Making a Statement?A Survey of Fashion & its Consumption

Location: Time:

1) Gender? (Tick ONE)

Female

Male

2) What level of studies are your currently undertaking? (Tick ONE)

Undergraduate studies - BA

Undergraduate studies – BSc

Postgraduate studies

3) Where do you buy clothing from? (Tick ALL that apply)

Clothing store

Supermarket

Catalogue (mail order)

Online (web store)

Online auction (e.g. Ebay)

Vintage clothing store

Charity shop

Other (fill in)

4) Where do you MOST frequently buy clothing from? (Tick ONE)

Clothing store

Supermarket

Catalogue (mail order)

Online (web store)

Online auction (e.g. Ebay)

Vintage clothing store

Charity shop

Other (fill in)

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5) How often do you typically visit a clothing store? (Tick ONE)

Once a month or less

Once a fortnight

Once a week

More than once a week

6) How often do you typically browse clothing online? (Tick ONE)

Once a month or less

Once a fortnight

Once a week

More than once a week

7) How much do you on spend on average on clothing each Semester? (Fill in)

A semester’s expenditure on clothing (£)

8) What is the MOST you are prepared to pay for a pair of shoes? (Fill in)

Upper limit on a pair of shoes (£)

9) What is your favourite brand of clothing? (Write in)

Favourite brandof clothing

10) Which brand of clothing do you think is the most popular one among students at Queen’s? (Write in)

Most popular brand of clothing

11) For you, which of the following is the most important source of information on fashion? (Tick ONE)

Friends / peers

Browsing in store

Browsing online

Television

Magazines

Newspapers

Other (fill in)

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12) Listed below are statements about shopping for fashion. Please indicate whether you either agree or disagree with each statement. (Tick ‘Agree’ OR ‘Disagree’)

AGREE DISAGREE

A I like to shop for clothes

B I am often the first among my friends to try a new style, fashion label or clothing store

C My friends regard me as a good source of advice on fashion choices

D I often use the same set of stores each time I go shopping for clothing

E When shopping I tend to look for brands I am very familiar with and have bought before

13.A) Have you ever purchased Nike branded clothing or footwear? (Tick ONE)

Yes

No

13.B) Where did you first come across this brand? (Write in)

13.C) What sort of people, lifestyles or occasions do you associate with this brand? (Write in)

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13.D) Your Project Team needs to devise a set of attitudinal statements based upon your research on the ways in which your brand has been presented or marketed in its promotional campaigns. Survey your respondents to find out whether they agree or disagree with the statements you have devised about the brand.

Listed below are statements about Nike. Please indicate whether you either agree or disagree with each statement. (Tick ‘Agree’ OR ‘Disagree’ OR ‘Don’t know)

AGREE DISAGREEDON’T KNOW

1 Nike’s advertisements inspire me to purchase their brand

2 When wearing Nike branded clothing I feel I can reach my full potential in life

3 My preferred sports brand is Nike

4 I feel that Nike is a male brand

5 Nike produces fashionable clothing

Thank you for your help with this research project.

This survey is being undertaken as part of a first year undergraduate research project on what shapes people’s consumption habits. The findings generated from it will form part of the assessment of an undergraduate module (GGY1006: Researching Globalisation). Your help in completing this questionnaire is much appreciated. Further information is available at: http://www.qub.ac.uk/schools/gap/Education/SchoolModulesGGY/GGY1006-Researchingglobalisation/

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