Customer Survey

Age group

20-3035%

30-4040%

40+25%

Working-house wife-student

Working35%

House wife45%

Student20%

1.How often do you shop ?

once a week25%

once a month20%

occasional35%

when in need20%

2.Where do you like to shop ladies wear from ?

HyperCITY30%

Big Bazaar15%West Side

25%

Local Market15%

Others15%

3.Which brand do you like to shop ?

biba35%

fab india20%ethnicity

10%

others35%

4. What do you like to shop ?

29940%

Tunics/Tops45%

Dress

Ma-teria

l15%

5.Preferable price range of kurtas to buy ?

29910%

399-49920%

499-59940%

599 above30%

6. What is more comfortable to wear ?

Lycra churidar25%

Patiala/ Salwar25%

Cotton churidar50%

7. Reasons for shopping from hyperCITY ?

Collection25%

Price30%

Service5%

Quality25%

Offers15%

8. How do you like the offers/promo in HyperCITY ?

Very Good10%

Good75%

Average15%

9. What is missing in the Women’s ethnic range ?For this question there was no

response from any of the customers, most of them said nothing is missing.

10. Your kind suggestion to improve ?1. Staffs should be there to attend.

2. Size problem is there.

3. Sales girl should be there.

4. Shopping bag should be there instead of basket or trolley.

5. More collection in kurta.

6. There should be better quality.

7. More color options in ethnic wear.

8. More variety in tunics/tops.

9. Reduce price for t shirts and tops.

10. More designs in long kurtas.

11. Include high range products also.( customers are ready to pay more for better products.)

12. Sometimes AC do not work.

13. Put more collection.