PowerPoint Presentation

[Survey Data] Investment vs. Interest Across Emerging Technologies

Q1, 2014Altimeter Group@altimetergroup

Survey MethodologyThis survey was conducted online from June to August 2013Findings in this deck are based on 65 respondents, filtered for companies with more than 500 employees only, US/global Survey respondents are digital strategists who have decision-making authority or influence over social business or digital strategy

Source: Altimeter Group Survey of Digital Strategists, Q2-3 2013 (n=103)Sum TotalInterest & InvestmentQ. Of the following technologies, please indicate your companys interest vs. investment:81%63%70%62%50%48%47%51%43%45%34%44%37%31%32%36%

Often with emerging technologies, there is a disconnect between what people are excited or care most about vs. what they will actually invest in. Of the following technologies, please indicate your companys interest or investment: (If you don't know what any of these technologies are, simply leave that row blank.)3

Demographics

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Industry & Company Size Breakdown

Annual Revenue Breakdown

Thank YouDisclaimer: Although the information and data used in this report have been produced and processed from sources believed to be reliable, no warranty expressed or implied is made regarding the completeness, accuracy, adequacy or use of the information. The authors and contributors of the information and data shall have no liability for errors or omissions contained herein or for interpretations thereof. Reference herein to any specific product or vendor by trade name, trademark or otherwise does not constitute or imply its endorsement, recommendation or favoring by the authors or contributors and shall not be used for advertising or product endorsement purposes. The opinions expressed herein are subject to change without notice.

Altimeter Group provides research and advisory for companies challenged by business disruptions, enabling them to pursue new opportunities and business models.