SURVEY ANALYSIS

WHAT IS YOUR GENDER?

These results show that the majority of my responses were women, suggesting that my answers will be more female oriented rather than male or other genders. This

may also mean that my magazine will be more focused on attracting women as I will

base a lot of my decisions on the results as seen in this survey.

WHAT IS YOUR AGE?

These results are mainly from the age group or the under 18 category. There is only five people 18-24 and 3 people 25-34. This suggests that the answers will be for youth groups. There will not be a wide range of age dependant answers. However, as my magazine is targeted at

25-35 year olds, I would target this survey towards that age group more than the younger. I was quite limited

with this because most of my answers depended on my classmates to

precipitate who are all under the 18 range.

WHAT RACE ARE YOU?

My results show that the majority of answers of my survey was taken by white Caucasian people, this may

influence my results as the answers will not be as racially diverse.

WHEN CONSIDERING NEW PRODUCTS IN TH IS AREA, WHAT ARE

THE TWO THINGS YOU GENERALLY CONSIDER?

My results show that price is the main factor that readers consider when

purchasing a magazine, this suggests that my magazine should be cost

effective for the audience. Secondly, quality is important because of the

economic factor as mentioned above, the consumers want to feel as they are getting good value for the money they

are spending. This means that I will have to think about quality

pricing and quality content.

HOW USEFUL ARE ONLINE COMPONENTS TO

YOU?My results show that online

components would be very useful to my target audience. This influences the form of my magazine as it may

be that I include a QR code for interactivity or advertise a

online/mobile version of my magazine. This does also appeal to the stereotypical idea that the youth

spend a lot of time on their technology, I will utilise this

stereotype by offering a digital alternative.

HOW MUCH WOULD YOU EXPECT TO SPEND ON A

MAGAZINE?

Price (£) Quantity1 12 63 74 45 26 07 08 09 010 1

On average the audience would be willing to spend between £2-3 on the

magazine. This shows that my magazine will have to keep prices

low to keep audiences interested. £3 is a price that a lot of successful magazines for young adults use,

reflecting the economic status of my consumers.

WHAT CONTENT APPEALS TO YOU MOST IN A MAGAZINE?

Interviews are the most popular content within the magazine, this influences my magazines form as this may mean it will

have more interviews than anything else.

Exclusive stories are also important to the target audience. However, they do not want promotional items, suggesting

they read more for intellectual stimulation rather than for escapism.

However, as my magazine will be based upon the 90’s, we may have occasional

nostalgic gifts.

WHAT ARTIST WOULD YOU PREFER TO SEE FEATURED

WITHIN THE MAGAZINE?

Amy Winehouse was the most popular answer for this question, this suggests that people enjoy her branch of Jazz and would like to

hear more about her. Since she has passed, an interview would be impossible, instead my magazine could publish a memory lane double page, a brief history, interview with someone

who knew her etc. Adele and The Wombats were joint second,

these are two alternate genres, Adele being a mixture of soul & pop and The Wombats a

hybrid between Indie pop & rock. This shows that pop is a common like, weather it is indie

or a soul. This could indicate that I could produce a magazine in which celebrates all

sub-genres of pop.

DO YOU ALREADY BUY MUSIC MAGAZINES? IF SO WHICH

ONE?

Only three respondents mentioned any purchasing of existing music

magazines. This suggests to me that there is a gap in the market for all

these respondents. There is no music magazine at this point that is

attracting 11 extra people. These same people answered the previous

question and showed they like certain bands, this could be used to spot a gap such as a lack of decade

inspired magazines.

WHAT IS YOUR FAVORITE GENRE OF MUSIC?

The most popular genre is indie in this survey, suggesting that it is the most

popular for young adults. This could be helped by the influence of Leeds and

Reading festivals, suggesting that exclusive articles about the festivals

could be useful to gain readers. However, I feel as though there are many

magazines based on this alone already, which would not be good for sales.