survey
DESCRIPTION
questionnaireTRANSCRIPT
Conducting Survey
Daniela Popescu
Research Skills
CONTENTS
1. The aim of survey2. Methods and techniques
used3. Types of questions4. The Questionnaire
The aim of survey
To find out the perception of people about the
advantages and risks of Social Media
Methods and techniques used
•This survey was conducted as a descriptive research in order to determine respondents' perception on social media, using a Likert Scale for each question of the questionnaire.
Methods and techniques used
•Responses collected will be pooled and analysed using a Qualitative method.
•It will also use a Quantitative analysis to express more clearly the results.
•Questionnaire method was used because it is easy to manage and the data obtained are reliable as respondents have more response options.
Types of questions•Questions emphasize the role and main characteristics that respondents assign to social networks.
•Questionnaires are distributed directly and then collected. Respondents will complete questionnaires individually, anonymously and without direct supervision.
•The analysis will show what respondents think about social media, if they understand the benefits and but also the risks they are exposed.
Questionnaire
http://www.slideshare.net/DanaPopescu/research-proposal-32845073
Research Proposal
Surveyhttp://www.slideshare.net/DanaPopescu/survey-32847934
Power Point Presentations available at:
Descriptive research
-Describe situations
-Do not make accurate predictions
-Do not determine cause-effect
Types
1.Observational methods
-Animal and human behaviour observed
a)Naturalistic observation
b)Laboratory observation
1.Case-study methods
-In-depth study of an individual or group of individuals
-Limited use for accurate prediction
-Not used for cause-effect
Types
Survey methods
•Participants answer questions administered through interviews and questionnaires•For reliable and valid results the questionnaire should contain good questions
Open-ended Greater variety of
answers
Difficult to analyse
Closed-ended Limit responses Easy to analyse
Rating scale (Likert
scale)
Very easy to analyse
statistical
In addition to the methods may include also qualitative and
quantitative methods – as distinct methods.
The qualitative part is exploratory and generates the hypotheses
and theory, which could be verified later on in a quantitative
(confirmatory) part.
The quantitative could be used for generalisation of qualitative
findings.
References
1.HALE, J. (2011) “The 3 Basic Types of Descriptive Research Methods”.
[Online] Available from:
http://psychcentral.com/blog/archives/2011/09/27/the-3-basic-types-of-descriptive-
research-methods/ [Accessed: 14.02.2014]
1.JACKSON, S.L. (2009). Research Methods and Statistics: A Critical Thinking
Approach 3rd edition. Belmont, CA: Wadsworth.
2.LSE Media and Communication (2010) Qualitative and quantitative data
together. [Online] Available from:
http://www.lse.ac.uk/media@lse/research/EUKidsOnline/BestPracticeGuide/
FAQ33.aspx [Accessed: 14.02.2014]