survey report on whether merrild kaffe a

7/31/2019 Survey Report on Whether Merrild Kaffe A

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SURVEY REPORT ON WHETHER MERRILD KAFFE A/S SHOULD CONTINUE

TO INVEST IN THE CURRENT ORGANIC PRODUCT LINE OR NOT

Table of Contents

1.0 INTRODUCTION ............................................................................................... 2

1.1 Problem Statement............................................................................................. 2

1.1.1 Problem statement: ....................................................................................... 2

1.1.2 Background................................................................................................... 2

1.1.3 Motivation .................................................................................................... 3

1.1.4 Interpretation ................................................................................................ 3

1.1.5 Scope/Limitations......................................................................................... 41.1.6 Research Objectives ..................................................................................... 4

2.0 Methodology ........................................................................................................ 4

2.1 Project Type....................................................................................................... 4

2.2 Theories and Methods ..................................................................................... 4

2.3 Data Collection................................................................................................ 5

2.4 Criticism of the Sources and Methodology..................................................... 5

3.0 Results and Analysis ............................................................................................ 5

3.1 Description of the sample/respondents.............................................................. 5

3.2 Data Interpretation ............................................................................................. 6

3.2.1 Survey analysis ............................................................................................. 63.3 Argument about the findings ............................................................................. 7

3.3.1 Opinions on organic food and organic coffee .............................................. 7

3.3.2 Relation between age and consumption .....................................................10

3.3.3 Coffee preferences......................................................................................10

4.0 Conclusion and Recommendations....................................................................12

4.1 Conclusion .......................................................................................................12

4.2 Recommendations............................................................................................12

Appendix..................................................................................................................14

Appendix I: ............................................................................................................14Appendix II ............................................................................................................19


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1.0 INTRODUCTION

1.1 Problem Statement

1.1.1 Problem statement:

Should Merrild Kaffe A/S invest more in its current organic product line in order to adapt

to the growing ogranic food market in Denmark?

Sub-questions:

Who and why do people buy organic food?

What types of organic food do consumers buy most?

Which brand do consumers usually buy?

Do consumers buy Organic coffee?

What can we do to encourage consumers to buy organic coffee?

Do coffee consumers prefer organic coffee to conventional coffee?

1.1.2 Background

As a team of 6 young marketing executives, we have noticed that there is a dramatic growth

in the consumer demand for organic food in the Danish market. Our company, Merrild

Kaffe A/S has an kologisk coffee brand and the sales of the product have not been growing

in the last four years yet the economy reports dramatic growth in the demand for organic

products.

Macro Environment Analysis

Total coffee volume sales declined by 0,2% in 2007 from 2006. The total coffee volume sales are

expected to fall to 41,610 tonnes by 2012 a decrease of 5% on 2007 1. In the same report, Euro

monitor reports that there is a boom in sales of coffee beans; there is high consumer demand for

high-quality coffee; increases in disposable income are encouraging consumers to eat and drink

out more often; and Denmark has seen strong growth of specialist coffee shop outlets.

Coffee is usually looked at as an unhealthy drink; on the other hand, organic food is

referred to as healthy food. Therefore our team is very interested to establish if coffee

1http://www.portal.euromonitor.com


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consumers really care about Organic coffee or not. The consumer trends in Denmark have

changed; consumers are more aware and concerned about their health, their environment,

human and child rights protection and sustainable production methods. Government

policies like the healthier food policies, government subsidies to organic food production,

anti pollution and other environmental protection policies have a huge impact on the

industry. For instance Denmark is one of the countries that support fair trade. Fair trade

policies also support and promote organic food production and sustainable productionmeasures meaning that imported food and other products should abide to some strict

regulations before they qualify to be sold in the Danish market. The average annual income

in Denmark is relatively high, which allows people to be more concerned about the green

issues.

1.1.3 Motivation

We found out that the organic food market in Denmark is growing and we want to find out

if our company (Merrild Kaffe) has any chance of tapping into and taking advantage of the

organic food growing trend. Using research, we want to establish whether this trend has

any impact on the Danish coffee consumption and if consumers really care if coffee is

organic or non-organic, we intend to help management decide the optimum positioning for

our kologisk coffee product. In other words, how the product fits into the market, what its

image is or will be, and who is likely to buy it. We will be able to establish what factors are

important in purchase decisions, what vocabulary consumers use when talking about

organic products, and what media channels are appropriate to promote our product.

1.1.4 Interpretation

The term organic agriculture is defined by the International Centre for Research in

Organic Food Systems as a production system that sustains the health of soils, ecosystems

and people. It relies on ecological processes, biodiversity and cycles adapted to local

conditions, rather than the use of inputs with adverse effects. Organic agriculture combines

tradition, innovation and science to benefit the shared environment and promote fair

relationships and a good quality of life for all involved.

In Denmark organic food products have to meet specific requirements in order to be

certified by the authorities with the logo. Some of the products have 2 certification marks


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(both the Danish and the EU one). In the last 4 years the sales of organic food in Danish

retail shops have grown by 210 million euro.2

To make sure that term organic is not misunderstood. We will train and learn how to

speak kologisk, danish word for organic and we will have the kologisk logo on all our

questionnaires.

1.1.5 Scope/Limitations

Our survey will cover only specific parts of Denmark Copenhagen (Greater Copenhagen)

and will be based only on the answers of 150-200 respondants. Our survey will not include

the young coffee users up to the age of 24 yrs. We are not using a representative sample

due to limitations (resources, weather, etc). To limit our non response rates, we will have

a screening question from which we will determine which consumers to interview. In this

survey we will only be looking at only coffee coonsumers.

1.1.6 Research Objectives

Our objective is to come up with empirical evidence, which we can use to appropriately

advise management on whether strengthening investment and support of the organic

product line of Merrild coffee will trully give Merrild Kaffe A/S a chance to tap into the

growing demand and consumption of organic products in the Danish Market.

2.0 Methodology

2.1 Project Type

The project type is survey research. Our project is primarily using descriptive methods of

research combined with exploratory and analytical methods because we want to determine

what is the influence of organic food on the customers habits. This will also help us to

determine organic food consumer patterns and the specific beliefs, feeling and attitudes

coffee consumers have towards organic coffee.

2.2 Theories and Methods

We are going to use Buying Behaviour (7o`s framework) to analyze the consumer habits

and determine what factors influence the decisions of the customers. Analysis of the macro

evironment will assist us to address the factors in the economy that may influnce and affect

buying behaviour.

2www.organic.dk/market/import/index.htm


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To identify the targeted respondents we will use the purposive sampling (non probability)

method, and to analyze the collected data we will use statistical methods such as

contingency tables, pivot tables, pie charts and graphs.

2.3 Data Collection

Using desk research, we collected the needed information about coffee and organic food. All

the group members visited their usuall shopping points to gather information on coffee

brands (which are visible in the shelves), prices, packaging/labeling, certification and any

other crucial information they could collect through observation.

We are going to the field to conduct personal interviews and collect data. We will conduct

the interviews during different times of the day to get a broader view from both working

and non-working respondants. During the project we will interview 150-200 people from

different age, sex and status category. We will use a screening question to make sure we are

able we get information from coffee consumers.

2.4 Criticism of the Sources and Methodology

The models we used only help to scan the environment and therefore do not actually point

out which strategies to adopt. Given the size of the project and resources available we are

not able to conduct the full 7 o`s framework analysis.

The purposive sampling method is likely to get the opinions of our target population, but

we are also likely to overweight subgroups in our population that are more readily

accessible. It is impossible to determine how representative of the population the sample

is.

3.0 Results and Analysis

3.1 Description of the sample/respondents

We were able to interview 155 respondents of which 79 were male and 76 female.Respondents were categorized in five age groups, 25.8% were in the age group of 25-30,

30.3% were in the age group of 31-40, 25.1% were in the age group of 41-50, 11.6% from

the age group of 51-60 and 7.1% from 60 and above. 94 (60.6%) of the respondents are

married, 37 (23.8%) are single and 24 (15.4%) are in a relationship.


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Respondents were also categorized in 5 groups of income with 35(22.6%) having an

annual income of less than 199,000 DKK. Followed by 35 (22.6%) with an annual income of

200,000 299,000 DKK. 52 respondents (33.5%) have an annual income between 300,000-

399,000 DKK, 13 respondents (8.3%) have an annual income of 400,000 499,000 DKK

and 17(10.9%) with an annual income of 500,000 DKK and above.

89% of the respondents were from Zealand and the rest from other parts of Denmark . Ofthese 5.9% were foreigners.

3.2 Data Interpretation

3.2.1 Survey analysis

In relation to the 7 O framework of buying behaviour, the survey addresses the main areas

of; who constitutes the market (occupants), what the market buys (objects), why the

market buys (objectives) and where the market buys (outlets). Organization (who

participates in the buying), operation (how the market buys) and occasion (when the

market buys) are not covered in this survey.

First we will analyze answers in each question separately and then we will try to put them

in logic connections. (We recommend that the reader refers to appendix II attached to

this report especially for this section).

From question 1 to 10 we are trying to establish the general opinions towards organic food

as a whole. Generally, most of our respondants buy organic food and strongly believe it is

healthier than non-organic and by buying it they believe they are contributing to the

protection of our environment. The majority (77%) of the respondants believe that organic

food is a growing trend. Improving scientific evidence in quality and lowering the prices

are the main factors that would encourage them to buy more.

From question 11 to 21 we would like to find out the buying behaviour, customer habitsand preferences when buying coffee and peoples opinion about organic coffee.

We found out that almost everyone (77%) buys their coffee in the supermarkets. 16% have

answered that they buy organic coffee. 74% of the respondants are daily drinkers and 60%

prefer ground coffee, followed 23% preferring coffee beans and 23% - instant coffee. The

most recognized coffee brand is Nescafe and Merrild comes 4th. Nescafe is the most


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preferred brand with Merrild 5th. Most of the coffee users (54%) have a preferred brand

but sometimes change it and 25% never change their brand. The most important reason for

brand preference is taste. (132 out of 155 agreed that taste is important). People are

surprisingly not thinking so much about price as in the case of organic food, but are more

concentrated on the taste and quality instead. 32% of respondants listed scientific evidence

in quality, followed by lower the prices (19 %), improve visibility in stores (19 %), improve

availability (17,4 %) ,better packaging and labeling (11.6 %).

Table 1:

Question

16 Which coffee brand do you prefer?

Merrild Cafe Noir Senseo Gevalia BKI Peter Larsen Nescafe Other

19 24 6 40 13 21 51 29

Table 2:

Question

17

How often do you change the coffee brand you

buy?

Often Sometimes Never

34 83 38

Table 3:

Question

18 Why do you prefer the brand?

Taste Price Availability Habit Trust Country of origin

1 88 21 8 16 19 2

2 44 37 21 26 10 3

3 9 35 26 38 27 4

4 3 20 52 29 29 5

5 8 13 29 20 36 29

6 1 14 4 7 13 94

3.3 Argument about the findings

3.3.1 Opinions on organic food and organic coffee


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Row labels (opinion): Column labels (gender):1: Strongly agree 1: Male

2: Somewhat agree 2:Female

3: Neither/nor

4: Somewhat disagree

5: Strongly disagree

We can see from the above table that the

majority thinks organic food is healthier than

non-organic.Women tend to have a more

positive attitude towards organic food than men.Although the answers from the graph (question

20) are more or less evenly distributed, we can see that people generally have a positive opinion

towards organic coffee.

However, we can see that most coffee users believe that organic coffee is more environmentally

friendly. There is a strong opinion that conventional coffee is cheaper. The majority believes that

organic coffee has a higher quality, but still there is a big uncertainty whether thats the case or

not.Most people agree that the organic coffee production is more sustainable.

Strongly agree

Somewhat agree

Neither/NorSomewhat disagree

Strongly disagree


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We can say that in

general the majority

of people (68%) are

convinced that

organic food is

healthier than non-

organic. Then 28%

are not sure and only

a very small portion

disagrees (4%). So

we can say that

people believe in the healthiness of organic food and are open to the idea.

In this question we

wanted to establish

what types of

organic food do

consumers buy

themost. We found

out that the most

frequently bought

product type is

vegetables and

fruits, which is

bought by 82 people from 95 which are buying organic food. Even though, the proportion of

people buying organic coffee is the smallest, it is still relatively high compared to our

expectations.


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By asking people

this question our

goal was to find

out what we can

do to make them

buy or buy more

organic coffee.

32% of the

respondents listed

scientific

evidence in

quality, followed

by lower the

prices (19 %), improve visibility in stores (19 %), improve availability (17,4 %), better

packaging and labeling (11.6 %).

3.3.2 Relation between age and consumption

Rows (consumption):1: 6+ cups a day2: 3-5 cups a day

3: 1-2 cups a day4: 3-4 times a week

5: Less

Columns (age):

1: 25-302: 31-403: 41-504: 51-60

5: 61+

In our research we found that the average Danish coffee drinker consumes 4 cups a day.

According to the table, the older they get, the more coffee they consume. Before the survey we

had expectations that older people would drink more coffee and the results show that it turned

out to be true.

3.3.3 Coffee preferences


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We can see from the graph in Question 13 that most people prefer ground coffee. The first

impression is that it contradicts with the graph from Question 16, as Nescafe is the most

preferred brand. This can be explained by the fact that Nescafe is the only well-known instant

coffee brand and at same time there are many brands producing ground coffee.

Question 13

What type of coffee do you

prefer? Coffee beans


prefer? Ground coffee


prefer? Instant coffee


prefer? Decaf coffee

Question 16

Which coffee brand do you

prefer? Merrild


prefer? Cafe Noir


prefer? Senseo


prefer? Gevalia


prefer? BKI


prefer? Peter Larsen


prefer? Nescafe


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4.0 Conclusion and Recommendations

4.1 Conclusion

From our findings we conclude that having an organic product line (coffee) is very strategic

because consumers are very passionate about environmental protection and healthy

benefits of organic food. While some buy organic food to support its producers

environmentally friendly practices, most are trying to cut their exposure to chemicals in

the foods they eat (Health reasons). It is very evident that a large number of respondents

do buy organic food and at the same time believe that it is a growing trend. Therefore for

our company Merrild Kaffe A/S to maintain and increase its market position we should pay

attention to and take care of the consumer changing trends.

It is also clear from the survey that most of our respondents are daily drinkers(users) of

coffee (74%) and the most preferred brands respectively are; Nescafe, Gevalia, Caf Noir

(Merrild), and Peter Larsen. 24,5% of these consumers are very loyal to their preferred

brand. The strongest reason for brand preference is taste. Other reasons like price, habit or

trust come next to taste.

The consumers strongly believe that organic coffee is expensive but the same time they

really believe that it protects the environment.

Television, supermarket catalogues, friends, internet and news papers are the main sources

of information among the larger group of the respondents.

4.2 Recommendations

For us to firmly establish our presences in the organic coffee market, we need to expand

our organic product line to take care of the consumers who prefers coffee beans and the

one who prefers instant coffee to ground coffee since they come second to ground coffee in

preferences. There is a potential gap of the consumers who prefer instant coffee and would

like it to be organic for environmental reasons or because it is trendy. This is a chance to

take an advantage of this gap because the only worldly known instant coffee ( Nescafe )

does not have an organic product line.


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Because most people prefer the brand Nescafe, which is mainly instant, we believe that if

we came up with an instant organic coffee product, we might be able to steal the consumers

who prefer instant coffee but would like it to be organic.

Because organic food production methods are much more expensive than the conventional

methods, Merrild Kaffe can capitalize on the coffee consumers passion for environmental

protection and sustainable production method other than focusing so much on extensiveprice reductions. However where possible to reduce prices, this could be an added

advantage.

We discovered that people in the age of 25-30 are drinking less coffee compared to the

once in the group of 31-40, than 41-50, 51-60 and 60+. For us to make sure that the

consumers prefer our brand we have to make them loyal to our brand at an early age. Profit

and increase of consumer consumption may not be realized immediately but as the life

cycle gets into mature, consumption may increase and the company may realize benefits in

the future.

Therefore, if we can offer the market an organic product that is environmental friendly,

consistently of high quality and taste at a good price, we will have a much better chance of

selling our product and intensifying our position in the Danish coffee market.

We recommend that this survey is followed by subsequent more representative surveys

and a SWOT analysis to evaluate the overall strengths, weaknesses, opportunities and

threats related to the expansion of our organic product line. Strengths and weaknesses

about where our own performance is now, compared with our competitors, opportunities

and threats about where the business is going. The opportunities are attractive areas for

action where the business is likely to have some advantages or make a special contribution.

For management to develop a very good strategy for the organic coffee, the aforementioned

should be followed by our own performance analysis, main competitors analysis and

analysis of future trends in the macro and micro environment.

To make the organic coffee more attractive, our marketing should aim at informing

consumers about the extra quality values of our organic coffee. Through the media

(especially TV, Newspapers, supermarket catalogues,) we can appeal to the consumers

passion for the environment protection and consumption of healthy foods. For example use


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stories and images showing the farmers life, the happiness and the

problems of organic farmers and their production, make the organic sector

more visible. We should make sure to exploit all organic food attributes:

healthy, environmental protection, sustainable production methods, better

tasting, quality, produced withoutchemicals, GMOfree, with no added artificial flavouring,

preservatives, etc. Telling a good story based around the product can help to improve the

image of the company and its products.

Appendix

Appendix I:

Organic Coffee QuestionnaireThe information collected will help us develop strategies on the production and delivery of

organic goods and specifically Organic Coffee for our school project. Feel free to submit anycomments at the end. Your views and opinions will be reflected in the final project. Thank you

very much for your help.

Screening question: Do you drink coffee?

1.What comes to your mind when you hear about organic food?

Healthy food Protect the environment

Fruits and vegetables ExpensiveHigh quality Animal welfare

Sustainable production method

Other (please specify):

2.Where have you heard about organic food?:

TV Radio

Newspapers Internet

Friends Supermarket catalogues

Other (please specify): .

3.Do you believe organic food is healthier than non-organic?

Strongly agree Agree Not sure

Disagree Strongly disagree

4.Do you think organic food is a growing trend?

Strongly agree Agree Not sure


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Disagree Strongly disagree

5. Have you ever tried organic food?

Yes No Not sure

6.If yes, do you buy organic food?

Yes (jump to question 9)

No

Not sure

7. If no, which of the following statements do you agree with?

Strongly

agree

Somewhat agree Neither agree

nor disagree

Somewhat disagree Strongly

disagree

Not available

Too expensive

Don`t like taste

Dont know the

difference

Dont care about

the difference

8.What would encourage you to buy organic food?

Scientific evidence in positive difference

Improve availability

Improve visibility in stores

Lower the prices

Better packaging and labelling

Other (Please specify): .

9.Why do you prefer organic food over conventional food?

Strongly

agree

Somewhat

agree

Neither agree nor

disagree

Somewhat

disagree

Strongly disagree

Healthier

Environmental

protection

Trend- lifestyle

Taste


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Other (Please specify):.

10. What kind of organic food do you buy?

Vegetables and fruit Dairy

Meat and poultry Coffee

Other (Please specify):

11. Where do you usually buy your coffee?

Hypermarkets Supermarkets

Small local shops (grocer) Coffee shop

Caf Shops specialized in organic food


12. How often do you drink coffee?

More than 6 cups a day 3-5 cups a day

1-2 cups a day 3-4 times a week

Less than 3-4 times a week

13. What type of coffee do you prefer?

Coffee beans Ground (maled) coffee

Instant coffee Decaffeinated coffee

14. Which coffee brands do you know?

..

15. Do you recognize these coffee brands?

Merrild Kaffe - Merrild

- Caf Noir

- Senseo

Gevalia BKI

Peter Larsen Nescafe

16. Which coffee brand do you prefer?

Merrild Kaffe - Merrild

- Caf Noir

- Senseo

Gevalia BKI


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Peter Larsen Nescafe


17. How often do you change the coffee brand you buy?

Often

Sometimes (but I have preferred brand)

Never

18. Why do you prefer the brand from question 15? Please, rank the options from 1 to 6 (1

being most important)

Taste Price Availability

Habit Trust

Country of coffee origin

19. Which of the following statements contribute most to your choice of coffee

Price Taste Quality

Brand Organic

20. What do you think about organic coffee?

Strongly agree Somewhat

agree

Neither

agree nor

disagree

Somewhat

disagree

Strongly

disagree

Healthier

Protect the

environment

Expensive

High qualitySustainable

production

method


21. What would encourage you to buy/buy more organic coffee?

Scientific evidence in quality

Improve availability

Improve visibility in storesLower the prices

Better packaging and labelling



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22. Gender?

Male

Female

23. Age?

25-30 31-40 41-50

51-60 60+

24. Marital status

Married

Single

In a relationship

25. What is your annual income?

Less than 199 000 200 000299 000

300 000399 000 400 000499 000

500 000 +

26. Which part of Denmark do you come from?

Zealand + Smaller islands

Jutland

Funen

Foreigner

27. Occupation?

Any comments..

END


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ppendix II: Question Results

uestion 1 What comes to your mind when you hear about organic food?

Healthy food

Protect

environment

Fruits and

vegetables Expensive High quality Animal welfare

Su

pr

60 39 36 52 30 26

uestion 2 Where have you heard about organic food?

TV Radio Newspapers Internet Friends

Supermarket

catalogues Ot

82 19 53 34 40 63

uestion 3 Do you believe organic food is healthier than non-organic?

Strongly agree Agree Not sure Disagree Strongly disagree

38 68 43 4 2

uestion 4 Do you think organic food is a growing trend?

Strongly agree Agree Not sure Disagree Strongly disagree

47 73 25 9 1

uestion 5 Have you ever tried organic food?

Yes No Not sure

142 4 9

uestion 6 If yes, do you buy organic food

Yes No Not sure

95 43 17


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uestion 7 If no, which of the following statements do you agree with?

sponse Not Available Too Expensive Don't ike taste Don't know Don't care

rongly Agree 0 24 3 1 14

mewhat agree 10 22 18 7 20

either agree Nor

sagree 21 1 19 22 9

mewhat disagree 7 0 0 12 5

rongly disagree 10 1 8 7 1

uestion 8 What would encourage you to buy organic food?

Scientific Evidence

Improve

availability

Improve

visibility Lower prices

Better

packaging/labeling Oter

23 0 4 36 154 150

uestion 9 Why do you prefer organic food over conventional food?

Healthier

Environmental

protection Trend/lifestyle Taste

rongly Agree 49 41 11 11

mewhat agree 42 53 46 56

either agree Nor

sagree 7 5 25 28

mewhat disagree 2 2 8 2rongly disagree 1 0 6 0

uestion 10 What kind of organic food do you buy?

Vegetable & fruits Dairy

Meat and

poultry Coffee other

82 48 45 25 10


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uestion 11 Where do you usually buy your coffee?

Hypermarkets supermarkets

small local

shops coffee shop cafe

specialized organic

shops Ot

8 119 18 11 26 2

uestion 12 How often do you drink coffee?

More - 6 cups a day 3-5 cups a day 1-2 cups a day

3-4 times a

week Less

17 46 57 15 20

uestion 13 What type of coffee do you prefer?

Coffee beans Ground coffee Instant coffee Decaf coffee

36 96 35 1

uestion 14 Which coffee brands do you know?

Merrild Caf Noir Senseo Gevalia BKI Peter Larsen N

40 26 13 57 36 41

uestion 15 Do you recognize these coffee brands?

Merrild Caf Noir Senseo Gevalia BKI Peter Larsen N

99 103 72 123 89 77

uestion 16 Which coffee brand do you prefer?

Merrild Cafe Noir Senseo Gevalia BKI Peter Larsen N

19 24 6 40 13 21

uestion 17 How often do you change the coffee brand you buy?

Often Sometimes Never

34 83 38


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uestion 18 Why do you prefer the brand?

Taste Price Availability Habit Trust Country of origin

1 88 21 8 16 19 2

2 44 37 21 26 10 3

3 9 35 26 38 27 4

4 3 20 52 29 29 5

5 8 13 29 20 36 29

6 1 14 4 7 13 94

uestion 19 Which of the statements contribute to choice of coffee?

Price Taste Quality Brand Organic

46 78 44 25 19

uestion 20 What do you think about organic coffee?

Healthier

Protect the

environment Expensive High quality

Sustainable production

method

rongly agree 19 26 57 18 29

mewhat agree 40 83 54 56 55

either/Nor 49 29 25 55 51

mewhat disagree 28 1 7 11 6rongly disagree 9 6 2 4 3

uestion 21 What would encourage you to buy\buy more organic coffee?

Scientific evidence in

quality

improve

availability

improve visibility

in stores lower the prices

better packaging and

labelling Other

50 27 30 30 18 3


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uestion 22 Gender

Male Female

79 76

uestion 23 Age

25-30 31-40 41-50 51-60 60+

40 47 39 18 11

uestion 24 Marital status

Married Single In relationship

94 37 24

uestion 25 What is your annual income?

Less than 199 000

200 000 - 299

000

300 000 - 399

000

400 000 - 499

000 500 000 +

35 35 52 13 17

uestion 26 Which part of Denmark do you come from?

Zealand + Smaller

islands Jutland Funen Foreigner

138 7 1 9


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survey report on whether merrild kaffe a

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