sustainability elements of a responsible request for proposal
DESCRIPTION
TRANSCRIPT
Sustainability Elements of a Sustainability Elements of a Responsible Request for ProposalResponsible Request for Proposal
Meta BrophyDirector, Publishing OperationsConsumers Union
Monica GarveySustainability ManagerVerso Paper Corporation
Joe MuehlbachExecutive DirectorFacilities and Environmental PolicyQuad Graphics
ObjectivesObjectives
Understand the Business Case for SustainabilityProvide guidance on the procurement of
environmentally responsible paper & print.Understand key elements Engage in dialogue Assess suppliers
Provide Environmental RFP Template and other references
Sustainability Business GoalsSustainability Business GoalsPromote your commitmentPromote your commitmentDemonstrate stewardship and leadershipDemonstrate stewardship and leadershipGarner good PR—internal and externalGarner good PR—internal and externalDrive continuous improvementDrive continuous improvementEstablish guiding principlesEstablish guiding principlesCompare environmental performanceCompare environmental performanceEndorse what vendors are doingEndorse what vendors are doing Identify supply chain efficienciesIdentify supply chain efficienciesEncourage integration throughout facilities, Encourage integration throughout facilities,
materials, handlingmaterials, handlingOutline issues, benchmark, measureOutline issues, benchmark, measure
Green Purchasing . . . Sustainable Sourcing . . . Green Purchasing . . . Sustainable Sourcing . . . Environmentally Preferred Purchasing . . . Environmentally Preferred Purchasing . . .
Sustainable Procurement . . .Sustainable Procurement . . .
Economics is very much under purchasing’s control and skill set while CSR is far less so but green purchasing must be informed and conversant in both. CSR issues are already forcing major organizations such as Wal-Mart, Proctor & Gamble, Home Depot and many other multi-billion dollar business giants to adopt sustainability as a corporate goal. Even such giants cannot achieve their sustainability goals on their own; they must count the gains of their suppliers throughout the supply chain. Therefore, it arrives at purchasing’s door to drive sustainability throughout the supply chain to meet the demands of customers, prospective work force, and society at large. The old adage of “fore warned
is fore armed” applies.
–Robert Menard, Certified Purchasing Professional and
Consultant, Green Purchasing & Sustainability July 2011
Employee EngagementEmployee Engagement
Conserving ResourcesConserving Resources
Key Elements to Address in RFPKey Elements to Address in RFP
Corporate PhilosophyPaper and Packaging made from fiber sourced
legally from Sustainably Managed ForestsPaper, Packaging and Print resulting from Clean,
Responsible Production PracticesClimate Change and Carbon FootprintRecycling and Use of Recovered Paper Products Supply Chain Management
Corporate PhilosophyCorporate Philosophy
Written Environmental Policy addressing Key Issues
Certified Environmental Management System (e.g. ISO 14001)
Compliance with Regulations and LegislationFocus on Supply Chain PerformanceExternal Report on Environmental PerformanceManager or Officer responsible for
Environmental Management or Sustainability Objectives/Goals with specific target reductions
AF&PA Final Sustainability GoalsAF&PA Final Sustainability GoalsPillar Previous AF&PA Goal
Board-Approved Goals(all Goals have a 2020 target and a 2005 baseline, except
safety, which has a 2006 baseline)Paper Recovery
for Recycling
60% by 2012.Achieved 63.5% in 2010.
Exceed 70%.
Energy EfficiencyNo goal, but members required to provide data and AF&PA reports
progress.
Exceed 10% increase. Measurement consistent with DOE method that rewards energy self sufficiency.
Greenhouse Gases
12% reduction in GHG emissions intensity by 2012 (exceeded in 2006, but regressed in 2008 due to drop in
production and change in membership mix).
Exceed 15% reduction.
Forestry Related Goal
100% of our membership abides by sustainable forest management and
procurement standards as a condition of membership.
AF&PA members are committed to sustainable forestry both in the US and around the globe. We will increase the amount of fiber
procured from certified forest lands or through certified fiber sourcing programs in the United States; and work with
governments, industry and other stakeholders to promote policies around the globe to decrease illegal logging.
Safety-Recordable Case
Rate
No goal, but members required to provide data and AF&PA reports
progress.
“Aspirational” goal of zero.Report and measure interim target of a 25% reduction in OSHA
recordable incidents.
Water UseNo goal, but members required to provide data and AF&PA reports
progress.
Commit to collect and analyze data to address consumptive use to determine feasibility of later setting a numeric goal.
Fossil Fuel Use, Renewable
Energy Use, Water Discharge
No goal, but members required to provide data and AF&PA reports
progress.Continue reporting progress.
Paper & Packaging Made from Fiber Sourced Paper & Packaging Made from Fiber Sourced Legally from Sustainably Managed ForestsLegally from Sustainably Managed Forests
Promote all credible third party forest certification systems and commit to continuous improvement targets to the % of certified fiber purchased each year
Advocate for more land certification
Comply with amended U.S. Lacey Act
Have certified chain of custody system(s) in place
Forest Certification by RegionForest Certification by Region
Less than 10% of global forests are certified
Paper, Packaging and Print Resulting from Paper, Packaging and Print Resulting from Clean, Responsible Production PracticesClean, Responsible Production Practices
Reduce Air EmissionsReduce Water Emissions & Water UseReduce GHG EmissionsMinimize Solid Waste
RecyclableCompostableBeneficial Use
Avoid hazardous chemicals
Climate Change and Carbon FootprintClimate Change and Carbon Footprint
Have Plan to address impact on climate changeHave strong Energy Strategy
Energy EfficiencyIncreased use of biofuels vs. fossil fuels
Measure Carbon FootprintFacilitiesTransportationTravelProducts
Interest in Carbon FootprintInterest in Carbon Footprint
What’s creating interest in knowing the Carbon Footprint of paper? – Carbon Labeling? Product comparisons. Digital vs Print
– Cost of becoming Carbon Neutral? Offsets? Advertisers, Publishers, etc.
– Corporate Social Responsibility? Avoiding Green-washing accusations. Transparency initiatives. FTC guidelines.
– Affects of potential carbon legislation
Informed decisions require Informed decisions require measuringmeasuring the Carbon Footprintthe Carbon Footprint
Recycling and Use of Recovered Recycling and Use of Recovered Paper ProductsPaper Products
The real benefit of recycling is keeping paper out of landfills. By diverting usable fiber from landfills, we not only reclaim a valuable raw material, but also reduce GHG emissions (methane) that result when landfilled paper products degrade over time.
Ultimate goal of paper recycling should be to increase fiber recovery beyond the current 63.5% reported by AF&PA to the maximum possible in the U.S., and then to re-use all fiber recovered in products where the least amount of transporting, cleaning and energy for processing of the post-consumer fiber is needed.
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
Total Supply Sources Uses End Uses
(000
shor
t ton
s)
Recovered51,545
Container-board 61.3%
Mixed Paper
News/UncoatedMechanical
Exports39%
Used in Paper& Board Mills
61%
Container-board50.8%
Printing -Writing
5.1%
Not Recovered
29,664
Recovered Fiber Statistics 2010Recovered Fiber Statistics 2010
The economics of recovery, fiber yield rates, quality issues, grade utilization efficiency and other factors combine to create this utilization picture. Reducing process energy usage for cleaning can have a considerable impact on economics of recycled paper and also can reduce CO2 emissions.
Source: AF&PA
Supply Chain ManagementSupply Chain Management
Establish clear expectations/requirements for suppliersEngage in routine dialogue with suppliersAudit environmental performance of suppliersEmbrace Product Lifecycle AnalysisAlso evaluate Social Responsibility elements
Labor & Human RightsHuman Health & SafetyCharitable GivingBiodiversity Initiatives Community Involvement
Recommended ResourcesRecommended Resources
Quad Graphics Environmental RFP Questions http://www.qg.com/aboutus/environment/rfpquestions.asp
Sustainable Procurement of Wood and Paper-based Products: Version 2, updated June 2011, WBCSD and WRI, www.wri.org/publications
Environmental Paper Assessment Tool (EPAT), www.epat.org
DMA Environmental Planning Tool & Policy Generator, www.the-dma.org/envgen
Environmental Paper Assessment Environmental Paper Assessment Tool® (EPAT)Tool® (EPAT)
Developed by MetaFore and the Paper Working Group
Online tool to compare environmental characteristics of paper products www.epat.org
Provides apples-to-apples metrics and language to help paper buyers assess environmental attributes and trade-offs
Environmental Planning Tool and Environmental Planning Tool and Optional Policy & Vision Statement GeneratorOptional Policy & Vision Statement Generator
www.dma.responsibility.org PURPOSE & USE OF THIS TOOL
This practical and easy-to-apply tool was created by DMA’s Committee on Environment and Social Responsibility (CESR) for you, the members of the direct marketing community. It is intended to be used by your organization to:
• Assist in conducting an internal evaluation of environmental practices that affect aspects of your marketing process.
• Help you attain Direct Marketing Association “Green 15” environmental performance compliance.
• Generate an environmental vision statement or policy for your organization to consider and adopt.
EVALUATION OF ENVIRONMENTAL PRACTICESThe planning tool provides you with a list of ideas and strategies to consider when developing internal environmental goals and/or policies. It empowers you to create and/or evaluate your internal policies and goals for continual environmental improvement, in balance with financial performance. Using the tool, you can consider your current practices and the environmental impact of your organization.
The tool is flexible. You may choose to focus on single areas in which to make improvement, set goals and build from there; or you may take a more comprehensive approach. At a minimum, the tool is designed to be educational. Using it gives you both a greater awareness of the breadth and complexity of environmental issues facing direct marketers and the means for addressing them in a practical, feasible manner.
THE “GREEN 15” Through the “Green 15”, the DMA calls upon you as a member organization to establish internal andmeasurable benchmarks to improve environmental performance in key areas of your direct marketingprocess: 1. List Hygiene and Data Management2. Design3. Paper Procurement and Usage4. Printing and Packaging5. Recycling and Pollution Reduction in Our Workplace and Community
BUSINESS BENEFITS OF "GREEN 15" IMPLEMENTATION & USE OF THIS PLANNING TOOLIncrease efficiency, reduce waste, and lower costs, while serving these three bottom line objectives. Moreover, build better customer relations and winning brand loyalty while inspiring employees and driving innovation.
1. The Triple Bottom Line—financial performance, environmental performance, social responsibility 2. Reduce Greenhouse Gases & Mitigate Climate Change
Environmental Resource CenterEnvironmental Resource Center www.dmaresponsibility.org
QUESTIONS?QUESTIONS?
Meta Brophy
Director, Publishing Operations
Consumers Union
Monica Garvey
Sustainability Manager
Verso Paper Corporation
Joe Muehlbach
Executive Director
Facilities and Environmental Policy
Quad Graphics