survey analysis

Analysis of Survey Response Data

In total, the survey I created and posted received 165 responses, which is a suitable sample size to analyse to get a fairly accurate idea of attitudes towards psychological

thrillers from different target audiences.

To try and get as many responses as possible, I posted the link to the survey on a Facebook page with over 3000 members that is for fans of a specific web show, as this would allow as many people as possible to see and participate in this survey. The target audience of the web show is mainly more feminine members of the LGBT community, meaning that the data I have collected could be slightly biased as all the responses are from people of a similar target audience. I reached out to a few people outside of this community in order to have a slightly more diverse range of participants.

88.5% of participants are female, which I have to take into consideration when analysing this data in regards to potential target audience.6.6% of participants don’t identify as either male or female, which shows the diverse range of people that this survey has included.4.8% of participants were male, which suggests that

the data in the survey will be biased towards female opinions and knowledge of the Psychological Film genre. Because the sample size is small, it does not give an accurate indication of the male target audience.

The most common age range of males answering this survey was 16-18, the next most common being 19-21, followed by the target age groups of 13-15 and 22-25.

83% of the males surveyed between 13-18 had heard of the Pyschological Film genre, suggesting that males are a target audience of Pyschological Thrillers.


When asked if they understood what a psychological thriller was, 75% of the males said they had a moderate understanding. This suggests that most males have a general understanding of what a psychological thriller is, which could connote that they are the target audience and they are exposed to this genre a fair amount. 50% of the males surveyed responded to the question asking their overall opinion on the genre, with a range of different answers.

Females were the main participants in the survey, meaning a more accurate analysis of their understanding of Psychological Thrillers is possible. The age ranges that I can include in this analysis are very diverse, with the main participants being aged between 16-18. The second most surveyed female age group was 19-21, but some participants were in other age ranges, including 51-60 and even 13-15.

The majority of females surveyed watch film either very regularly or fairly regularly, but this could be slightly biased because most of the participants are from a group that follows an online media product, which could suggest that they already have an interest in film and

media. The percentage of females that watch film regularly correlates to the percentage of females that know what a Psychological Thriller is.

All data collected…

survey analysis

Education