susanne wrighton, karl reiter. socialisation towards motorised traffic
TRANSCRIPT
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Susanne Wrighton, Karl Reiter
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Susanne Wrighton, Karl Reiter
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Susanne Wrighton, Karl Reiter
Socialisation towards motorised traffic
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Susanne Wrighton, Karl Reiter
3 - 4 trips1 - 2 activities1h travel time
3 - 4 trips1 - 2 activities1h travel time
3 - 4 trips1 - 2 activities1h travel time
Urs from ZürichWim from Groningen Barbara from Bochum
3 - 4 trips1 - 2 activities1h travel time
Average fuel consumption liter per person and year
310
1010440
Petros aus Nicosia
1480
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Susanne Wrighton, Karl Reiter
Mobility is something that can be controlled
Percentages of tripsNicosia
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Susanne Wrighton, Karl Reiter
death through road accidents 7.217
death through traffic-causedemissions 28.000
death through lack of physical activities
42.000
Traffic-caused deaths
in Austria, Switzerland and France (2003)
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Susanne Wrighton, Karl Reiter
17%
51%
32%
Wege Werbebudget "Verkehrs"-Spielzeug im Kinderzimmer
Öffentlicher Verkehr
trips budget for advertising
8%
91%
1%
Wege Werbebudget "Verkehrs"-Spielzeug im Kinderzimmer
SPLIT OF TOYS
toys in a child's room
8%
66%
26%
Wege Werbebudget "Verkehrs"-Spielzeug im Kinderzimmer
ADVERTISINGSPLIT
MODALSPLIT
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Susanne Wrighton, Karl Reiter
Things we see, learn, experience as Things we see, learn, experience as children influence our behaviour as children influence our behaviour as
adultsadultsBAMBINI – Application
areas will therefore target:
• Home Zones
• Toys, books and accessories
• Kindergartens
• Day Care Centres/Crèches
• Pre-birth and early months
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Susanne Wrighton, Karl Reiter
Children streets
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Susanne Wrighton, Karl Reiter
Toys & Books
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Susanne Wrighton, Karl Reiter
Trip to the kindergarten and Crèche
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Susanne Wrighton, Karl Reiter
Kindergarten Programme:Certificate „I can bike“ Picture stories concerning cycling
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Susanne Wrighton, Karl Reiter
Pre-birth early months
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Susanne Wrighton, Karl Reiter
Possible contents of pre-birth courses concerning mobility
•Information on possibilities to carry the baby using baby slings and tying instructions
•Exercises how to handle a baby sling
•Consumer test of baby buggies
•Transport the baby in a bicycle trailer or seat
•Information about baby bicycle seats
•Public Transport
and babies
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Susanne Wrighton, Karl Reiter
Carrying your baby close to your body• is beneficial for the psychological
and affective development of a child
• Aids the motor development of the child
• Can help with light forms of congenital dysplasia of the hip
• Communicates a feeling of security to the child
• Enables parents to take care of everday chores while being easy on their back
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Susanne Wrighton, Karl Reiter
Prebirth and early months• Contact established with EKIZ (Parent-Child-
Centres to:– Inform parents about BAMBINI issues during ante-
natal classes and on other events organised by the centre
– Distribute BABMBINI brochure
• Contact established with Styrian government to distribute BAMBINI information as:– Elternbrief (around 7000 distributed per year)– Publication of BAMBINI-related articles on website
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Susanne Wrighton, Karl Reiter
Thank you for your attention!