supply chain and logistics management sales and distribution management marketing 3345
TRANSCRIPT
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SUPPLY CHAINAND LOGISTICS MANAGEMENT
Sales and Distribution Management
Marketing 3345
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SIGNIFICANCE OF SUPPLY CHAINAND LOGISTICS MANAGEMENT
KEY CONCEPTS
Logistics – getting the right amount of the right products to the right place at the right time at the lowest possible cost.
Logistics Management – the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods from the point of origin to the point of consumption to satisfy customers requirements.
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Relating logistics management and supply chain management to supplier networks and marketing channels
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The automotive supply chain includes thousands of firms that provide the 5,000 or so parts in a typical car
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Paint industry supply chain
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Aligning a Supply Chainwith Marketing Strategy
• Wal-Mart: An Efficient Supply Chain
• Dell: A Responsive Supply Chain
SIGNIFICANCE OF SUPPLY CHAINAND LOGISTICS MANAGEMENT
SUPPLY CHAIN MANAGEMENT ANDMARKETING STRATEGY
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INFORMATION ANDLOGISTICS MANAGEMENT IN A
CUSTOMER-DRIVEN SUPPLY CHAIN
Information’s Role in Supply ChainResponsiveness and Efficiency
• Extranet
• Electronic DataInterchanges (EDIs)
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How total logistics cost varies with the number of warehouses used based on inventory costs and transportation costs
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Supply chain managers balance total logistics cost factors against customer service factors
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INFORMATION AND LOGISTICS MANAGEMENTIN A CUSTOMER-DRIVEN SUPPLY CHAIN
CUSTOMER SERVICE FACTORS
Time
• Lead Time
Order Cycle Time
Replenishment Time
• Quick Response
• Efficient Consumer Response
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INFORMATION AND LOGISTICS MANAGEMENTIN A CUSTOMER-DRIVEN SUPPLY CHAIN
CUSTOMER SERVICE STANDARDS
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USING MARKETING DASHBOARDSDiagnosing Out-of-Stocks and On-Time Delivery
for Organic Produce
Out-of-Stock (%) and On-Time-Delivery (%)
Out-of-Stock (%) =
# of Outlets Where a Brand/Product is Listed but Unavailable
Total # of Outlets Where a Brand/Product is Listed
On-Time Delivery (%) =
# of Deliveries Achieved in the Timeframe Promised
Total # of Deliveries Initiated in a Time Period
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UPS and RyderWhat are third-party logistics providers?
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Advantages and disadvantages of five modes of transportation
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KEY LOGISTICS FUNCTIONSIN A SUPPLY CHAIN
TRANSPORTATION
Railroads
• Containers
• Intermodal Transportation
• Piggy-Back or Traileron Flatcar (TOFC)
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KEY LOGISTICS FUNCTIONSIN A SUPPLY CHAIN
TRANSPORTATION
Motor Carriers
Air Carriers and Express Companies
Freight Forwarders/Express Companies
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KEY LOGISTICS FUNCTIONSIN A SUPPLY CHAIN
TRANSPORTATION
Pipelines
Water
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KEY LOGISTICS FUNCTIONSIN A SUPPLY CHAIN
WAREHOUSING AND MATERIALS HANDLING
Storage Warehouses
Distribution Centers
Materials Handling
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KEY LOGISTICS FUNCTIONSIN A SUPPLY CHAININVENTORY MANAGEMENT
Supply Chain Inventory Strategies
• Just-in-Time (JIT) Concept
• Vendor-Managed Inventory (VMI)
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CLOSING THE LOOP:REVERSE LOGISTICS
Reverse Logistics