sustainability inspired design...studio – phase 1 fall 2012 spring 2013 sustainability inspired...
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Sustainability Inspired Design M I C H A E L L U C H S
A S S T. P R O F E S S O R O F M A R K E T I N G M A S O N S C H O O L O F B U S I N E S S
Sustainability Inspired Design is one of a suite of new courses taught in the Design Studio
Sustainability Inspired Design
ENSP 249 / BUAD 492
Studio Exploration Practicum
Creativity & Innovation
THEA 460 / BUAD 595
Spring 2012
Studio – Phase 1
Fall 2012 Spring 2013
Sustainability Inspired Design
ENSP 249 / BUAD 492
Creativity & Innovation
THEA 460 / BUAD 595
Fall 2013 Spring 2014
Design as Strategy
(2 sections)
Studio – Phase 2
Introduction to Sustainability
New product/service concept design practicum
What is…
Sustainability Inspired Design?
ENSP 249 / BUAD 492
http://www.flickr.com/photos/27073477@N00/5534222538
Surroca, Tribo, and Waddock 2010
Sustainability, innovation and financial performance relate in a virtuous cycle
Holistic knowledge & ability to define
problems
Divergent thinking/ creative skills
Collaboration skills
Functional knowledge
Convergent thinking/ analytical skills
Communication skills
Willingness to embrace ambiguity…
…and to not fear failure
Identifying the right problems to solve
Finding the best solutions
Sustainability Inspired Design Course overview
Sustainability Inspired Design Course overview
Space is the “body language” of an organization. - make space (book)
Courses t0-date in the Design Studio
Sustainability Inspired Design
ENSP 249 / BUAD 492
Studio Exploration
Creativity & Innovation
THEA 460 / BUAD 595
Spring 2012
Studio – Phase 1
Fall 2012 Spring 2013
Sustainability Inspired Design
ENSP 249 / BUAD 492
Creativity & Innovation
THEA 460 / BUAD 595
Fall 2013 Spring 2014
Design as Strategy
(2 sections)
Studio – Phase 2
Design Studio – Phase 2
1. Finish room to enable successful code review for permanent occupancy
2. Automated and ‘off-hours’ access 3. Enhance AV capabilities and security 4. Improved lighting and power access 5. Built-in, expanded storage 6. Code-approved furniture replacement and
upgrades
Identifying the right problems to solve
Anthropologist
Philosopher
Poet
Artist
Scientist
Finding the best solutions