surface news_20130704_low res.pdf

8/11/2019 Surface News_20130704_Low res.pdf

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SURFACEJu ly 2013

Launch of FlexiROC T45and SmartROC T45

Page 4

Dominating theDSI business

Page 6

New beginnings Page 7

NEWSSurface Drilling For internal use only


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Editor

Abhijeet [email protected]

Responsible PublisherGoran [email protected]

Segments Product mix Competitors Key buying criteria Sales channel

Volume mining FR D65, FRT45 D1560, DR560, DP1500 Reliability, productivity, tech availability DirectSelective mining SRT35, OREalyzer, PC1000 Dx780, QJ240 Reliability, productivity DirectCement an d limestone FR D50, PR T45, PC1000, PC 6 D155 0, DX 800 Reliability, productivity, precision Dealer (M Trade)Aggregate FRT35/45, FRT35 DX680, HCR900, JD800 Delivery, reliability, price Dealer (DrilTra)Urban development FRT15, FRT20, FRT30 DC 125, DC 302 Delivery time, price, compact Dealer (Avex)Civil engineering PC 1055, PC 1050 QJ240, LT96 Price delivery time DirectRecycling PC 3, PC 5, HSI QJ240, LT96 Availability, ton/hour DirectDimension stone ind Rock Buggy, SpeedCut 75 Beneti M2/hour Direct

I do not know if you know this, but just a few weeks ago, whilevisiting our SDE factory in rebro, our CEO, Ronnie Letten gaveYOU A HIGH FIVE for driving the business!

Yes, in the photo above it is my hand in HIGH FIVE with Ronnies,

but in reality his HIGH FIVE was for ALL OF YOU working for SDE.He gave US A HIGH FIVE for being brave, competent and versatileand driving the business and sti ll bringing good results even in suchtough business environment. No doubt that being in our industrythese days is not easy. Softer mining, slow China, protests in Turkey,protests in Brazil, slow Europe, shaky currencies - to name just afew of the challenges affecting the business environment. However,SDE still sta nds strong and is bringing in good numbers. You havemy HIGH FIVE said Ronnie and acknowledged the extended effortsand commitment shown by every single person working for SDE.Congratulations!

SDEs Marketing vision is:To remain as undisputed Global market leader in percussive surfacedrilling equipment industry and further grow our presence in crushingand screening as well as in the dimensional stone industry.

This vision is something that all of us working for SDE share andstrongly believe in. It is a vision that gives sustainability and forwardlooking perspective to our division and our people. In practical words,this vision means that we need to focus and assure that we outper-form all our competitors in all segments where we are present withall our products and services. Please keep in mind that we are presentin 8 different segments: two mining segments (Volume mining andSelective mining) and six construction segments (Cement and lime-stone, Aggregates, Urban developments, Civil engineering, Recyclingand Dimensional stone industry). Being Nr. 1 globally requires our fulldedication and focus on all eight segments and all markets globally.The reason why we want to chase the business opportunities on sucha large scale (all markets and all eight segments) is for the reason ofgiving sustainability and leverage to our division.

This

balanced strategy has given better stability to Atlas CopcosSDE division comparing to any other competitor in the industry.However, if we are honest t o each other, there is always space forimprovements and that is what we are after. On almost every mar-ket there is something that can be done better and more ef ciently.

To do that, we need to focus on identifying the key purchasing fac-tors in each segment in each market and they could differ big timefrom market to market.

Based on the identi ed purchasing criteria, we can shape custom-ized Local Product Mix for each segment that can match the cus-tomers buying criteria. To do t hat, we also need to know (Territorymanagement) what are different competitors offering for differentsegments on different markets. Competitors offer varies from mar-ket to market. Finally when we have all those information, based onour local competences and resources we shall identify the best andmost ef cient sales channels (direct vs indirect) for every segment.This shall improve our reach to the customers (see t able below.)

We believe in each and every one of our SDE BLMs, and honestlymotivate them to go ahead and map his/her market as per de-scribed above. If done properly, this will improve our market knowl-edge, market coverage and nally will increase the revenues andgive honest chance to all our products globally. Finally this will fur-ther enhance the SDEs business prospect and will further increaseour con dence and drive! The global divisional marketing is fully onboard and will assist you in every way we can during this exercise.

Divisional team, hand in hand together with our colleagues in theCCs, as ONE team. SDE TEAM!

Lets DRIVE the business together!!

Goran PopovskiVP Marketing, Surface Drilling

HIGH FIVE for driving the business! INSIDE July 2013

PAGE 3 ................ ................ ........Top performers

PAGE 4 ................ .......... Launch of FlexiROC T45............................................... and SmartROC T45

PAGE 5 ................ ................ ..Marketing materialFlexiROC T45 and SmartROC T45

PAGE 6 ................ ................ ............... ......... News

PAGE 7 ............... ................ ...... New beginnings

PAGE 8 ........PowerROC seminar in Nanjing PC

PAGE 9 ................ ...... Communications material


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PRODUCT LAUNCH

Surface News No.3 - July 2013 4

Launch of FlexiROC T45 and SmartROC T45Recently, we proudly presented at Bauma exhibition our new FlexiROC T45,

representing the latest development of our mid-range drill rigs.Both FlexiROC and SmartROC T45 share a similar base and great benets such as: an outstanding fuel ef ciency (the best in its class) greater capacity and performance than previous versions improved operator environment with the latest cabin design

All of this was achieved while drastically reducing components needed which improvesserviceability and robustness.

SmartROC maintains its greater value, adding consistent automated functions such asthe alignment of the feed and the automatic drilling to depth and the possibility of thehighest precision with the Hole Navigation System. All of this integrated with greater dataexchange from the rig to the of ce, which allows much better informed decisions for our

customers.Both FlexiROC and SmartROC T45 are based on a proven platform already used onSmartROC T35 and T40. They are available in Tier 3 and Tier 4 engine standards, meaningwe can all enjoy them.

We have faced, during many years, the most challenging competition within thetop-hammer segment when drilling between 115 - 152 mm. I am sure those of youthat have faced this competition will welcome these new rigs, as they are a greatopportunity to capture and dominate the large top-hammer market.

We are changing history. However having a great rig available is just half of thehistory. The other and most important half is the willing to learn and work hardwith it to conquer the market.

Mario SantillnProduct ManagerSurface Drilling

FlexiROC T45

SmartROC T45


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AVAILABLE MARKETING MATERIAL: FLEXIROC T45 AND SMARTROC T45

Sales brochures FlexiROC T45 SmartROC T45

Available on the Printshop

Technical specication FlexiROC T45 SmartROC T45

Available on the Printshop

Field test reportFlexiROC T45

Dynamic technical specicationFlexiROC T45 You Tube

Field test movie FlexiROC T45 You Tube

Walkaround movie FlexiROC T45 You Tube

3D showroom FlexiROC T45

Advertisements FlexiROC T45 SmartROC T45

Every detail of the FlexiROCT45 is designed and constructed toprovide the highest possible fuel efciency. Years of research anddevelopment work have really paid off. Field studies show that theFlexiROCT45 uses up to 50% less fuel than its succesfull forerunnerROCF9*. Without losing power. The key to this efciency is a provenplatformand a rig that only uses the amount of energy the workdemands. Of course, this also means reduced CO2 emissions.

*Depending on rockcondition Contact us orsee more at www.atlascopco.com/exiroc

Cut your fuel costs in half

The SmartROCT45 relies on automation functionalities to make sure youdrill as planned. The automatic feed alignment ensures that you alwaysmaintain the desired angle, which is crucial foro ptimal blasting results.The automatic rod adding systemmakes it easy forthe operator, addingrods to the desired depth. The machine drills to the exact desired drillingdepth with no mistakes, while the op eratorsupervises until its time to pickup the rods. The FlexiROCT45 delivers consistent results you can rely on ,shift aftershift aftershift.

Contact us orsee more at www.atlascopco.com/smartroc

Plan your work,then work your plan

There is more exciting marketing material in the pipeline for both these rigs!Please contact Cecilia Widegren [email protected] any help related to the marketing material.
http://www.youtube.com/watch?v=Io_6vvolATEhttp://www.youtube.com/watch?v=Io_6vvolATEhttp://www.youtube.com/watch?v=1ZHj2Y2oMv0http://www.youtube.com/watch?v=1ZHj2Y2oMv0http://www.youtube.com/watch?v=Uf6cFkhdrjchttp://www.youtube.com/watch?v=Uf6cFkhdrjcmailto:cecilia.widegren%40se.atlascopco.com?subject=cecilia.widegren%40se.atlascopco.commailto:cecilia.widegren%40se.atlascopco.com?subject=cecilia.widegren%40se.atlascopco.comhttp://www.youtube.com/watch?v=Uf6cFkhdrjchttp://www.youtube.com/watch?v=1ZHj2Y2oMv0http://www.youtube.com/watch?v=Io_6vvolATE


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NEWS

This is the 5th edition of the Surface drilling reference book,which now includes 11 new technical articles and 18 new casestudies. The new reference book also includes several articles onmobile crushing and screening as well as the dimension stoneindustry.

To order the book, please visit Print Shophttp://www.podshop.se/atlascopco/ The order number is 9851 6279 01

Please remember that you need to have a Print Shop account,including a username and password, to order the book. If you donot already have an account, please click the registration formand create one.

Reference bookThe new Surface drilling & mobile crushingreference book is here!

Dominator is new entrant in the line up of specialized DSI equip-ment, delivered from the Atlas Copco Stonetec plant in Italy. Itis a versatile hydraulic drill attachment for an excavator and isequipped with two hydraulic rock drills.

By introducing the rst ever Dominator, CC India have closed thesecond quarter strongly with a sale of total three Dominators.This Indian market for similar drill attachment so far was domi-nated by a close competitor - SAL. These break through ordersfrom Varshita Rocks, Pearl Minerals and Sreevaree Exports willstrengthen our position in the DSI segment further.

Mukesh ChaturvediBusiness Line Manager - Surface Drilling and Marketing Manager - Surface Drilling, Nasik PC

Dominating the DSI business CC India has made a huge break through inthe DSI market.

Dominatorin India

The Dominator attachmentmounted onto a Volvo excavator.

http://www.podshop.se/atlascopco/http://www.podshop.se/atlascopco/


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New beginnings In addition to my tasks as an RBM, I will also be responsible for thefollowing tasks as Powercrusher Marketing Manager:

Lead and manage the Powercrusher marketing team and furtherintegrate with divisional SDE marketing team

Further develop the strategy and actively drive developing saleschannels for Powercrusher products in the global markets

Territory management and competiti ve intelligence Develop a competitive product portfolio

I am condent that we have a strong product line and I amsure that with your best wishes and concerted efforts, we willhave a bright future for Powercrusher!

Sincerely,

George StirlingRegional Business Manager, Surface Drilling and Acting Marketing Manager, Atlas Copco Powercrusher GmbH [email protected]

ORGANIZATIONAL NEWS

April 1, 2013, I began a new dual role within the SDE divisionalmarketing team. In parallel with my role as Regional BusinessManager (RBM), I will be the new acting Marketing Man-ager for Powercrusher. I am excited about this new journeywithin SDE.



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SEMINAR

The participants (from left to right) Front row: Judy Zhu, Masanori Kogushi, Eulogio Rasing, MooYoung Lim,Indrawan Sukarya, Trung Tran, Dendi Dermawan, Sayompu Inchang, Grace GuBack row: Philip Wang, Rain Wang, Shawn Zhang, Mats Birkestal, Claes Hollblom, JongHun Bae, HanSung Oh, York Yang

As a part of this push and to update the knowledge of surfacedrill rigs produced in Nanjing and Japan factories, the SDE divi-sion hosted a one-week seminar in Nanjing factory, from May27th to 31st.

It was an interaction and conversation based session, and topicscovered included product information regarding the PowerROCfamily, SDE Marketing Communications, MO system and otherrelated topics. Also, with the help of CC China, a customer visiton PowerROC D55 in an iron ore quarry was organized.

This was also a great opportunity for the CCs from abroad tohave a direct contact with the colleagues from Nanjing PC andalso to have rsthand information on the rigs developed in China.

Apart from the knowledge sharing, the seminar also strength-ened further the CC and PC relationship. The in-person conversa-tions and discussions will de nitely have a positive impact on thefuture communications and business.

Judy Zhu Communications Professional,Surface Drilling

PowerROC seminar in Nanjing PCWith a dynamic product portfolio which caters

to an array of surface drilling applications,we at SDE continuously strive to stay aheadof the curve.



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NEW MARKETING COMMUNICATIONS MATERIAL

Surface drilling andmobile crushing

Fifth Edition 2013

Reference book, 5th edition! 11 new technical articles 18 new case studies! Available to order in Print Shop

PowerROC D55 and PowerROC T25 PowerROC D55 sales lea et in French in Printshop PowerROC T25 DC technicalspeci cation in Printshop

PowerROC T35Roll-ups in Printshop

PowerROC T35E New photos of PowerROC T35 Ein Multimedia Gallery

FlexiROC T20 R (courtesy MR Sweden) Photos available on multimedia galley Movie available on request You Tube

http://www.youtube.com/watch?v=Xn7f2H90VHE&feature=youtu.behttp://www.youtube.com/watch?v=Xn7f2H90VHE&feature=youtu.be

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