grebnirGSteven Grinberg

Internet Enabled Sensors & Social Media

PurposeTo determine the likelihood of people using social media as a communication channel in conjunction with internet enabled sensors

The SurveyStart Date: 11/17/24End Date: 12/03/2014Location: Online

Total Questions: 1510 Issue Questions5 Demographic Questions

Sampling MethodThe snowball sampling method was used based on convenience sampling, which consisted of male and female social media users

Surveys Started:

95

Surveys Com-pleted:

65

Completion Rate

68.4%

-> How often do you use social media?Answered: 97.89%

(No questions answered 100% of the time)

-> Which city and state do you call home?Answered: 49.47%

How likely are you to use sensor technology?

How likely would you be to use social media as the communication channel for sensors you use?

Frequencies Frequencies

Associated Demographic Questions for Cross Tabulation: Associated Demographic Questions for Cross Tabulation:

1. What is your Gender?2. What is the highest level of education

you’ve achieved?

1. How old are you?2. What is your income?

Most People, although Likely to Use Internet Enabled Sensors, are Unlikely to Use Social Media as a Communication Channel for the Sensors

Cross Tabulation 1   What is your Gender? What is the highest level of education you’ve achieved?  

    Male Female Other Total Up to high schoolHigh school or equivalent Some college Bachelors Masters PHD Total

How likely are you to use

sensor technology?

Very likely

10 6 0 16 1 1 3 7 2 2 16

62.50% 37.50% 0.00% 100.00% 6.25% 6.25% 18.75% 43.75% 12.50% 12.50% 100.00%

31.25% 21.43% 0.00% 25.40% 50.00% 25.00% 18.75% 29.17% 18.18% 33.33% 25.40%

Likely

8 5 0 13 0 1 3 6 2 1 13

61.54% 38.46% 0.00% 100.00% 0.00% 7.69% 23.08% 46.15% 15.38% 7.69% 100.00%

25.00% 17.86% 0.00% 20.63% 0.00% 25.00% 18.75% 25.00% 18.18% 16.67% 20.63%

Somewhat likely

9 7 0 16 1 2 3 5 5 0 16

56.25% 43.75% 0.00% 100.00% 6.25% 12.50% 18.75% 31.25% 31.25% 0.00% 100.00%

28.13% 25.00% 0.00% 25.40% 50.00% 50.00% 18.75% 20.83% 45.45% 0.00% 25.40%

Undecided

2 5 0 7 0 0 2 5 0 0 7

28.57% 71.43% 0.00% 100.00% 0.00% 0.00% 28.57% 71.43% 0.00% 0.00% 100.00%

6.25% 17.86% 0.00% 11.11% 0.00% 0.00% 12.50% 20.83% 0.00% 0.00% 11.11%

Somewhat Unlikely

3 1 0 4 0 0 2 0 2 0 4

75.00% 25.00% 0.00% 100.00% 0.00% 0.00% 50.00% 0.00% 50.00% 0.00% 100.00%

9.38% 3.57% 0.00% 6.35% 0.00% 0.00% 12.50% 0.00% 18.18% 0.00% 6.35%

Unlikely

0 2 0 2 0 0 2 0 0 0 2

0.00% 100.00% 0.00% 100.00% 0.00% 0.00% 100.00% 0.00% 0.00% 0.00% 100.00%

0.00% 7.14% 0.00% 3.17% 0.00% 0.00% 12.50% 0.00% 0.00% 0.00% 3.17%

Very unlikely

0 2 3 5 0 0 1 1 0 3 5

0.00% 40.00% 60.00% 100.00% 0.00% 0.00% 20.00% 20.00% 0.00% 60.00% 100.00%

0.00% 7.14% 100.00% 7.94% 0.00% 0.00% 6.25% 4.17% 0.00% 50.00% 7.94%

Frequency: Black Total 32 28 3 63 2 4 16 24 11 6 63

Row %: Red   50.79% 44.44% 4.76% 100.00% 3.17% 6.35% 25.40% 38.10% 17.46% 9.52% 100.00%

Column %: Blue   100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Cross Tabulation 2 How old are you? What is your income?  

    < 18 18 - 25 26 - 35 36 - 50 > 50 Total < $20,000$20,000 - $35,000

$35,001 - $50,000

$50,001 - $75,000

$75,001 - $100,000 > $100,000 Total

How likely would you be to use social

media as the communication

channel for sensors you use?

Very unlikely

0 6 14 4 1 25 6 2 6 3 0 4 21

0.00% 24.00% 56.00% 16.00% 4.00% 100.00% 28.57% 9.52% 28.57% 14.29% 0.00% 19.05% 100.00%

0.00% 30.00% 51.85% 33.33% 33.33% 39.06% 27.27% 33.33% 60.00% 42.86% 0.00% 33.33% 35.59%

Unlikely

0 5 3 1 0 9 6 0 1 0 1 0 8

0.00% 55.56% 33.33% 11.11% 0.00% 100.00% 75.00% 0.00% 12.50% 0.00% 12.50% 0.00% 100.00%

0.00% 25.00% 11.11% 8.33% 0.00% 14.06% 27.27% 0.00% 10.00% 0.00% 50.00% 0.00% 13.56%

Somewhat unlikely

0 4 3 1 2 10 4 1 2 0 0 3 10

0.00% 40.00% 30.00% 10.00% 20.00% 100.00% 40.00% 10.00% 20.00% 0.00% 0.00% 30.00% 100.00%

0.00% 20.00% 11.11% 8.33% 66.67% 15.63% 18.18% 16.67% 20.00% 0.00% 0.00% 25.00% 16.95%

Undecided

2 2 3 3 0 10 4 3 0 0 1 2 10

20.00% 20.00% 30.00% 30.00% 0.00% 100.00% 40.00% 30.00% 0.00% 0.00% 10.00% 20.00% 100.00%

100.00% 10.00% 11.11% 25.00% 0.00% 15.63% 18.18% 50.00% 0.00% 0.00% 50.00% 16.67% 16.95%

Somewhat likely

0 2 3 1 0 6 1 0 1 3 0 1 6

0.00% 33.33% 50.00% 16.67% 0.00% 100.00% 16.67% 0.00% 16.67% 50.00% 0.00% 16.67% 100.00%

0.00% 10.00% 11.11% 8.33% 0.00% 9.38% 4.55% 0.00% 10.00% 42.86% 0.00% 8.33% 10.17%

Likely

0 0 0 1 0 1 0 0 0 1 0 0 1

0.00% 0.00% 0.00% 100.00% 0.00% 100.00% 0.00% 0.00% 0.00% 100.00% 0.00% 0.00% 100.00%

0.00% 0.00% 0.00% 8.33% 0.00% 1.56% 0.00% 0.00% 0.00% 14.29% 0.00% 0.00% 1.69%

Very likely

0 1 1 1 0 3 1 0 0 0 0 2 3

0.00% 33.33% 33.33% 33.33% 0.00% 100.00% 33.33% 0.00% 0.00% 0.00% 0.00% 66.67% 100.00%

0.00% 5.00% 3.70% 8.33% 0.00% 4.69% 4.55% 0.00% 0.00% 0.00% 0.00% 16.67% 5.08%

Frequency: Black Total 2 20 27 12 3 64 22 6 10 7 2 12 59

Row %: Red   3.13% 31.25% 42.19% 18.75% 4.69% 100.00% 37.29% 10.17% 16.95% 11.86% 3.39% 20.34% 100.00%

Column %: Blue   100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Cross Tabulation 3 How likely would you be to use social media as the communication channel for sensors you use?  

   Very unlikely Unlikely Somewhat unlikely Undecided Somewhat likely Likely Very likely

Total

How likely are you to use sensor technology?

Very likely4 4 1 3 3 2 1 18

22.22% 22.22% 5.56% 16.67% 16.67% 11.11% 5.56% 100.00%

15.38% 44.44% 10.00% 27.27% 50.00% 66.67% 33.33% 26.47%

Likely5 1 3 3 1 1 1 15

33.33% 6.67% 20.00% 20.00% 6.67% 6.67% 6.67% 100.00%

19.23% 11.11% 30.00% 27.27% 16.67% 33.33% 33.33% 22.06%

Somewhat likely7 3 4 2 1 0 0 17

41.18% 17.65% 23.53% 11.76% 5.88% 0.00% 0.00% 100.00%

26.92% 33.33% 40.00% 18.18% 16.67% 0.00% 0.00% 25.00%

Undecided5 0 0 1 0 0 1 7

71.43% 0.00% 0.00% 14.29% 0.00% 0.00% 14.29% 100.00%

19.23% 0.00% 0.00% 9.09% 0.00% 0.00% 33.33% 10.29%

Somewhat Unlikely1 0 2 0 1 0 0 4

25.00% 0.00% 50.00% 0.00% 25.00% 0.00% 0.00% 100.00%

3.85% 0.00% 20.00% 0.00% 16.67% 0.00% 0.00% 5.88%

Unlikely1 1 0 0 0 0 0 2

50.00% 50.00% 0.00% 0.00% 0.00% 0.00% 0.00% 100.00%

3.85% 11.11% 0.00% 0.00% 0.00% 0.00% 0.00% 2.94%

Very unlikely3 0 0 2 0 0 0 5

60.00% 0.00% 0.00% 40.00% 0.00% 0.00% 0.00% 100.00%

11.54% 0.00% 0.00% 18.18% 0.00% 0.00% 0.00% 7.35%

Frequency: Black Total 26 9 10 11 6 3 3 68

Row %: Red   38.24% 13.24% 14.71% 16.18% 8.82% 4.41% 4.41% 100.00%

Column %: Blue   100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

Very likely26.47%

Likely22%

Somewhat likely25%

Other26.47%

How likely are you to use sensor technology?

Very

un-likel

y38.24%

Unlikely13.24%

Somewhat un-likel

y14.71%

Other

33.82%

How likely would you be to use social media as the communi-cation channel for sensors you

use?

A combined majority, 73.53%, would use sensors, while a combined majority, 66.18%, would not use them with social media.

Conclusion

Of the 68 Respondents

Next Steps...

Develop a survey that tries to understand why people are comfortable using sensors, but are not comfortable using them in conjunction with social media.

It would be helpful to understand if the concerns are related to privacy or something else and if it is more of an issue with social media alone or using the two technologies together.