To: Mrs. Knowitall, CEO of F.F.E. (Funky Fashion Enterprises)From: Sybil Priebe, Manager of the Fargo t&p outletDate: November 7, 2006Subject: Report on Survey of Students’ Fashion Likes & Dislikes

INTRODUCTION:{Why was the survey done? How will it help the company? Why is it important?}This survey report shows the results of an in-depth fashion survey completed on campus. The reason for the survey was to get an idea of what types of fashions students like or dislike, fashions that students gravitate toward or detest, and fashions that students would consider in the future. These results will help our company in deciding what to stock at our store.

>Dates: {When was the survey done? Where? And when was the report written up?} This survey was completed November 3-5 on the {geographical area} campus of North Dakota State College of Science in Wahpeton, ND; this town is located 48 miles to the south of Fargo, ND. From November 6-7, the survey’s charts and results were written up by Sybil Priebe.

>Definition of the population: Fifty students were surveyed for this report. The approximate age surveyed was 21.5, while the span of ages ranged from 18 to 25 (Question 2). Forty percent of those surveyed were males; the rest were females (this was actually the first question asked; I chose to use the report to magnify the results of Questions 3-5). All students surveyed were full-time students; only 5 of the 50 surveyed were students who did not live on campus.

>Exclusions from the sample: Older-than-average students and single-parents happen to not be a part of this survey’s sampling. {How the sample was selected.} The sample of students was selected randomly on campus over the weekend.

HYPOTHESIS:Through this survey, I hope to identify what types of students are traveling to Fargo to shop for clothing, where they go for their clothing, and what kinds of prices they are looking for. I suspect that the typical shopper will be female. She will be a big shopper of West Acres, and I suspect that this particular shopper will have a budget of less than $50 per trip to Fargo.

FINDINGS:Question 1: Findings are listed above. The question asked participants to identify their gender.

Question 2:

Findings are listed above. The question asked participants to identify their age.

Question 3: {Cover each question asked in the survey.}{What type of responses was gathered?This means the format of the response type (if not obvious from the results). In other words, were respondents asked to choose from a list of possible answers ("multiple choice"), or was the question open-ended (letting respondents give an answer in their own words, or supply their own numbers. How many answers were respondents allowed to give: only one, as many as they wanted, or some in-between number?}How often do you go to Fargo to shop specifically for clothing?_____ a. 0-3 times a year._____ b. 3-10 times a year._____ c. More than once a month._____ d. Once a week.Participants were asked to choose just one response per question on all of the multiple-choice questions.

Summary of Findings for Question 3:As shown in the chart to the right, our survey proved part of our hypothesis - that hypothesis being that many students drive up to Fargo more than once a month to shop particularly for clothing. Of those surveyed, the male participants took up the smallest population of those who only went to Fargo to shop for clothes less than 10 times a year. Also, as part of our hypothesis, it was concluded that many female participants checked off C and D becoming the largest population in the once per week or more category.

Question 4: Where do you primarily shop for your clothing in Fargo?_____ a. West Acres._____ b. Downtown Fargo (t&p, etc)._____ c. Savers and other thrift stores._____ d. Old Navy, Gordman’s, other large dept stores not found at West Acres._____ e. Other stores not listed.

Summary of Findings for Question 3:Once again, as seen in the chart to the right, my hypothesis was correct. Many

students are using West Acres as their place to attain clothing, not Downtown Fargo where t&p is located. This finding can aid us in advertising downtown more as well as considering a small branch in West Acres at some point in time.

Question 5:When you shop in Fargo, what is your budget per trip?_____ a. Less than $50_____ b. $50-100_____ c. $100+

Summary of Findings for Question 5:Unlike my hypothesis predicted, this survey determined that the majority of students actually spend more than $50 per trip to Fargo. Sadly, that is income we are missing out on since they are spending a majority of that (50%) at West Acres, as Question 4 showed.

CONCLUSIONS & RECOMMENDATIONS:Essentially, female students are the population we need to focus on, as is typical with a clothing store like ours. We also need to focus on those who are going to West Acres to shop.

Based on my findings in this survey, I would recommend: Our company may want to consider expanding to a small part of West

Acres. With that expansion, we may be able to attract students to the downtown store.

If expansion is not possible, we should advertise better. We could utilize those restroom stall advertisement spaces since females are more likely to use the restrooms and use the restrooms with friends.

Have a fashion show at the downtown store and advertise it at West Acres with flyers handed out by employees wearing some of our fashions.