporting because of the way

diagrams display clarity.

The information was interpreted as this was being composed and recognized

instantaneously; if multiple sources of information contradicted each other, there was a need for

supplementary evidence (Yin, 2018). The author further emphasized that the researcher should

stay on course with the data collection and interpretation, and the key technique was to recall the

purpose and the rationale of the study. Researchers defined integrity in terms of transparency,

honesty, and objectivity, and commonly stressed the significance of being vested in the research

questions and removing bias in the interpretation of data (Shaw & Satalkar, 2018). To create a

valid and effective interpretation, a framework was generated on what was happening instead of

what was occurring or emerging from what researchers learned during their participation within

the setting (Robson & McCartan, 2016). As suggested by the authors, a preexisting framework

was started, and this was validated on its appropriateness to the study with potential

modification.

Data Representation

Data representation and visualization make the data engaging and digestible by helping to

identify trends and outliers within the data set (Engebretsen, 2020). The authors added that the

process assists in telling a narrative within the data while supporting an opinion or argument and

highlighting the significant parts of a collection of data to convey complex patterns and facts

quickly and efficiently. Data representation and visualization in the study consisted of a word

cloud, items clustered by word similarity, and multiple comparison diagrams between themes

and constructs. To facilitate understanding, persuasion, and clarity, data visualization in the study

also consisted of a flow diagram that categorized and organized information based on categories

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and themes that were broken down into understandable portions. Data visualization has a social

power in its ability to create feelings, meanings, and engagement in its audiences and users

because it awakens a wide range of viewpoints in individuals who participate with it

(Engebretsen, 2020). According to the authors, it is stimulated by the textual content of

visualizations and contextual dynamics like users’ previous experiences with the phenomenon.

The data sets stored in text, tabular, or figure form were represented by creating a visual

image of the information. A word table was generated to display data from various data sets that

were arranged in a uniform framework; the benefit of this setup allowed a search for differences

and similarities in the information to be performed (Yin, 2018). A matrix that contains text and

not numeric characters were used to cross‐reference and compare categories that were utilized to

establish a representation of data ranges or patterns (Creswell & Poth, 2018). As suggested by

the authors, a cause‐and‐effect diagram could be created to show the level of abstraction. In

creating the display, the selected themes and type of information presented were drafted and

feedback was sought on structuring ideas, noting patterns and potential comparisons, and

revisiting associated texts and conclusions. As suggested by Creswell and Poth (2018), feedback

was sought on the preliminary outlines and data displays by sharing information back to

participants as an important validation step in research.

Analysis for Triangulation

Triangulation helps to reinforce the construct validity of the study by using multiple

methodological resources or practices to develop convergent evidence (Al‐Moghrabi et al.,

2020). The TQM sustainability study used more than one type of qualitative data collection

procedure, such as gathering data by means of interviews, observations, and documents. Multiple

data points were established by gathering information from different periods, locations, or

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perspectives through the interview of TQM participants who possessed different viewpoints or

held varying levels of authority. This process included interviewing senior leadership and

production employees within the company from different product value streams. Shop floor

observations of the TQM sustainability issue in multiple departments were completed and

documentary examination of the occurrence on file was performed. The results of the interview

were checked against the shop floor observations and the findings in the TQM‐related

documents. Multiple methodological resources such as diverse techniques, various data sources,

and different data analysis procedures were used to check on objectivity and incorrectness that

any data source, method, or analysis procedure had generated (Rooshenas et al., 2019).

Triangulation involved use of multiple data sources to corroborate evidence. When qualitative

researchers uncover evidence to document a code, theme, or perspective from multiple and

different sources of data, they are triangulating information and establishing validity of the

results (Creswell & Poth, 2018).

The multiple sources of evidence included interviewing diverse groups of TQM

participants in the company, covering 50 subjects across five value streams and four functional

groups. Interviewing participants in a variety of different operational positions at different

settings in time and location built up strong evidence of the phenomenon because the approach

covered the diversity of organization (Natow, 2020). The second source of evidence came from

observations taking place at different times and process locations. Actors were observed on how

they performed tasks related to TQM practices at the start and end of the shift, before and after

breaks and lunches, and during normal operations. The observation process established strong

evidence that included select groups of participants for extended periods, diverse activities at

different locations, and work with different concepts (Moon, 2019). The third source of evidence

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included the examining of documents related to the TQM practice in the company. These

documents included process audits, standard work reviews, critical‐to‐quality forms, product

non‐conformity reports, scrap summaries, productivity statements, quality audits, and root‐cause

countermeasure files. One of the most common practices of utilizing multiple qualitative

methodologies was to combine interviews and observations with documentary analysis (Natow,

2020). A convergent evidence was developed from these three sources to help strengthen the

construct validity of the case study. Use of multiple sources of evidence to provide multiple

measures of the same phenomenon would increase confidence that the research had rendered the

incident accurately (Yin, 2018).

Use of Leading Qualitative Analysis Software

The purpose of the qualitative software as an analysis tool is to assist with the

management aspect of the investigation; the researcher must do the hard analytic thinking and be

aware of its limitations (Creswell & Poth, 2018). Qualitative synthesis consisted of processing

large volumes of data, and it required an effective system for managing study results and

decisions concerning exclusion and inclusion, handling reproductions of research reports,

organizing, and combining data. An electronic database was created for organizing the search

strategy and sorting references. Computer‐assisted qualitative software, NVivo, was used to

handle data synthesis, analysis, storage, and management of data, but it was noted that the

software was unable to understand text and could not replace the researcher’s analytical skills

(Houghton et al., 2017). NVivo helped alleviate the workload in constructing and examining

qualitative research data by enabling the researcher to handle large amounts of data through

structuring tasks spontaneously (Røddesnes et al., 2019). The software allowed the evaluation of

a broader range of data sources, such as video, audio, and data sets, and offered increased data

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visualization options and the capability to generate predefined and custom‐made reports (Phillips

& Lu, 2018). The software was used to support three phases of the research process, such as data

collection, data analysis, and data representation of findings (Woods et al., 2016). As suggested

by the authors, the software was used to assist in creating text and audio files, making it possible

to create interview notes, field notes, reflective journal records, and interview transcriptions

within the software.

Using NVivo in the study provided an anchor to brainstorm around the development of

themes that was grounded in data, enabling further in‐depth analysis of the findings (Dalkin et

al., 2020, 2021). The study benefited from the dynamic nature of the software that allowed

merging, deleting, or coining of new codes during analysis and kept track of how an

interpretation strategy deployed while addressing the same data in numerous repetitions

(Rossolatos, 2019). NVivo did not completely scaffold the analysis process and limited data

collaboration might constrain the interpretative research processes, so it was important that the

researcher remained true to the objectives of the study while benefitting from this technology

(Maher et al., 2018). It was important that the researcher did not let the technology itself drive

the research design and analysis, prompting him or her to collect large volumes of data that

might not be appropriate for answering the research questions. (Robins & Eisen, 2017).

Summary of Data Analysis

Data analysis is a process of breaking up something complex into its minor components

and using logical and analytical reasoning to determine properties, patterns, relationships or

trends (Robson & McCartan, 2016). Interpretations were drawn by using memoing and were

incorporated from a range of perspectives gathered during the interview analysis to discover

more about participants’ lived experience of the phenomenon (Patel et al., 2016). The in‐depth

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analysis of transcripts involved a series of interactions in other contexts to uncover other changes

that transpired over time, which revealed other developments that might affect the research topic.

Memos based on the unit of text were organized to create descriptions that were reflective of

content to assist in data sorting activities. The process of describing and classifying codes into

themes included understanding and making sense of the words, transcript, and phrases collected

from data collection instruments such as interviews, observations, and archived documents.

Codes were designated to units of meaning of the descriptive information collected during a

study and were attached to varying sizes of words, sentences, phrases, or paragraphs, associated

with or independent from a study’s setting (Røddesnes et al., 2019).

The description and classification of codes should relate to the main category along with

emerging patterns extracted from the data. The coding provided the direction and

synchronization for simultaneous data collection, analysis, and category saturation to help create

underlying structural patterns of the study (Leger & Phillips, 2017). The interpretation process

was performed by creating the codes and developing the themes from the codes, and then

organizing the themes into greater units of constructs to make sense of the collected data

(Creswell & Poth, 2018). Data were pulled separately and re‐assembled in meaningful ways to

establish patterns while looking for associations between several categories. Interpretations were

prepared within a social construct, ideas, or a grouping of individual views based on hunches,

intuitions, and insights that the researcher could link to a larger research developed by others

(Ravitch & Mittenfelner Carl, 2016). To facilitate understanding, persuasion, and clarity, data

visualization in the study consisted of illustrations and diagrams to categorize and organize

information based on categories and themes that were broken down into understandable portions.

Data visualization has a social power in its ability to create feelings, meanings, and engagements

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in its audiences and users because it awakens a wide range of viewpoints in individuals who

participate with it (Engebretsen, 2020).

The results of the interview were checked against the shop floor observations and the

findings in the TQM‐related documents. Multiple methodological resources such as diverse

techniques, various data sources, and different data analysis procedures were used to check on

objectivity and incorrectness that any data source, method, or analysis procedure might have

generated (Rooshenas et al., 2019). An electronic database was created for organizing the search

strategy and sorting references. Computer‐assisted qualitative software, NVivo, was used to

handle data synthesis, analysis, storage, and management of data, but it was to be noted that the

software was unable to understand text and could not replace the researcher’s analytical skills

(Houghton et al., 2017). Data analysis is an iterative process that involves moving back and forth

between sampling, data collection, and data examination to collect meaningful data and thought‐

provoking findings; what materializes from data analysis outlines succeeding sampling decisions

(Moser & Korstjens, 2017, 2018). This allowed the researcher to have a comprehensive

understanding of personal experiences and reasons influencing the participants’ preferences

(Vennedey et al., 2016).

Reliability and Validity

Replication of findings in quantitative research aids in the systematic self‐correction

process used in generating ideas to reflect a more accurate understanding of the phenomenon

(Collingridge & Gantt, 2019). Research methods were reliable if these were sufficiently free of

bias and consistently produced the same results given similar contexts such as participants and

research conditions. Reliability signified the dependability of the methodological process. Clarity

was provided in the analytical procedures and a justification of the methods was used to increase

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the trustworthiness of the study (Rose & Johnson, 2020). The validity of the findings in this

qualitative research involved cautious transcriptions and frequent verification of the data that was

collected during the investigative process, and its trustworthiness was maximized to create

credible and defensible results (Cypress, 2017). This process allowed systematic categorization

of the findings to find common themes or groupings by removing overlapping information

(Creswell & Poth, 2018).

There was a need to acknowledge the researcher’s role in the study, including biases,

assumptions, feelings, and how these affected how research was conducted, including analyses,

outcomes, and conclusions (FitzPatrick, 2019). As Yin (2018) proposed, multiple sources of

evidence, pattern matching, logic models, key informants review, explanation building, and

addressing rival explanations were used to enhance validity in this case study. Bracketing, as a

theoretical construct, recognized participants’ subjectivity and placed it center‐stage in addition

to objectivity; this was used to achieve a better understanding of the phenomenon in real‐time

and was a powerful means to support and clarify research findings (Dörfler & Stierand, 2020).

To avoid personal bias in the research, the phenomenon to study was specifically identified,

bracketing out any existing assumptions and experiences, and gathering data from a number of

participants who had experienced the phenomenon (Gregory, 2019). A supportive environment

was provided by respecting the subjects’ personhood and this required valuing participants’

autonomy and decisions (Dörfler & Stierand, 2020; McWhorter, 2019). Subsequently, the data

were evaluated and analyzed by converting and saturating the information to significant quotes

or accounts and incorporating these statements into relevant themes (Gregory, 2019; McWhorter,

2019).

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Reliability

Replication of findings in quantitative research is important as it assists the systematic

self‐correction process for the modification of ideas to reflect a more accurate understanding of

the phenomenon and increases confidence in the accuracy of findings (Collingridge & Gantt,

2019). The authors added that research methods are reliable if they are sufficiently free of bias to

consistently produce the same results given similar contexts such as participants and research

conditions. Defining the suitable method to show reliability was important and was contingent on

a certain range of the data itself. In cases where the coding scheme was multifaceted and

additional interpretation was required, a consensus coding method was utilized (Watts &

Finkenstaedt‐Quinn, 2021). This qualitative study was done honestly, carefully, and thoroughly

in conducting the research and one way of realizing this was through an audit trail that verified

the repeatability and accuracy of the results (Robson & McCartan, 2016). Another common way

of dealing with reliability challenges was to produce as many procedures as explicitly as possible

and to carry on research as though an auditor was monitoring the process (Yin, 2018). The author

advised that it was beneficial to conduct case studies so that an assessor in principle, would

replicate the procedure and optimistically conclude the same results.

To enhance reliability in the study, comprehensive field notes using high‐quality

recording instruments and digital files were used (Creswell & Poth, 2018). As suggested by the

authors, the transcriptions included notes that captured the inconsequential, but often essential,

overlaps and pauses. Reliability signified the dependability of the methodological process.

Clarity was provided in the analytical procedures and a justification of the methods was used to

increase the trustworthiness of the study (Rose & Johnson, 2020). The authors further noted that

the researcher would need to consider to what level this research methodology might be

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replicable, and whether comparable analyses and results would transpire if the data collection

processes were repeated. Related to coding, priori decisions were performed regarding the

number of codes, amount of data that was coded, the unit of coding, the conceptual depth that

codes captured, the reliability measured, and its acceptable threshold (O’Connor & Joffe, 2020).

The authors added that the qualitative reliability specified that the methodological approach

needed to be consistent across different researchers and different studies.

Credibility was maintained by depicting an accurate and truthful representation of

participants’ lived experiences through persistent observation and prolonged engagement to

examine the situation of the phenomenon in its current state. Transferability was achieved by

utilizing purposive sampling methods and providing thick and robust data with an extensive

range of information through accurate and detailed descriptions of the participants and their lived

experiences (Cypress, 2017). Interviews of TQM participants and data collection were carried on

until data saturation and replication was attained to enhance the adequacy and appropriateness of

the study. To achieve dependability, a company’s doctoral level researcher review was requested

to analyze the transcribed materials, and validate the descriptors, themes, and findings. The

analyst’s feedback and recommendations were compared to the study’s thematic analysis to

consider proposals that were acknowledged after agreement and understanding were met from

both parties (FitzPatrick, 2019). The researcher, who was the lone instrument of the study,

maintained a reflexive journal to capture all the notes, summaries, and documents daily during

the research process to satisfy the confirmability of the study. The interview records were part of

the audit trail that aided in the examination of the TQM process as data collection, analyses,

interpretations, and representation were made. Reliability improved when care and consistency

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were applied in research practices that were observant of the subjectivity and limits of the

research outcomes (Cypress, 2017).

Validity

Validity is the process of determining the result’s accuracy from the perspectives of the

researcher, the participants, and the reviewer of the research (Creswell & Poth, 2018). It is a

provisional construct that is based on the objectives and processes of specific research

methodologies rather than a universal concept that is both singular and fixed (Rose & Johnson,

2020). In this qualitative research, the validity of the findings involved cautious recording and

frequent verification of the data that was collected during the investigative process; its

trustworthiness was maximized to create credible and defensible results (Cypress, 2017). The

author broadly defined this process as the state of being well grounded, pertinent, meaningful,

coherent, consistent with accepted principles, and the quality of being sound and well founded. A

valid research would establish accurately what existed in reality, and a valid measurement or

instrument would essentially assess what it intended to measure. The underlying constructs, such

as physical anxiety and emotional security, were assessed to understand whether the

measurement instruments provided an adequate measure of the construct under study compared

to other measures of the same phenomenon (Collingridge & Gantt, 2019).

To ensure validity in the study, corroboration of evidence through triangulation of

multiple data sources, which included interviews, observation, and archived data, was done. This

process allowed systematic categorization of the findings to find common themes or groupings

by removing overlapping information (Creswell & Poth, 2018). The researcher also clarified bias

or engaged in reflexivity, so the reviewer understood the position from which the former

undertook the inquiry. There was a need to acknowledge the researcher’s role in the study,

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including biases, assumptions, feelings, and how these affected how research was conducted,

including analyses, outcomes, and conclusions (FitzPatrick, 2019). As suggested by the author,

discrepant evidence was reported to understand this intriguing aspect of the findings and its

influence or relationship to the interactions of the participants’ lived experiences with the

phenomenon. Member checking and participant feedback were incorporated to solicit their views

of the credibility of the findings, interpretations, and representations. Seeking participant

validation ruled out the likelihood of misinterpreting what participants said and did and their

perception of what was going on, as well as a way of identifying the researcher’s biases that

could negatively affect the study (FitzPatrick, 2019).

Prolonged engagement and persistent observation constructed solid field‐based decisions

on what were relevant to the objectives of the study; with the collaboration of participants,

credibility and support of the findings were established (Creswell & Poth, 2018). External audits

and a peer review of the data and research process were enabled. Deliberations about the analysis

and findings aligned the researcher back with the data and enhanced trustworthiness and

debriefing with participants to explain results reinforced researcher understandings and

interpretations (Rose & Johnson, 2020). This validation process also showed respect for the

participants’ contributions, and reinforced ethical consideration. As proposed by Yin (2018),

multiple sources of evidence, pattern matching, logic models, key informants review,

explanation building, and addressing rival explanations to enhance validity in this case study

were used. In making more sense of the phenomenon’s reality, saturation of data were achieved

from the broadest possible range until no additional information could be found that would

develop properties for the category (Constantinou et al., 2017; Saunders et al., 2018). The

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researcher had a commitment and rigor, sensitivity to context, transparency and coherence, and

maintained impact and relevance to develop the quality of qualitative research (Yardley, 2017).

Bracketing

In qualitative research, bracketing is a form of a research engagement process where the

researcher sets aside his or her experiences and assumptions of the phenomenon under

investigation to allow more consideration of fresh perspectives from the experiences of

participants (Gregory, 2019; McWhorter, 2019). Judgment concerning the true nature of reality

was suspended to preserve pure consciousness and pure phenomena through the separation of

assumptions and biases to achieve an understanding of the occurrence as experienced by the

participants in real‐time (Cypress, 2017). Bracketing, as a theoretical construct, recognized

participants’ subjectivity and placed it center‐stage in addition to objectivity; this helped achieve

a better understanding of the phenomenon in real‐time and was a powerful means to support and

clarify research findings (Dörfler & Stierand, 2020). The authors further noted that bracketing

was about being sensible to what was happening whether the researcher liked it or not and

refraining from bias judgment of participants and acknowledging their beliefs and values as

sources of insight. Since analyses of the data always integrated conventions that the researcher

took along with the focus of the study, bracketing could be predominantly challenging, most

especially when the researcher was profoundly knowledgeable of the specific theoretical model

or framework (Creswell & Poth, 2018; Gregory, 2019). This suspension of inquiry was ongoing

in the study, and included the careful and thorough development of language, word context, and

interpretations with which to represent true and actual findings.

To avoid personal bias in the research, the phenomenon to study was specifically

identified, bracketing out any existing assumptions and experiences, and gathering data from a

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number of participants who had experienced the phenomenon (Gregory, 2019). It was important

for the researcher to be explicit about their preunderstanding and orientation of the phenomenon

and bracketed these out during data collection and analysis (Cypress, 2017). A supportive

environment was provided by revering the subjects’ personhood and this required respecting

participants’ autonomy and decisions (Dörfler & Stierand, 2020; McWhorter, 2019). Thereafter,

the data were evaluated and analyzed by converting and saturating the information to significant

quotes or accounts and incorporating these statements into pertinent themes (Gregory, 2019;

McWhorter, 2019). A textural picture of the statements of the participants was created based on

what they experienced, and a structural interpretation of how they experienced these accounts in

terms of the situation, condition, or context was made (Creswell & Poth, 2018). As suggested by

the authors, all these structural and textural descriptions were combined to represent a complete

depiction of the experience. To achieve credibility, the collected and analyzed data were

presented to the participants, and they were asked if the narrative was a precise and factual

reflection of their lived experience of the phenomenon (Cypress, 2017). It was important for the

research collection and analysis to reach an instinctive and intuitive understanding of the

participants’ subjective real‐time accounts of their lived experiences (Dörfler & Stierand, 2020).

Summary of Reliability and Validity

Defining the suitable method to show reliability was important and was contingent on a

certain range of the data itself. Qualitative researchers should be honest, careful, and thorough in

conducting the research and one way of realizing this was through an audit trail that verified the

repeatability and accuracy of the results (Robson & McCartan, 2016). To enhance reliability in

the study, comprehensive field notes using high‐quality recording instruments and digital files

were used (Creswell & Poth, 2018). Reliability signified the dependability of the methodological

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149

process. Clarity was provided in the analytical procedures and a justification of the methods was

used to increase the trustworthiness of the study (Rose & Johnson, 2020). Credibility was

maintained by depicting an accurate and truthful representation of participants’ lived experience

through persistent observation and prolonged engagement to examine the situation of the

phenomenon. Transferability was achieved by utilizing the purposive sampling method and

providing thick and robust data with an extensive range of information through accurate and

detailed descriptions of the participants and their lived experiences (Cypress, 2017). To achieve

dependability, a company’s doctoral level researcher review was requested to analyze the

transcribed materials, and validate the descriptors, themes, and findings. The researcher

maintained a reflexive journal to capture all the notes, summaries, and documents daily during

the research process to satisfy the confirmability of the study.

The validity of the findings in qualitative research involved cautious transcriptions and

frequent verification of data that the researcher collected during the investigative process, and its

trustworthiness was maximized to create credible and defensible results (Cypress, 2017). To

ensure validity in the study, corroboration of evidence through triangulation of multiple data

sources, which include interviews, observations, and archived data, was done. This process

allowed systematic categorization of the findings to discover common themes or groupings by

removing overlapping information (Creswell & Poth, 2018). The researcher also clarified bias or

engaged in reflexivity so that the reviewer understands the position from which the former

undertook the inquiry. There was a need to acknowledge the researcher’s role in the study,

including biases, assumptions, feelings, and how these affected how research was conducted,

including analyses, outcomes, and conclusions (FitzPatrick, 2019). As proposed by Yin (2018),

multiple sources of evidence, pattern matching, logic models, key informants review,

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explanation building, and addressing rival explanations were used to enhance validity in this case

study.

Bracketing, as a theoretical construct, recognized participants’ subjectivity and placed it

center‐stage in addition to objectivity; this helped achieve a better understanding of the

phenomenon in real‐time and was a powerful means to support and clarify research findings

(Dörfler & Stierand, 2020). To avoid personal bias in the research, the phenomenon to study was

specifically identified, bracketing out any existing assumptions and experiences, and gathering

data from a number of participants who had experienced the phenomenon (Gregory, 2019). A

supportive environment was provided by revering the subjects’ personhood and this required

respecting participants’ autonomy and decisions (Dörfler & Stierand, 2020; McWhorter, 2019).

Thereafter, the data were evaluated and analyzed by converting and saturating the information to

significant quotes or accounts and incorporating these statements into pertinent themes (Gregory,

2019; McWhorter, 2019). A textural picture of the statements of the participants was created

based on what they experienced, and a structural interpretation of how they experienced these

accounts in terms of the situation, condition, or context was made (Creswell & Poth, 2018).

Summary of Section 2 and Transition

The purpose of this flexible design single case research was to understand the

sustainability issue of the TQM system in a water‐treatment company in the southeastern United

States. The study included a review process that contained a proposal that detailed access,

selection, and permission for the targeted location and participants (Creswell & Poth, 2018; Yin,

2018). The benefit of the flexible approach in this study came from its openness to unforeseen

events and its flexibility to adjust to evolving evidence as the study progressed (Zapf et al.,

2020). The study incorporated triangulating multiple qualitative methods by combining

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observations and interviews with documentary analysis (Natow, 2020). The research participants

in the study were permanent employees of the company who were familiar with the use of TQM.

The study used a purposeful sampling strategy to identify and create a selection of information‐

rich perspectives that had relevance to the phenomenon and research problems under

investigation (Ames et al., 2019). The study employed a sample size of 50 participants for the

interview and quality‐related documents to gather pertinent information on the TQM

sustainability issue. Studies proposed that researchers utilizing participant interviews initially

conduct no more than 50 interviews to allow researchers to cope with the complexity of the

analytic task (Kindsiko & Poltimäe, 2019; Sim et al., 2018; Vasileiou et al., 2018). Data

collection included evidence from interviews, observations, and archived documents, and was

recorded using field notes, observation, and interview protocols. The interpretation process was

done by creating the codes and developing the themes from the codes, and then organizing the

themes into greater units of constructs to make sense of the collected data (Creswell & Poth,

2018). As suggested by the authors, a textural picture of the statements of the participants was

created based on what they experienced, and a structural interpretation of how they experienced

these accounts in terms of the situation, condition, or context was made. To enhance reliability in

the study, comprehensive field notes using high‐quality recording instruments and digital files

were used. The validity of the findings involved careful recording and frequent verification of

the data that was collected during the investigative process, and its trustworthiness was

maximized to create reliable and defensible results (Cypress, 2017).

The third section of the study included the defense and acquisition of the Institutional

Review Board approval for the research proposal. The approved baselines for Section 1 and

Section 2 documents that included the problem statement, research questions, methodology,

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participants, sample, data collection, data analysis, reliability, and validity were submitted. After

approval of the research proposal, the qualitative investigation took place. This involved

execution of what had been outlined in the research project proposal. After completion of the

field study, presentation of the findings included discovered themes, interpretation,

representation, and visualization of data. Qualitative research findings and presentations served

important knowledge‐related functions to improve the rigor, influence, and impact of such

methodology (Bekker & Clark, 2018). The relationship of how the findings related to each

research question, conceptual framework, anticipated theme, literature, and problem were

discussed. An overview was provided on how the findings addressed the problem being studied,

the purpose of the research, and the research questions. The qualitative research findings had the

potential to advance the company’s ability to gain a better understanding of the specific needs of

the population, tailor interventions effectively, and optimize resolutions (Wu et al., 2016). The

supporting material that included overview of the study, application to professional practice,

recommendation for further study, and reflections were discussed after the investigation and

analysis had been completed.

Conclusion of the Research Proposal

The study aimed to explore and understand the sustainability issue of the TQM system in

the manufacturing industry. The general problem of TQM sustainability in the manufacturing

industry involved multi‐level challenges in transforming TQM concepts into sustainable business

practices that could be compatible with the current organizational structure (Muruganantham et

al., 2018). Professional and academic literatures confirmed the existence of TQM sustainment

issues in companies’ strategic business practices (Carmona‐Marquez et al., 2016; Nizamidou &

Vouzas, 2020). Even though studies had shown that TQM practices supported the development

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and empowerment of teams to improve the quality of product and processes (Tortorella et al.,

2019), there was still an underlying tension and conflict between the concept of manipulation,

control, and empowerment (Banuro et al., 2017). The TQM concepts and theories confirmed the

rigidity of the approach and its requirement of firm observance to its procedures (Gözükara et al.,

2019). The TQM theories and concepts defined the stringency of the methodology and its

requirement of strict compliance to its procedures (Gözükara et al., 2019), and the sustainment of

the approach required the organizational culture to change, which might be a challenge to some

organizations (Haffar et al., 2019). TQM models adapted by manufacturing industries had

resulted in different outcomes (Jaeger & Adair, 2016), because there was no distinctive principle

that defined TQM and there was little agreement on what its vital features could do for a specific

setting (Chiarini & Vagnoni, 2017). Understanding the relationship between TQM and strategic

sustainable development would explain how and to what degree investing in TQM practices

contributed to realizing sustainable business objectives (Andrade Arteaga et al., 2020).

The flexible design single‐case research aimed to understand the sustainability issue of

the TQM system in a water‐treatment company in the southeastern United States. The study

included a review process that contained a proposal that detailed access, selection, and

permission for the targeted location and participants (Creswell & Poth, 2018; Yin, 2018). The

study incorporated triangulating multiple qualitative methods by combining interviews,

observations, and documentary analysis (Natow, 2020). The use of a purposeful sampling

strategy identified and created a selection of information‐rich perspectives that had relevance to

the phenomenon and research problems under investigation (Ames et al., 2019). Considering the

data collection plan for the sample size of 50 participants, the study created a textural picture of

the participants’ experiences and a structural interpretation of how they experienced these

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accounts. Reliability and validity involved careful transcription and frequent verification of the

data that was collected during the investigative process (Cypress, 2017).

Presentation of the findings included discovered themes, interpretation, representation,

and visualization of data after the completion of the field study. The relationship of how the

findings related to each research question, conceptual framework, anticipated theme, literature,

and problem were deliberated. A top‐level view of the study was provided on how the findings

addressed the problem being studied, the purpose of the research, and the research questions.

Qualitative research served significant knowledge‐related functions that improved the objectivity

and impact of the methodology on the research topic (Bekker & Clark, 2018). The qualitative

research had the potential to advance the company’s capability to address the specific needs of

the population, customize interventions, and optimize solutions (Wu et al., 2016). The study

looked inward at the company’s internal processes and culture to explore what was working,

what had become irrelevant, and what had been the focus. Understanding how to sustain TQM

and productivity performance provided a foundation for knowing how to sustain other business

dimensions of success (Su & Linderman, 2016). Any TQM approach should consider the needs

and expectations of all stakeholders, customers, the business’ competitive constraint, and CI

requirements for successful integration into the organization’s core resources and dynamic

capabilities (Benzaquen & Charles, 2020).

Section 3: Application to Professional Practice and Implications for Change

Research findings revealed the importance of creating coherence between TQM

methodology and the organization’s strategic objectives. The participants advocated that the

existing quality management system and the company’s defined set of strategic initiatives need

to improve fit and alignment with each other to support a productive and interactive

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environment. McAdam et al. (2019) describe this approach as a dynamic alignment of

manufacturing processes and systems made by attaining a spontaneous fit instead of an exact fit.

The practitioners claimed that sustaining TQM in the industry may require additional capabilities

to reinforce what it takes to achieve it, and this includes DC to integrate and transform (Putri et

al., 2018) and HRM to facilitate engagement and empowerment (Süßbauer et al., 2019). KM is

also necessary to improve knowledge creation (Seo et al., 2016) which will help companies

become more strategically adaptable to the dynamic changes in their manufacturing environment

(Gutierrez‐Gutierrez et al., 2018).

Overview of the Study

The objective of the study was to understand the sustainability issue of TQM in a water

treatment company in the southeastern United States, resulting in high product warranty costs,

field failure rates, and cost of quality. The presentation of the findings included discovered

themes, their interpretation, data representation, and visualization. The study discussed the

relationship of how the findings correlated to each research question, conceptual framework,

anticipated theme, literature information, and the research problem. The semi‐structured

interviews of the participants from different roles revealed varied evidence of TQM

sustainability in the water treatment company. Based on leadership interviews, the organizational

culture’s dominant attribute was towards achievement of its strategic goals and competitiveness

to attain market superiority and deliver higher customer experiences. The findings revealed that

the organization’s centered focus on immediate success and business results created conflicts

with TQM methodologies’ high cost and time‐consuming sustainment processes that required

additional activities. This was in line with the outcomes noted by Georgiev and Ohtaki (2019) in

their study. Participants acknowledged that the sustainment of TQM practices was costly and

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impractical in a short‐term strategy, even though the methodology had a long‐term potential to

help the company achieve competitive advantage.

Management claimed that the company’s strategic emphasis was towards competitive

advantage and dominance in the market, while its quality management system had a customer‐

focused process that aimed for continual support of the company’s strategic goal and objectives.

Albuhisi and Abdallah (2018) noted that alignment of TQM practices could affect the preset

company’s strategies and operational target variables if there was no balance or coherence

between the two standards. The inability of the practitioners to sustain TQM practices revealed

contributors such as complex methodology, concerns with the applicability of techniques, lack of

communication, training, understanding, knowledge, and support. The incoherence between

TQM practices and production targets created participant responses that led to behavioral

concerns, most especially when neither quality nor production objectives were achieved due to

conflicts. Practitioners experienced operational constraints due to worn tools, unreliable

equipment, and poor process capability, which resulted in lack of observance to proper

monitoring, noncompliance to scheduled preventive maintenance, and inattentiveness to the

quality management system. While TQM practices had positive relationships with organizational

performance and productivity (Sila, 2018a), in addition to providing tools and methods to reduce

errors, waste, and inefficient procedures (Alkhaldi & Abdallah, 2019, 2020), management

needed to give full commitment to TQM’s quality standards (Pham, 2020).

Data from the study produced relevant information that related to all research questions

and supported the conceptual framework initially outlined in the foundation of the research. The

findings confirmed that failure in sustaining the quality system in place resulted in high product

defects, leading to excessive reject costs and loss in productivity. This supported Nasim’s (2018)

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claim that the sustainment of TQM influenced the operational productivity of organizations,

which also affected other dimensions of performance such as financial effectiveness and

customer satisfaction. Data from the interviews confirmed that TQM methodology was not in

coherence with the company’s strategic objectives that focused more on business results because

of contradictions with its complex and time‐consuming activities and measurement processes. It

took more work and time for TQM initiatives to produce benefits that influence performance,

making it costly and impractical in the short term (Qasrawi et al., 2017). This complication and

suitability issue caused TQM practitioners to lose engagement, involvement, and commitment, as

described by Chiarini and Vagnoni (2017). Based on leadership interviews, the organizational

culture acknowledged competitiveness as a combination of strategies and quality, but it was

sensitive to the methodology’s timely results and benefits designed to influence performance. Li

et al. (2018) shared this same concern that when changes did start to take place in the business,

the sustainment of TQM programs became a challenge because management expected immediate

changes from a transformation that usually takes time to produce results. Panuwatwanich and

Nguyen (2017) also stressed the same findings that organizations dominated by market and

rational cultures did not support a favorable environment for the effective sustainment of TQM

compared to cultures controlled by adhocracy or the group‐type system.

The practitioners shared that the methodology created constraints and overwhelmed

operational‐enablers through its high frequency, repetitive, and labor‐intensive inspection

checks. The research findings aligned with each element in the conceptual framework that

contributed to the sustainment issues of TQM in the company. The results also confirmed the

presence of anticipated themes that cover CI, DC, HRM, and KM, and have many similarities

with the information taken from professional and academic peer‐reviewed literatures. Based on

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the findings of the research, the water treatment company in the southeastern United States

experienced TQM sustainability issues that resulted in high product warranty costs, field failure

rates, and cost of quality. Even though findings showed that the company supported the

development and empowerment of teams to improve the quality of products and processes

(Tortorella et al., 2019), there was still an underlying tension and conflict between the concept of

manipulation, control, and empowerment (Banuro et al., 2017). Practitioners confirmed the

rigidity of the TQM approach and its requirement of firm observance to its procedures as noted

by Gözükara et al. (2019), and the sustainment of the approach requires the organizational

culture to change, which may be a challenge for the company (Haffar et al., 2019). The TQM

model adapted by the company has resulted in different outcomes, because there was no distinct

standard that defined TQM and little understanding on what its vital features could do for the

company’s specific setting (Chiarini & Vagnoni, 2017).

Presentation of the Findings

The purpose of the study was to understand the sustainability issue of TQM in a water

treatment company in the southeastern United States, resulting in high product warranty costs,

field failure rates, and cost of quality. All participants have been verified to have the basic

understanding of the meaning of TQM in the site. The study incorporated three instruments for

data collection that were gathered from the selected population. These instruments included

semi‐structured interviews with the participants, observations of the workplace environment, and

examination of the company’s archived documents related to the sustainment of TQM in the site.

Member checking was used for each interview to ensure reliability and validity of the

information. Bracketing was applied to preserve the participants’ subjectivity and objectivity of

the information. Results from the interviews were checked against the observations collected

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from the workplace and the findings in the archived documents related to TQM activities. All

findings were transcribed and converted to digital word files for proper organization of the

electronic database after the information therein were triangulated for accuracy, validity, and

reliability. The digitized data from the three instruments were imported to the NVivo qualitative

software to assist with the management aspect of the study that included data synthesis, in‐depth

analysis, and storage. The data from three different sources were synthesized and an open

inductive coding approach was used so literature information and empirical findings were set

side by side as suggested by Creswell and Poth (2018). These data collections were compared

and contrasted utilizing the initial conceptual framework as a preliminary foundation of the

analysis. The evolving themes and sub‐themes from the coding process were then organized to

present the findings in a rational manner, as suggested by Robson and McCartan (2016). Any

outstanding issue was clarified by revisiting interviews with the participants. These steps were

utilized in a repetitive manner to ensure accurate information in building up the findings as

suggested by Yin (2018). The presentation of the findings includes discovered themes, their

interpretation, data representation, and visualization. The study also discusses the relationship of

how the findings relate to each research question, conceptual framework, anticipated themes,

literature information, and the research problem. The presentation will discuss how the findings

address the research problem, the purpose of the research, and the research questions. The

findings were supported by evidence gathered from the population. To protect the identity and

valuable information acquired in the study, the population was coded according to the table

below.

Table 5

Research Population Codes

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Code Population Description

AD1 to AD14 14 Archived Documents related to TQM activities in the site

L1 to L7 Participants who have leading roles in TQM

OF1 to OF18 18 Observation Forms taken from 18 observation points

P1 to P27 Participants who have practicing roles in TQM

R1 to R7 Participants who experienced TQM sustainment effects

S1 to S10 Participants who have supporting roles in TQM

Themes and Resulting Constructs Discovered

The semi‐structured interviews of the participants from different roles revealed varied

evidence of TQM practices in the water treatment company. The participants in the practicing

roles are generally responsive to the TQM methodology only when it supports their ability to

achieve their productivity goals and are less receptive of the practices that constrain them from

realizing their targets. Their perspectives, actions, and behaviors are aligned with the findings

from the observations made on their workstations as they practiced TQM. According to

participants, their priorities were generally influenced by the centered emphasis on meeting

production targets to meet internal and external demands. An apprehensive participant related,

P6: The quality system in place is practical only when it helps us achieve our targets. The

inspections become unsustainable when they are used to compensate for issues with

parts, machines, tooling, and suppliers. 100 percent inspections add too much work for

us, and these are not 100 percent effective. It is hard to make production numbers with so

many checks, and noncompliance to these requirements is common. We totally support

management’s focus on speed to stay in business, and what is important to them is

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important to us. This does not mean I will not do the right things for quality; I will still do

my checks because it is the right thing to do, even though these inspections slow me

down and add too much work.

The TQM practitioners have to deal with a lot of effort in balancing the needs of the

quality requirements as well as satisfying production targets. The participants in the supporting

roles shared their experiences with keeping up with the demands of operations and the

opportunities with training, knowledge sharing, and communication. Based on interviews, this

group understands the roles they have in sustaining processes to enable operations to achieve

their targets. They experienced challenges with getting proper information and availability of

time to support production personnel. One supporting participant noted,

S2: When it comes to reactive quality activities, the workload is plenty. As for

preventative quality activities, it is extremely hard to find time to help as much due to

day‐to‐day activities, so it can be overwhelming when assisting operators at times.

Improper guidance and misinformation set up the potential for quality problems to recur.

From a production and morale standpoint, when associates are continuously receiving

good information and guidance that helps them assist with production, they are more

willing to help sustain quality practices versus misinformation and poor guidance, which

only create doubt and eventually more resistance to helping sustain quality.

Participants in the supporting roles struggled with the prioritization of work and lack of

guidance or information to help them optimize their ability to support operations. The

participants that deal directly with customers and quality issues have shared their own narratives

related to missed opportunities, gains, and losses in the field. They confirmed the increased rate

on the annual fluctuation of warranty cost and field failures. They have experienced increased

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workload and associated costs with recovery customers’ business and loyalty. A concerned

warranty service manager said,

R5: Quality issues always increase warranty dollars. Depending on the criticality of the

issue, it can and often does dramatically increase workload on our service managers,

sales representatives, warranty coordinators, technical service, and/or administrators. I

believe ongoing quality issues affect overall sales when we do not solve these issues in a

timely manner. We end up losing more customers and sales.

This claim is supported by the company’s warranty reports, which showed fluctuations in

costs due to field failures and took a physical and emotional toll on field service managers. The

participants in the leading roles interpreted and generated the quality management policies and

guidance. The leadership required firm observance and adherence to all of the company’s

business management systems. They enforced the quality policies and measurement system to

gauge performance, and frequently monitored for compliances through the site’s internal

business management audits. One manager claimed,

L7: We have procedures and practices that enable us to incorporate quality management

practices into our yearly strategic goals. One is through change management policies that

include product change orders, temporary deviation approvals, and use of the business

management system (BMS). This system includes maintenance of our core practices such

as internal audits, training and awareness, control of documents, corrective and

preventive actions, management review, and nonconforming materials. The human

resource team plays a major role in training and awareness and maintains a training

matrix for the whole site. The quality group is instrumental in laying the groundwork for

both hard and soft aspects of total quality management. They carry much of the

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knowledge transfer of responsibilities to make sure we have sustainability in every

system we implement, whether this be lean management, six sigma, continuous

improvement (CI), or any process capability initiatives.

The company’s leadership acknowledged that implementation of TQM in the

organization had many benefits, but its process application does have many sustainment

challenges. The TQM practitioners experienced substantial adversity in sustaining TQM in the

company. Major themes concerning the lived experiences of the practitioners developed in their

descriptions of the sustainment of TQM were the following: (a) market‐oriented organizational

culture, (b) rigid TQM methodology, (c) pacesetting leadership style, (d) highly competitive

strategies. The resulting constructs from these themes were high cost of quality and external

warranties, inconsistent productivity and performance, impassive employee behavior,

unpredictable operational constraints, and overwhelmed process enablers.

Market‐Oriented Organizational Culture. According to leadership interviews, the

company’s organizational culture aligned with its strategic objectives of improving its

competitiveness and achieving its goals with its distinct orientation of utilizing market

intelligence and inter‐functional coordination aimed in gaining excellence in business

performance. This aligned with Ali et al.’s (2020a) claim that market‐oriented companies

generate potential sustainable competitive advantage through information sharing and forming

synchronization among all the functional divisions within the business. The company’s structure

and ranking of priority was bonded on production objectives, goal positioning, risk, flexibility,

and competition, while maintaining strategic emphasis on market superiority and growth

innovations. McAdam et al. (2019) noted that this ranking of operational priorities played a

significant role in the successful sustainment of TQM because it showed how leadership

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formulated an effective plan that can optimize limited resources for its sustainment. According to

leadership interviews, the company’s flexible framework supported differentiation and

integration of the BMS that enabled the implementation of quality management structure to be

successful. Sinha and Dhall (2018, 2020) supported this condition, noting that flexibility‐oriented

organization cultures with organic structures promote TQM implementation. Concerning the

business orientation, a site manager affirmed,

L4: The importance of implementation of the quality management system is implied in

our first company value (of six values): Customer First. The top‐level corporate quality

policy supports this: “We are committed to delivering world‐class products and services

that contribute to the success of our customers and meet or exceed their quality

requirements. All employees are responsible to continuously improve the products and

services we provide.” Although the site did not have a formally registered quality system,

its BMS – a hybrid of International Organization for Standardization (ISO) core

processes and Lean‐based processes – was developed and continued to evolve to support

both the ‘Customer First’ mindset and quality policy. These processes were designed to

support functional and cross‐functional activities at all levels of the organization.

The company used a range of quality management practices that included TQM and BMS

adaptation to coordinate the process of aligning its strategic goals, including its lean and CI with

quality requirements. McAdam et al. (2019) referred to this positioning as a dynamic process of

adjusting to uncertainty and environmental change. However, parallel to Sachdev and Agrawal’s

(2017) claim, the company’s strategy formulation focused more on business results and less on

business processes, which affected the initiative’s execution, resource infrastructure, and work

prioritization for TQM frontline practitioners. A participant in a leading role advised,

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L5: It is important for quality to support operations and vice versa. There has to be

coherence between operations and quality so both processes support each other and not

constrain each other. The quality methodology should be process‐focused and the more

proactive it could be the better for defect prevention. We understand that poor product

quality affects customer loyalty. We also understand that we need to be profitable to be

competitive and stay in business. We have a responsibility to deliver returns to our

shareholders. There is cost to maintain high quality, and investments to improve quality

need to be fully understood and justified. Our culture, no matter what the rational

orientation is, will not stand against quality standards; no one here wants to ship bad

products to our customers.

The leaders in the site understood the requirement for soundness between quality and

operational activities. However, they cautioned the need for justification on any quality

investment. A reasonable payback period is expected to be able to deliver planned returns to the

shareholders. Another company manager supported this claim,

L6: The two aspects (quality and operational objectives) of business are integral. Quality

initiatives need to match the leadership’s strategic objectives and customer requirements,

while manufacturing needs to operate in a fashion so as not to negatively affect the

customer quality experience while achieving their goals. There are ongoing alignment

opportunities with these two aspects to help improve sustainment on both sides. These

aspects need to feed on each other, not consume each other, so we can flourish as a

business.

The information provided by this participant in the leading role has meaningful

implications. This finding concurred with Sinha and Dhall’s (2018, 2020) claim that there is a

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need to align the organizational culture and the requirements of quality systems to support

sustainment of the approach in the increasing complexity of manufacturing processes. The

company’s leadership acknowledged the importance of TQM and the opportunities in its

sustainment through alignment with strategic objectives. However, they need to see the effects of

the methodology on their bottom line. TQM initiatives focus primarily on customer satisfaction

and not on the company’s bottom line improvements; management needs to see tangible

improvements in cost savings or increased performance, or they will lose commitment (Anthony

et al., 2017). Corresponding to what Carmona‐Marquez et al. (2016) claimed, the site

management wants to develop and achieve a strong relationship among strategic factors and

performance in order to have successful and effective TQM sustainment.

Rigid TQM Methodology. Based on interviews, the company maintained a structured

and systematic approach to TQM to facilitate CI focused on customer satisfaction. The

company’s leadership have enforced this methodology on a concentrated effort by providing

necessary resources such as training, funding, staffing, and clearly defined objectives to

aggressively manage product quality on a continuing basis. This customer‐focused business

management philosophy given emphasis to the continual enhancement of the processes and

management of business systems by means of policy positioning and resource management

strategies, is in alignment to Mendes and Jesus’ (2018) studies. In reviewing the company’s

quality manual, the details showed,

AD12: The quality manual specifies firm observance and compliance to the company's

TQM requirements. It lays out rules, policies, procedures, and clear expectations. The

company’s management team are assigned to make sure those responsibilities and

authorities are defined and communicated through individual roles in each value stream.

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Each department concentrates on doing their part to ensure product quality. Any changes

to the quality management system are taken into careful consideration and planned

accordingly. When any changes occur, their potential consequences, the integrity of the

quality management system, the availability of resources, and the allocation or

reallocation of responsibilities and authorities are taken into effect immediately upon

approval by management.

This document stated the company's objectives for preserving quality in operating and

executing the processes within its quality management system with firm compliance to all of its

policies. The site’s leadership understood the need for a process‐based approach to TQM;

however, the methodology is still operator‐dependent, according to the practitioners. This is in

alignment to what Moccia (2016) recommended, that quality management should not focus on

control and sanctions of employees but should put more emphasis on management of processes.

One TQM practitioner recalled,

P5: The methodology is too dependent on operators who can easily make mistakes, and

we are constantly audited for compliance to make sure we are doing the checks correctly.

This is a fast‐paced environment, and it is hard to keep up with too many labor‐intensive

quality inspections. The visual checks are very subjective, and mistakes can easily

happen. There are different standards between quality inspectors on what a cosmetic

defect is, so it can be confusing and frustrating at times. When we have issues, it takes a

lot of time to go over the process of problem‐solving, and it takes more time to see the

results.

The participant confirmed multiple manual and laborious quality checks that contributed

to the sustainment issue of TQM practices. The site’s quality management system has required

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firm adherence to policies and procedures to maintain product quality. The leadership shares the

same concept with Amin et al. (2017) that TQM is a strenuous management philosophy that

requires full commitment to improve product quality and processes, otherwise, a halfhearted

execution will lead to failure that translates to high cost and low performance.

Pacesetting Leadership Style. The site’s leadership has been focused on achievement

and production goals, and they set the model for performance, speed, and quality of work. The

manufacturing supervisors on the shop floor share this competitive orientation and results are

what counts in the end, according to the practitioners. One participant recollected,

P7: Our supervisor recognizes us for our work in the cell, and often times, he works side‐

by‐side with us so he can understand what we are experiencing. We maintain three

complex cells, so it is important to do what is expected of us from the quality standpoint.

He is very focused on production numbers and he is all about standard work. He

motivates us in making our targets and sets the drumbeat in producing parts. He does

standard work audits frequently to make sure we are on the mark of achieving our

numbers every hour. We feel the pressure to keep up with the pace because it does not

take much to fall behind, and then mistakes start to add up in our attempt to recover.

Participants felt the sense of urgency to heed the needs and expectations of their

pacesetting leader. This progressive leadership style is detrimental for the practitioners’

engagement, involvement, and motivation in the long term. This is in line with Campion’s

(2018) claim that this pacesetting leadership style sets the pace for the team, demands a high

level in performance, and expects excellence at all times with minimal supervision.

Highly Competitive Company Strategies and Operational Targets. Review of the

company’s productivity report revealed that its strategies and operational targets have been

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geared towards improving competitive advantage and market superiority. The productivity report

also showed its dominant strategic attribute to achieve its goals and operational objectives. The

document further exhibited the timeframe of the company’s operational objectives that were

broken down into workable tasks on short term basis and had a targeted measurable and specific

focus. Based on the company’s strategic transformation plan, more than half of the strategic

projects were focused on improving costs and less than half on other metrics that include projects

on quality, employee retention, and training. A participant shared the experience of satisfying

production’s higher expectations while adhering to quality requirements:

P18: I understand the benefits of doing my quality checks, but these are additional

workloads to me. I have production targets I need to satisfy and no time to waste. Why do

we have to check most components from suppliers? Our number one priority is to make

production targets every day, and I have to make extra time for inspections before I can

complete a product. Supervisors measure me by my production numbers, and these none‐

value‐added checks are slowing me down. Is there a way these quality checks can be

made to support me in making production targets? It is hard to stay engaged and involved

when these quality checks are working against my time to make production targets.

The participant noted this condition to be negatively affecting the level of engagement

and involvement in sustaining the needs of TQM practices. The speed of production‐oriented

processes require more cohesion with the existing quality management requirements, so outputs

were often time‐affected according to the practitioners. Conflict in the appropriateness of the

TQM application in manufacturing processes can also affect soft variables most especially if this

impact production goals (Antony & Sony, 2019, 2020; Shamsi & Alam, 2018).

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High Cost of Quality and Warranty. The company’s sales and warranty report detailed

the high cost of quality and warranty experienced by the company. The quality metrics and

measurements showed clear data on the process output that were calculated from internal and

external sources such as scrap summaries and field reports. Albuhisi and Abdallah (2018) noted

that TQM practices have direct positive relationships with cost related to quality and its

sustainment issues resulted in high cost of quality and external warranties that were outcomes of

failed prevention and correction initiatives. Examining the company’s warranty versus sales

report, the details revealed,

AD1: The warranty data shows that the customer claims rate, which is calculated as a

percentage of sales, is steadily oscillating indicating that product and service quality

issues come and go, as these issues get resolved and recur. The claims trend line does not

display a certain sustained period even when lower claim percentages remained below the

targeted goal of the company for its quality metric. Since warranty claims rates represent

an interaction between total product sales and warranty expenses, consideration is given

when the percentage rates rise because the sales volume falls short. In this case, however,

the data shows that the underlying warranty expenses are still high.

The company uses the scrap summaries report to track internal cost of quality in terms of

defects produced by production. The data are used to determine top contributors to the scrap

issue and a Pareto is created to determine the priorities and focus of the countermeasures and

resources needed to resolve issues. The document displays the top scrap parts for the site and the

overall year to date trend. Evaluating the company’s scrap summaries report, the details showed,

AD6: The current year‐to‐date scrap data shows scrap cost percentage improvement on

the first quarter but exhibited an inconsistent trend in the second quarter. The document

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also shows that the root‐cause countermeasure actions are focused on the top 10 scrap

contributors for the site, and most of these actions are designed for repeat issues that have

been resolved before. Inherent to the countermeasures, there is focus on detection

measures as well as preventative solutions.

The fluctuating scrap rate indicates challenges in quality control of incoming materials

and unsustainable manufacturing processes. This also includes worn tools, inadequately

maintained equipment, and training issues as presented in the failure and defect codes of the

data. The recurrent spike in internal scrap costs indicated a sustainability issue with process

capability and quality control in general.

Inconsistent Productivity and Performance. The company’s productivity report

showed opportunities for sustainment of performance and the evidence included overtime and

weekend work to catch up with missed targets and goals. Examination of the document also

showed that these low performance challenges were caused by lack of resources, technical

support, rework, and training issues. Further assessment of the company’s productivity report

showed,

AD9: The daily productivity report displays the regular activities to improve and reduce

the productivity variances between the forecasted and actual production outputs. Major

inputs that affect labor productivity such as quality defects, machine downtime, material

shortages, and inventory issues are common and seriously taken into consideration to

make sure output per labor hours are maintained and fully supported. The current

information dictates scheduling overtime and weekend work due to productivity misses.

A separate countermeasure form is updated to address any input that would disrupt

productivity, and a champion is assigned to lead the mitigation process.

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The document captured multiple contributors to production inefficiencies, including

various quality control misses. The situation supported Boikanyo and Heyns’ (2019) claim that

proper sustainment of TQM improves the effectiveness of production resources and their

capabilities to support the process and specific tasks tied to reject nonconformities and maintain

higher productivity. Feedback from the shop floor reinforced the current condition and

challenges experienced in the manufacturing environment, as one participant reminisced,

P2: We have quality issues with the parts we receive from the supplier, so we have to

check these parts often, even though it is taking us longer to assemble units. We did not

sustain these checks when we completed three pallets of finished goods. A quality auditor

told us we could not ship these because of a crack issue found with one of the

components. We wasted half a day building those, and another half a day in rework. We

are now working weekends to catch up. We could have minimized the productivity

problem if we had the resources to detect this issue beforehand and had communicated

the problem appropriately. It is tough to make production targets consistently if we do not

catch this quality condition.

The participant understood the effects of quality practices on productivity and

performance. Albuhisi and Abdallah (2018) noted that an effective implementation and

sustainment of TQM relates to quality and performance success for as long as practitioners

adhere properly to its methodology and guiding principles. While TQM has been effective in

enhancing quality and improving performance, its sustainment in the manufacturing field

involves many challenges (Bouranta et al., 2017; Carmona‐Marquez et al., 2016)

Employee Behavior and Condition. The company’s quality manual required strict

adherence to its quality management policies and fulfillment of its strategic objectives at the

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same time. Based on feedback from the shop floor participants, the sustainment of TQM is

mostly operator‐dependent and not process‐based. This condition causes workload issues that

affect performance and productivity on TQM practitioners. One participant recalled,

P5: I understand the need for the change, but most times, these quality activities create

confusion in my standard work and throw me out of sync. They say it is as simple as just

looking for this or that, but it is not, most especially when I am primed to do things the

same way over and over again. These inspections are making it harder for me to reach my

hourly targets. Some of these assessments are just too hard to follow no matter how

simple they say they are. Some leaders only see things from their perspectives, not from

our side, and that is where most of our misunderstandings are coming from. Sometimes I

feel stressed out with some of these complex quality changes; I just go ahead and carry

on. I am already working the best I can, and I still cannot fulfill expectations. It is

discouraging and difficult to stay engaged.

The company’s existing standard work lacks some integration of quality activities and

contributes to the frustration and unwanted stress on associates who are doing their best to

achieve production targets. Employees behave sensibly to gain respect and recognition while

adhering to strict company regulations and policies at the workplace (Andrade et al., 2017;

Kumar & Sharma, 2017). Based on observations, when the goals become unattainable because of

perceived interruptions to their standard work, the operators adopt an impassive behavior.

Unpredictable Operational Constraints. The company has experienced unpredictable

operational constraints partly due to challenges in sustaining TQM practices, according to

participants in the supporting roles. The company’s quality management system also captures

and measures process indicators that are detrimental to the useful life of its mold tools and

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equipment. Evidence from interviews show that failure in sustaining quality practices, which

safeguards equipment, leads to unpredictable operational constraints that affect both quality of

parts and productivity, as one participant explained,

P4: Quality checks help me determine when it is time to change my cutting tools. It is

hard to sustain quality when the machine is not making acceptable parts. I think this

fixture is slowly breaking apart and it takes a while to fix it. Sometimes we are extending

the life of the tools until support gets here to fix it for us. They are also busy fixing other

issues in other cells. The problem with extending the tool life is that it also overloads the

equipment and creates a much bigger problem. These quality inspections only help us if

we sustain these and address what these are telling us to do.

The participant understood the benefits of maintaining quality checks. He struggled with

support resources for helping sustain the quality requirements to avoid operational constraints.

Jaeger and Adair (2016) noted that issues in sustaining TQM would create unpredictable

operational constraints and overwhelm process‐enablers that limit the optimization of any part of

the manufacturing system or infrastructure to fulfill operational targets.

Overwhelmed Process Enablers. The company’s process enablers provide the

foundation for the functional drivers of the business’ processes and their support is interwoven in

all activities of the operation, according to participants on the supporting role. Based on

observations of the shop floor, any deviation from the standard process that resulted from a

quality incident because of an improperly sustained TQM practice significantly affects the

company’s information system and the facilities environment. One participant elaborated on the

significance of sustaining TQM:

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P13: We learned hard lessons when we skip certain quality checks at the end‐of‐line.

Those final inspections have to be sustained; if not, the condition will create a bigger

problem that will involve many resources to mitigate the issue. The last time the final

inspection was not done, and the audit found missing components, we had to recall

everything we built that day. Finance has to create a nonconforming trailer to fit all

suspect parts, shipping has to undo all the invoiced units, IT has to help us trace the serial

numbers, and quality techs have to reassign the inventory. The quality incident

overwhelmed everyone. It placed more work on everybody, the system, support group,

and these included our IT specialist, our process technicians, and team leads who have to

manipulate the system to scrap, transfer, quarantine, rework, and so on. We lost a day’s

worth in production, and we have to work extra hours to recover productivity.

Participants understood the consequence of not sustaining TQM properly. The result of

the quality miss overloaded the system and productivity suffered. Gaiardelli et al. (2019)

explained that the operational performance of the business includes high‐level quality and

process leanness in terms of equipment capability, speed of delivery, and product dependability

that are supported by process enablers. Observation on the shop floor confirmed the

ramifications of not sustaining quality checks:

OF10: The material handler brought back pallets of finished goods and operators were

opening the boxes to check the parts. They shut down production to inspect what had

been produced. The team lead and quality technician were busy removing the labels and

tagging the pallets for nonconformance. One of the final inspections was not done and a

defect was found after the part was assembled. The line is reprocessing all the suspect

assemblies instead of making their production targets.

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The observation captured all the non‐valued added activities that were taken to

accommodate reprocessing of finished goods. The productivity setback was significant. This

situation supports Boikanyo and Heyns’ (2019) claim that poor quality practices could cause

multiple operational disruptions, major financial loss, and low productivity.

Interpretation of the Themes and Resulting Constructs

The site’s leadership believes that the sustainability of TQM practices carries a lot of

benefits and advantages to the company’s performance and competitiveness. However, for the

participants in the study, the sustainability of TQM practices come with opportunities and

challenges. The participants experienced considerable adversity in sustaining TQM requirements

to realize the benefits related to quality conformance and reduced reprocessing costs. Most

participants have experienced TQM practices being in the way of their production goals and

objectives. The themes concerning the live experiences of the participants emerged in their

descriptions of their practice of TQM in the company, including the impact of the market‐

oriented organizational culture, pacesetting leadership style, firm TQM methodology, and highly

competitive strategies and operational targets. The resulting constructs from these themes are

high cost of quality and external warranties, inconsistent productivity and performance,

impassive employee behavior, unpredictable operational constraints, and overwhelmed process‐

enablers.

Market‐Oriented Organizational Culture. Based on interviews, the organizational

culture’s dominant attribute has been towards achievement of its strategic goals and

competitiveness to attain market superiority and deliver higher customer experience. The

organization’s centered focus on immediate success and business results creates conflicts with

TQM methodologies’ high cost and time‐consuming implementation processes that require

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additional activities as noted by Georgiev and Ohtaki (2019). Participants acknowledged that the

sustainment of TQM practices is costly and unpractical in a short‐term strategy even though the

methodology has a long‐term potential to help the company achieve competitive advantage. This

condition agrees with what Haffar et al. (2019) claimed, that production and goal‐oriented

organizations lean towards losing commitment when TQM benefits are not readily seen in the

short‐term basis and leadership starts questioning the suitability of the practice. This conflict

cascades to other forms of issues that include reduced involvement and engagement from the

management side that in turn affects the allocation of resources necessary to support TQM

initiatives. Kaur et al. (2020) noted that lack of involvement of key strategic partners in quality

improvement programs is one of the main barriers that contributes to the TQM sustainability

issue. The authors further added that the attributes related to this theme are extensive focus on

goal achievement, competitiveness, and market superiority.

Pacesetting Leader. The leader’s orientation in supporting the organizational culture is

an indicator of how TQM is practiced and a prime driver for achieving objectives in the

manufacturing environment, as it could influence the job satisfaction and organizational

performance (Polese et al., 2019). Based on observations, the company’s leadership style is

oriented heavily on achieving production goals and is not in favor of supporting complex and

time‐consuming process measurement systems in the manufacturing lines that slow down cycle

time and affect productivity. Some participants in the leading role question the suitability and

appropriateness of some complicated TQM practices as they set the pace for their team to gain a

high level in performance and proficiency at all times with minimal supervision. The

perspectives of these pacesetters influence the way they motivate employees and their behavior

in carrying out the company’s business management systems such as TQM (Bendermacher et al.,

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2017). The authors added that the pacesetting leader is considered to have a high achievement

orientation, high performance expectations, decisive and influential, focused on production

targets and a high‐risk taker according to the practitioners.

Firm TQM methodology. Based on interviews, the company’s TQM system has

maintained a vigorous management philosophy that demands full commitment to its policies and

guidelines to improve product quality and processes. This philosophy has been in alignment to

what Al‐Ali et al. (2019) noted, that uncommitted TQM sustainment activities will lead to

failure, which turns into high quality costs and low performance. According to participants, the

current TQM system in place is complex and manually managed, causing poor participation from

all members in all levels of the organization because of its labor intensive, perceived non‐value‐

added activities, and time‐consuming practices. These aspects support what Shafiq et al. (2019)

have referred to in their studies. The practitioners referred to the methodology as complex,

difficult, operator‐dependent, detection‐based, time‐consuming, confusing, excessive, rigid,

impractical, and not suitable for the processes they were managing. While the participants

understood the long‐term benefits, they had more focus on the current and short‐term benefits

needed to help quality and their performance. According to leadership interviews, the company

is still in the process of converting to a process‐based approach that is projected to be completed

in the near future. The practitioners noted that there are opportunities in creating an appropriate

supervision and understanding of the interconnectedness of organizational culture and the TQM

system to help develop organizational effectiveness, claimed by Toke and Kalpande (2019) in

their studies.

Highly Competitive Company Strategies and Operational Targets. Review of the

company’s productivity report showed that its competitive strategies and operational targets have

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been geared towards supporting their goals of achieving market superiority and competitiveness

in the marketplace. The archived document also revealed that the company’s strategic emphasis

has been towards competitive advantage and dominance in the market, while its quality

management system has had a customer‐focused process that aims for continual support of a

company’s strategic goal and objectives. Albuhisi and Abdallah (2018) noted that alignment of

TQM practices could affect the preset company’s strategies and operational target variables if

there is no balance or coherence between the two standards. Practitioners experienced

incompatibilities and conflicts between serving operational targets and TQM system. The main

reason is the lack of understanding of the trade‐off between the degree of quality improvements

and the potential accruing benefits towards productivity and performance, as outlined in some

studies made by Anthony and Sony (2019, 2020). The authors added that company strategies

involving Lean and Six Sigma methodologies have had similar sustainment issues because the

models failed to deliver the anticipated results after implementation, and resources were

withdrawn due to increasing costs and limited funding. According to the practitioners, conflict in

the appropriateness of these models included non‐value‐added activities, poor time management,

and unproductive use of valuable resources taken from production and manufacturing processes.

Practitioners experienced low morale and engagement problems that indicated that these soft

variables that Shamsi and Alam (2018) indicated in their studies, have a significant effect on the

models’ sustainment and delivery.

The company has utilized CI strategies to support TQM practices and performance by

using existing process‐owners to sustain initiatives in addition to their regular workload. While

process‐owners’ in‐depth knowledge and expertise over the manufacturing process have

advantages in the sustainment of CI projects, they stated that their commitment, involvement,

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and engagement are limited because their work priorities are vested on production needs. This is

in line with what Ahmad et al. (2017) claimed that limited resources and commitment from

workers are the main barriers to CI because management handles the initiatives as an optional

strategy only when production resources become available and suspend it when the workload

capacity is tight. According to practitioners, similar to TQM initiatives, there are no dedicated

resources assigned to any of the Lean or CI initiatives, except when participants volunteer to

multitask.

According to leadership interviews, the company has exercised DC to reconfigure and

adapt to the changing needs of their manufacturing processes and customer needs through their

“best‐in‐class” practices. The management stated that DC is primarily used to support and

sustain the company’s BMS system, and the company combines KM and HRM to enable

innovation and sustainability of processes such as the TQM system to be successful. This setup

agrees with Alkhazali et al. (2019) who claimed that the combination of these systems supports

the company's initiatives to achieve a high level of business performance and total customer

satisfaction. According to practitioners, company’s competitive strategies have high focus on

productivity, cost effectiveness, high profit orientation, and emphasis on speed of delivery.

High Cost of Quality and Warranty. Based on the company’s sales and warranty

charts, the claim trend’s varied fluctuation shows how unstable the events are from the warranty

claims and sales activities standpoint. There is evidence of sporadic failures of some top products

indicating challenges with quality management sustainability in their value streams. Even though

most product lines show decent trend improvements, others are showing recurring

nonconformance, product defects, and lagging support problems. The warranty chart shows

temporary transformative improvements that influence favorable warranty claim trends and

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sales, but not at a consistent level. This conclusion is based on the appraisal of the current and

previous years’ warranty costs. The variances from the comparison of previous and current

warranty costs show that some product lines have challenges with warranty costs compared to

last year. The 12‐month rolling average shows a recurrent and oscillating drift that indicates

instability in product quality and services despite indicating a positive trend. The document also

shows that productivity and performance is affected by far more than just product sales, but also

the warranty expenses those sales generate. This supports Albuhisi and Abdallah’s (2018) claim

that sustainment issues with TQM, such as failed prevention and correction initiatives, result in

high costs of quality and external warranties. Archive data showed that these costs on quality

include high defect rates, rejects, rework, and repeat customer complaints.

Inconsistent Productivity and Performance. Boikanyo and Heyns (2019) asserted that

failure to sustain TQM could result in poor quality and performance, which translate to high

costs, inefficient productivity, and loss of competitive position. The participants identified

underlying problems related to the sustainment of TQM as the cause of inconsistency in their

processes, and the symptoms of this discrepancy include reprocessing of parts and overtime

work, in some cases, over the weekend. The inability of the practitioners to sustain TQM

practices revealed contributors such as complex methodology, concerns with the applicability of

the techniques, lack of communication, training, understanding, knowledge, and support. While

TQM practices have positive relationships with the organizational performance and productivity

(Sila, 2018a), and provide tools and methods to reduce errors, waste, and inefficient procedures

(Alkhaldi & Abdallah, 2019, 2020), management needs to give full commitment to TQM’s

quality standards (Pham, 2020). Leadership commitment enables a rational and premeditated

approach to maintaining TQM sustainability rather than a reactive process that requires

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containment and added work according to practitioners. Observations from the shop floor

supported Georgiev and Ohtaki’s (2019) claim that proper sustainment of TQM increased the

effectiveness of production support resources and their capabilities to maintain processes and

specific tasks to eliminate nonconformities and achieve higher productivity. According to

practitioners, proper sustainment of TQM resolved excessive overtime, lowered equipment

downtime, and addressed standard work issues.

Employee Impassive Behavior. Gaiardelli et al. (2019) defined employee behavior as

the attitude or actions of an employee in the company and is affected by factors related to job

satisfaction, commitment, and concern that characterize the main reasons for employees’

emotional outlook. Research findings similar to Baidoun et al.’s (2018) study showed that the

impassive employee behavior, such as an apathetic reaction to follow directions, reflected their

response to the TQM sustainment when these practices negatively affect achievement of their

objectives. Based on observations, the incoherence between TQM practices and production

targets created participants’ responses that lead to behavioral concerns most especially when

neither production objectives nor quality are achieved due to conflicts. Participants find ways to

overcome or resist change by modifying procedures to satisfy all production expectations, and in

the process, fail to produce the intended outcomes that result in rejects or reprocessing of parts.

As described by participants, these lead to frustration, stress, fatigue, low morale, and overwork

that ultimately affects their involvement and engagement. This condition is in line with the claim

from Aquilani et al. (2017) that employees’ main virtues represent the vital enabling elements to

overcome the resistance to change that can successfully sustain TQM programs. While TQM

promotes involvement of employees and builds participatory strategies that enhance the

performance of employees (Al‐ Saffar et al., 2020), their behavior towards initiatives and

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decision‐making processes to achieve business objectives needs to be considered (Baidoun et al.,

2018). Jiménez‐Jiménez et al. (2019) suggested that TQM needs a framework in which social

dynamics can develop, operate, and be successful, so the connection between hard and soft

features in the methodology needs to be an ongoing business management process. Soft TQM

constructs such as leadership commitment, employee involvement, and strategic quality

management are critical to the successful sustainability of TQM in the company (Georgiev &

Ohtaki, 2019; Hwang et al., 2020).

Unpredictable Operational Constraints. Based on the company’s quality manual and

interviews, TQM practices play an important role in reducing the company’s operational

constraints through quality measurement systems and reaction plans that detail corrective actions

and escalation procedures. The leadership claims that the company’s quality management system

in place not only safeguards against nonconforming products and procedures, but also protects

process equipment in the manufacturing line. Practitioners experienced operational constraints

due to worn tools, unreliable equipment, and poor process capability, which resulted from lack of

observance to proper monitoring, inadequate preventive maintenance, and inattentiveness to the

quality management system. According to practitioners, these constraints affects production,

place strain on the quality system, and reduce the overall performance and productivity. This

condition agrees with Jaeger and Adair’s (2016) claim that TQM practices can help normalize

manufacturing processes by determining how to optimize tool changes and measuring process

capabilities to improve quality and overall performance. The company’s operational performance

depends on the high‐level quality and process leanness in terms of adaptability to change,

equipment capability, speed of delivery, product dependability, and overall costs (Gaiardelli et

al., 2019). Based on interviews, the site’s quality assurance believes that the effectiveness of

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process capabilities depend on the successful sustainment of quality management practices and

process maintenance.

Overwhelmed Process Enablers. Noted in the company’s process audits, every major

quality incident in the company that requires reprocessing of finish goods demands more

resources that have to operate and manage the existing system to un‐produce, transfer inventory,

and quarantine suspect products. These activities also include re‐inspection, rework, disposition,

re‐serialization, and repackaging of finish products. According to the practitioners, the cost and

added activities get more overwhelming when suspect products have already left the site and are

in distribution centers or in customers’ hands. Research findings showed that it takes

multifunctional teams from production, shipping, supply chain, warranty administration,

engineering, and product management to reprocess suspect products through non‐standard work

and change management processes. In agreement with Wei et al. (2019), the sustainment issues

with TQM programs could overload the coordination of process enablers and contribute to the

performance failures that can prevent the company from achieving their planned goals.

Representation and Visualization of the Data

All digitized files were imported into the NVivo software and upon completion of the

download, a word frequency query was initially done to determine the prevalent words in the file

based on frequency and relevance. The intent was to get a quick and modest visual insight that

may lead to more in‐depth analyses. Based on the display, length, and grouping setting

calculated from all files, the word ‘quality’ (1604 count, 3.32% weighted), ‘products’ (724 count,

1.50% weighted), ‘support’ (626 count, 1.29% weighted), and ‘sustain’ (581 count, 1.20%

weighted) were the most common words present in the data. Figure 3 shows the visual

representation of the text in terms of their weight in a Word Cloud generated from the files.

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Figure 3

Word Cloud – TQM Sustainability Issue

A cluster analysis by word similarity was produce to visualize patterns in the data by

groupings that share similar words. Figure 4 shows the graphical representation of files to see

differences and similarities. This confirms that the groupings such as the participants in the

practicing roles are more similar than they are far apart. Majority of the files for this grouping

showed a Pearson coefficient of above 0.50 up to 0.779827 that proves that the strength of linear

association is positive. The case is the same with participants in the leading roles and those that

have experienced TQM sustainability effects. Appendix A shows the summary of the Pearson

correlation coefficient generated from the files.

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Figure 4

Items Clustered by Word Similarity

Figure 5 on the next page shows the input and the output constructs of TQM

sustainability issue in the company. This lists the major themes concerning the lived experiences

of the practitioners developed in their descriptions of the sustainment of TQM as the following:

(a) market‐oriented organizational culture, (b) rigid TQM methodology, (c) pacesetting

leadership style, (d) highly competitive strategies. The resulting constructs from these themes

were high cost of quality and external warranties, inconsistent productivity and performance,

impassive employee behavior, unpredictable operational constraints, and overwhelmed process

enablers. The figure also shows the attributes that relate to the major themes and constructs.

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Figure 5

Contributors to TQM Sustainment Issue and its Effects

Codes were created in NVivo qualitative software based on the meaningful information

from each individual files. The resulting themes were then compared to understand the impact of

the input themes to the problem and the effects of the problem to the resulting constructs. Figures

6 to 9 show the comparison diagrams between the input constructs and the TQM sustainability

issue. In equating the four comparison diagrams, these show that most participants considered

the ‘Rigidity of the TQM Methodology’ as the major contributor to the TQM sustainment issue.

TQMSustainability

Issue

Market-OrientedOrganizationalCulture

Leadership Orientation

Pacesetting Leadership Style

Highly Competitive Strategies and Operational

Targets

Inconsistent Productivity and Performance

TQM Methodology High Cost of Quality and External Warranties

Impassive Employee Behavior

Unpredictable Operational Constraints

Overwhelmed Process Enablers

Complex and Difficult

Confusing and InflexibleDetection-based Controls

High Initial cost Lack of Coherence & ImpracticalLow Short-term Benefits

No Distinctive PrincipleOperator Dependent

Time Consuming Activities

Centered on Market Superiority

Focused on CompetivenessGoal Achievement

Decisive and Influential

Focused on Production TargetsHigh Achievement Oriented

High Performance ExpectationsHigh Risk Taker

Emphasis on Speed of Delivery

Focus on Cost EffectivenessHigh Focus on Productivity

High Profit Orientation

High Field Failure Rates

High Reject or Scrap CostsHigh Rework or Repair Costs

Repeat Customer Complaints

Excessive Overtime

High Equipment DowntimeStandard Work Issues

Frustrated and Discourage

Low MoraleOverworked or Stressed Out

Restless or Numb

High Maintenance Tools

Low Equipment ReliabilityPoor Process Capability

Constrained Resources

System Overload

Manufacturing Line Members

Operations Support Members

Lack of Accountability

Lack of Adequate TrainingLack of Appropriate Support

Lack of Commitment and MotivationLack of CommunicationLack of Competencies and Skills

Lack of EngagementLack of Proper Tools and Equipment

Lack of Teamwork and Collaboration

Alignment to Strategic Goals

Cost SensitiveHigh Focus on Business Results

Prioritization on CompetitivenessProduction Commitment PositionSystemic Focus on Success Factors

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The comparison diagrams also show how closely the ‘Pacesetting Leadership Style’ and ‘Highly

Competitive Strategies’ relate to each other in contributing to the problem, according to the data.

Figure 6

‘TQM Sustainability Issue’ and ‘Rigid TQM Methodology’ Comparison Diagram

Rigid TQM

Methodologyand

TQM Sustainability

Issue

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Figure 7

‘TQM Sustainability Issue’ and ‘Market‐Oriented Organizational Culture’ Comparison Diagram

Market-Oriented

OrganizationalCulture

and TQM

Sustainability Issue

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Figure 8

‘TQM Sustainability Issue’ and ‘Pacesetting Leadership Style’ Comparison Diagram

Pacesetting

Leadership Style

and

TQM Sustainability

Issue

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Figure 9

‘TQM Sustainability Issue’ and ‘Highly Competitive Strategies’ Comparison Diagram

Figures 10 to 14 show the comparison diagrams between the TQM sustainability issue

and the output constructs. In equating the five comparison diagrams, these show that most

participants considered ‘Impassive Employee Behavior’ as the output construct most affected by

Highly

Competitive Strategies

and

TQM

Sustainability

Issue

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the TQM sustainability issue. The figures also show that the ‘Inconsistent Productivity and

Performance’ being the second construct to be affected maybe influenced by the resulting

impassive behavior as suggested by most participants in the practicing roles.

Figure 10

‘TQM Sustainability Issue’ and ‘High Cost of Quality and Warranty’ Comparison Diagram

TQM

Sustainability Issue

& High Cost of Quality and

Warranty

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Figure 11

‘TQM Sustainability Issue’ and ‘Impassive Employee Behavior’ Comparison Diagram

TQM

Sustainability Issue &

Impassive Behavior

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Figure 12

‘TQM Sustainability Issue’ and ‘Inconsistent Productivity and Performance’ Comparison

Diagram

TQM

Sustainability Issue &

Inconsistent Productivity

& Performance

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Figure 13

‘TQM Sustainability Issue’ and ‘Unpredictable Operational Constraints’ Comparison Diagram

TQM

Sustainability Issue &

Unpredictable Operational

Constraints

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Figure 14

‘TQM Sustainability Issue’ and ‘Overwhelmed Process Enablers’ Comparison Diagram

TQM

Sustainability

Issue &

Overwhelmed

Process

Enablers

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Relationship of the Findings

The research findings revealed multiple contributors to the sustainment of TQM in the

company. The analysis of the data showed that the firmness of TQM methodology, orientation of

organization culture, type of leadership style, and highly competitive strategies and operational

targets affected the sustainment of TQM in the site. Data from the study produced relevant

information that related to all research questions and supported the conceptual framework

initially outlined in the foundation of the research. Information from three research instruments

showed evidence of anticipated themes and their contribution to the research topic. The results of

the research also supported the academic and professional findings noted in peer‐reviewed

literatures and reinforced the facts that contributed to the research problem concerning the

sustainability issue of TQM in the manufacturing industry.

The Research Questions. Then research findings produced information that were

relevant to all the research questions. The lived experience of the TQM practitioners in the

company highlighted their perception of the phenomenon and enabled the sharing of their

narratives and meanings they attributed to their TQM experience. Interviews with the

practitioners from cross‐functional roles, combined with shop floor observations and analysis of

archived documents related to the quality management system confirmed the presence of the

sustainability issue with TQM.

RQ1: How does the TQM sustainability issue affect the company’s cost and productivity?

According to participants in leading roles, the organization utilizes TQM practices to help

in the prevention and detection of nonconforming products in their manufacturing and assembly

processes. The company quality policies require compliance to execution of quality controls by

employees to protect processes and ensure conforming products. The same quality rules also

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measure and monitor the effects of wear and tear of tools, fixtures, machines, and equipment of

the manufacturing facility that affect the overall process capability. One assertive participant

related,

P8: The quality checks and requirements, no matter how intricate, were put in place to

protect us. We have seen what happens when we skip these inspections. We get more

interruptions and downtime because we use parts that will not fit together or will not pass

the tester when assembled. Even though these are complex and time‐consuming, quality

helps us avoid expensive rework and lost productivity. Inspections can catch defects

before these go into production and prevent costly downtime from happening. We just

wish these quality assessments were more process‐friendly and not too operator‐

dependent.

According to the participant, failure in sustaining the quality system in place results in

high product nonconformance and defects, leading to excessive reject costs and loss in

productivity. Based on this interview, the TQM sustainment issue leads to loss of control and

measurement of processes and products in compliance with customer requirements. This

supports Nasim’s (2018) claim that the sustainment of TQM influences the operational

productivity of organizations, which also affects other dimensions of performance such as

financial effectiveness and customer satisfaction.

RQ1a: How does the TQM sustainability issue influence external warranties, internal costs,

and performance?

The company’s external warranties, internal cost, and performance are affected in the

manner it sustains its TQM practices, according to its warranty versus sales report, scrap

summaries, and productivity reports. Evidence from interviews has shown that adherence to

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TQM procedures safeguards product quality, which minimizes the cost of rejects and

reprocessing. One participant confirmed the importance of sustaining TQM:

P12: Some molds are old and manually operated, so if we do not sustain what quality

requires us to check, the odds of making rejects are very high. We can make many parts,

but only the good ones count. Our ability to monitor the quality of our parts affects not

only the assembly lines downstream but also the customer. If we do better in producing

quality parts, the assembly cells do better in assembling these into finished goods. Our

quality performance and productivity go hand‐in‐hand. Many of our processes depend on

quality inspections and not sustaining these required activities can disrupt operations

even though the quality methodology involves more work on our side. In some ways, not

checking parts can slow down throughput significantly, and that eventually relates to

poor performance and more warranty issues.

The participant recognized the importance of sustaining TQM and acknowledged the

impact it had on quality and performance. Based on observations, absence of nonconforming

products and proper execution of TQM practices in the manufacturing lines improves the flow of

the processes and enhances productivity and performance. Shafiq et al. (2019) asserted that

productivity increases with sustainment of quality and failure to maintain TQM can result in low

quality, which translates to high costs and loss of competitive position. To support this claim

further, review of the company’s warranty versus sales report showed,

AD1: The document displays the gradual seasonal and annual oscillations of the trend

lines of warranty claim rates from previous to current year. Some product warranty

claims continued to be high in the current year despite a positive trend, indicating some

opportunities with the sustainment of quality practices. During the 2020 pandemic, both

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warranty claims and sales volumes plunged almost proportionately, but then later in the

year, some customer claims rose slightly along with product sales.

Reviewing data in the company's quarterly financial statements and annual reports,

spending on product warranty costs is seen in a wavering trend within the target goals. By

examining the expense changes from year to year, the company’s cost cutting initiatives and its

effects are observable based on the unexpected spending on some product warranties. The

warranty cost and service expenses reveal the effects on the results of the company’s

productivity and performance.

RQ1b: How does the TQM sustainability issue affect product warranty cost, field failure

rates, and cost of quality?

The company experiences high product warranty costs, field failure rates, and cost of

quality for every product quality defect it was not able to contain and had already shipped out to

customers, according to interviews from participants in receiving roles. The associated cost to

warranty and quality includes reprocessing of orders, replacement parts, disposition of defects,

labor involved in exchanging and correcting field issues, and potential loss of customers. A field

technical service manager explained,

R5: A number of times, I have to drive to a customer who is two hours away only to find

out when I arrive there that the product is missing an assembly kit. Just imagine driving

another four hours to get the replacement from the distribution center and back to the

customer. The cost of wasted time, money, effort, and customer dissatisfaction is just

staggering. We went through a good season without having these issues; why are these

problems happening again? We are losing customers to our competitors who are just

waiting in a corner for something like this to happen.

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The field service support team experiences significant cost and dissatisfied customers due

to quality issues that could have been prevented. This supports Banuro et al.’s (2017) claim that

failure in maintaining the TQM methodology results in increases in costs, compromised

products, and unsatisfied customers. The company’s warranty versus sales report also supports

the claim regarding the negative effects of poor quality practices:

AD1: The variances of previous and current warranty costs show that some product lines

continue to have challenges in the current year. The 12‐month rolling average shows a

recurrent and oscillating drift that indicates instability in product quality and services

despite indicating a positive trend. This also displays that productivity and performance is

affected by far more than just product sales, but also the warranty expenses those sales

generate.

The document reveals top‐level warranty items of top products that have recurring issues.

It also shows the year to date percentage of warranty of each product based on the corresponding

cost of warranty versus sales report. The current and previous years’ warranty costs are

compared to determine the performance based on the variance. The data shows the state of TQM

sustainability and gaps in the process.

RQ2: Why is there a potential TQM sustainability issue in the water‐treatment plant

operations?

The site’s leadership has supported a structured TQM framework and maintained a

standard approach in maintaining quality practices throughout the site. The TQM methodology

adopted in the company requires observance to its guidelines and policies based on its quality

manual. This application has aligned with Mendes and Jesus’ (2018) claim that TQM

methodology is a structured approach that necessitates full engagement from all participants to

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improve operational effectiveness, quality, and competitiveness of the company. However, based

on interviews, the TQM methodology has not been in complete coherence with the company’s

strategic objectives that focus more on business results because of contradictions with its

complex and time‐consuming activities and measurement processes. A participant identified one

of the situations that confirmed this case:

P1: The quality tollgate is just one of the many evidence of why we cannot sustain

quality. That safety net has been there longer than planned because the auditors keep

finding defects after the line has inspected their parts. The recurring failures at the

assembly line testers also show how defects made it through critical inspection points.

The effects of these quality sustainment issues can be seen as high costs in scrap, extra

labor, rework, and low productivity. We rely mostly on operators to manually check the

parts, and you know that is not 100 percent effective. There are too many complex

quality instructions that adds to our labor and time, making it difficult for us to achieve

our targets.

The quality management system is operator‐dependent, according to the practitioner, and

this condition added to the sustainment issue of TQM. In addition, it takes more work and time

for TQM initiatives to produce benefits that influence performance, making it costly and

impractical in the short term (Qasrawi et al., 2017). This complication and suitability issue

causes TQM practitioners to lose engagement, involvement, and commitment, as described by

Chiarini and Vagnoni (2017). The complexity of TQM practices in the site creates other

challenges to its sustainment according to participants. These include lack of operational control

of manufacturing processes, lack of monitoring of process improvement, lack of information

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about quality cost, and poor benchmarking of existing processes, as noted by Aamer et al. (2017)

in their study.

RQ2a: How does TQM sustainment affects the company’s operational targets?

Based on the research findings, the TQM methodology creates too much work for the

practitioners and lengthens assembly cycle times. The practitioners perceive the quality approach

as having too many repetitive non‐value added activities that slow down the production rate and

negatively affect overall performance. To some practitioners, the quality practices have no

practical short‐term benefits that help with current manufacturing issues, leading to unproductive

use of limited resources and costs, as described by Nguyen et al. (2017). Their perspectives were

based on the fact that the methodology placed more concentration on quality inspection and

control instead of prevention, and they struggled to resolve the issue that was on a detection‐

based system, as defined by Li et al. (2018). One participant explained,

P24: Some reasons why operators cannot sustain quality practices is the fact that these

slow them down and add more work to their job. Sustaining TQM adds to the workload

and stress that they already have to achieve their production targets. In this perspective,

TQM sustainment negatively affects their performance and productivity. It is not because

they do not want to do these checks; some of the inspections used were impractical to the

process and do not always catch the nonconformance that these were designed to detect.

There is too much subjectivity to most visual checks, for example. They do not trust

some of the checks, and they have to do more work just to complete them. Most times,

these checks help us catch bad parts but do not really help us make our targets. There are

just too many conflicts. We have an automated torque driver system that ensures correct

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torque and sequencing that was shut down because it was too complex and disruptive to

production. We cannot stay in business using that system.

There were too many analyses done on an issue that paralyzed the process in some cases,

according to participants. These quality activities included ambiguous data on process output,

inappropriate measures of nonconformance issues, and wrong emphasis on solving the problem

instead of recurrence prevention, as defined by Sachdev and Agrawal (2017). According to

practitioners, the company’s operational targets were affected by the ruminating quality analyses

that led to endless internal strife over the upsides and downsides of each action, and the failure to

choose the appropriate initiative.

RQ2b: How does sustaining TQM practices align with the company’s operational

strategies?

According to the practitioners, the current TQM methodology in place is primarily

focused on customer satisfaction and not on process performance or overall productivity. This is

in alignment with what Anthony et al. (2017) studied, that at some point, leadership needs to see

concrete evidence in performance, productivity, and increased business, or they will lose

commitment. According to interviews, this difference in focus was one of the main reasons why

the sustainability of TQM practices in the site is an issue. A participant in a leading role

elaborated,

L4: Quality KPIs exist at multiple levels of the organization. Some are designed to

measure customer experience, costs of poor quality, and/or internal performance. Internal

quality performance is primarily measured by First Pass Yield (FPY), scrap dollars, and

inventory discrepancy dollars. Tools are in place to measure each of these at the cell,

value stream, and site levels, and the trends are monitored by cross‐functional teams with

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actions developed to net improvements. These actions may be simple individual

contributor tasks or may lead to longer‐term projects or Kaizen events for fast and

focused action. When scrap is high, or FPY is low, we lose productivity and miss on‐time

delivery requirements as well.

The company’s leadership reiterated the need for the business to be competitive to

survive as a business unit. They emphasized the need to alignment quality practices with

operational needs to optimize overall performance. Another participant in a leading role

reinforced this requirement,

L5: Our tools under BMS and managing for daily improvement (MDI) allow us to design

quality projects that are supposed to support productivity goals. Instead of considering

the quality management as a separate system, we understand that in order to be successful

in our sustainment of a quality management system, we need to synchronize with our

Lean enterprise principles and “best in class” practices.

The company’s management needs to make sure the suitability of the quality system in its

processes support the business goals, according to leadership interviews. The complexity of

TQM causes the company’s leadership to question the appropriateness of the system in their

production processes after the implementation, and this creates a barrier that causes management

to lose commitment and involvement (Chiarini & Vagnoni, 2017). This situation leads to less

motivated leaders that are not involved and fully integrated in supporting TQM practices (Kumar

& Sharma, 2017).

RQ3: How does the organizational culture of the company affect sustainability of the TQM

system?

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According to leadership interviews, the company is focused on its mechanism and means

of improving its ability to respond to demands and changes in the market. Its management claims

that its organizational culture operates in the competitive market and decisively adjusts its

internal processes and systems to achieve its objectives of market superiority and competitive

advantage. This dominant attribute drives the organization’s firm orientation to its production

and strategic goals, as one participant with a leading role clarified,

L5: Quality projects need to support the operational needs of the organization to sustain

overall performance. There is a synergistic requirement to do so because productivity and

quality work hand‐in‐hand in accomplishing the strategic objectives. All process

performance analyses must include effectiveness, compliance, efficiency indicators, and a

continuous improvement plan that is supported by continuous knowledge‐transfer to

promote sustainability. System‐thinking is imbedded in our standard work to make this a

part of our daily activities. We also cross‐train staff on BMS management, reporting for

sustainment, and sharing best practices between sites. Continuous review of the system

for sustainability and improvement opportunities are done with management reviews and

internal audits.

While the organizational culture acknowledges competitiveness as a combination of

strategies and quality, it is sensitive to the methodology’s timely results and benefits designed to

influence performance, as seen in its daily productivity report and interviews. Li et al. (2018)

shared this concern that when changes do start to take place in the business, the sustainment of

TQM programs become a challenge because management expect immediate changes from a

transformation that usually takes time to produce results. Panuwatwanich and Nguyen (2017)

also stressed that organizations dominated by market and rational cultures do not support a

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favorable environment for the effective sustainment of TQM compared to cultures controlled by

adhocracy or the group‐type system.

RQ3a: How does leadership perceive the importance of TQM sustainment in operations?

Based on interviews, leadership plays an important role in the sustainment of TQM

within the company, and they set the policies and guidance essential for TQM to flourish.

Álvarez‐García et al. (2016) noted that without the correct leadership to motivate and influence

compliance, sustainment of TQM could not fully succeed in the long‐term. Participants noted

that the company employs a pacesetting leadership style to support and execute its market‐

oriented position and expectations by effectively executing competitive strategies and

operational targets to gain market superiority. A participant related,

P8: I engage more in work when my supervisor empowers me. Leadership can stir me to

whatever direction they want me to go as far as production goes. I do what the supervisor

instructs me to do within the bounds of this work. If quality is important to him, it is

important to me. As always, the emphasis is on takt time. He sets the pace of work and all

of us will have to follow that. In most cases, his focus is so centered on what the schedule

is requiring him to deliver, so depending on what that is, the priority and pace of work

can differ, and so can the attention to other activities.

The leadership sees opportunities in connecting the requirements of the company’s

strategies and the TQM effect on productivity and workload of line members in a high‐paced

manufacturing setting. This condition supports Bernardino et al.’s (2016) claim that TQM

methodology has more emphasis on operational effectiveness and not as much focus on strategic

positioning. According to practitioners, the approach needs more integration of appropriate

quality programs and methods necessary for the sustainment of TQM.

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RQ3b: How does TQM sustainment affect the behavior of employees in their current role?

According to practitioners, the sustainment of TQM practices and concern for immediate

results causes unwanted anxiety for employees in manufacturing, which is stressful when the

scope and impact of changes is substantial enough to affect everyone in the organization. This

mirrors Bugdol’s (2020) claim related to the concerns over short‐term expectations and

overworking resources to satisfy quality requirements. In addition, sustainment of TQM requires

too much commitment from the operations team members and too much pressure to show

compliance to methodology as noted by Albuhisi and Abdallah (2018). One participant

elaborated,

P4: The existing quality assessments in my station are already time‐consuming. The

problem is when I am presented with many questionable components that do not

assembly easily, and then the extra quality checks are added to sort out these suspects. It

is just too much work for the whole shift, work becomes toxic, and it becomes very

frustrating. I feel disoriented to all these extra checks that I just do them. We really need

to have accountability for the quality of parts that we receive here. There seems to be no

consequence to those who produced these defects, other than me, who has to inspect

these. I sometimes finish my shift feeling as if I have not done anything productive. I

become stressed out and disappointed.

In most cases, the practitioners noted that the situation generates a strained obligation to

proceed without adequate knowledge, understanding, preparation, or training needed for the

activity. Based on observations, an impassive behavior has become apparent from practitioners

who felt trapped in this condition. Sustaining TQM creates a superficial pressure to achieve high

quality and reduce process failure, affecting the role and behavior of participants in upholding

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engagement and trust while balancing quality and production expectations (Vouzas &

Katsogianni, 2018).

RQ4: What TQM activities affect performance in each value stream that make its

sustainability an issue?

Practitioners identified TQM activities that affect their performance in their value stream

as those activities that involve time‐consuming and excessive assessments or inspections of

systems, processes, and components. While practitioners fully understand the relevance of the

activities, they see tasks that include high frequency inspection checks such as audits on

processes, standard work, and quality as excessively repetitive due to unresolved recurrent

incidents. Some practitioners do not see this methodology as a mechanism or tool that would

solve recurring problems. Based on observations, the method of processing nonconforming

material, for instance, was too time‐consuming and resource‐intensive for involving too many

functional groups. Quality technicians claimed that data collection and data entry activities were

also labor‐intensive and time‐consuming, and required greater attention to details to ensure

integrity of the information. Quality inspectors said that daily assessments of process issues at

tollgates were added layers of inspections installed because of the inability of the practitioners to

sustain quality procedures. Practitioners noted that problem‐solving activities take too much time

and too many resources to mitigate root causes, including analyses that creep out of scope and

time to close issues. For some practitioners, there is no standard or disciplined approach to risk

analysis, such as identifying the root cause of potential problems and the potential cost or risk

associated with taking no action to prevent its occurrence. In addition, some process performance

analyses do not include effectiveness, compliance, efficiency indicators, and CI plans as

documented in process audit findings.

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More observations revealed that the application of rigid requirements of TQM involves

the company’s compliance to its procedures, which is dependent on existing resources for

continuous training, monitoring, and audits that some management leadership have difficulty

providing. This condition is in alignment with the claim of Dahlgaard‐Park et al. (2018) that use

of the TQM methods, tools, and techniques requires dedicated and committed resources.

According to practitioners, the company does not have a strategic roadmap complemented with

suitable methods and techniques to ensure success with the added responsibilities. In an attempt

for the company to optimize costs, TQM practitioners multitask to cover other aspects of the

TQM process, leading to workload, sustainability, and performance issues. On the production

floor level, TQM activities such as 100 percent inspections are used as a transient resolve to

problems caused by defects that were generated due to delays in repairs of machines, tools,

fixtures, and equipment. One participant operating a machine claimed,

P16: The redundancy in these quality checks does not make any sense. I just changed the

inserts and the parts have been in specification for the last 24 pieces. Why are we still

inspecting every three parts? The frequency on the control plan does not support the

process to run effectively when it actually can, and it slows us down because of these

unwanted time‐consuming inspections every three parts. The frequency of quality

controls is so tight that it does not match up with the higher capability of our machine,

making this is a hindrance to our productivity.

According to practitioners, these activities include quality inspections for part features

and attributes that require constant attention due to process reliability issues or low process

capabilities, which could have been mitigated through proper training, knowledge transfer, and

preventive maintenance. According to participants, some of the company’s existing quality

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system checks, which is time‐consuming and manually intensive, brings up the question of

whether the methodology contributes to the true systemic issue by providing a short‐term Band‐

Aid to a manufacturing problem.

RQ4a: What process‐enablers are affected by TQM sustainment activities?

According to practitioners, the company’s process‐enablers such as its information

system, policies and procedures, workflow designs, and technical resources provide the

framework for the functional drivers of its processes. Observations confirmed that the company’s

fast‐paced high volume manufacturing environment are managed by multi‐skilled resources

handling multiple responsibilities at the same time. Practitioners noted that sustaining quality

activities such as critical scan overwhelms the system due to the need of more serialized labels of

subcomponents for traceability purposes. They explained that the information system adapts by

adding more resources and equipment to the quality needs. This also includes the quality

management system’s handling of change management processes, upkeeps in accurate reporting,

maintenance of inventory after quality incidents, and reprocessing of finish goods that affects all

process‐enablers. Review of the company’s product non‐conformity report (PNR) with a

participant revealed,

AD5: The PNR process takes substantial time to prepare and complete because it utilizes

all of value stream members’ time to identify, contain, relocate inventory, and disposition

products after testing and validations. It takes an amount of time to fill the form, submit it

for approval, process the contents, and finally, put it to closure. The company’s PNR

disposition process involves a concentrated and onerous collaborative handover of

decisions between initiators, managers, and affected team members. Product disposition

is also complex to conduct without the timely capability to sample and test affected

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products, making this process time‐consuming that could leave risks of unresolved and

unaccounted quality findings.

Practitioners noted that the expectation for instantaneous response and results to address

challenges in the PNR workflow was time‐consuming. This situation reinforced Bernardino et

al.’s (2016) claim that there are misperceptions between TQM sustainment and its long‐term

results because of its highly involved training requirements, longer deployment time, and

excessive focus on standardization using existing workforce.

RQ4b: What operational constraints are created when sustaining TQM practices?

Practitioners claimed that TQM practices create operational constraints mainly because

these are time‐consuming and labor‐intensive to perform. The company always seeks ways to

achieve its goals by reducing operating expenses, optimizing inventory, and increasing

throughput. Although manual in‐line inspections and audits help improve reliability of the

process, these create constraints on the company’s equipment capacity and slows down

production rate. The complex and time‐consuming process measurement management in the

company contributes to these effects because of intricate statistical techniques and checks

involved in reducing the process variation and use of preventive maintenance to improve quality

(Wei et al., 2019). The fundamental misunderstanding according to the support practitioners lies

in the analysis of real issues and TQM actions that are not cost‐effective and affect the

production intent to meet customer demand. The company has set‐up an internal quality

examination structure at every control point of each critical station in the line to ensure

conformance to product specifications, which mirrors what Aquilani et al. (2017) observed in

their investigation. These types of TQM practices in the company create cascading and

constraining effects that include limitation in utilities capacity, raw material flow, logistics and

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transport challenges, and insufficient utilization of space according to practitioners. A participant

who experienced the issue explained,

P5: We tried bypassing the critical scan before and we got into real problems with the

customer missing his parts. We did it to make our work faster, but it did not do us any

good in the end. Quality held all the parts for inspections and had operators rework

everything. We made one‐step forward and took a hundred steps backward. These quality

scans are complex, but they help us in the end. Therefore, even if I complain about the

quality system being too awkward and cumbersome, I will not suggest taking them off.

Can you still find a better way to do this though? Love it or hate it, it is constraining our

ability to make production targets faster, and it is overwhelming IT and system support.

In some cases, the company’s reactions or responses to quality incidents that exacerbate

operational constraints include assigning more resources at the apparent problem immediately,

without understanding the real causes of the problem. Practitioners see the same repeating

pattern of making the same mistakes, responding to early warning signs, and looking for short‐

term, unsustainable solutions rather than thinking strategically. As a result, they often see efforts

to overcome constrained capacity fail, and end up wasting a lot of resources that translate to

higher costs and lower productivity.

The Conceptual Framework. The research findings aligned with each element in the

conceptual framework that contributed to the sustainment issues of TQM within the company.

Each input construct such as the TQM methodology, leadership style, organization culture, and

competitive strategies has fundamental components that influenced actors in how they sustain the

TQM system that eventually resulted in high costs of quality and low performance. According to

the company’s quality manual, management maintains strict observance to the policies and

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guidelines of the quality management system in the company. Based on leadership interviews,

management has asserted that a sound sustainment of TQM requires firm adherence to

procedures from all practitioners to have a strong causal effect on cost of quality and

organizational performance. This echoes the claim from Amin et al. (2017) that TQM is a

strenuous management philosophy that requires full participants’ commitment to improve

product quality and processes; otherwise, a lackluster execution will lead to failure. Gözükara et

al. (2019) reinforced this concept, stating that each deviation from the TQM procedures affects

the level of quality and performance in manufacturing processes.

The company’s leadership style has been decisive and oriented toward realizing

production goals and achievement. According to the practitioners, leaders set the drumbeat for

operations and have high output expectations from each team member. As an efficient and solid

performer who sets the excellence bar high, this leadership style can overwork team members

(Campion, 2018). This type of leadership complements the market‐oriented culture of the

company that strives for market superiority and a competitive position. This management

attribute influences how employees engage, participate in TQM practices, and execute

compliance to overall standard procedures based on the company’s standard work audits. This

confirms Kumar and Sharma’s (2017) assertion on the impact of this leadership on TQM

sustainment, recognizing that when team involvement is fragmented by too many expectations, it

can jeopardize the correct application of TQM and cause performance issues downstream

(Bugdol, 2020; Hwang et al., 2020).

Based on interviews, the dominant attributes of the market‐oriented organizational

culture of the company are towards satisfying the needs of the customer and attaining market

dominance. Evidence from productivity reports shows the company’s strive for business

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excellence by putting more strategic emphasis on efficiency by increasing throughput and

productivity. The competitive focus of the company culture influences the behaviors of their

employees in supporting its business management system such as TQM, and in terms of

harmonizing values and norms (Byrne et al., 2019). In line with the culture’s dominant attributes,

its highly competitive strategies and operational targets support the dynamics of its

organizational preferences. According to participants, the company regularly develops its core

processes and competitive priorities by evaluating cost and speed of delivery; this allows proper

implementation of efficient systems for allocating resources, personnel, and the work process.

The company’s productivity report shows the periodic benchmarking in analyzing the progress

made and the initiation of actions to eliminate gaps in any production parameters to cope with

demand changes. According to practitioners, the exceptional focus on competitiveness in a high‐

paced manufacturing setting creates conflicts in sustaining TQM practices due to issues in

relating the priorities of the company’s strategies and the impact on productivity and workload of

personnel. In addition to practitioners’ interviews and observations from the shop floor, evidence

of these cases are seen in the company’s standard work and process audits, with major quality

incidents cited in Critical‐to‐Quality forms posted in the cells. This supports Bernandino et al.’s

(2016) claim that TQM has more emphasis on process effectiveness and not as much emphasis

on strategic positioning, so it lacks the integration of the site’s operational objectives and

strategies.

The conceptual framework also shows the impact of TQM sustainability issues on the

output constructs such as cost of quality and external warranties, productivity and performance,

employees’ behavior, and its consequence on operational constraints and process‐enablers.

Kumar and Sharma (2017) specified that TQM sustainability issues result not only in high cost

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of internal and external costs, but also contribute to performance issues that affect the overall

business targets. The TQM sustainability issue in the site is evident in the company’s warranty

and sales report that shows a 12‐month rolling average that displays a recurrent and oscillating

trend indicating instability in product quality and services despite indicating a positive trend. The

condition can also be seen examining the Quality Alerts that capture many workmanship issues,

especially relating to incomplete assemblies and supplier defects that continue to happen

consistently, on and off as reported. The Product Non‐Conformity Report reveals the challenges

of sustaining quality where a multitude of incidents show quality issues prevented in the past

recurring multiple times after solutions were in place for a number of months. The associated

internal cost of quality can be seen while reviewing the Site Scrap Summaries that show reject

cost percentage improvement in the first quarter but exhibited an inconsistent trend in the

succeeding quarter. This is supported by the First Pass Yield that shows irregularity in monthly

trend patterns, demonstrating very strong periods of good quality output and throughput, and in

various times, periods of high‐quality incidents and missed productivity targets.

In support of Andrade et al. (2017), TQM practitioners noted that they cautiously conduct

themselves to gain recognition and respect while observing the rules and regulations of the

workplace. However, challenges in sustaining TQM that create unpredictable operational

constraints and overwhelm process‐enablers place too much stress on practitioners’ workload,

which ultimately leads to behavioral issues. Binci et al., (2019) explained that the rigidity in the

TQM practice creates tougher knowledge‐conversion and concept‐understanding that can result

in a circle of confusing directions and interpretations of the method. According to the

practitioners, they are stuck in an impassive behavior when everything else they can do, cannot

fulfill operational targets. These misconceptions and misunderstandings create inconsistencies

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with the way leadership sustains their intended strategies, particularly when the TQM application

slows down production line rates and impacts delivery targets. In the end, the resulting

vagueness of understanding formed by practitioners’ collaborations leads to contrasting

methodology and outcomes (Binci, 2019).

Anticipated Themes. According to interviews, the company has implemented and

executed lean and CI activities that have strategic emphasis on enhancing competitive advantage

and market superiority. According to leadership interviews, improvement opportunities are

identified, and initiatives are weighted and prioritized during the value stream mapping and

transformation plan development. Similar to what Tasleem et al. (2019) noted, the company uses

CI as an important tool to improve performance and quality of its processes to achieve delivery

targets and customer expectations. The management’s use of CI by TQM to develop its

capabilities, employees, and systems incrementally to eliminate nonconformities and improve

quality agrees with Tavana et al.’s (2020) assertion. However, according to practitioners, like

TQM, CI efforts face sustainment challenges because of too much focus on success factors and

less on addressing process failures, adding that most of its benefits are not seen in the short‐term

basis. This condition confirmed McLean et al. (2017) and Brindle’s (2020) findings and

supported the claim of Ahmad et al. (2017) that most CI participants perceive the approach as an

added workload to their existing responsibilities.

The company management team utilizes the concept of DC by using its ‘best practices’

models to cope with the dynamic changes in its business setting. According to leadership

interviews, the company uses an integrated management system that combines, transforms, and

restructures internal and external core competences to address varying business environments.

This is similar to Wollersheim and Heimeriks’ (2016) study that explained the importance of

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creating patterns from existing practices and learnings to enable companies to adapt how they

function through changes in their industry. According to the practitioners, reconfiguring timely is

key to adapting and sustaining multiple processes that are subjected to regular changes, but faces

opportunities in the allocation of appropriate resources to deliver the needed initiatives. Similar

to sustainment of TQM, there is a challenge to include the capability to associate participant

knowledge with new functional capabilities so initiatives to adapt to changes can be

accomplished effectively (Kumar et al., 2020b).

Based on interviews, the company’s HRM helps in the implementation of corporate

objectives related to supporting employee initiatives and engagement at all levels in the

organization. According to the quality manual, the company’s HRM role supports training to

develop its employees’ knowledge, skills, and abilities, and creates incentives designed to

incentivize and motivate effort. This role agrees with the studies of Lee et al. (2019) and supports

Cho and Linderman’s (2019) claim that HRM upholds standard practices that form a workforce

that has essential company‐specific skills. Based on interviews, while HRM has an important

role of supporting TQM by supporting sound business strategies and a responsive organizational

climate, it needs to synergize with operations departments. Parallel to what Maleki‐

Minbashrazgah and Shabani (2019) noted, participants think that successfully building the

commitment needed from both HRM and operations management to support the company’s

process strategies is beneficial in any sustainability program created by the organization.

Archived documents showed that the company’s change management process

incorporates KM to aid in the development of existing business practices and processes such as

TQM. According to practitioners, knowledge sharing in the company has a significant role in

sustaining TQM practices by converting threats into opportunities for improvement; however,

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there are gaps that affect the flow of communication between shifts and team members.

Practitioners do not have enough time to incorporate knowledge sharing in their regular routine,

creating a significant limitation to TQM sustainment initiatives. This supports Backlund and

Sundqvist’s (2018) claim that knowledge sharing for sustainment purposes would have to be

supported by a work setting and environment that allows practitioners to share openly and

discuss solutions to quality issues. While the company has a systematic process of charting,

organizing, and sharing of knowledge and experience of employees, retaining critical

information methodically is still an ongoing challenge. Practitioners agree that there is a positive

relationship between TQM sustainment and KM since both underline the importance of building

knowledge from experienced employees as key sources for supporting any business management

system. This understanding aligns with Abbas’ (2020) study that dynamic organizations take

TQM and KM as inter‐subjective constructs.

The Literature. The research findings have many similarities with the information taken

from literature. The company uses TQM as part of its business management strategy aimed to

improve its organizational performance and enhance customer satisfaction. The top‐level TQM

methodology used in the company to promote high‐quality products and services supports

studies made by Hwang et al. (2020), Kumar and Sharma (2017), Nasim (2018) and Qasrawi et

al. (2017). The company has acknowledged soft TQM attributes such as teamwork,

communication, involvement, commitment, engagement, and full participation as noted by

Albuhisi and Abdallah (2018) and McLean et al. (2017) as essential factors in TQM sustainment.

The practitioners have acknowledged the rigidity in TQM’s methodology and its requirement for

strict adherence to its approach, as claimed by Nizamidou and Vouzas (2020) and Villanueva

(2018). Furthermore, the company experienced misconstructions and misinterpretations of TQM,

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which resulted in confusion and skepticism of its effectiveness on improving operational results

asserted by Sfakianaki (2019) in a study that affected the success of its long‐term sustainment.

Chiarini and Vagnoni’s (2017) claim that many processes using the TQM system do not follow

similar routes because the methodology does not have a precise roadmap or pattern, supports

many of the company’s confusing and complex guidelines, according to practitioners.

Based on leadership interviews, the market‐oriented culture of the company has a

dominant attribute that focuses more on competitiveness and market superiority. This strategic

formulation that is centered on business results affects the work prioritization for TQM frontline

practitioners and is in line with Sachdev and Agrawal’s (2017) study. In agreement with the

assertions of Aquilani et al. (2017) and Baidoun et al. (2018), the way management ranks its

operational priorities play a significant role in successful sustainment of TQM practices. The

company justifies a workable plan that optimizes its limited resources only on systems where

short‐term benefits are attainable, which are not always the case with quality investments that are

expensive and have long‐term payback, according to leadership. This management approach

confirms Bouranta et al. (2017) and Vouzas and Katsogianni’s (2018) studies that showed that

one of the major barriers to TQM sustainment is management’s lack of commitment to quality,

who consider quality management an extra cost. While quality initiatives are part of the

company’s long‐term strategies according to leadership interviews, there is a need to ensure

alignment of its missions to support production needs for speed and delivery in the short‐term

basis. This is in alignment with the contention of Li et al. (2018) that management should have

realistic expectations where they could be able to pursue immediate gains in the short‐term,

while understanding that the greater benefits with TQM are achieved long‐term.

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As a key motivating factor in sustaining TQM practices, the company strives to improve

training and education to support employees, according to its HRM objectives. This mission is in

line with Mendes and Jesus’ (2018) study on improving employee engagement and

empowerment in the workplace. To promote long‐term sustainment of TQM practices in the

company, the TQM practitioners incorporate KM through proper dissemination and application

of quality data and related information. This supports the studies of Honarpour et al. (2017),

Marchiori and Mendes (2020), and Yurs et al. (2017) that showed integration of KM contributes

to the long‐term sustainment of TQM practices in the organization. Based on the practitioners’

account, the influence of company’s leadership style on their involvement, engagement, and

participation in quality assurance activities has a major impact on the sustainment process. This

statement supports Kumar and Sharma’s (2017) claim that leadership provides guidance that can

affect the sustainability of TQM in the manufacturing process. Sila (2018b) noted that TQM

practices have direct relationships with productivity and organizational performance, and those

issues with its sustainment result are inconsistent productivity and performance. This finding has

been confirmed to be true by the experiences of practitioners who have had to spend more time

reprocessing parts after experiencing compliance issues with quality controls.

Based on multiple observations, employees in the company behave cautiously to gain

respect, trust, and recognition while observing strict company regulations and policies at the

workplace. Similar to the conclusions of Aquilani et al. (2017), practitioners’ central virtues

characterize the enabling elements that help them overcome the resistance to change that can

successfully sustain the TQM programs effectively. In the interview, practitioners affirm that

given the right leadership, tools, guidance, and rational expectations, they will be able to

graciously perform and sustain any business management system effectively. Furthermore, they

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surmise that the impracticality of many quality procedures results not only in performance

inconsistencies, but also behavioral issues. The practitioners’ conclusions align with the

disclosure of Gaiardelli et al. (2019) that the operational performance of the business includes

high‐level quality and process leanness in terms of equipment capability, flexibility, adaptability

to change, and overall costs.

The Problem. The general problem to be addressed is the sustainability issue of the

TQM system in the manufacturing industry, resulting in high external warranties, internal quality

costs, and low productivity. Based on the findings of the research, the water treatment company

in the southeastern United States experienced TQM sustainability issues that resulted in high

product warranty cost, field failure rates, and cost of quality. Data on the site’s warranty versus

sales report shows warranty claims continued to be high in in the current year despite a positive

trend, indicating some opportunities with the sustainment of quality practices. These external

quality costs are supported by the site’s Quality Alerts, which confirmed major quality related

outbreaks in the field related to manufacturing defects. High internal quality costs data can be

seen in the site’s scrap summaries that displayed the percentages of top scrap contributors’ year‐

to‐date above target. The site’s First Pass Yield and Product Non‐Conformity reports revealed

data on recurring defects and containment actions that affect performance and productivity.

Evidence collected from interviews, observations, and archived documents related to

quality activities in the company supported the experiences of TQM practitioners with the

methodology’s sustainment. Data from interviews confirmed the claims of Aamer et al. (2017)

and Maistry et al. (2017) on the complexity of TQM practices in the shop floor relating to lack of

operative control of manufacturing processes and lack of monitoring of process improvement.

The practitioners also experienced challenges to TQM sustainment that included complex and

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time‐consuming process measurement techniques such as statistical and line‐tester data analysis

that Wei et al. (2019) outlined. Often times, practitioners see what Sachdev and Agrawal (2017)

noted as ambiguous data on process output and incorrect emphasis on solving the problem

instead of recurrence prevention. Evidence from the root‐cause countermeasure archives showed

that practitioners placed more concentration on quality inspection instead of prevention, and they

struggled to move from a detection‐based system to a prevention‐based system (Li et al., 2018).

Based on the company’s strategic transformation plan and in line with Sachdev and

Agrawal’s (2017) study, its strategy formulation is focused more on business results and market

superiority, which affects resource allocation and work prioritization for TQM practitioners.

Interviews confirmed that this focus affected the ranking of operational priorities in supporting

TQM sustainment activities, with limited resources in favor of other operational objectives tied

to production output, as noted by Baidoun et al. (2018) in their study. In agreement with the

assertion of Anthony et al. (2017), the company’s leadership understands that TQM projects

primarily focus on customer satisfaction and not on bottom line results; however, management

needs to see tangible improvements in business results to justify investments. Some leadership

interviews mirror what Haffar et al. (2019) confirmed, that sustainment of TQM practices is

labor intensive, complex, costly, and not practical in a short‐term strategy despite its long‐term

potential to achieve competitive advantages. The complexity of TQM and lack of short‐term

benefits causes the company’s leadership to examine the appropriateness of the methodology in

their processes and this complication results in management questioning some of its applications

(Chiarini & Vagnoni, 2017). The practitioners see this condition cascading into their less

integrated leaders that are not fully involved in sustaining TQM (Kumar & Sharma, 2017) and in

turn affects their teamwork and engagement needed for successful practice (Aamer et al., 2017).

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The company policies support training and education essential to the sustainment of their

business management system. The site’s leadership acknowledges these factors and their role in

an effective sustainment of the quality management system (Mendes & Jesus, 2018) and agrees

with Marchiori and Mendes’ (2020) findings that KM contributes to the long‐term sustainment

of TQM. According to leadership interviews, the company’s management totally supports KM

acquisition and application, even though the practitioners see some challenges of the role in

knowledge sharing of TQM practices and its benefits as noted by Qasrawi et al. (2017). The

participants in the supporting role favor the support of leadership in knowledge sharing to

develop a good quality culture and functioning quality management system to sustain any

strategic initiatives as noted by Iqbal and Asrar‐ul‐Haq (2017).

Summary of the findings.

The semi‐structured interviews of the participants from different roles revealed varied

evidence of TQM practices in the water treatment company. Based on archived documents and

interviews, the company’s TQM system maintains a vigorous management philosophy that

demands full commitment to its policies and guidelines to improve product quality and

processes. This philosophy is in alignment with what Al‐Ali et al. (2019) noted, that

uncommitted TQM sustainment activities will lead to failure, which turns into high quality costs

and low performance. The participants showed that the current TQM system in place is complex

and manually managed, causing poor participation from all members in all levels of the

organization because of its labor‐intensive, perceived non‐value‐added activities, and time‐

consuming practices. As company leadership explained, the organizational culture’s dominant

attribute is towards achievement of its strategic goals and competitiveness to attain market

superiority and deliver higher customer experiences. The organization’s centered focus on

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immediate success and business results creates conflicts with TQM methodologies’ high cost and

time‐consuming sustainment processes that require additional activities (Georgiev & Ohtaki,

2019). Participants acknowledged that the sustainment of TQM practices is costly and

impractical in a short‐term strategy, even though the methodology has a long‐term potential to

help the company achieve competitive advantages.

Research findings showed that the company’s leadership style is oriented heavily on

making production and achieving goals and are not in favor of supporting complex and time‐

consuming process measurement systems in the manufacturing lines that slow down cycle time

and affect productivity. Some participants in the leading role question the suitability and

appropriateness of the complicated TQM practices as they set the pace for the team to gain high

levels in performance and proficiency at all times with minimal supervision. Interviews and

archived documents revealed that the company’s competitive strategies and operational targets

are geared towards supporting their goals of achieving market superiority and competitiveness in

the marketplace. Management maintained that the company’s strategic emphasis is towards

competitive advantage and dominance in the market, while its quality management system has a

customer‐focused process that aims for continual support of a company’s strategic goal and

objectives. Albuhisi and Abdallah (2018) noted that alignment of TQM practices could affect the

preset company’s strategies and operational target variables if there is no balance or coherence

between the two standards.

Evidence of TQM sustainability issues includes high cost of quality and warranty as

shown in the company’s sales and warranty reports, and other internal documents such as scrap

summaries and productivity reports. The participants identified underlying problems related to

the sustainment of TQM as the cause of inconsistency in their processes, and the symptoms of

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this discrepancy include reprocessing of parts and overtime work, in some cases, over the

weekend. The inability of the practitioners to sustain TQM practices revealed contributors such

as complex methodology, concerns with the applicability of the techniques, lack of

communication, training, understanding, knowledge, and support. Research findings showed that

the impassive employee behavior reflects the practitioner’s response to the TQM sustainment

issue when these practices negatively affect achievement of their production goals. The

incoherence between TQM practices and production targets creates participant responses that

lead to behavioral concerns, most especially when neither production objectives nor quality are

achieved due to conflicts. The company’s quality management system in place not only

safeguards against nonconforming products and procedures, but also protects process equipment

in the manufacturing line.

Practitioners experienced operational constraints due to worn tools, unreliable equipment,

and poor process capability, which resulted in lack of observance to proper monitoring,

noncompliance to scheduled preventive maintenance, and inattentiveness to quality management

system. Research findings showed that it takes multifunctional teams from production, shipping,

supply chain, warranty administration, engineering, and product management to reprocess

suspect products through non‐standard work and change management processes. In agreement

with Wei et al. (2019), the sustainment issues with TQM programs could overload the

coordination of process‐enablers and contribute to the performance failures that can prevent the

company from achieving their planned goals. While TQM practices have positive relationships

with organizational performance and productivity (Sila, 2018a), and provide tools and methods

to reduce errors, waste, and inefficient procedures (Alkhaldi & Abdallah, 2019, 2020),

management needs to give full commitment to TQM’s quality standards (Pham, 2020).

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The analysis of the data showed that the firmness of TQM methodology, orientation of

the organization culture, type of leadership style, and highly competitive strategies and

operational targets affected the sustainment of TQM in the site. Data from the study produced

relevant information that relates to all research questions and support the conceptual framework

initially outlined in the foundation of the research. The findings confirmed the answer to the first

research question that failure in sustaining the quality system in place results in high product

defects, leading to excessive reject costs and loss in productivity. Based on quality reports, the

TQM sustainment issue leads to loss of control and measurement of processes and products in

compliance to customer requirements. This supports Nasim’s (2018) claim that the sustainment

of TQM influences the operational productivity of organizations, which also affects other

dimensions of performance such as financial effectiveness and customer satisfaction. The

interviews provide the answer to the second research question, confirming that the TQM

methodology is not in complete coherence with the company’s strategic objectives that focus

more on business results because of contradictions with its complex and time‐consuming

activities and measurement processes. It takes more work and time for TQM initiatives to

produce benefits that influence performance, making it costly and impractical in the short term

(Qasrawi et al., 2017). This complication and suitability issue causes TQM practitioners to lose

engagement, involvement, and commitment, as described by Chiarini and Vagnoni (2017).

The answer to the third research question shows that while the organizational culture

acknowledges competitiveness as a combination of strategies and quality, it is sensitive to the

methodology’s timely results and benefits designed to influence performance. Li et al. (2018)

shared this same concern that when changes do start to take place in the business, the

sustainment of TQM programs becomes a challenge because management expects immediate

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changes from a transformation that usually takes time to produce results. Panuwatwanich and

Nguyen (2017) also stressed the same findings that organizations dominated by market and

rational cultures do not support a favorable environment for the effective sustainment of TQM

compared to cultures controlled by adhocracy or the group‐type system. The practitioners raised

the awareness to the fourth research question by sharing that the methodology created constraints

and overwhelmed operational‐enablers through its high frequency, repetitive, and labor‐intensive

inspection checks. Some practitioners do not see this methodology as a mechanism or tool that

would solve recurring problems. They also revealed that the method of processing

nonconforming material, data collection, and daily assessments of process issues at quality

tollgates were added layers of inspections installed because of the inability of other practitioners

to sustain quality procedures.

The research findings aligned with each element in the conceptual framework that

contributed to the sustainment issues of TQM in the company. Each input construct such as the

TQM methodology, leadership style, organization culture, and competitive strategies has

fundamental components that influenced actors in how they sustain the TQM system, which

eventually resulted in high costs of quality and low performance. The results also confirmed the

presence of anticipated themes that covers CI, DC, HRM, and KM, and have many similarities

with the information taken from professional and academic peer‐reviewed literatures. Based on

the findings of the research, the water treatment company in the southeastern United States

experienced TQM sustainability issues that resulted in high product warranty costs, field failure

rates, and cost of quality. Even though findings showed that the company supported the

development and empowerment of teams to improve the quality of products and processes

(Tortorella et al., 2019), there is still an underlying tension and conflict between the concept of

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manipulation, control, and empowerment (Banuro et al., 2017). Practitioners confirmed the

rigidity of the TQM approach and its requirement of firm observance to its procedures noted by

Gözükara et al. (2019), and the sustainment of the approach requires the organizational culture to

change, which may be a challenge for the company (Haffar et al., 2019). The TQM model

adapted by the company has resulted in different outcomes, because there is no distinct standard

that defines TQM and little understanding on what its vital features can do for the company’s

specific setting (Chiarini & Vagnoni, 2017). There is a need for an in‐depth understanding of the

relationship between TQM and the company’s strategic goals to discern how and to what degree

investing in TQM practices contributes to realizing sustainable business objectives.

Application to Professional Practice

The study showed the importance of establishing coherence of TQM methodology and

the organization’s strategic objectives. There is a need for the quality methodology to be made

process‐based that does not focus on control and sanctions of practitioners; the approach should

have more emphasis on management of processes (Moccia, 2016). Maleki‐Minbashrazgah and

Shabani (2019) suggested that organizations could use DC as a course of action for advancing

quality management positions and improving competitive advantage by integrating techniques

that help them effectively adjust to dynamic changes in their environment. This can be reinforced

by implementation of knowledge management (KM), as suggested by practitioners to help

support TQM sustainability efforts. In alignment with Seo et al. (2016), the study revealed that

knowledge creation, accumulation, exploration, transaction, and management directly influences

quality management activities involving problem‐solving and project improvement initiatives

that lead to sustained learning. Practitioners noted that application of the TQM methods, policies,

and techniques involves committed and dedicated resources, and some organizations do not have

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a strategic roadmap supplemented with suitable methods and systems to ensure success with

their operations (Chiarini & Vagnoni, 2017). These are the research findings that could benefit or

improve the general business practice in the field on quality system sustainability. The study also

revealed potential application strategies that could address issues related to organizational

conflicts with TQM application, employee engagement, commitment, adaptability, and

knowledge sharing that affect the sustainability of the quality management system in the

manufacturing industry.

Improving General Business Practice

The results of the study showed the importance of establishing coherence of TQM

methodology and the organization’s strategic objectives. Based on the interviews and

participants’ feedback, the quality management system and the company’s defined set of

strategic initiatives need to improve fit and alignment with each other to create a productive

environment. The practitioners suggested that the development of TQM alignment to strategic

objectives should be viewed as a dynamic and ongoing process in the manufacturing

environment instead of a singular best approach. This perspective aligned with McAdam et al.’s

(2019, p.200) view that the dynamic alignment of the processes and systems are made by

attaining a “quasi” fit instead of an exact fit. The authors further noted that sustaining TQM in

the industry may require additional capabilities to reinforce what it takes to achieve it. The

findings in the research showed that adherence to the existing TQM system, even though it is

manual and operator‐dependent, helped in attaining a certain level of quality performance.

However, as research evidence suggests, the means that allowed the system’s responsiveness to

achieve high‐quality performance in the company, may not be the same approach needed to

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sustain it. The findings provided observed support for practical guidance in sustaining TQM and

quality performance.

Participants surmised that there is a need for the quality methodology to be made process‐

based and less on being too operator‐dependent. This reinforced Moccia’s (2016) claims that

quality management should not focus on control and sanctions of practitioners but should have

more emphasis on management of processes. This development will require more investment in

advanced quality measurement equipment and justification should not only be based on long‐

term benefits, but also on the practicality of the equipment in supplementing production

objectives. This approach addressed Bernardino et al. (2016) and Bugdol’s (2020) concerns

where investment in quality creates anxiety for immediate results and causes unwanted

apprehension for operations that can ultimately affect commitment from leadership. Practitioners

suggested that operations needs to focus their transformation plans not just on speed and cycle

time improvements of operations, but also on providing deeper emphasis on improving process

capability. The Six Sigma application centers on its capability to reduce variation in processes

and understanding the trade‐off between the degree of variability reduction and the accruing

benefits is important for the sustainment of quality (Antony & Sony, 2019, 2020). Variation

reduction in the process is the foundational concept in manufacturing capability, efficiency,

productivity, and performance that assists in the long‐term sustainment of quality systems

(Hussain et al., 2019).

Putri et al. (2018) suggested that DC is the appropriate strategy to maintain the

sustainability of a business management system in a company. The company’s capability to

integrate, transform, and reorganize internal and external core competences to adapt to rapidly

fluctuating manufacturing environments creates patterns from existing practices and knowledge

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to allow them to adapt how they operate through changes (Wollersheim & Heimeriks, 2016). The

authors further suggested that companies can incorporate DC in their exiting ‘best‐in‐class’

practices to help sustain quality systems in place. This is in line with Kumar et al.’s (2020b)

claim that the dimensions of DC and quality management capabilities have a positive impact on

performance; DC helps a company in sustaining its competitiveness and effectiveness in its

market’s dynamic environment. Laaksonen and Peltoniemi (2018) explained that DC includes

sensing, seizing, and reconfiguring to modify current information to produce new knowledge,

which supports the company’s adaptability to change (Su & Linderman, 2016) so they can

sustain a consistent quality performance. DC permits the company to detect and seize developing

process opportunities and convert these to new value‐creating strategies by transforming

ordinary capabilities (Laaksonen & Peltoniemi, 2018) to help adapt and align quality systems to

the evolving changes. Maleki‐Minbashrazgah and Shabani (2019) recommended DC as a course

of action for optimizing existing resources, advancing the quality management position, and

improving competitive advantage by integrating techniques that help the company effectively

adjust to dynamic changes in its environment.

Most practitioners suggested the creation of initiatives to support long‐term commitment

and motivation of employees to excel, most especially in quality and performance‐related

initiatives planned by the organization. Süßbauer et al. (2019) suggested using HRM as a

strategic management tool for the effective implementation of corporate objectives and

sustainability that requires engagement and empowerment by employees at all levels of the

organization. The role designs training to advance employees’ skills, knowledge, and abilities,

and constructs incentives intended to motivate effort (Baidoun et al., 2018; Lee et al., 2019),

which contributes to better quality and performance by increasing employee preference and

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involvement in decision‐making. Ali et al. (2020b) together with Cho and Linderman (2019)

reinforced this concept that HRM promotes standard practices that form a workforce that has

important company‐specific skills and provides the opportunity to use those abilities successfully

through organizational design. The integration of effective HRM practices and sustainment of

TQM practices within the business management system supports the company's initiatives to

achieve total customer satisfaction and a high level of business performance (Alkhazali et al.,

2019). Based on leadership interviews, implementation of KM amongst practitioners will help

support TQM sustainability efforts. Calvo‐Mora et al. (2016) noted that KM and TQM share the

same components such as teamwork, training, empowerment, performance measurement,

leadership commitment, benchmarking, and a supportive organizational culture to be successful

in their implementation and sustainment. Seo et al. (2016) emphasized that knowledge creation,

accumulation, exploration, transaction, and management directly influence quality management

activities involving problem‐solving and project improvement initiatives that lead to sustained

learning.

Potential Application Strategies

Chiarini and Vagnoni (2017) noted that application of the TQM methods, policies, and

techniques involves committed and dedicated resources, and some organizations do not have a

strategic roadmap supplemented with suitable methods and systems to ensure success with their

operations. One potential application strategy to address this issue is to have leadership acquire

an in‐depth understanding of the significance of constructing a suitable organizational culture

with a focus on the TQM basic principles (Álvarez‐García et al., 2016; Haffar et al., 2019;

Nasim, 2018). Polese et al. (2019) suggested that leadership through the HRM has a key role in

enabling KM and sharing in TQM methodology, engaging in sustainability practices, enriching

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job motivation, and subsequently enhancing performance effectiveness. The authors noted that it

is necessary for leadership to understand how the manufacturing elements and TQM fit together

to improve the cohesiveness of management control that may result in the successful sustainment

of TQM on the company’s processes. Arunachalam and Palanichamy (2017) claimed that

sustainment is achievable when manufacturing processes integrate quality management with pure

focus on the customers and productivity. Adapting the central purpose of TQM in meeting

customer requirements regardless of whether they are external or internal customers (Ratny et

al., 2018) meets the primary objective and sustainment of a quality management system.

Total participation is a significant factor in the sustainment of TQM because it motivates

employees to innovate and support the company in maintaining its long‐term vision and planning

(Amin et al., 2017; Dahlgaard et al., 2019; Psomas & Jaca, 2016). This includes employee

participation that provides high performance work configurations and incorporates CI efforts

with common business operations (Arunachalam & Palanichamy, 2017; Iqbal & Asrar‐ul‐Haq,

2018). Another potential application strategy is for leadership to facilitate employees’

engagement and involvement in helping restructure the organizational culture that supports the

practice of sharing the accountability and responsibility for providing high quality products and

services to customers (Alshourah, 2020, 2021; Boikanyo & Heyns, 2019). The envelopment

includes employees’ full commitment and a shared mission as motivation for attaining efficient

accomplishments in CI and TQM sustainment (Phan et al., 2019; Polese et al., 2019). This

strategy requires top management commitment that is extremely important for TQM sustainment

in the organization (Mehralian et al., 2016; Ratny et al., 2018; Tsironis, 2018), and supports

Deming’s system of profound knowledge that solicit active engagement and commitment to the

TQM process (Agrawal, 2019b; Sila & Walczak, 2017; Villanueva, 2018).

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DC supports sustainment of new processes by quantifying new strategic designs and

initiatives to benefit a quick and timely resolution on concerns like resource allocation,

organizational structure changes, process development, and alliances (Putri et al., 2018). Another

potential application strategy would be to develop the ability to reconfigure the quality system

responses in a timely manner as processes evolve or are being developed to adapt to customers’

changing needs. Laaksonen and Peltoniemi (2018) asserted that this type of transformation

strengthens TQM practices to positively influence practitioners’ adaptation to change and

complements their overall performance to adjust to customers’ varying demands. The

organization needs to have a structured ability to renew their endowment of resources by

developing new resources and reinstating the mix of both internal and external resources

(Salvato & Vassolo, 2018) to have a reliable mechanism for process adaptation. Putri et al.

(2018) stressed that it is a strategic responsibility of management to develop DC to reconfigure

effectively whenever any changes occur and to keep up with the needs of re‐allocation of

resources and realignment of affected systems and processes.

KM is a structured process of configuring, sharing, and retaining of knowledge and

experience of employees to give the organization the capability to turn threats into opportunities

(Abbas, 2020) and adapt to dynamic changes in the business environment. This strategic

organizational resource, which has a significant and positive impact on all the dimensions of

TQM, is associated with business success where knowledge sharing supports creation of

innovation, process sustainability, and achievement of competitive advantages (Calvo‐Mora et

al., 2016). The potential application strategy would be to manage TQM and KM as inter‐

subjective constructs and highlight the importance of building knowledge from experienced

workers as strategic sources of TQM sustainment to achieve success based on research findings.

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Management has recognized lessons learned and KM as essential and valuable elements of any

sustainment process, but do not have enough time to integrate this approach in their regular

routine (Backlund & Sundqvist, 2018), which causes significant limitation of any sustainability

program. For the application strategy to be successful, the organization needs to create an

inclusive work setting and environment that enables team members to share openly and discuss

solutions to opportunities, according to participants in the study. Integration of KM benefits the

sustainment of any quality management system because it evaluates vital points in quality

management applications that assist companies to be more strategically flexible to the dynamic

changes in their business environment (Gutierrez‐Gutierrez et al., 2018).

Summary of Application to Professional Practice

Evidence from the study showed the importance of establishing coherence of TQM

methodology and the organization’s strategic objectives. The practitioners suggested that the

development of TQM alignment to strategic objectives should be viewed as a dynamic and

ongoing process in the manufacturing environment instead of a singular best approach. The

perspective aligned with McAdam et al.’s (2019) view that the dynamic alignment of the

processes and systems are made by attaining a “quasi” fit instead of an exact fit. The authors

added that there is a need for the quality methodology to be made process‐based and less on

being too operator‐dependent. This reinforces Moccia’s (2016) claims that quality management

should not focus on control and sanctions of practitioners but should have more emphasis on the

management of processes. Putri et al. (2018) suggested that DC is the appropriate strategy to

maintain the sustainability of a business management system in a company. The authors

suggested that companies can incorporate DC in their exiting ‘best‐in‐class’ practices to help

sustain quality systems in place. This is in line with Kumar et al.’s (2020b) claim that the

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dimensions of DC and quality management capabilities have a positive impact on performance;

DC helps a company in sustaining its competitiveness and effectiveness in its market’s dynamic

environment. Maleki‐Minbashrazgah and Shabani (2019) recommended DC as a course of action

for optimizing existing resources, advancing the quality management position, and improving

competitive advantage by integrating techniques that help the company effectively adjust to

dynamic changes in its environment.

The integration of effective HRM practices and sustainment of TQM practices within the

business management system supports the company's initiatives to achieve total customer

satisfaction and a high level of business performance (Alkhazali et al., 2019). Implementation of

KM amongst practitioners will help support TQM sustainability efforts. Seo et al. (2016)

emphasized that knowledge creation, accumulation, exploration, transaction, and management

directly influences quality management activities involving problem‐solving and project

improvement initiatives that lead to sustained learning. Chiarini and Vagnoni (2017) noted that

application of the TQM methods, policies, and techniques involves committed and dedicated

resources, and some organizations do not have a strategic roadmap supplemented with suitable

methods and systems to ensure success with their operations. One potential application strategy

to address this issue is to have leadership acquire an in‐depth understanding of the significance

of constructing a suitable organizational culture with a focus on the TQM basic principles

(Haffar et al., 2019; Nasim, 2018).

Total participation is a significant factor in the sustainment of TQM because it motivates

employees to innovate and support the company in maintaining its long‐term vision and planning

(Dahlgaard et al., 2019). Another potential application strategy is for leadership to facilitate

employees’ engagement and involvement in helping restructure the organizational culture that

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supports the practice of sharing the accountability and responsibility for providing high quality

products and services to customers (Alshourah, 2020, 2021). This strategy requires top

management commitment that is extremely important for TQM sustainment in the organization

(Ratny et al., 2018; Tsironis, 2018), and supports Deming’s system of profound knowledge that

solicits active engagement and commitment to the TQM process (Agrawal, 2019b). DC supports

sustainment of new processes by quantifying new strategic designs and initiatives to benefit a

quick and timely resolution on concerns like resource allocation, organizational structure

changes, process development, and alliances (Putri et al., 2018). Another potential application

strategy would be to develop the ability to reconfigure the quality system responses as processes

evolve or are being developed to adapt to customers’ changing needs as suggested by research

participants. The organization needs to have a structured ability to renew their endowment of

resources by developing new resources and reinstating the mix of both internal and external

resources (Salvato & Vassolo, 2018) to have a reliable mechanism for process adaptation. KM is

a strategic organizational resource, which has a significant and positive impact on all the

dimensions of TQM and is associated with business success where knowledge sharing supports

creation of innovation, process sustainability, and achievement of competitive advantages

(Calvo‐Mora et al., 2016). The potential application strategy would be to manage TQM and KM

as inter‐subjective constructs and highlight the importance of building knowledge from

experienced workers as strategic sources of TQM sustainment to achieve success. According to

practitioners, for the application strategy to be successful, the organization needs to create an

inclusive work setting and environment that enables team members to share openly and discuss

solutions to opportunities.

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Recommendations for Further Study

The single case study is limited to the understanding of TQM sustainability challenges in

the manufacturing industry and the findings will not be generalizable to other business groups or

sectors in the same context. A lack of generalization to a larger scale is a limitation for the use of

qualitative research (Du et al., 2020). The data derived from the study originated mainly from the

frontline level of manufacturing processes where TQM methodologies are implemented,

practiced, and sustained. The results may not be applicable to the businesses’ divisions or

segments level of the organization. The formative input and output constructs used in the study

might not cover all the underlying dimensions that affect the sustainability issue of TQM in other

forms of business. Further study is recommended to investigate a revised model as replication

research using different constructs or to utilize applicable data from other industries to examine

and compare the generalizability of the outcomes (Su & Linderman, 2016).

More research is also needed specifically on larger corporations with extensive horizontal

and vertical segments to fully understand the various challenges of quality management

sustainability on an extensive scale. Larger and more complex companies have multifaceted sub‐

cultures and diverse groups of employees with different real‐world knowledge, awareness,

experience, and understanding of their organization’s perceptions of quality management

sustainability and how systems co‐exist within their environment (Süßbauer et al., 2019). The

future study could focus on a broader field of prevailing conflicts between opposing objectives,

logics, interests, and missions within one multinational organization or within its line companies.

Such conflicts between TQM methodology and its sustainment between multiple participants

from three major departments and four functional roles could have different outcomes if taken on

a broader scope. This recommendation will encourage several concept designs and perspectives

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240

to be considered and investigated that are pertinent to the sustainment of a quality management

system in the manufacturing industry.

Reflections

The impact of the research proposal centered more on cultivating responsibility and

accountability, and the actual field study with the participants enhanced one’s emotional

intelligence, which included thoughtful understanding and empathizing with other people’s

feelings. The data analysis process developed one’s critical thinking, which included listening,

questioning viewpoints, articulating, and clarifying beliefs and values while engaging with

participants. The dynamics of participating, engaging, empowering, and decision‐making that

were a part of completing the study, as well as embracing uncertainty, coping with changes, and

adapting to them, assisted one in becoming a well‐rounded and better person in general. The

personal and professional skills developed during the study helped in making one a better leader

and employee, as well as a more cognizant, accountable, and productive member of society.

Participants in the study conveyed the need of nurturing compassionate behaviors that are

consistent with what they believe to be most important when working effectively with their

teams. According to Erdvig (2020), when employees and their efforts are appreciated, their

engagement, satisfaction, and productivity increases, and they are inspired to sustain and

improve their valued performance. The biblical Christian principle of caring that is in line with

the most outstanding theme of the Bible, starts with God as the source of caring (Newbanks et

al., 2018). Brown (2018) noted that uniting with Christ enabled the self‐actualization of human

development, and salvation was the remuneration of a person’s union with Christ, where the

process of sanctification or redemptive development positively influenced one’s thinking and

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241

emotional patterns. A biblical foundation stresses the intrinsic worth of all individuals and asserts

that the dignity and worth of the person is the core value of the profession (Kash, 2020).

Personal & Professional Growth

Conducting the research with the participants and support groups has opened a lot of

avenues for personal and professional growth. Carrying out the study took a tremendous amount

of time, effort, and understanding from the entire support system to achieve the level of

accomplishments it was designed to produce. Building the foundation of the research required

persistent courage and diligence in exploring, investigating, and examining existing theories,

concepts, and constructs that would form the framework of the study (Creswell & Poth, 2018).

The impact of constructing the research proposal on the personal side centered more on

responsibility and accountability for every action that would protect the participants and their

environment. The actual field study with the participants enhanced one’s emotional intelligence

that included thoughtful understanding and empathizing with other people’s feelings, which are

key to forming healthy, balanced, and satisfying relationships with them. The data analysis

process required critical thinking, which included listening, understanding, testing, questioning

viewpoints, articulating, and clarifying beliefs and values while engaging with participants.

Experience with the research has shown how successful it would be by being part of the

team. The significance of the support group, from the Dissertation Chair, Committee,

Administration, institutional resources, family, friends, and colleagues at work revealed how

essential teamwork is for any major endeavor. The dynamics of participating, engaging,

empowering, and decision‐making that were a part of completing the study, as well as embracing

uncertainty, coping with changes, and adapting to them, assisted one in becoming a well‐rounded

and better person in general (Robson & McCartan, 2016). Trust, commitment, and acceptance

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242

developed the needed confidence that allowed one’s professional attributes to develop and

mature. The personal and professional skills developed during the study will help in making one

a better leader and employee, as well as a more cognizant, accountable, and productive member

of society. The result of the competitive challenge of the study was not only professionally

rewarding, but it also gave the researcher a moment of reflection to answer questions relating to

the personal betterment of oneself.

Biblical Perspective

The majority of the participants in the study conveyed the need of nurturing and

promoting compassionate behaviors that are consistent with what they believe to be most

important when working and responding effectively with their teams. Along with their desire for

respect, admiration, and integrity, they responded to appreciation articulated through recognition

of their good contributions because it confirmed that their colleagues and leaders valued their

work. According to Erdvig (2020), when employees and their efforts are appreciated, their

engagement, satisfaction, and productivity increases, and they are inspired to sustain and

improve their valued performance. Employees make choices based off their values, and biblical

perspectives help in the understanding of how this worth and these values are used to serve, care,

and interact with others in a moral way (Rajamohan, 2021). One concerned participant related,

P22: All employees are already doing the best they can to adapt to the needs of the

business, and with the Covid‐19 crisis affecting everyone, we have to cover each other to

keep things going. It is very important to acknowledge that everybody is already doing

the very best that he or she can. It is so hard to care about work when we are stretched

thin, but when I see others doing their best to help despite all these challenges, it makes

me feel I need to do my share too. Those who care unconditionally inspire me and make

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243

me feel like we are on a mission where every ounce of our contribution counts, and every

bit of our efforts makes a difference for everyone. It may almost be biblical to say that I

feel I have worth and value as an employee and it motivates me to do more good things

for others. This situation helps me redeem myself from all the negativities and actually

helps me grow more as an ethical person, while improving my relationship with my co‐

workers and the Almighty.

The biblical Christian principle of caring that is in line with the most outstanding theme

of the Bible, starts with God as the source of caring (Newbanks et al., 2018). Brown (2018)

noted that uniting with Christ enabled the self‐actualization of human development, and

salvation was the remuneration of a person’s union with Christ, where the process of

sanctification or redemptive development positively influenced one’s thinking and emotional

patterns. In the course of interviews, some participants had the prevailing modality of integrating

biblical principles in actions that helped in the deeper understanding of the research problem

from their Christian biblical worldview. Consideration of participants’ worldview through

inclusion and building of interpersonal relationships at any level by leadership takes advantage

of values, judgments, and priorities to strengthen beneficial transformation and success (Curtis,

2018; Thomas et al., 2020). Accounts of the Bible show that God makes known his leadership

through his providence to achieve his objective according to his pleasing will, as God is the only

source to multicultural diverse leadership (Hah, 2019).

In the participants’ unique experiences, which are influenced by their personal life and

culture, self‐awareness of inherent worth was important because their values influenced the

organization and how the business operated. The capacity for rational thought or individuals’

intellectual development are existent because they are created in the image of God, so that they

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244

can fulfill their main purpose of glorifying God (Brown, 2018). This same capacity induces

biblical inspiration and enhances one’s relationship with God (Van der Walt, 2017). A biblical

foundation stresses the intrinsic worth of all individuals and asserts that the dignity and worth of

the person is the core value of the profession (Kash, 2020). The author further noted that this

model is taken from the biblical implication that all individuals are created in the image of God.

Summary of Reflections

Constructing the foundation of the study required persistent courage and diligence in

exploring existing theories, concepts, and constructs that would form the framework of the study.

The effect of the research proposal on the personal side centered more on responsibility and

accountability and the actual field study with the participants enhanced one’s emotional

intelligence, which included thoughtful understanding and empathizing with other people’s

feelings. The data analysis process required critical thinking, which included listening,

understanding, testing, questioning viewpoints, articulating, and clarifying beliefs and values

while engaging with participants. Experience with the research has shown how successful it

would be by being part of the team and the significance of the support group revealed how

essential teamwork was for any major endeavor. The dynamics of participating, engaging,

empowering, and decision‐making that were a part of completing the study, as well as embracing

uncertainty, coping with changes, and adapting to them, assisted one in becoming a well‐rounded

and better person in general. The personal and professional skills developed during the study will

help in making one a better leader and employee, and a more cognizant, more accountable, and

more productive member of society. The result of the study was not only professionally

rewarding, but it also gave the researcher a moment of reflection to answer questions related to

the personal betterment of oneself.

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245

Most participants in the study conveyed the need for nurturing and promoting

compassionate behaviors that were consistent with what they believed to be most important

when working and responding effectively with their teams. According to Erdvig (2020), when

employees and their efforts are appreciated, their engagement, satisfaction, and productivity

increases, and they are inspired to sustain and improve their valued performance. Employees

make choices based off their values, and biblical perspectives help in the understanding of how

this worth and these values are used to serve, care, and interact with others in a moral way

(Rajamohan, 2021). The biblical Christian principle of caring that is in line with the most

outstanding theme of the Bible, starts with God as the source of caring (Newbanks et al., 2018).

Brown (2018) noted that uniting with Christ enabled the self‐actualization of human

development, and salvation was the remuneration of a person’s union with Christ, where the

process of sanctification or redemptive development positively influenced one’s thinking and

emotional patterns. Consideration of participants’ worldview through inclusion and building of

interpersonal relationships at any level by leadership takes advantage of values, judgments, and

priorities to strengthen beneficial transformations and success (Curtis, 2018; Thomas et al.,

2020). Accounts of the Bible show that God makes known his leadership through his providence

to achieve his objective according to his pleasing will, as God is the only source to multicultural

diverse leadership (Hah, 2019). A biblical foundation stresses the intrinsic worth of all

individuals and asserts that the dignity and worth of the person is the core value of the profession

(Kash, 2020). The author further noted that this model is taken from the biblical implication that

all individuals are created in the image of God.

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246

Summary of Section 3

The purpose of the research was to understand the sustainability issue of TQM in a water

treatment company in the southeastern United States, resulting in high product warranty costs,

field failure rates, and cost of quality. The study discussed the relationship of how the findings

correlated to each research question, conceptual framework, anticipated theme, literature

information, and the research problem. The semi‐structured interviews of the participants from

different roles revealed varied evidence of TQM sustainability in the water treatment company.

The findings confirmed that failure in sustaining the quality system in place resulted in high

product defects, leading to excessive reject costs and loss in productivity. This supported

Nasim’s (2018) claim that the sustainment of TQM influenced the operational productivity of

organizations, which also affected other dimensions of performance such as financial

effectiveness and customer satisfaction. The research findings aligned with each element in the

conceptual framework that contributed to the sustainment issues of TQM in the company. The

results also confirmed the presence of anticipated themes that cover CI, DC, HRM, and KM, and

have many similarities with the information taken from professional and academic peer‐reviewed

literatures.

Based on the findings of the research, the water treatment company in the southeastern

United States experienced TQM sustainability issues that resulted in high product warranty costs,

field failure rates, and cost of quality. Practitioners confirmed the rigidity of the TQM approach

and its requirement of firm observance to its procedures as noted by Gözükara et al. (2019), and

the sustainment of the approach requires the organizational culture to change, which may be a

challenge for the company (Haffar et al., 2019). The TQM model adapted by the company has

resulted in different outcomes, because there was no distinct standard that defined TQM and

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247

little understanding on what its vital features could do for the company’s specific setting

(Chiarini & Vagnoni, 2017). The analysis of the data showed that the firmness of TQM

methodology, orientation of the organization culture, type of leadership style, and highly

competitive strategies and operational targets affected the sustainment of TQM in the site. Each

input construct such as the TQM methodology, leadership style, organization culture, and

competitive strategies has fundamental components that influenced actors in how they sustain the

TQM system, which eventually resulted in high costs of quality and low performance.

Practitioners confirmed the rigidity of the TQM approach and its requirement of firm

observance to its procedures noted by Gözükara et al. (2019), and the sustainment of the

approach requires the organizational culture to change, which may be a challenge for the

company (Haffar et al., 2019). Evidence from the study showed the importance of establishing

coherence of TQM methodology and the organization’s strategic objectives. The practitioners

suggested that the development of TQM alignment to strategic objectives should be viewed as a

dynamic and ongoing process in the manufacturing environment instead of a singular best

approach. The perspective aligned with McAdam et al.’s (2019) view that the dynamic alignment

of the processes and systems are made by attaining a “quasi” fit instead of an exact fit. The

authors added that there is a need for the quality methodology to be made process‐based and less

on being too operator‐dependent. This reinforces Moccia’s (2016) claims that quality

management should not focus on control and sanctions of practitioners but should have more

emphasis on the management of processes. There is a need for an in‐depth understanding of the

relationship between TQM and the company’s strategic goals to discern how and to what degree

investing in TQM practices contributes to realizing sustainable business objectives.

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Chiarini and Vagnoni (2017) noted that application of the TQM methods, policies, and

techniques involves dedicated resources, and some organizations do not have a strategic roadmap

supplemented with suitable methods and systems to ensure success with their operations. One

potential application strategy to address this issue is to have leadership acquire an in‐depth

understanding of the significance of constructing a suitable organizational culture with a focus

on the TQM basic principles (Haffar et al., 2019; Nasim, 2018). Leadership also need to

facilitate employees’ engagement and involvement in helping restructure the organizational

culture that supports the practice of sharing the accountability and responsibility for providing

high quality products and services to customers (Alshourah, 2020, 2021). The authors also noted

that management should develop the ability to reconfigure the quality system responses as

processes evolve or are being developed to adapt to customers’ changing needs as suggested by

research participants. Managing TQM and KM as inter‐subjective constructs highlights the

significance of building knowledge from experienced workers as strategic sources of sustainment

to achieve success.

The single case study is limited to the understanding of TQM sustainability challenges in

the manufacturing industry and the findings will not be generalizable to other business groups or

sectors in the same context. A lack of generalization to a larger scale is a limitation for the use of

qualitative research (Du et al., 2020). The results may not be applicable to the businesses’

divisions or segments level of the organization. Further study is recommended to investigate a

revised model as replication research using different constructs or to utilize applicable data from

other industries to examine and compare the generalizability of the outcomes (Su & Linderman,

2016). The future study could focus on a broader field of prevailing conflicts between opposing

objectives, logics, interests, and missions within one multinational organization or within its line

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249

companies. This recommendation will encourage several concept designs and perspectives to be

considered and investigated that are pertinent to the sustainment of a quality management system

in the manufacturing industry.

Experience with the research has shown how successful it would be by being part of the

team and the significance of the support group revealed how essential teamwork was for any

major endeavor. The dynamics of participating, engaging, empowering, and decision‐making

that were a part of completing the study, as well as embracing uncertainty, coping with changes,

and adapting to them, assisted the researcher in becoming a well‐rounded person in general.

Most participants in the study conveyed the need for nurturing and promoting compassionate

behaviors that were consistent with what they believed to be most important when working and

responding effectively with their teams. Employees make choices based off their values, and

biblical perspectives help in the understanding of how this worth and these values are used to

serve, care, and interact with others in a moral way (Rajamohan, 2021). The biblical Christian

principle of caring that is in line with the most outstanding theme of the Bible, starts with God as

the source of caring (Newbanks et al., 2018). Consideration of participants’ worldview through

inclusion and building of interpersonal relationships at any level by leadership takes advantage

of values, judgments, and priorities to strengthen beneficial transformations and success (Curtis,

2018; Thomas et al., 2020). A biblical foundation stresses the intrinsic worth of all individuals

and asserts that the dignity and worth of the person is the core value of the profession (Kash,

2020).

Summary and Study Conclusions

The manufacturing industry has applied the TQM approach to their processes for decades

but experienced problems in translating and aligning TQM concepts with their existing

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250

organizational structure (Muruganantham et al., 2018; Wei et al., 2019). The purpose of the

study was to understand the sustainability issue of the TQM system in a water‐treatment

company in the southeastern United States, which has resulted in high cost of quality and low

performance. A flexible design single case study was used to discover, explore, and recognize

the challenges of sustaining the TQM system in manufacturing processes to provide a complete

picture of the phenomenon in its natural setting. The study incorporated triangulating multiple

qualitative methods by combining observations and interviews with documentary analysis

(Natow, 2020) and used a purposeful sampling strategy to collect information‐rich perspectives

that had relevance to the phenomenon and research problems under investigation (Ames et al.,

2019). The study employed a sample size of 50 participants who were permanent employees of

the company for the interview and quality‐related documents to gather pertinent information on

the TQM sustainability issue. Data collection included evidence from interviews, observations,

and archived documents, and was recorded using field notes, observation, and interview

protocols. The interpretation process was done by creating the codes and developing the themes

from the codes, and then organizing the themes into greater units of constructs to make sense of

the collected data (Creswell & Poth, 2018). The reliability and validity of the findings involved

careful transcription and frequent verification of the data that was collected during the

investigative process, and its trustworthiness was maximized to create defensible results

(Cypress, 2017). The study authenticated the contributing and resulting constructs to the TQM

sustainability issue by understanding their level of influence and impact on the site.

The research findings aligned with each element in the conceptual framework that

contributed to the sustainment issues of TQM in the company. The results confirmed the

presence of anticipated themes that cover CI, DC, HRM, and KM, and have many similarities

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251

with the information taken from professional and academic peer‐reviewed literatures. Based on

the findings of the research, the water treatment company in the southeastern United States

experienced TQM sustainability issues, which resulted in high product warranty costs, field

failure rates, and cost of quality. Practitioners confirmed the rigidity of the TQM approach and

its requirement of firm observance to its procedures as noted by Gözükara et al. (2019), and the

sustainment of the approach requires the organizational culture to change, which may be a

challenge for the company (Haffar et al., 2019). The analysis of the data showed that the

firmness of TQM methodology, orientation of the organizational culture, type of leadership style,

and highly competitive strategies and operational targets affected the sustainment of TQM in the

site. Each input construct such as the TQM methodology, leadership style, organizational culture,

and competitive strategy has fundamental components that influenced actors in how they sustain

the TQM system, which eventually resulted in high costs of quality and low performance.

There is a need for an in‐depth understanding of the relationship between TQM and the

company’s strategic goals to discern how and to what degree investing in TQM practices

contributes to realizing sustainable business objectives. One potential application strategy to

improve TQM sustainability is to have leadership acquire an in‐depth understanding of the

significance of constructing a suitable organizational culture with a focus on the TQM basic

principles (Haffar et al., 2019; Nasim, 2018). Leadership also needs to facilitate employees’

engagement and involvement in helping restructure the organizational culture that supports the

practice of sharing the accountability and responsibility for providing high quality products and

service to customers (Alshourah, 2020, 2021). The author also noted that management should

develop the ability to reconfigure the quality system responses as processes evolve or are being

developed to adapt to customers’ changing needs as suggested by research participants.

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252

Managing TQM and KM as inter‐subjective constructs highlights the significance of building

knowledge from experienced workers as strategic sources of sustainment to achieve success.

Most participants in the study conveyed the need for nurturing and promoting

compassionate behaviors that were consistent with what they believed to be most important

when working effectively with their teams. Employees make choices based off of their values,

and their biblical perspectives help in the understanding of how this worth and these values are

used to serve, care, and interact with others in a moral way (Rajamohan, 2021). Consideration of

participants’ worldview through inclusion and building of interpersonal relationships at any level

by leadership takes advantage of values, judgments, and priorities to strengthen beneficial

transformations and success (Curtis, 2018; Thomas et al., 2020). A biblical foundation stresses

the intrinsic worth of all individuals and asserts that the dignity and worth of the person is the

core value of the profession (Kash, 2020). The single case study is limited to the understanding

of TQM sustainability challenges in the manufacturing industry and the findings would not be

generalizable to other business groups or sectors in the same context. Further study is

recommended to investigate a revised model as replication research using different constructs or

to utilize applicable data from other industries to examine and compare the generalizability of the

outcomes (Su & Linderman, 2016). The future study could focus on a broader field of prevailing

conflicts between opposing objectives, logics, interests, and missions within one multinational

organization or within its line companies.

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253

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Zapf, A., Stark, M., Gerke, O., Ehret, C., Benda, N., Bossuyt, P., Deeks, J., Reitsma, J., Alonzo,

T., & Friede, T. (2020). Adaptive trial designs in diagnostic accuracy research. Statistics

in Medicine, 39(5), 591‐601. https://doi.org/10.1002/sim.8430

Zwain, A. A. A., Lim, K. T., & Othman, S. N. (2017). TQM and academic performance in Iraqi

HEIs: Associations and mediating effect of KM. The TQM Journal, 29(2), 357‐368.

https://doi.org/10.1108/TQM‐08‐2013‐0

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Appendix A: Interview Guide for Participants with Leading Roles

Interview Guide for Participants with Leading Roles

Date:

Place: Time: Interviewer:

Interview Protocol Project: Sustainability Issue of the Total Quality Management (TQM)

System in the Manufacturing Industry

Interviewee (Participant):

Years with Company: Position of Interviewee:

Brief of the Project:

The aim of the project is to understand the sustainability issue of the TQM system in the

company that results in high product warranty cost, field failure rates, and cost of quality.

Interview Question 1: How are quality management practices integrated into the company’s

strategic goals?

Interview Question 2: How does management measure the effects of quality management

practices in their processes, and in what way does management respond to the results of this

measurement?

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Interview Question 3: How are quality‐related initiatives designed to support productivity

goals and targets?

Interview Question 4: Why is it important to align quality related projects with the company’s

operational objectives?

Interview Question 5: How are quality initiatives aligned to the company’s core practices and

values?

Interview Question 6: In what way is employee performance tied to quality management

practices?

Interview Question 7: How does the company implement system thinking and sustainability

practices to support specific quality practices either through lean and continuous improvement

activities?

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Appendix B: Interview Guide for Participants with Practicing Roles

Interview Guide for Participants with Practicing Roles

Date:

Place: Time: Interviewer:

Interview Protocol Project: Sustainability Issue of the Total Quality Management (TQM)

System in the Manufacturing Industry

Interviewee (Participant):

Years with Company: Position of Interviewee:

Brief of the Project:

The aim of the project is to understand the sustainability issue of the TQM system in the

company that results in high product warranty cost, field failure rates, and cost of quality.

Interview Question 1: How do TQM activities affect your job performance?

Interview Question 2: Can you explain the benefits and challenges of sustaining TQM

practices in your job?

Interview Question 3: How is the sustainment of TQM activities practical to your job?

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Interview Question 4: How does the quality of support you receive influence the way you

sustain TQM practices?

Interview Question 5: How do your leaders support and recognize you in sustaining TQM

practices?

Interview Question 6: In what way do you feel engaged or empowered to improve TQM

activities?

Interview Question 7: Is there a specific TQM activity that prevents you from achieving your

target? If so, why is this practice an issue?

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Appendix C: Interview Guide for Participants with Supporting Roles

Interview Guide for Participants with Supporting Roles

Date:

Place: Time: Interviewer:

Interview Protocol Project: Sustainability Issue of the Total Quality Management (TQM)

System in the Manufacturing Industry

Interviewee (Participant):

Years with Company: Position of Interviewee:

Brief of the Project:

The aim of the project is to understand the sustainability issue of the TQM system in the

company that results in high product warranty cost, field failure rates, and cost of quality.

Interview Question 1: How do you address recurring quality findings reported from the

production floor?

Interview Question 2: Why is it important to support the associates in the sustainment of TQM

practices?

Interview Question 3: How do your current training and skills help you respond appropriately

to the quality needs of manufacturing?

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Interview Question 4: Why is proper guidance and information important in addressing quality

problems?

Interview Question 5: How would you describe your workload in supporting quality‐related

activities?

Interview Question 6: How are priorities defined when supporting the quality needs of

operations?

Interview Question 7: How do you determine the appropriateness of your responses to a

specific quality issue that needs to be addressed without creating constraints in operation?

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Appendix D: Interview Guide for Participants with Receiving Roles

Interview Guide for Participants with Receiving Roles

Date:

Place: Time: Interviewer:

Interview Protocol Project: Sustainability Issue of the Total Quality Management (TQM)

System in the Manufacturing Industry

Interviewee (Participant):

Years with Company: Position of Interviewee:

Brief of the Project:

The aim of the project is to understand the sustainability issue of the TQM system in the

company that results in high product warranty cost, field failure rates, and cost of quality.

Interview Question 1: How do you handle recurring customer complaints related to quality?

Interview Question 2: How are these quality issues affecting warranty returns and sales?

Interview Question 3: How do quality related problems continue to be a challenge with your

job?

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Interview Question 4: Why are these quality issues reaching the customers?

Interview Question 5: How does the company’s customer orientation affect the way you serve

clients?

Interview Question 6: How do the customer support structures in the company help you do

your job?

Interview Question 7: Is there a specific quality issue that stands out from the rest? How does

this specific quality issue affect your job performance?

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Appendix E: Observation Protocol

Observation Form Department: Date:

Shift: Standard Operating Procedure – Manufacturing Process Participant:

Descriptive Notes Reflective Notes

Station 1

Station 2

Station 3

Station 4

Layout of Cell Additional Notes:

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Appendix F: Pearson Correlation Coefficient

File

A

File

B Pearson

correlation

coefficient File

A

File

B Pearson

correlation

coefficient File

A

File

B Pearson

correlation

coefficient File

A

File

B Pearson

correlation

coefficient File

A

File

B Pearson

correlation

coefficient File

A

File

B Pearson

correlation

coefficient File

A

File

B Pearson

correlation

coefficient File

A

File

B Pearson

correlation

coefficient

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