surviving celebrity news
TRANSCRIPT
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Surviving Celebrity News
The Real Erin Brockovich Story, 2013
WWW.BOATBEAT.ORG
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Overview+In June 2013, The Nevada Department of Wildlife arrested Erin
Brockovich for operating a boat under the influence+Brockovich was the subject of a year 2000 biopic and was
played by Julia Roberts+Although not a “movie star” herself, the Brockovich arrest
created extreme interest from “entertainment media” and tested agency resources
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Celebrity News+Adding the element of celebrity to any event adds extreme
scrutiny +Celebrity can test your crisis media policies, practices and skills+The rules of PR change under Hollywood’s gaze +It can happen to any of you at any time
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More “Fame” Now Than Ever +Reality television+Armchair politicians, socialites and the “wealthy” +Social media and YouTube “stars”+Fame is more common, harder to quantify yet drives the news
cycle like nothing else+Arguably Brockovich is “famous” but how famous?
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Incident Summary+Fri. June 7, 2013 at about 6:30 pm game warden encounters Brockovich as
Operating Under the Influence
+Law Enforcement team discusses at about 7:30 following arrest
+Ed Lyngar is contacted by arresting officer at 9 pm during transport of Brockovich to jail
+She is booked into Clark County detention center
+Makes bail sometime Saturday Morning
+Media story broken by gossip site TMZ on Saturday at 9:30 pm
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Fun Facts Behind Incident+Ed Lyngar was asked to “hold” it through weekend+Arresting officer had been out of FTO status for less than a
month, was 23 years old, first arrest+After the story broke, the Nevada Department of Wildlife issued
a pre-prepared statement
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StatementA Nevada Department of Wildlife game warden arrested Erin Brockovich-Ellis for operating a boat under the influence of alcohol at Las Vegas Boat Harbor … Our game warden observed Brockovich-Ellis struggling to dock her boat and attempted to assist her when he noticed … several signs of being intoxicated. After a thorough investigation, the game warden arrested Brockovich-Ellis and transported her to the Clark County Detention Center. The suspect was cooperative …
This incident serves as a reminder that boating under the influence is a crime on par with driving under the influence. Many boaters do not realize that the penalties for OUI and DUI are virtually identical, including immediate arrest and heavy fines.
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All Media Hell Breaks Loose+Saturday night, all day Sunday, calls come in from all over the
world+Received an endless parade of phone calls for 48 solid hours+Late Sunday evening, Ed Lyngar got sick of calls, and reached
out to AP and gave a long interview to attempt to stop the incoming calls
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Photo+Calls slowed Until Monday afternoon
when Ed Lyngar dropped this unfortunate pic
+Released with D.A. permission+100 Million hits (said Katie Couric) +New statement included+Re-Ignited original firestorm
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Follow Up Statement (Mon)+Attached is the Erin Brockovich-Ellis booking photo ... (basic case info) +This case is just one of many OUI arrests game wardens with Nevada
Department of Wildlife (NDOW) make every summer on Nevada waters. Operating under the influence is a serious and ongoing problem in boating … (few more facts)
+On the weekend of June 28th, 2013 Nevada and other boating agencies across the nation will participate in “Operation Dry Water” a weekend-long event designed to discourage drunken boating. Learn more on the web at http://operationdrywater.org/
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Brockovich Issues Apology +June 10, 2013 Brockovich issues very savvy “apology”+Blunted the impact of the final report issued 2 days later (that
included some unfortunate detail)
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The Aftermath +Several weeks of news churn+Our part mostly over following “mug” and release of final report+Brockovich manages her own crisis media, culminating with an
interview on Katie Couric+http://katiecouric.com/videos/exclusive-erin-brockovich
-breaks-silence-oui-arrest/
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Katie Couric Interview+Ended any worry of a “legal” defense +Shows savvy crisis media management by Brockovich+Public apology effectively “ended” the story
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Benefits to Celebrity +Without being a ghoul about it: Celebrity interactions offer an
opportunity+Few people care about issues such as OUI, until someone is
killed or someone famous is arrested: Feel good about exploiting the latter
+Do treat celebrities with compassion: They are human beings, but we can and should NOT try and protect them from their own actions
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What To Do Differently+Release the mug shot on agency social media rather than over
e-mail+Would have issued a preemptive statement (original plan)+Conduct better follow up with reporters after+Convince DA to make PSA part of plea deal (we tried this but
DA balked at it)
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Update on Brockovich+Has had several appearances since OUI arrest+Will not work with NDOW for PSA+Has successfully put the incident behind her+Did help raise the level of attention on OUI
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In the future, everyone will be famous for 15 minutes.
-Andy Warhol
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Surviving Celebrity NewsQuestions?
Contact: Ed LyngarNevada Department of Wildlife
[email protected] or 775-688-1548
WWW.BOATBEAT.ORG