Sustainability as a business

strategy in crisis times

Guy Bigwood

MCI Group Sustainability Director

Jan 09

%

Top 99 sustainable companies outperform peers by

During the last 6months of the crisis

Dow Jones Sustainability Index and GS Sustain

Where are we going today

• Business case

• Best Practice

• Raising the bar

My name is

Guy Bigwood

MCI Group Sustainability

DirectorLargest integrated global event and association management company

250 Million Euros Turnover

33 Offices

800 People

Advisors to

CONVENTION CENTERS

HOTEL CHAINS

ASSOCIATIONS

DESTINATIONS

CERTIFICATIONCOMPANIES

Manage MCISustainability

Services

The premier dedicated global

community for sustainability

education, research, policy and

standards for the meetings and event

industry

I’m a director of the

But that’s enough

about me.

How are you

FEELING

CRISIS

!

When you see this,what do you seeseeseesee????

THIS

????

• ?Or

THIS

?

Or THIS?

I SEE

RISK!

Physical

Regulatory

Competitive

Reputation

I I I I ALSOALSOALSOALSO SEESEESEESEE

OPPORTUNITY!

To Minimize

RISK!and

MAXIMISE

Opportunity!

Sustainability as a business strategy in crisis times

points

Improveperformance!

%

Top 99 sustainable companies outperform peers by

During the last 6months of the crisis

Dow Jones Sustainability Index and GS Sustain

5-15%

Price Premium for Certified Property sales and rentalsLocum Destination Review

... 80% of congress centers who have implemented greenhave saved moneyMCI Survey 2008

24

9.000.000 €Avoidable costs

2008 Green Building Impact Report

Increase

MOTIVATION

Improve

PRODUCTIVITY

Oracle World 2008 Highlights

• 965: trees saved by reducing Program.

• 500,000: plastic bottles avoided by providing

water stations

• $2 million saved

Exploit NewOpportunities

LOHAS

Renewables

Alternative Health

Personal Development

Sustainable Products

Organic Food

Wellness

Lifestyles of Health and Sustainability

LOHAS

$200 Billion 2005

$406 Billion 2010

$800 Billion 2012

Lifestyles of Health

and Sustainability

TNS Green World Dec 2008 Report

57% will pay

5-10% extra

80% of buyers

have taken environmental results into account when organising an event

2008 IMEX 5th Annual Survey of Buyers

Meeting organisers who are planning or

expect to plan a green meeting

• 46.8% of corporates

• 44.4% association and government

planners."

Marketing Media Survey 2009

They are comparing and analysing destinations

INFRASTRUCTURE

CVB

CONFERENCE CENTER

HOTELS

www.bestplacestomeetgreen.com

MINIMIZE

RISK!Physical

Regulatory

Competitive

Reputation

Raising standards through

sustainable meetings certification

Quick Summary

1.Improve Performance

2. Maximise Opportunities

3. Manage Risk

So that’s the

Theory !

What about a

real example…

Less Conversation

More Action

ACTION=

Standards + Measurement

+ Certification

Certification Overview

Certification Overview – two types

• Process – Management System • Performance - Checklist

PolicyPolicy

Implemen-tation

Implemen-tation

Monitoring&

Control

Monitoring&

Control

Set KPIsSet KPIs

PlanPlan

Continual

Improvement

Standards should be created and

approved by standards authorities

Environment Social Economic

Management Systems(Process)

Performance(checklists)

Understanding Standards and Certifications2 Types – 3 areas

Environment Social Economic

Management Systems(Process)

Performance(checklists)

Understanding Standards and Certifications2 Types – 3 areas

BS8901

ANSI - APEX

Understanding Standards and CertificationsSustainable Meeting Standards

• BS8901

• Management System

• Only international standard in use

• Developed for Olympics in 2012

• Will be ISO in 2012

• APEX ANSI

• Performance Standard

• Launched end 2009

• In final design phase

Standards are complementary

Same people are on both technical teams

Environment Social Economic

Management Systems(Process)

Performance(checklists)

Understanding Standards and Certifications2 Types – 3 areas

BS8901

GreenGlobe

ISO14001

Understanding Standards and CertificationsAuditing – Variables

1. Self Certification

2. External Verification ( Audit )

3. External Accredited Verification

Understanding Standards and CertificationsOther – Variables

1. Benchmarking - Indexing

2. Tools

3. Support and Consulting

4. Marketing Services

Comparison Summary

Industry

Mgmt System

1996

X

X

X

ISO14001

meetings industry

meetings industry

Travel and Meetings industryTarget audience

Mgmt systemPerformancePerformanceType

200720091993Year developed

In rollout In

developmentXGlobal

X

Specific sector standards

X

Performance level recognition

XXX

Social Responsibility criteria

OptionalXXExternal Audit

BS8901APEXGreen GlobeComparison aspect

WHAT ARE THE KEY WHAT ARE THE KEY WHAT ARE THE KEY WHAT ARE THE KEY

CONCLUSIONSCONCLUSIONSCONCLUSIONSCONCLUSIONS

Minimize

RISK!

Minimize

OPPORTUNITY!

www.esnep2008.com

Selection of sustainable

products and services

will only

increase

Implementing Sustainability

Could seriously affect your

business!

“Those companies with

business models that revolve

around green practices will

have the strongest

opportunity of achieving a

„sustainable� competitive

advantage.”Ernst & Young, 2008

THE ENDalmost

“It is not the

strongest of the

species that survive,

nor the most

intelligent, but the

one most adaptable

to change.”

- Charles Darwin

LessConversationMoreAction.com

For more info please visit

MCI Offices

GENEVA - ABU DHABI - AMSTERDAM - BARCELONA -

BELFAST - BENGALURU - BERLIN - BRUSSELS - BUENOS

AIRES - CORDOBA - DELHI - DUBAI - DUBLIN - GLASGOW -

GOTHENBURG - HONG KONG - LYON - MADRID - MAR

DEL PLATA - MUMBAI - PARIS - PETERSFIELD/LONDON -

PRAGUE - ROME - SHANGHAI - SINGAPORE -

STOCKHOLM - STUTTGART - TOKYO - VIENNA - ZURICH

MCI Sustainability

Services

MCI Sustainability Services

� Our philosophy

- We support and assist you to define, achieve and improve

your sustainability vision and performance of your

organisation

- We want to be a trusted advisor and high value external

resource for our partners

� Our Services

- Sustainability strategy consulting

- Stakeholder engagement and training

- Supply chain management and procurement

- Green meeting processes

- Footprint measurement and IT platforms

- Communication consulting and brand alignment

- Certification guidance and selection

- Social outreach strategy and partnerships

MCI Example Clients

� CSR and Green Meeting Consulting

- Copenhagen Climate Council

- European Wind Energy Association

- Stockholm World Water Week

- UFI – Global Association of Exhibition Industry

� Meeting and Event Management

- World Business Summit on Climate Change

- UAE Environmental Ministry

- UK Department of Environment

� Event Communication Consulting

- Conama Environmental Congress, Madrid

� DMO Advisory Services

- Estoril Convention Bureau

� Hotel and Venue Consulting

- Estoril Congress Center

- Clarion (First Choice) Hotel Group

� Pro-Bono Consulting

- MPI, IAPCO, GMIC

- Philias (CSR Europe)

- Autism Society of Ireland

- NCH – the Children's Charity