Survey AnalysisSamantha Harris

I got a total of 33 responses from this survey to get a basic idea of my target audience and how to make it appeal to them. I used a wide range of questions to get a better understanding using questions such as ‘how much are you willing to pay for a

magazine?’ And ‘What are your favourite Indie Artists?’

I used this question to understand the age range of the people who completed my magazine, so that whilst making my magazine I can keep in mind that this info is mainly been provided by this certain age range.The most chosen category is 16-18, this age range will be my primary target audience as I know what they want to see within a music magazine so therefore it will be more appealing to the audience and more sell-able.

This question is designed to help me when I am producing and creating my magazine, so when I am producing my front cover I know what kind of artist to use which would be the most effective.The majority of the vote wanted to see an breakthrough artist as the front cover so therefore I will use one of my own models to place on the front cover as no one will know who they are and I will act like they are not well known and are a breakthrough artist so that this will appeal to the audience but as people still wanted to see an established artist, in the sell-lines I will add well known artists such as the arctic monkeys etc. so therefore I appeal to all the target audience.

The aim of this question was to help me find out the artists that were most popular with my target audience so that I can incorporate them into my magazine.I am going to place the most popular artists on my magazine by putting them in the sell-lines and incorporating them within the contents page as this would make my magazine more successful and popular.The three artists that were most popular artists were Arctic Monkeys, The 1975 and Lana Del Ray so these are the three main artists that I would be talking about the most.

Arctic monkeys

Two door cinema club

The 1975 Imagine dragons

Snow Patrol

IIIIIIIIIII IIII IIIIIII II II

Lana Del Rey Coldplay George Ezra Oasis Gotye

IIIIII I III III I

Bombay Bicycle club

Ed sheeran The kooks The neighbourhood

Twin atlantic

I III II I I

Vampire weekend The XX Alt-J Lorde mgmt

II I I I I

This wasn’t a very important question but I incorporated it into my survey so that I would know whether to place a subscribe cut out on my contents page. I will not be incorporating a subscriber box into my magazine as a large majority of my target audience doesn’t subscribe to magazines so therefore I see no point of doing so. I will add on my contents page a ‘Subscribe now’ text with the social media so that there is an option for it they did want to subscribe as 5 people do subscribe to magazine. For those people who do subscribe I am going to have a special front cover for the magazine- where there aren’t any sell-lines of text on the cover as they have already purchased the magazine- this makes it more collectable.

This was a very important question as it would tell me how much I my target audience would be willing to pay for a magazine. I chose to add three categories to this question which had around a 50p difference. The most voted category was £2.50-£3.00 so therefore I think I will make my magazine be at the price of £2.50 as this sounds more appealing than £3.00 which would then draw the audience in more. The third category £3.50-£4.00 only got 3 votes out of 31 so therefore no one would really be willing to pay this much so that is another reason why I chose the lowest price out of the most popular voted category.

This question was designed to help me create a certain sell-line or a freebie that I would place on the contents page to draw the customers in. I asked the people to choose 2 freebies that they would like in a magazine. The most popular result was ‘Tickets to a concert’ followed by ‘Tickets to a festival’ and thirdly ‘Meet an artist’, the freebie people liked the least was to win an ipod. I am going to use the ‘Tickets to a concert/Festival’ as these results were very close so therefore I put them together so that the audience can have a surprise of what they are going to get. I will use this on my front cover as a sell-line such as Win a chance to go to a concert or festival to make my magazine more appealing to the audience.

This question was made purely to see whether I should incorporate some tweets into my contents page. The most answered category was ‘yes’ which 27 of the 33 voted for so therefore I will incorporate some of the readers tweets into the magazine to make the readers feel more involved in the magazine and can relate more to it again bringing in more readers.

This question was to help me decide and see how often my target audience reads and purchases magazines, the most answered category was ‘Monthly’ with 13 out of 33 so therefore I will make my magazine a monthly edition. I will display this by stating the month that it is realised in instead of the date of the month etc. e.g. May 2014.

This question was designed to help me when making my magazine to see what picture/ camera shot would appeal more to my target audience and would make them want to buy it. In this question I used four different category's which are used very frequently in a lot of famous magazines. The most answered one was ‘Mid shot’ with 14 votes out off 33 where closely behind is full body shot with 13 votes. But I will use a mid shot as these are used most within magazine and would make mine look more professional and sophisticated.

This question would be useful to me when I'm making my magazine and I am making my double page spread as I can refer back to this and see what my target audience wanted to see and read. The most popular category is ‘Interviews’ so with my main model I will be doing an interview with them so that I meet the readers needs and expectations again making it more appealing and professional. I will not be making a double page spread about competitions as this only received 6 votes but I will still mention this in the contents page so that it will appeal to all kinds of people.