3. Competitors

The well-known brand competitors of “Longganisda” are Mekeni, Pampanga’s Best, and Century Qaulity Bangus Longganisa

4. Methodology

Participants

The participants of this study are the households in Orani, especially mothers and people who prepare or buy their own food.

Materials and Equipment

Survey questionnaires, which will be distributed through random sampling will be used as the primary source of data. The Slovin’s formula will be used to compute the necessary sample size of the survey questionnaires. The results of the survey will be used in determining the projected demand and supply of the proposed product.

Design

The distribution of survey questionnaires will use random sampling together with statistical models to determine the projected demand and supply analysis. The independent variable will be the year and the demand and supply will be the dependent variable.

5. Demand

5.1 Historical Data

The data population of Orani has been gathered from the National Statistics Office website to reflect the precision in presenting the facts. The data are as follows:

Year Population of Orani1990 43, 4941995 48, 6952000 52, 5012007 59, 5302010 61, 099

Table 5.1.1 Orani Population

Using the formula of forecasting on Microsoft Excel, the projected population on Orani has been projected on the following table:

Year Population of Orani

2016 66, 9482017 67, 8382018 68, 7282019 69, 6182020 70, 508Table 5.1.2 Projected Population

5.2 Method of Forecasting

In order to project the demand, both the result of the survey and the formula are required. The sample size will be ob