SUPPLY CHAIN MANAGEMENT

INTRODUCTION

Founded in 1981, headquartered in Delhi. Originally owned by Government of India. Entered in JV with Suzuki Motor Company. Most trusted and accepted Need of effective supply chain

Supply Chain Ecosystem

Plants located at Gurgaon Haryana at Manesar Industrial Town.

Company has 246 local Tire-1 suppliers and 20 global ones

Capacity of three lakh units in 2013.

1204 dealers across India

16 warehouses

Service network of 3013 service stations.

Location

Vendor Management

Sources 70-80% of its component requirements form locally developed vendors.

Primary raw material- Steel coils and paint.

Yield Improvement Program.

Strategized logistics.

Lead time reduced from 57 days in 1992 to 19 days in 2003.

Automated Material Receipt System and Wi-Fi enabled handheld devices.

Milk Run System

Resource Optimization : Initiative of Koiltainer

Forward Journey -> Export Cars Return Journey -> Steel Coils

Multi – Purpose Container - KOILTAINER

Benefits - Optimal Rake Utilization, Reduction in Truck Load

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3 Coils5 Cars

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