supply chain transparency through smart packaging, cloud ... · •secure traceability solution...
TRANSCRIPT
Supply Chain Transparency through Smart Packaging,Cloud Platform, & Blockchain Solutions
Tim Hadsel-Mares, Regional Director
AGENDA
1. SCANTRUST INTRO
2. TRACEABILITY - THE MEGA TREND
3. SECURE SUPPLY CHAIN DIGITALIZATION & USE CASE
4. BLOCKCHAIN CONNECTOR & USE CASE
FOUNDED IN 2014, LAUSANNE SWITZERLAND
BRANCH OFFICES: SHANGHAI, SINGAPORE
MISSION: BUILD SOLUTIONS TO BRING TRANSPARENCY AND TRUST
SCANTRUST SA
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EVERY PRODUCT HAS A JOURNEY...
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...AND ARE PRESSURING BRANDS TO PROVIDE
INFORMATION
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“WHERE DOES IT COME FROM?”
“HOW WAS IT MADE?
“HOW DO I KNOW IT’S REAL?”
PROVIDING THIS INFORMATION (SECURELY)
IS NOT AN EASY TASK FOR BRAND OWNERS
CHALLENGES WE ADDRESS
CHALLENGE #1
Establishing End-to-
End visibility and
transparency along
the supply chain
CHALLENGE #2
Interacting with end
customer at or after
product point-of-sale
CHALLENGE #3
Preventing Counterfeits
SCANTRUST SECURE QR CODE
EACH ATTEMPT TO REPRODUCE THE
ORIGINAL RESULTS IN INFORMATION
LOSS & INCREASE OF “NOISE”. THE
LEVEL OF LOSS IS USED AS THE
AUTHENTICATION PARAMETER
“SECURE GRAPHIC”
THE INTERNET OF PACKAGING
“IOP” PLATFORM
Data Visualization
Alerts
Predictive Analytics
Product Authenticity
Traceability Information
Customer Engagement
API or mobile app
data upload
Secure Unique Identifiers
Data Association
Customers
Supply Chain
Operators
Inspectors, etc.
Brand Managers
Marketing/
Analytics
Printer & Packaging
IntegrationERP/SENSOR/AUDIT DATA
BUSINESS INTELLIGENCE
EVERY SCAN TRACKED & ANALYZED
CONSUMER PURCHASE BY LOCATION
DEMOGRAPHIC DATA
USE CASES
Challenges:• Counterfeit filters in market• Want more engagement with Distributors & Installers
Solution:• ScanTrust Secure Codes printed on its products; unique per item• DOW Inspectors authenticate ‘in the field’ using the Scantrust
Enterprise App• Product Selection Guidelines for Distributors & Installers
Key Benefits:• Product authenticity, Traceability, Business intelligence
Use Case: Authenticity & Engagement
Authentication Result Security Feature Details
Data Sheets Product Advice
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Challenges:● How can we build a better channel to communicate directly with
farmers?● How do farmers know that seeds are not counterfeit products?● How do farmers learn more about seeds and how to use properly?
Solution & Key Benefits:● Unique, ScanTrust QR codes applied to every sachet● Rapid time-to-value: live in market in less than 6-months● Real-time alerting & counterfeit monitoring w/ Business
Intelligence
Use Case: Authenticity, Grower Engagement
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Authentication Result
Upstream Data Link to Product Info
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Rewards & Loyalty
BLOCKCHAIN CONNECTOR
CENTRALIZED VS. DECENTRALIZED
Blockchains create
new opportunities
for collaboration to
securely share and exchange data
Centralized systems Decentralized systems
▪ Rely on trusted intermediaries▪ Introduce single point of failure
▪ Rely on a peer-to-peer network▪ Have no single point of failure
USES AND BENEFITS
✓ Provides an immutable audit trail of transactions –once information has been recorded in the chain, it can’t be changed
✓ All players along supply chain synchronized with same Single Source of Truth
✓ Customers can see entire product history
FUSION OF TWO TECHNOLOGIES
Blockchain
Unique
ID
Solution
DigitalTwin
The Digital Twin combines:
▪ Unique and tamperproof
identifiers provided by
tagging solution
▪ Decentral ledger
technology, also known as
Blockchain
SCANTRUST BLOCKCHAIN CONNECTOR
Secure ID
Manager
SupplierData
3rd PartyAuditor
WMS3PLTMS
DMS POSConsumerQR Scans
ScanTrust Blockchain Connector & Event Database
T&T Sensor Data
Events
Public Ledgers Smart Contracts
API
“XYZ”
USE CASE - CAMBIO COFFEE
CAMBIO’S PROMISE
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• 100% Organic Coffee
• Direct Trade Coffee - Sourced directly from farmers
• Cooperative Coffee - Sourced from cooperative that supports local farmers and development projects
ACTORS
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• Secure Traceability Solution
• Supply Chain Know-How
• IP: Secure QR Codes
• Interoperable SaaS Platform
• DLT designed for Enterprise
• Combines attributes of Blockchains and traditional databases
• Built for Supply Chain Scalability
Blockchain-enabled Product Transparency
ScanTrust
Code Engine
ScanTrust
SmartLabel
ScanTrust
Scan Engine
3. scan
1. mint4. track
6. display
5. trace
COOP
Shipper
Roaster
Codes Farm Ship Roast ScansHarvest Certs
2. Supply Chain data
WORKFLOW
UNIQUE ID PER BAG
Scan
CAMBIO WALK THROUGH
NUTRITION & USAGE
TRACK & TRACE
TRACKING INFO
LINK TO CERT
BLOCKCHAIN HASH
GoodChain: Incentive For Consumers
Brand Owners
buy tokens to:
1. access technology Providers
2. blockchain node operators = Decentralized Product Transparency Data
3. Reward Customer: “Scan for Good” by earning points that can be converted into
tokens donated to goods causes
SUMMARY
CONSUMERS WANT EASY ACCESS TO INFORMATION…
…BUT BRANDS HAVE COMPLEX SUPPLY CHAINS
SMART PACKAGING + CLOUD PLATFORM BRIDGES THE GAP
