supply chain management 15 copyright © 2012 pearson education, inc. publishing as prentice hall
TRANSCRIPT
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Supply chainmanagement
15
Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
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Supply chain
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Insourcing
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Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall
Hewlett Packard’s Supply Chain
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Channel Functions
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Time, place, and ownership utility
Provide logistics, physical distribution
Up efficiency by reducing number of transactions
Break bulk
Create assortments
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Channel Functions
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Transport and store goods
Facilitate purchase process
Repair and maintenance services
Provide communication and transaction functions
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Channels Reduce Transactions
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Communication function
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Internet distribution
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Wholesaling intermediaries
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MerchantMerchant wholesalers wholesalersFull-serviceFull-service
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MerchantMerchant wholesalers wholesalersLimited-serviceLimited-service
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Cash and carry Truck jobbers Drop shippers
Mail-order Rack jobbers
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Rack jobbers
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Merchandise agents
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Manufacturers’ reps
Selling agents
Commission merchants
Merchandise brokers
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Manufacturer ownedManufacturer owned intermediaries
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Sales branches
Sales offices
Showrooms
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Dual distribution systems
Hybrid marketing systems
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Consumer channels B2B channels
Channel Types
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Consumer channels
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B2B channels
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Direct distribution
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Distribution and the Marketing Mix
Price levels
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Product positioning
Nature of the product
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Slotting fees
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Distribution PlanningDEVELOP DISTRIBUTION
OBJECTIVES
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EVALUATE ENVIRONMENTAL
INFLUENCES
CHOOSE DISTRIBUTION STRATEGY
DEVELOP DISTRIBUTION TACTICS
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Channel Strategies
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Conventional
PRODUCER
WHOLESALER
RETAILER
CONSUMER
Vertical Marketing System
RETAILER
WHOLESALER
PRODUCER
CONSUMER
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Vertical marketing system
ADMINISTERED VMS
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CORPORATE VMS
CONTRACTUAL VMS
RETAILER CO-OP
FRANCHISE ORGANIZATION
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Distribution Intensity
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Number of Outlets
EXCLUSIVE SELECTIVE INTENSIVE
Few Many
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Intensive distribution
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Selective distribution
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Exclusive distribution
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Channel Captain
ECONOMIC
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LEGITIMATE
REWARD/COERCIVE
Channel control based on type of power
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LogisticsLogistics PURCHASING
MANUFACTURING
STORAGE
TRANSPORTATION
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Logistics functions
ORDER PROCESSING
WAREHOUSING
MATERIALS HANDLING
TRANSPORTATION
INVENTORY CONTROL
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Transportation Attributes
Transportation Attributes
DEPENDABILITY
COST
DELIVERY TIME
# LOCATIONS SERVED
VARIETY OF PRODUCTS
TRACEABILITY
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Transportation modes
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Inventory Control
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