survey report 2015 · automotive tech.ad detroit 2015 november 16-17, 2015 | the henry, detroit,...

SURVEY REPORT 2015

l Autonomous Driving Scenarios l Legal and Liability Aspects of Autonomous

Driving l HMI Challenges l Urban Mobility Towards 2020 l The Whole Picture

of Automated Driving l The Safety / Availability Trade-off in Autonomous

Driving l Vehicle-to-Vehicle (V2V) and Vehicle-to-Infrastructure (V2I) l

Autonomous Systems for Off-Highway and Agriculture Applications l

www.autonomous-driving-detroit.com

AUTOMOTIVE TECH.AD DETROIT 2015 November 16-17, 2015 | The Henry, Detroit, USA

CONTENT

GENERAL INFORMATION

Benefits of autonomous driving 5

Major challenges 6

Future of autonomous driving 7

Traditional OEMs & the automotive industry 14

PROFILE OF SURVEY RESPONDENTS

Organisational size, job title 17

Geographical split, industry 18

EVENT ANNOUNCEMENT

Automotive Tech.AD Berlin 2016 20

Imprint 21



RESEARCH PURPOSE

Autonomous driving industry research

TARGET SUBJECT

Senior level executives and experts from leading OEMs, Tier1, Tier2, suppliers, research

institutes etc. from approx. 30 countries worldwide

METHOD

Online-Survey

PARTICIPANT GENERATION

Email and social media invitations

STUDY SAMPLE SIZE

n = 229

ENQUIRY PERIOD

December 2015 / January 2016

REPORT PUBLISHED

January 2016



SURVEY RESULTS



Increased safety

Reduced traffic congestions / Increased road capacity

Reduced stress levels / Advanced ease of use

Increased productivity for the driver

Enhanced quality of life

Independent mobility of non-drivers

Emission and cost reductions

79%

58%

53%

49%

44%

47%

30%

According to you, what are the main benefits of autonomous

driving? (Multiple choice)



73% Safety concerns / Fail-safe concepts

Regulatory mandates / Legal restrictions

Liability issues

Cyber security

61%

48%

38% Limitations with regards to infrastructure

Social acceptance / Critical perception of self-driving vehicles

42%

58%

HMI driver attention management 24%

What do you think are the main challenges on the road to

autonomous driving? (Multiple choice)



Which mobility sectors do you expect to deploy autonomous driving soon?

2%

15%

26%

26%

31%

3%

15%

14%

34%

34%

Other (please specify)

Passenger cars

Commercial vehicles

Off-highway / Mining

Shuttle services / Public transport

2014

2015



Will shared vehicle fleets replace individual ownership?

No, they will coexist

82%

Yes, they will replace them;

18%



When do you expect driving autonomy to become reality for vehicles on the road?

1%

16%

34%

44%

5%

9%

48%

27%

10%

6%

In less than 5 years

5-10 years

10-15 years

In more than 15 years

Never fully

2015

2014



Which regions will experience the highest market growth for

autonomous driving in the near future?

Asia 17%

Europe 30%

North America

53%



Who will be the dominating players in the near future?

Traditional and

established OEMs

51%

New entrants incl.

Google, Apple and

Uber will play a

significant role

40% A

partnership

of both

8%

2015 2014*

* Participants’ answers in 2014 in response to the same questions

Established OEMs

will dominate

55%

Others will

be present in

the market

8%

New entrants will

play a significant

role

38%



Security is an increasing concern in the online world.

Will consumers trust automated cars?

70%

Yes, they will in the long-term, but a lot of work has to be

done in order to gain their trust

19%

I think most people won't entirely trust automated

cars and will always have security concerns

11%

Yes, as there won't be any serious concerns

in the future and the benefits outweigh the risks



Are regulations necessary to address emerging legal challenges and

liability issues related to autonomous driving? At which level?

Yes

90%

No,

probably not

7%

Not sure

3%

Federal level 64%

State level 24%

Undecided 12%



How would traditional OEMs need to change in order to not be left behind

on the road to autonomous driving?

Partnerships and

cooperations

Data

collection /

Vehicle data

Focus on new business

models, e.g. mobility as

a service, security

Change

development

processes

Better

knowledge

about

digitalisation

Faster change

Incorporate new

technologies

Become more

flexible with

regards to

processes etc.

Faster

innovations

Major

investments

(e.g. in R&D)



75% A mixture of both

Which direction should the automotive industry take in order

to further progress with maximum speed?

Join forces within the automotive industry

Collaboration with start-ups

14%

11%



PROFILE OF SURVEY

RESPONDENTS



Organisational size Job title

Senior Manager /

Team Leader

52%

Engineer /

Researcher

25%

Board

member /

Director

23%

50,000 - 100,000

employees 6%

5,000 - 10,000

employees 10%

10,000 - 50,000

employees 14%

more than 100,000

employees 15%

1,000 - 5,000 employees

18%

up to 1,000 employees

38%



Geographical split

OEMS 31%

Tier 1 & 2 18 %

Driver Assistance Systems 15%

Research & Academia 11%

Engineering 10%

Electronics 7%

Software Engineering 7%

Industry

Other 1%

Europe (w/o Germany)

44%

Germany 33%

North America 17%

Asia Pacific 7%



EVENT ANNOUNCEMENT



The Automotive Tech.AD Detroit will be taking place on December 01-02, 2016 in Detroit, USA.

The event tackles the latest challenges and solutions in autonomous driving concepts, strategic

roadmaps, new systems and technologies for automated driving and HMI considerations.

Benchmark and discuss the most pressing industry tasks, cutting-edge technologies and new

mobility concepts with more than 200 senior level executives and leading professionals from the

global automotive industry.

Key topics for 2016:

• The big hurdle: Legal and liability aspects of autonomous driving

• HMI challenges – explore the changing role of the driver and the implications on HMI

• Defining the roadmap from assisted to automated driving

• Autonomy versus cooperation: The impact of communication on automated driving

• Painting the whole picture of vehicle automation

• Architecture needs for automated driving

• The long-term vision for autonomous driving

• Safety & security aspects for ADAS and automated driving

For further information about the programme, speakers and to register for the event visit:

http://autonomous-driving-detroit.com

Tech.AD Detroit 2016

http://autonomous-driving-detroit.com/









Publisher

we.CONECT Global Leaders GmbH

Reichenberger Str. 124

10999 Berlin

+49 (0)30 52 10 70 3 0

Managing Directors

Daniel Wolter

Henry Fuchs

Project Management

Klaudia Malowitz

[email protected]

Marketing Management

Christina Fricke

[email protected]

Stay up to date with trends and developments in the

automotive industry and visit us at one of our

automotive events worldwide.

April 25-26, 2016 June 20-21, 2016

Imprint

www.car-hmi-usa.com www.car-hmi.com

December 01-02, 2016


SURVEY REPORT 2015

l Autonomous Driving Scenarios l Legal and Liability Aspects of Autonomous

Driving l HMI Challenges l Urban Mobility Towards 2020 l The Whole Picture

of Automated Driving l The Safety / Availability Trade-off in Autonomous

Driving l Vehicle-to-Vehicle (V2V) and Vehicle-to-Infrastructure (V2I) l

Autonomous Systems for Off-Highway and Agriculture Applications l

survey report 2015 · automotive tech.ad detroit 2015 november 16-17, 2015 | the henry, detroit,...

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