survey on purchase behaviour of urban residents towards organic food- rm
TRANSCRIPT
SURVEY ON PURCHASE
BEHAVIOUR OF URBAN
RESIDENTS TOWARDS
ORGANIC FOOD
INTRODUCTION OF
RESEARCH PROBLEM
HYPOTHESIS OF THE
RESEARCH PROBLEM
SAMPLE DESCRIPTION
0
2
4
6
8
10
12
20-30 30-40 40-50 50-60 <60
NO
. O
F P
EO
PL
E
RANGE
AGE
AGE
0
2
4
6
8
10
12
illiterate below secondary secondary higher secondary graduate post graduate professionalqualification
NO
. OF
PEO
PLE
EDUCATION
LEVEL OF EDUCATION
LEVEL OF EDUCATION
OCCUPATION
0
2
4
6
8
10
12
14
SERVICE RETIRED STUDENT BUSINESS/TRADE HOUSEWIFE CASUAL LABOUR
NO
.OF
PEO
PLE
TYPES OF OCCUPATION
OCCUPATION
0
1
2
3
4
5
6
7
8
NO
. OF
PEO
PLE
RS.
MONTHLY FAMILY INCOME
MONTHLY FAMILY INCOME
DATA ANALYSIS
0
2
4
6
8
10
12
14
16
yes no
NO
. OF
PEO
PLE
Awareness among people
Awareness among people
People who are aware & know the benefits is shown in table below
BENEFITS NO. OF PEOPLE
Do not carry pesticide residue 13
Products are produced without using chemical fertilizers 13
Consumption decreases the risk of cancer and other chronic diseases 7
Safer than conventional food 12
Any other 8
0
1
2
3
4
5
6
7
8
9
10
NO
. OF
PEO
PLE
TYPE OF ORGANIC FOOD CONSUMERS BUY
Type of organic foodconsumer buy
PRICE PEOPLE WILLING TO PAY MORE FOR ORGANIC FOOD
No. of people
0-5% 2
5-15% 4
15-35% 4
Unwilling 16
Medium through which people became familiar about organic food
tv, 0 radio, 0
newspaper, 4
magzine, 0
internet, 4
in store, 12
friends/relatives, 7
0
2
4
6
8
10
12
14
NO
. OF
PEO
PLE
medium
Places where people generally buy organic food
PLACES NO. OF PEOPLE
Super market 6
Grocery store 2
Organic food store 7
Farm 1
Rationing shop 0
Any other 1
HOW PEOPLE RECOGNIZE ORGANIC FOOD
DIFFERENT WAYS NO. OF PEOPLE
Labels 6
Stamp 8
Purchased from farm 1
Word ‘natural’ 2
Organic certification 8
Friends/ relatives 1
REASONS FOR NOT BUYING AT ALL OR BUYING LESS ORGANIC FOOD
REASONS NO. OF PEOPLEDo not know what organic food is 13Do not know from where to buy 6Not available easily in our regular store 11It is very expensive 8Often stocks are limited 5Risk of getting cheated 1Do not believe in benefits and problems of conventional food 6Difficult to preserve 3Limited choice 3
FINDINGS•There are 50% people who are aware what organic food is and 50% are not aware.
•This survey is taken randomly from suburbs of Mumbai.
•The people who are aware still don’t buy organic food as stated in the above data
analysis.
•The medium through which people are more aware is from Store and friends/
relatives.
•People buy organic more from super markets and organic food store.
•People generally buy organic food such as vegetables, cereals, pulses, fruits and
whichever product is available in store.
•The reasons for not buying at all or buying less are not available easily in our
regular store, it is very expensive and people do not know what organic food is.
CONCLUSION