sus ppt april 2009 10

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Showcase U Sports, Inc. Company Overview May 2009 The information contained in this presentation is confidential and may not be copied or shared with other parties by any means without the written consent of Showcase U Sports, Inc. Copyright © 2009 Showcase U Sports, Inc. . All rights reserved.

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Page 1: Sus Ppt April 2009 10

Showcase U Sports, Inc. Company Overview

May 2009

The information contained in this presentation is confidential and may not be copied or shared with other parties by any means without the written consent of Showcase U Sports, Inc.

Copyright © 2009 Showcase U Sports, Inc. . All rights reserved.

Page 2: Sus Ppt April 2009 10

MissionCompanyTeamMarket Problem and OpportunityCompetitive Landscape and AdvantageShowcase U SolutionProduct DemoRevenueMarket StrategyFinancial NeedOpportunity SummaryContact InformationAppendix

Table of Contents

2

Page 3: Sus Ppt April 2009 10

Showcase U is the premier online destination for parents &

student athletes

to showcase their athletic & academic abilities to recruiters

& coaches

and effectively navigate the recruiting/scholarship

attainment process.

3

Mission

Page 4: Sus Ppt April 2009 10

Established in 2006 by MLB player Chad Durbin and Jake Chapman

Headquartered in Indianapolis, IN

Privately Funded by Founders; No Accrued Debt

Launched Beta in May 2008 with Over 100 Baseball Student-Athletes

Closed Significant Partnership with MLB - April 2009

Current Focus:– Web Site: user interface enhancements, additional offerings, new vertical markets

– Sales: strategic partnerships with MLB & others, co-marketing/reseller programs

– Capital: seeking initial outside funding to support enhancements & go-to-market efforts

4

Showcase U Sports, Inc.

Company

Page 5: Sus Ppt April 2009 10

5

Managing Partners

– Chad Durbin

• Current MLB Pitcher, Philadelphia Phillies – World Series Champions

• Engages with: media for PR purposes, strategic partnerships & business networking

– Jake Chapman

• Retired professional baseball player with Kansas City, Montreal, Boston organizations.

• Former Director in Development at Saint Joseph’s College (IN)

Advisors

– Dan Burger, Buzzards Bay Productions

– Greg A. Kennedy, CPA

– Anita Tsuchiya, Sabaku Writing Services

– Dom Horgeshimer, Turnstile Publishing

Management Team

Page 8: Sus Ppt April 2009 10

Escalating Costs of Education – Extreme Financial Need

– Parents need new ways to cope with escalating tuition costs & player exposure

Lack of Student/Athlete Exposure

– Student/athlete need to be visible to coaches; and need access to coaches

Complex Recruitment Process

– Parents & student athletes lack sufficient understanding of recruitment process

Continued Student/Athlete Participation

– Parents & student/athlete desire continuance of athletic careers

8

Market Problem

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Large Marketplace - Over 7 million Student Athletes in US Alone

– Upwards to 90% (6.3 million plus) interested in pursuing college sports

$1B in Scholarships Offered Each Year to 150,000 Athletes

Long Term Subscriptions

– Duration up to 3-4 years (Parents/student start process in 8th grade or earlier)

– Some start as early as 5th or 6th grade for private school consideration

Multiple Program Subscriptions

– Parent/student athlete can enroll in multiple programs within Showcase U

Market Sharing

– Parents/student athlete often subscribe to multiple services

Market Opportuni

ty

9

Page 10: Sus Ppt April 2009 10

Marketplace is in its early stages

– Significant transition of recruiting process from old expensive methods to online

– Several early stage companies with limited marketshare; many mom/pop shops

Current Offerings do not Adequately Meet Needs of Marketplace

− Incomplete service offerings; more social than recruiting orientation

− One dimensional business models - limited functionality, excessive costs, etc.

10

Competitive

Landscape

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Ready Access to Every Coach in US & Canada

– NCAA, NAIA, NJCAA, CCCAA, Bible Colleges

Direct Connection to Every Facility, Instructor and Camp in US & Canada

Data Verification

– Evaluators, Instructors, HS and Travel Team Coaches assure that student data is accurate

Immediate Interest Alerts

– Quickly notifies student athletes if coach/scout has interest in them

– Notifies college admissions if student athlete has interest in their school

Beyond Sports – Showcase Performing Arts Skills

– Band, Choir, and Drama directors across the country

Ability to Create Unique, Significant Relationships

– MLB, Radio Show, MouthPieceSports.com etc.

11

Competitive

Advantage

Most Complete Service in the

industry

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Services ShowcaseU beRecruited MyGameFilm PrepChamps Takkle

Database of NCAA ALL baseball programs X     X   

Proximity Features X        

Nationwide College/Facility Camp Search X         

Facility Search X        

Instructor Search X        

College Admissions Profile X      

Statistics verification process X (X)       

Nutrition/Strength and Conditioning advice X X      

Discussion forums for athletes, coaches, parents X X    X  X 

Auto-notification criteria match X (X) (X)

Criteria based search, filter, and sorts X X X

Recruiting/Scholarship advice X X  X X X

Performing arts (Choir, Band, Drama) In Development      

Transcripts upload In Development

Letter Generator In Development X  X  X

Profile Views/Tracking In Development X X  X X

Multiple Sports In Development X X X X

PRICE $99 $39.99 $199.99 $119.99 FREE 

12

Competitive

Advantage

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ProductDemo

Run product demo Via Web (screen shots available in Appendix A)

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Direct Sales Through Web Portal - Multifaceted Approach to Drive Traffic

– SEO (search engine optimization)

– Co-marketing programs with strategic partners

– Blogs & Web events/broadcasts

– Radio show hosted by our own Dr. Bullpen

– Public relations program, advertising, trade shows, etc.

Reseller Network

– Sports facilities, summer sports camps, videographers, travel teams, etc.

Pricing Model – Single & Multi-Year Pricing

Free > Introductory Membership with limited functionality listing

$99 > Comprehensive Basic Membership with video

$199 > Premium Membership with unlimited video upload capacity

$499 > Premium Plus Membership with on-location baseball camp14

Go To Market

PrimaryRevenue Streams

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Advertising

– Traditional web advertising

– Embedded branded advertising in web events

Technology Licensing

– Re-skinned for reseller partners & complimentary competitors

Publishing

– Coaches Directory

– Recruiting Guide - “10-Steps to Do-It-Yourself Recruiting”

Non-Sports Related Vertical Markets

– Performing arts (Choir, Band, Drama)

– Other derivative markets

eMentor Programs

– Video online critique with network of consultants15

AdditionalRevenueStreams

Go To Market

Page 16: Sus Ppt April 2009 10

16

Revenue Projection

s

  Year 1 Year 2 Year 3 Year 4 Total

Total Revenues $339,000 $2,047,000 $5,824,000 $13,474,000 $21,684,000 Cost of Operations $77,000 $351,000 $931,000 $2,092,000 $3,451,000 Gross Profit $262,000 $1,696,000 $4,893,000 $11,382,000 $18,233,000            SG&A Expenses $1,429,000 $2,188,000 $3,234,000 $3,915,000 $10,767,000 EBITDA ($1,167) ($492) $1,659 $7,467 $7,466 Net Income ($1,167,000) ($492,000) $1,659,000 $7,467,000 $7,466,000 Gross Margin 77.3% 82.8% 84.0% 84.5% 84.1%

 Head Count 13 16 24 28  

Page 17: Sus Ppt April 2009 10

Showcase U is Seeking up to $2MM in Angel Funding

Use of Funds

– Expand efforts to establish revenue generating partnerships

– Establish new sports markets/verticals

– Invest in web experience, site enhancements

– Round out management team

Structure of Investment

− Convertible debt

− First 4 investors receive company warrants as well

17

FinancialNeed

* On investments of $50K or more

Page 18: Sus Ppt April 2009 10

Much Needed Service Offering with Growing Subscriber & Revenue Base

Large Market Opportunity

– ever increasing market need and demand

– Continually replenished marketplace

Most Complete Services Offering in the Industry…Continues to Improve

Formidable Partnerships only Showcase U Founders can Create

– Major League Baseball, Ripken Baseball, etc.

Strong Management Team Driven to Dominate Marketplace

18

Showcase U is poised for

market leadership

Opportunity

Summary

Page 19: Sus Ppt April 2009 10

For additional information, please contact us at

Showcase U Sports, Inc.

620 N. Elza St.

Rensselaer, IN 47978

219-866-5172

219-613-3069

800-883-4194

or visit us at www.ShowcaseU.com

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Contact

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PlayerScreenShots

Appendix A

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CoachScreenShots

Appendix A

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College Admissions

ScreenShot

Appendix A

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Facility Screen

Shot

Appendix A

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Instructor Screen

Shot

Appendix A

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BlogsScreenShots

Appendix A

Page 26: Sus Ppt April 2009 10

Strategic Partners

Major League Baseball RBI program promotes baseball to the inner city.

Ripken Baseball Youth baseball clinics and information portal

B.A.S.E.S. Video training on athletic development for baseball and softball athletes with Tigers

Javair Gillette and Curtis Granderson

MouthPieceSports.com Online sports content and community

PlayBall Indiana Affiliate of MLB’s RBI program working with inner city children

ProSource Athletics Baseball instruction and travel team organization

Chilly Billy Sports injury prevention products

Indiana Bulls One of the country’s premier amateur baseball teams

Pullanthropy.com Fundraising company partnered with American Legion, Music for All and Bands of America

Rick Robben Hitting Partner revenue-share affiliate in Napa, CA

Marucci Bats Provider of premier wooden bats

Big Leagues of Baton Rouge Training center Kurt Ainsworth, Joe Lawrence and Jack Marucci

Last updated 4/10/09

Appendix B

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NewsArticles

• Durbin interviewed on ESPN’s First Take -- April 9, 2009

• Phils reliever Chad Durbin has something to prove again

• Baseball Reflections.com - A talk about ShowcaseU.com, the 2008 World

Series…

• Relief Pitcher Chad Durbin On Winning the '08 World Series  

• The Perfect Pitch: A World Series Champion on Winning and

Business Success 

• Showcase U Co-Founder Durbin a World Series Champion 

• Sports Tech Now: Do-It-Yourself solution for College Recruiting 

• Durbin adds versatility to Philly 'pen 

• Off the Field, Phil's Durbin Starts an Internet Business

Appendix C