supplier benefits
TRANSCRIPT
THE BRANDBANK SERVICE MAKES IT QUICK, EASY AND COST-EFFECTIVE FOR SUPPLIERS TO DISTRIBUTE
THEIR RICH BRAND CONTENT IN THE FORM OF IMAGES AND PRODUCT INFORMATION TO RETAILERS.
SUPPLIER BENEFITS
1. INCREASED SALES
Making product images and information available to online shoppers
increases your sales. Shoppers now have all the information they
need about your products at their fingertips – high-resolution
product images combined with comprehensive back-of-pack
product data. Feedback from our customers suggests that missing
information can lead to a 40% dip in sales.
2. EASE OF USE
You simply need to send a product sample and we will do the rest.
The Brandbank service captures all the data required by your
different retail customers in the appropriate format, including all the
different images. Brandbank also checks and quality assures the
product attributes before making them available back to you.
3. CONTROL
The Brandbank service includes an approval process so you validate
content before delivery to a retailer, so enabling the integrity of the
content displayed on an eCommerce site or mobile shopping app. It
means you maintain a high degree of control over how your
products are presented online.
4. AUTOMATION
Your data and images are automatically routed to your retailers –
without you having to lift a finger. This ensures that your product
information across e-shops and shopping apps is consistent and up
to date. Brandbank gives you the most powerful and efficient route
to sharing the best possible information about your products with
your consumers.
5. ACCESSIBILITY
The Brandbank service means that you now enjoy 24 x 7 access to
your product information. You can download product images in the
format you prefer. Brandbank means you can quickly and easily
share your standard brand content across different business
functions. You can also respond swiftly efficiently to unexpected
requests for brand content.
6. FLEXIBILITY
Brandbank gives you the option to include additional product
images in a convenient and highly cost-effective way. As well as
product ID shots, Brandbank has the capability to add out of pack,
aspirational, lifestyle, enhanced, angled and label images, video and
360º spin.
7. ECONOMY OF SCALE
You can re-use the product images and information provided by
Brandbank wherever and whenever you like. For example, you can
make use of the same brand content elsewhere in your marketing,
whether in offline promotions, point of sale, advertising or on the
web. Brandbank lets you easily share this content with your external
marketing agencies.
8. COMPLIANCE
If you are selling in EU countries, the Brandbank service ensures you
are compliant with new EU regulation on distance selling. This
impacts any company selling food and drink products online in the
EU and makes it mandatory to provide substantially more
information for online consumers. Brand bank’s enhanced data
service already provides all the information that the EU intends to
make mandatory.
9. PRODUCTIVITY
The Brandbank service means your own staff no longer have to
manage the time-consuming process of sourcing and distributing
brand content. Instead, you can free up their time and set them to
work on more productive and profitable activities.
BRANDBANK LETS YOU TAKE MAXIMUM ADVANTAGE OF THE ECOMMERCE CHANNEL. WE PUT SUPPLIERS FIRMLY IN THE DRIVING SEAT BY DELIVERING 9 SIGNIFICANT BUSINESS BENEFITS: