The Challenge

How this e-tailor dropped oversells from 30 a day to just 1 out of stock sale in every 40k items sold

About Surfdome

London based e-tailer Surfdome

sells surf, snow and skate clothing,

footwear, accessories and hardware

online and delivers to customers in

the UK and globally. In 2010 they

were listed as a Fast Track 100

company for their exceptionally quick

sales growth in just two years.

Since they were growing so quickly

as a business, they needed a

warehouse management system

that could help them scale up and

cope with the demand while

maintaining great customer service.

Surfdome stock over 80,000 stock keeping units (SKUs) in their warehouse, all of which are

delivered on mixed pallets, cartons or individually. Before Peoplevox, they had to visually

identify each item and check it against the delivery note which was taking up a great deal of

time and leading to a lot of miscounts.

The delay at goods in also meant that items were taking a long time to appear for sale online,

which meant missed sales opportunities.

<1 in 40,000out of stock

sales

3Xfaster

completion ofgoods in

350%increase in orders picked per person

per hour

The Results

The SolutionAfter implementing the Peoplevox warehouse management system, Surfdome were able to use barcode scanners at goods in to identify and count all

incoming SKUs. This high level of accuracy meant that the number of oversells dropped from 20 - 30 a day to just 1 out of stock sale in every 40,000 items

sold. With Peoplevox’s live-to-the-second stock update capability, Surfdome no longer had a delay between goods being received and stock updated on

the website for customers to buy.

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Selling everything an enthusiast that identifies with the lifestyle

and fashion you support creates some fulfilment challenges

that require special attention to detail.

Surfdome.com sell over 900 brands and you can buy

everything from a longboard to roller skates to a new pair of

flip-flops.

Managing the inbound and outbound processes around this

amount of product diversity requires flexibility and the ability to

operate differently depending on the profile of the products.

To find out more please visit

www.surfdome.com

AboutSurfdome

Software-as-a-service warehouse management system

provider Peoplevox specialises in helping brands, pureplay

e-commerce and multi-channel retailers to improve the

efficiency and performance of their fulfilment. Peoplevox’s

solutions help companies handle the complexity of scaling

fulfilment operations and simplifying how people work.

If you’d like to know how we can help you please contact us to

speak to one of our specialists or visit our website

peoplevox.co.uk for more info.

AboutPeoplevox

I would recommend Peoplevox to any e-tailer because the WMS has been consistently reliable with our vast range of products and high stock holding. It has improved our productivity across the entire operation. Working with the PVX team has been a great journey.

Raj Dhanhoa, Operations Manager