survey questionnaire modified

8/12/2019 Survey Questionnaire Modified

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DALMIA CEMENT DEALER SURVEY

Date ________________ Respondent S.no ________________

Dealer Name ____________________________________ Contact No ______________________

Firm Name ________________________________________________________________________

Address __________________________________________________________________________

a. Experience in dealership: ______________________

b. How long you are dealing with Dalmia Cement? ___________________

c. How did you come to know about Dalmia brands?

(a) Advertisement (b) Sales person (c) Friends/Relatives (d) Others _________________

d. Your overall view about the easiness of acquiring a dealership with Dalmia

(a) Very Easy (b) Easy (c) Moderate (d) Difficult (e) Very Difficult

MARKET ASSISTANCE1. Whether the company conducts any dealersmeeting programme? (a) Yes (b) No

2. Do/Did you advertise for Dalmia brands? (In newspap./ Magz.) (a) Yes (b) No

2.1 If yes, how often ____________________________

2.2 If yes, your view about the advertisement allowances/materials that company provides?

(a) Very satisfied (b) satisfied (c) no comments (d) dissatisfied (e) very dissatisfied

3. Does/Did the company give you marketing tips & materials for their brands? (a) Yes (b) No4. Have you displayed any Point of Purchase advertisements for Dalmia? (a) Yes (b) No

5. Your overall view about the market assistance the company provides

(a) Highly Satisfied (b) Satisfied (c) Moderate (d) Dissatisfied (e) Highly Dissatisfied

Reason:

STOCK

6. What type of problem do you face in the delivery & purchase of Dalmia Cement?

7. What is the highest order that you have ever received for Dalmia? ___________________

7.1 Did you have sufficient stock that time? (a) Yes (b) No

8. Usual stock capacity ________________ Avg. Reorder period _____________

9. How often do you go stock out? ______________________________________________

10. Your overall view about the timely stock delivery(a) Highly Satisfied (b) Satisfied (c) Moderate (d) Dissatisfied (e) Highly Dissatisfied

11. Your overall view about convenience of making changes in the order



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DEALER SATISFACTION12. Your overall view about the sales contest the company conducts


13. Your overall view about the free tours, gifts, allowances and discounts the company offer


14. Your overall view about the responsive communication from the companys side


15. Your overall view about dealers problem addressing attitude of the company


16. Your overall view about the technical support you get in this dealership


17. Your overall view about the dealers listed promotions


18. Your overall view about the display and advertising allowances


19. Your overall rating of Dalmia cements dealership

Excellent Good Average Bad Very bad

20. Would you like to deal with Dalmia Cement in future? (a) Yes (b) No

21. When people ask for Dalmia cement how do they address it?

(a) Dalmia (b) Vajram (c) Dalmia Vajram

21.1 If its Vajram, do you feel its better to rename the product Vajraminstead of

Dalmia Vajram? (a) Yes (b) No

21.2 If its Dalmia / Dalmia Vajram, do you feel the name Dalmiabrings strength to the

brand? (a) Yes (b) No

ANY SUGGESTIONS / COMPLAINTS:


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BrandHigh

Demand

Your recommend. /

preferencePeople pref.

Your

dealership

rating for 10

Dalmia

Ambuja

Ramco

Penna

Ultratech

Jaypee

ACC

Bharathi

Zuari

Shankar &

Coromandel

Chettinad

survey questionnaire modified

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