support to the inbound tourism development in the western
TRANSCRIPT
USAID Economic Development,
Governance and Enterprise
Growth Project (EDGE)
Support to the Inbound Tourism Development in the Western Balkans
Cross-Border Rural Areas
Working Group 1: Regional Expert Advisory Working Group on Economic Diversification through Rural Tourism 18 – 19 October 2021 Vrnjacka Banja, Serbia
TOURISM PRODUCT DEVELOPMENTAn overview and conclusions
Working Group 1: Regional Expert Advisory Working Group on Economic Diversification through Rural Tourism 18 – 19 October 2021 Vrnjacka Banja, Serbia
ONLINE PAYMENTS & TOUR PRICE CALCULATION
TRAINING TOPICS
Working Group 1: Regional Expert Advisory Working Group on Economic Diversification through Rural Tourism 18 – 19 October 2021 Vrnjacka Banja, Serbia
Training # 1
HOTEL OLIMP, ZLATIBOR, SERBIA
TOURSIM VALUE CHAIN
5th - 6th June 2021
Working Group 1: Regional Expert Advisory Working Group on Economic Diversification through Rural Tourism 18 – 19 October 2021 Vrnjacka Banja, Serbia
TRAINING CONTENT
The scope of the value chain in tourism
The concept of tourist destination
Stakeholders (actors) of the tourism destination value chain
Complexity of the tourism destination value chain
Examples: Magic Tourism Ring & Mountain breakfast
Goal: Understanding the importance of the value chain and all its elements in
designing a quality and market competitive regional tourism product
(tour)
Introduction and adoption of tourism regional tour best practices as a tool for
increase the competitiveness and positioning in the international tourism
market
Working Group 1: Regional Expert Advisory Working Group on Economic Diversification through Rural Tourism 18 – 19 October 2021 Vrnjacka Banja, Serbia
Training # 2
Hotel Amazona, Miloshev, Kosovo*
ONLINE PAYMENTS & TOUR PRICE CALCULATION
23-24th September 2021
Working Group 1: Regional Expert Advisory Working Group on Economic Diversification through Rural Tourism 18 – 19 October 2021 Vrnjacka Banja, Serbia
TRAINING CONTENT
Goal: Understanding the difference of the product cost and product sales price and
designing a commercially acceptable tour price per person. Tourism tours price
differentiation - high and low price policy, seasonal differentiation, fluid pricing
The tour price (role of price and pricing in tourism)
Price strategies (types, product's life cycle, factors)
Cost-plus pricing method (definition, steps)
Pricing process (tour itinerary planning sheet, calculations 1-7)
Exercise – group work
Group work presentations & discussion
Working Group 1: Regional Expert Advisory Working Group on Economic Diversification through Rural Tourism 18 – 19 October 2021 Vrnjacka Banja, Serbia
Working Group 1: Regional Expert Advisory Working Group on Economic Diversification through Rural Tourism 18 – 19 October 2021 Vrnjacka Banja, Serbia
TRAINING CONTENT
Electronic payment industry
E-payment and M-payment, an overview
Payment methods
Global trends in the payment industry
How to start online payment service on the website
Introduction of faster and more safe and secure payment methods. Possibilities of application in practice for tourism tours payments. Online and offline payments, Payment cards and alternative payment
methods, Integration with Payment Gateway service.
Working Group 1: Regional Expert Advisory Working Group on Economic Diversification through Rural Tourism 18 – 19 October 2021 Vrnjacka Banja, Serbia
Traning # 3
Hotel Albania Star, Durrës, Albania
STANDARDISATION, SAFETY AND SECURITY IN TOURISM
5-6th October, 2021
Working Group 1: Regional Expert Advisory Working Group on Economic Diversification through Rural Tourism 18 – 19 October 2021 Vrnjacka Banja, Serbia
TRAINING CONTENTGoal: Introduction to Recognized and
Additional Standards & Certifications in accommodation industry - construction,
equipping and arranging rooms and other premises, processes, quality of
services, management, communication, information system, environmental
standards, safety and health protection of employees
Introduction of Voluntary Standards which provide a competitive advantage in
the tourism market
The accommodation quality programs
The processes of classification and categorization
Classification of hospitality establishments by WTO
Examples of classification in European countries
Existing systems of classification of accommodation establishments in WB
Quality standards (Slow Food, Bike Friendly, RURALTOUR, ECEAT)
Working Group 1: Regional Expert Advisory Working Group on Economic Diversification through Rural Tourism 18 – 19 October 2021 Vrnjacka Banja, Serbia
Working Group 1: Regional Expert Advisory Working Group on Economic Diversification through Rural Tourism 18 – 19 October 2021 Vrnjacka Banja, Serbia
Training # 4
Hotel Albania Star, Durrës, Albania
PROVIDERS TRAINING
7-8th October 2021
Working Group 1: Regional Expert Advisory Working Group on Economic Diversification through Rural Tourism 18 – 19 October 2021 Vrnjacka Banja, Serbia
Working Group 1: Regional Expert Advisory Working Group on Economic Diversification through Rural Tourism 18 – 19 October 2021 Vrnjacka Banja, Serbia
TRAINING CONTENT
The animation in tourism, Principles and Types F&B and Tourism, Gastro tourism and TrendsInformation And Equipment Quality & availability
Goal: Understanding the importance of the animation as a process of active participation of tourists and makes local values more
understandable. Animation as a local cultural heritage, folklore and gastronomic characteristics promoter.
Importance of customization of the F&B sector in line with sophisticated needs of individual market
Necessity of availability of information and special equipment -transport, accommodation, food, animation, outdoor activities etc.
USAID Economic Development,
Governance and Enterprise
Growth Project (EDGE)
THANK YOU!!!