Supporting the Career Development of

Generation Z

19 and 20thth November 2015 John Ambrose

www.complete-careers.com

john.ambrose@complete-careers.com

Supporting the Career Development

of Generation Z

Session Overview

• What is Generation Z?• Role of Social Media with Generation Z• Impact of Social Media Misuse • Hints and tips for Personal Branding

Generation Z4 Generations of todays workforce

VeteransBorn 1937 -1947

Baby BoomersBorn 1948- 1963

Generation XBorn 1964 -1978

Generation YBorn 1979 -1999

Generation ZBorn after 2000

Source: Chartered Institute of Personnel and Development 2015

7 Cs of digital career literacy

Changing

Collecting

Critiquing

ConnectingCommunicating

Creating

Curating

What is Social Media?

Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks http://uk.ask.com/wiki/Social_media?lang=en 23/9/2014

Who’s looking? Quiz time

What percentage of employers use or plan to use social media?

A) 37%B) 60%C) 92%

Answers

A) 37 % of Recruitment Managers use Social Media for Screening (Career Builder 2012)

B) 60% of UK employers use some form of social media as a recruitment tool (Stepstone Solutions 2013)

C) 92% of respondents to a global study of employers used or planned to use Social Media in Recruitment (Jobvite 2012)

What does Social Media say about your learners?

Can they do anything About it ? Yes /No

Case Study

Paris Brown age 17 gets the offer of a high profile job with Kent Police Authority

What happens Next…

http://www.youtube.com/watch?v=J0IkygWQQoU

https://www.youtube.com/watch?v=EQW-bKSqcEM

https://www.youtube.com/watch?v=onc7UaALpn8

Self DestructIs this foul-mouthed, self-obsessed Twitter teen really the future of British policing? Youth crime sex and drug rants

Paris Brown, 17, boasted about her sex life, drug taking and drinking

In one Tweet she wrote: 'I really wanna make a batch of hash brownies'

she also said: 'Everyone on Made in Chelsea looks like a f****** fag'

Appointed to change perceptions of young people

Source: Daily Mail

Outcome

Paris’s previous behaviour on Social Media has a massive impact on her and in the end she doesn’t take the

job.

A Google search on Paris may always connect her to these events.

So What?

Ask your learners:How often do they check their posts and privacy settings?

Do you know if their name appears on a Google search?

Do they think about possible employers when using Social Media?

Positive use of Social Media Using Generation Z’s social media

knowledge and skills to get a dream job

Popular General Social Media Platforms

Facebook - to network for job opportunities

Twitter - research companies and approach Google + - authorship site to organise your web content and present to employers

YouTube - post videos and share achievements

Linked-In - create a more career orientated network.

Specialist Site Examples (Vocationally Related)

Pinterest - for anyone in the creative industries

Cucumbertown - networking for cooks/chefs

Epernicus - for research Scientists

HR.Com - social networking site for HR professionals

Flickr - photo sharing and photoragphy

Possible Sites to Improve Your Personal Brand

www.onlineidcalculator.comhttps://brandyourself.com/

https://about.me/#!

Summary

Prompt your learners to:• Search themselves and respond • Identify appropriate platforms/sites • Use tools including privacy settings to

control your ‘brand’ • Think before you post

Thank you for listeningAny questions