WELCOME

Paul Doyle

General Manager - Rail Freight and Ports

pdoyle@ara.net.au

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Survive & Thrive Surviving this crisis and

thriving on the other side

The knock on effect

AFR – 11 May 2020

The research question

Why do some businesses (crica 15% HBR) continue to grow both revenue and profit during and after a crisis, while many fail?

The answer

Business as usual will no longer cut it.It’s the businesses that start thinking now about what the

post-COVID-19 landscape will look like … that will be

poised to thrive in crisis and beyond.

BDO USA

Who is Waterfield?

In the past 3 months our team has worked with clients in the USA, Canada, UK, Australia, New Zealand, China and India

All of this in the Pre-COVID world to build their growth strategies.

We are now helping our clients to hibernate their Pre-COVID growth strategies in order to cope with the twin health and economic crises and build their Survive and Thrive Strategies for a Post-COVID world.

We are strategy facilitators that work globally to help companies double their business

Our new objective

Our new objective is to help as many businesses as possible to survive and position to thrive in a Post-

COVID world.

Twin crises

The COVID shredder

Optimal strategies

No Painers

Strategies that work well in some scenarios but don’t have negative impact in others

No Brainers

Strategies that work well in all scenarios

No Gainers

Strategies that don’t work under all scenarios

Big Gains/Big Pains

Strategies that have benefit in some scenarios but will be detrimental in others

Value chain framework

Survive and thrive strategies

Survive strategies

Protect lives and livelihoods

Radical financial adaptation

Supply chain continuity

Engage and support customers

Thrive strategies

Virtualise the business

Collective Innovation

Repurpose assets and capabilities

Post-COVID readiness

Thrive Strategy

Repurposing Assets and Capabilities

Thrive strategy - Repurposing Assets & Capabilities

From this To this

Nightingale Hospitals in the UK

New markets for Westgate

Employee sharing

Ventilator innovation

3D printed adaptor turns a snorkelling mask in a ventilator.

Survive and Thrive Strategy Map

Capture your thinking in a Strategy MapThe Strategy Map reads from the right(future state) to the left (the next 2months milestones)

1. ???2. ???3. ???

Strategic Investments 2023 Outcomes 2023

2 months Milestones

Profile

Product

Place

Processes

People

Partners

Performance

Survive and Thrive Strategy Map 2020 - 2023

Safeguard lives and livelihoods

Radical financial adaptation

Supply chain continuity

Engage and supportcustomers

Digital capabilities

Collective Innovation

Repurpose assets and capabilities

© Waterfield All Rights Reserved.

Post-COVID readiness

Triple 2 Execution Cycle and Response Team

Triple 2 Execution Cycle and Response Team

Triple 2 Cadence

Phase Normal strategy execution Triple 2 strategy execution

Strategy development Every year Every 2 months

Agile sprints Every quarter Every 2 weeks

Stand-ups (20 mins) Every 2 weeks Every 2 days

Conclusions

Act now not just on survive strategies but concurrently act on thrive strategies

Set up a Triple 2 Response Team that can make binding decisions quickly

Act fast and learn fast

Parting thought

‘You can not predict the future, but you can anticipate it and take action now.’

Thank you

‘Better outcomes through collaboration’

www.waterfield.com.au

Article 1. Survive and Thrive Strategy for Business (https://www.businessaustralia.com/how-we-help/be-a-better-employer/getting-legal-advice/employer-guide-to-coronavirus/survive-and-

thrive-strategy-for-business)Article 2. Applying the ‘Triple 2’ response to your business (https://www.businessaustralia.com/how-we-help/be-a-better-employer/getting-legal-advice/employer-guide-to-coronavirus/applying-the-

triple-2-response-to-your-business)

Thank you for joining usOur next webinar is on Friday 15 May:

For more information and to register for our upcoming webinars, please visit:

http://ara.net.au/events-and-networking/webinars

Generation Equality – your role!