survey on dth

Survey on Direct - to - Home (DTH) Service - 20 Mins

Direct - to - Home (DTH) DTH stands for Direct-To-Home television. DTH is defined as the reception of satellite programmes with a personal dish in an individual home.

DTH does away with the need for the local cable operator and puts the broadcaster directly in touch with the consumer. Only cable operators can receive satellite programmes and they then distribute them to individual homes.

Please complete this survey within 20 Mins.

Questionnaire

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1. In which region in India do you reside?

In which region in India do you reside? West

North

East

South

Nort East

Central India

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2. Do you have DTH Service in your home?

Do you have DTH Service in your home? Yes No

Usage

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3. You use DTH service because,(Select one)

You use DTH service because,(Select one) Cable service was not of good quality

Cable service was not reliable

No cable operator

Reside in remote area

More Channels

Superior Video Quality

Others

None

Interactive Services

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4. You prefer :-

You prefer :- Local cable service

DTH service None

Customer Behaviour

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5. Which DTH service provider do you use?

Which DTH service provider do you use? Tata Sky

Dish TV

DD Direct

Sun Direct

Big TV

Airtel Digital TV

Videocon D2H

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6. Please rate how important the following attributes were to you when purchasing a DTH connection.

ImportantSomewhat Important

NeutralSomewhat Unimportant

Unimportant

Price

Please rate how important the following attributes were to you when purchasing a

DTH connection.

Price Important

Somewhat Important

NeutralSomewhat

Unimportant Unimportant



Unimportant

Number of channels

Number of channels Important

Somewhat Important

NeutralSomewhat


Continued service even in heavy rains

Continued service even in heavy rains Important

Somewhat Important

NeutralSomewhat


DVD-quality videoDVD-

quality video Important

Somewhat Important

NeutralSomewhat


MPEG 4 format video quality

MPEG 4 format video

quality Important

Somewhat Important

NeutralSomewhat


Sound QualitySound

Quality Important

Somewhat Important

NeutralSomewhat


Ease of purchaseEase of

purchase Important

Somewhat Important

NeutralSomewhat


Ease of paymentEase of

payment Important

Somewhat Important

NeutralSomewhat


Quality of serviceQuality of service

Important

Somewhat Important

NeutralSomewhat


Helpline Helpline Important

Somewhat Important

NeutralSomewhat


Quick response to complaints

Quick response to complaints

Somewhat Important

Neutral Somewhat Unimportant Unimportant



Unimportant

Important

Ability to record programs

Ability to record

programs Important

Somewhat Important

NeutralSomewhat


Educational interactive channels

Educational interactive channels Important

Somewhat Important

NeutralSomewhat


Matrimonial services

Matrimonial services Important

Somewhat Important

NeutralSomewhat


Special channels for children

Special channels for children Important

Somewhat Important

NeutralSomewhat


Special channels for elderly people

Special channels for elderly people Important

Somewhat Important

NeutralSomewhat


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7. You bought your DTH set - top box from,

You bought your DTH set - top box from, Small shop

Electronics store

Salesperson

Bundled with new television

Bought online from company website

Others

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8. When you bought your DTH set-top box did you ensure it was properly sealed?

When you bought your DTH set-top box did you ensure it was properly sealed? Yes

No

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9. Which of the following attributes affected your buying decision when choosing your DTH service provider?

Which of the following attributes affected your buying decision when choosing your DTH service provider? Brand

Price

Packaging

Availability

Facilities

Quality of service

Channel packages

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10. Before deciding on your DTH service provider did you consult your friends and family?

Before deciding on your DTH service provider did you consult your friends and family? Yes

No

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11. How frequently do you recharge your DTH services?

How frequently do you recharge your DTH services? Weekly

Monthly Every six months Annualy

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12. How do you recharge you DTH services account?(Select one)

How do you recharge you DTH services account?(Select one) By recharge Vouchers on phone

By recharge Vouchers through internet

In recharge points/centers

By online payment through debit card

By online payment through credit card

Others

Brand Awareness

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13. Please select DTH service providers you have heard about :-

Please select DTH service providers you have heard about :- Tata Sky

Dish TV

DD Direct

Sun Direct

Big TV

Airtel Digital TV

Videocon D2H

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14. Have you seen any advertisement of any DTH service provider?

Have you seen any advertisement of any DTH service provider? Yes

No

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15. You have seen the advertisements of?

You have seen the advertisements of? Tata Sky

Dish TV

DD Direct

Sun Direct

Big TV

Airtel Digital TV

Videocon D2H

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16. You have noticed promotions of DTH services on?

You have noticed promotions of DTH services on? TV

Radio

Newspaper

Internet

Magazines

Word of mouth

Others

None

Opinion

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17. Does it justify for brands price their products higher because of their brand value /perception?

Does it justify for brands price their products higher because of their brand value /perception? Yes

No Can't Say

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18. DTH services are better than local cable TV services.

Strongly agreeSomewhat agree

NeutralSomewhat disagree

Strongly disagree

Do You Agree?

DTH services are better than local cable TV services. Do You Agree?

Strongly agree

Somewhat agree

NeutralSomewhat

disagreeStrongly

disagree

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19. Do you think that bigger the brand name better is the quality and standard of the product?

Do you think that bigger the brand name better is the quality and standard of the product? Yes

Can't Say No

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20. With the advent of the digital age do you think the demand for DTH services are destined to soar further? Your view.

With the advent of the digital age do you think the demand for DTH services are destined to soar further? Your view. Yes, definitely

No,i don't think so Cant't Say

survey on dth

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