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Supply Chain Management

Coca ColaMomin Malik

John Barkat

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History

Beverage retailer

Formed in 1892

500 brands in over 200 countries

Established in Pakistan in 1996 Acquired many local bottling operations

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Overview

To satisfy customer needs

The Supply chain activities begin by a customer order

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4History of Coke

This phenomenal growth of Wal-Mart is attributed to its

continued focus on customer needs and reducing cost through

efficient supply chain management practices.

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Stages

Customers

Retailers

Wholesalers/Distributors

Manufacturers Component/Raw material suppliers

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6Logistics Management

An important feature of Cokes logistics infrastructure

was its fast and responsive transportation system.

The distribution centers were serviced by more than 3500company owned trucks.

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7Cross-docking

To make its distribution process more efficient,

Coke also made use of a logistics techniquecalled cross-docking.

In this system, the finished goods were directly

picked up from the manufacturing plant, sorted

out and then directly supplied to the customers.

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Supply Chain Design

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Understanding supplychain and customeruncertainty

The bottlers uncertainty resolved

Own bottling center at Raiwand for Lahores supply

Other bottling centers acquired by coca cola too

Labor uncertainty

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Three primary deliverysystems

The Coke Company operates three primary delivery

systems for its business channels:

Bulk delivery for the channels of largeSupermarkets, Mass Merchandisers and Club stores;

For smaller channels Coke does advanced sale

delivery for convenience stores, drug stores, small

supermarkets and on-premise fountain accounts. Full service delivery for its full service vending

customers.

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Key Channel Listing

Supermarkets

Convenience Stores

Fast Food

Petroleum Retailers

Chain Drug Stores

Hotels/Motels/Resorts

Mass Merchandisers

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Strong rivalry is making

coke respond quickly toorders

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Cokes 5 success factors

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The effective distribution

Over 3500 trucks

Maintenance of stock on shelves

On-time delivery

Lengthy list of hired distributors and transporters The truck in town delivery