survey pie chart

7/24/2019 Survey Pie Chart

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3.1 Methods of Needs Identification

For the development of healthy drink/food from Gynura procumbens, we

collected data from 75 respondents as a representation of our consumers. The

survey was conducted by an online survey and direct interview, and consists of 21

uestion that will help our analysis for market!based decisions. This method is

chosen because we can obtain various answers from respondents, particularly

answers that are une"pected by us. The tar#ets of this survey are random

customers$ varyin# from a#e, #ender, occupation and income, about healthy food

or drink from Gynura procumbens.

%owadays, health issues, such as diabetes, cholesterol, hypertension, cyst

and tumor, are a main concern in our society. &ence, we find that direct market

analysis method would be feasible for this product development. Therefore,

consumers' e"pectation for this healthy food/drink product can be classified into

charts for a strai#htforward presentation. (fterwards, we then can conclude the

final product that we will develop based on consumers' needs.

3.1.1 Direct Market Analysis

The aim of direct market analysis is to determine the consumer's point of

view on herbal based food or drink by conductin# an interview and online survey.

)e find that this method is effective and adeuate to classify the consumers'

needs, notably to compare e"istin# herbal food or drink product. From there on,

we can make innovations for our future product and compete in today's herbal

food or drink market.

3.1.2 Characteristics of Respondent

To #enerate data for developin# consumers' needs, we collected data from

75 respondents as a representation of our consumers. )e cate#ori*ed the

respondents by their #ender, a#e #roup, occupation and income. The classification

is made to analy*e different lifestyle and health conditions of our respondents.

The pie chart below shows the percenta#e of #ender respondents.


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Male; 35%

Female; 65%

Gender of Respondents

Male Female

Figure 3.1 +ender of espondents

-ource 0btained from survey

From Fi#ure .1, we can see that most of our respondents are female with

a total of 354, while the male respondents only cover 54. This result may be

caused by more female respondents who are concern with health issues and

intri#ued by herbal food or drink product.

)e also classified our respondents by a#e #roups to see which distribution

is concern with health issues. The a#e #roup respondents are shown on Fi#ure .2.

3%

69%

16%

12%

Age Distribution

< 18 years old 18 - 25 years old

25 - 50 years old > 50 years old

Figure 3.2 (#e istribution



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From the dia#ram above, we can see that most of our respondents are a#e

16!25 years old, with a total of 34, while the second most respondents came

from a#e #roup of 25!58 years old, which is represented by 134 of our total

respondents. 0ther a#e #roups that participated in this survey are 958 years old

and : 16 years old.

%e"t, we asked our respondents based on their occupation. )e classified

four occupational #roups that we find most likely to be potential consumers. The

percenta#e of market tar#et is illustrated on Fi#ure ..

5%

!%

21%

6%!%

"##upation Distribution

Students Housewives Employees

Businessman t!ers

Figure 3.3 0ccupation istribution


From the chart above, we can see that 574 of our respondents are

students, 214 are employees, 64 are housewives, 64 are other occupational#roups, and the rest is 34, which represents businessman. ;ven thou#h most of

our respondents are students, this does not eliminate the possibility that nowadays

youn# #eneration is also concern with health issues.


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income and hi#h income respondents as well as #ather information on product

price that is accordin# to their preference.

69%

12%

9%

9%

$n#omes of Respondents

"p 0 - "p 2#500#000 "p 2#500#000- "p#5#000#000

"p 5#000#000 - "p $#500#000 > "p $#500#000

Figure 3. =ncomes of espondents


>ecause the ma?ority of our respondents are students, the result we obtain

from this uestion is that 34 respondents earn p 8 @ p 2.588.888. The rest

earns p 2.588.888 @ p 5.888.888, which is represented by 124$ 184 earns p5.888.888 @ p 7.588.888$ and 4 earns 9 p 7.588.888.

=n the interest of creatin# a healthy drink or food, we wanted to know if

our consumers are familiar with common diseases that may be caused by life

style. From the fi#ure below, we can see how many respondents know basic

knowled#e on common diseases.


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95%

5%

onsumers &no'ledge About ommon Diseases

%es &o

Figure 3.!


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21%

2(%

21%

1!%

2(%

Diseases )*at are +ell,&no'n b- Respondents

'ia(etes )!olesterol Hypertension

)yst *umor

Figure 3." iseases that are )ell!Anown by espondents


Fi#ure .3 shows that the most reco#ni*ed disease occurrin# are iabetes

and &ypertension, where both received a 214 response from our tar#et market.

Followin# that, cholesterol and tumor is also a common disease known, which is

represented by 284 of the total respondents. Bastly, cyst is known by our

respondents, where 164 respondents is familiar with this health issue.

>esides knowin# their knowled#e and familiari*ation on the before

mentioned common diseases, we also asked our respondents if they were even

dia#nosed with one or more of the diseases. Fi#ure .7 represents the responses.


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!.%

16%

ts t*at *a/e been diagnosed 'it* one of t*e ommo

&o+ not yet %es

Figure 3.# espondents who have been ia#nosed with one of the


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99%

1%

elati/es t*at *a/e been Diagnosed 'it* "ne or More

%es+ t!ere is,are &o+ t!ere is,are not

Figure 3.$ espondents who have elatives that have been dia#nosed with one of the


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22%

2(%

2(%

19%

19%

Diseases Diagnosed on Respondents0 Relati/es

'ia(etes )!olesterol Hypertension

)yst *umor

Figure 3.% iseases ia#nosed on espondents' elatives


From Fi#ure ., we can see that most of the diseases have similar

percenta#es. This may be due to the fact that most of the respondents or the

respondents' relative is sufferin# from more than one common disease. This is

why the percenta#e above shows an overlap of data of responses. )ith that bein#

said, we also sorted out data based on how many responded accordin#ly to each

disease. The #raph below shows the number of overlapped data.


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'ia(etes )!olesterol Hypertension )yst *umor0

10

20

0

.0

50

/0

$0 'ia(etes /5

)!olesterol 58Hypertension 58 )yst 5. *umor 5/

'iseases 'ianoses

Figure 3.1& iseases ia#noses


From the bar #raph above, we can conclude that most of the respondents

suffer from diabetes, with 35 people, followed by cholesterol and hypertension

with 56 people, tumor with 53 people, and lastly cyst with 5C people.

%e"t, we asked the respondents on their awareness and knowled#e on the

causes of the occurrence of the fore mentioned diseases. The followin# fi#ure

describes the responses.

96%

.%

nts0 A'areness on ause of Disease b- n*ealt*-

%es &o

Figure 3.11 espondents' (wareness on


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The pie chart on Fi#ure .11, shows that ma?ority of the respondents are

aware and know that the cause of the diseases mentioned before is because of life

style choices and unhealthy life style. &owever, C4 of the respondents are not

aware and does not know that life style may be one of the contributin# factors to

tri##er those diseases.

Therefore, we also asked the respondents on the methods that has been

applied or implemented to overcome those diseases. This can be a rou#h

#enerali*ation of the methods common for the respondents' and their relative.

Fi#ure .12 shows the results.

52%

5%

3(%

.%9%

Met*od of )reatment

)!emial-(ased Mediines

Her(al mediine

)!emial-(ased Mediines and Healt!y 3i4estyle

Her(al Mediine and Healt!y 3i4estyle

)!emial-(ased Mediines and Her(al Mediines

Figure 3.12 Dethod of Treatment


(s seen on the pie chart above, more than half of the total respondents still

opt for chemical!based medicines for their method of treatment for the

aforementioned diseases.


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To #ain more feedback from the respondents on herbal consumption, we

asked the respondents if they ever opted for herbal products as an alternative

healin# method. The fi#ure below shows the data.

69%

31%

ndents '*o *a/e "pted for 4erbal rodu#ts for )reat

%es &ever

Figure 3.13 espondents who have 0pt for &erbal Eroducts for Treatment


Fi#ure .1 shows that 34 of the respondents have opted or tried herbal

products as an alternative for healin# methods. This means that the tar#eted

market is familiar with herbal medicine, methods of consumin# it, and the basic

#eneral main in#redients, such as well!known herbs.

For the interest of developin# herbal!based food/drink, we asked the

respondents if they are familiar with the plant that is #oin# to be the main

in#redient in our product. The followin# pie chart shows how familiar they arewith Gynura procumbens.


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.%

53%

ndents0 Re#ognition )o'ards G-nura pro#umbens 7is

%es &o

Figure 3.1 espondents' eco#nition towards Gynura procumbens;"istence


From the chart above, we can see that 54 responses from our

respondents never heard about Gynura procumbens e"istence. &owever, the rest

of the respondents, which is C74 have already known about Gynura procumbens

e"istence.

>ased on the result above, there are uite a lot people who have already

known about Gynura procumbens e"istence. Then, we asked about the

respondent's reco#nition towards Gynura procumbensbeneficial components. The

fi#ure below shows the result.


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2%

3%

ents of G-nura pro#umbens t*at are Re#ogni:

%es &o

Figure 3.1! >eneficial


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29%

23%

..%

5%

odu#t Form of G-nura pro#umbens 4ealt*- FoodDrin

ar elly 'rin? uie t!ers

Figure 3.1# Eroduct form of Gynura procumbens &ealthy Food/rink


5%%

11%

2.%

25%

11%

1%

Fla/or and Aroma ofG-nura pro#umbens 4ealt*- FoodDrin


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21%

29%29%

21%

1%

#


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32%

25%

33%

%.%

sired ri#e for G-nura pro#umbens 4ealt*- FoodDri

"p 5#000 - "p $#000 "p $#500 - "p 10#000

"p 10#500 - "p 15#000 "p 15#500 - "p 25#000

> "p 25#000

Figure 3.21 esirable Erice for Gynura procumbens &ealthy Food/rink


survey pie chart

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