superheroes on sky 1 - welcome to sky media - sky media · pdf fileaverage brand score uplift...

Superheroes on Sky 1 Sponsorship Opportunity

Channel Information

Feel-good:

Bold, uplifting entertainment that’s full of life

Fresh and original:

New, inventive formats, you’ll only find on Sky 1

Multi-generational Fun:

TV that is made to be shared with teen families

Pillars

1 2 3

Sky 1 The home of fresh, feel-good, family entertainment

Core Females

Sky 1 The home of fresh, feel-good, family entertainment

ABC1 42%

C2DE 58%

Work Full-Time

Children (10-15)

Own Home 58%

Married 74%

Over index with online streaming

(Netflix, Amazon Prime)

ABC1 48%

C2DE 52%

Travel to work by

car 50%

Kids in HH 47%

Spend up to an hour a

day travelling 18%

Married 71%

Over index with watching content online and

listening to radio

ABC1 53%

C2DE 47%

Work Part-Time

Kids in HH

43%

Own Home 60%

Married 71%

Talk about and read about entertainment

programmes in social

Women 35 - 54

Core Males

Men 35 - 54

Teen Families

Adults 16-54 with kids aged 10-15

Source: BARB/Techedge. 01/01/15-30/06/15 . Individuals 4+Highest performing episode, ranked by 000’s

Rank Title 000s Share %

1 The Flash 1,359 5.5

2 Hawaii Five-0 1,054 3.9

3 Arrow 1,042 4.1

4 Modern Family 1,028 4.2

5 Stella 1,008 3.8

6 Strike Back: Legacy 989 4.4

7 Forever 928 3.8

8 A League of Their Own 879 4.0

9 NCIS: Los Angeles 878 4.7

10 Ascension 856 3.3

New!

New!

Sky 1 is home to top US Shows including Arrow & The Flash Top performing programmes Sky 1 | avg. 000s

Supergirl

The Flash

Avg. 000’s

1,543

995 975 1,079

Source: BARB/TechEdge. Figures based on Individuals 4+, Sky1 Stagger all data is from first showing, not repeats.

S1

Peak

S1

Av

Slot

302

1,685* 1,489

45%

54%

48%

55%

46%

51%

Men Women

Total

Commercial TV 8%

11%

9%

12%

17%

19%

9%

19%

20%

19%

20%

24%

16%

13%

20%

24%

5%

1%

16-24 Adults 25-34 Adults 35-44 Adults45-54 Adults 55-64 Adults 65+ Adults

17%

21%

16%

25%

38%

26%

24%

18%

16%

35%

22%

41%

AB Adults C1 Adults C2 Adults DE Adults

Arrow

Avg. 000’s * Highest Rating Sky 1

Programme of 2014

The Flash

S1

Av

S2

Av

S3

Av

S3

Peak

The heroes Sky 1 deserve Arrow and The Flash avg. 000’s and Audience Profile Arrow

Sky 1 Sponsorship Facts and Figures

Sky 1 Sponsorship: Impressive KPI Gains Norms across all Sky 1 sponsorship

Non-viewers

Viewers

Gain

Sponsorship Awareness

Spontaneous 2 12 +10

Spontaneous & prompted 7 29 +22

Total awareness 13 51 +38

Brand Awareness Spontaneous 29 32 +3

Spontaneous & prompted 84 86 +2

Brand Status

Is a brand I trust 45 56 +11

Hearing more good things about 34 53 +19

Is a brand I would recommend 56 71 +15

Is a brand I would talk about with others 36 56 +20

Brand Likeability Is a brand I like 75 80 +5

Purchase Intent Fairly/Very/Certain to 39 52 +13

Sky 1 programmes are widely considered as fun, family & entertaining

Q: For each of the following adjectives please tell me whether you think they apply to [a programme] on Sky 1.

84%

of viewers say Sky 1

content is entertaining

82% 70%


content is fun


content is fit for families

Q8. To what extent do you agree or disagree that each of the following statements apply to <sponsor brand>, where 1 means ‘strongly disagree’ and 5 means ‘strongly agree’.

Sky 1 Sponsorship Increased Viewers’ Brand Image Scores

13%

22%

18%

38%

46%

38%

48%

54%

50%

Is a brand I'm hearing more

and more good things about

these days

Is good value for money Is a brand I trust

Non-Viewers Viewers Viewers Aware

Average Brand Score Uplift

(Vs. Non Viewers)

+29pp +20pp

Viewers Viewers Aware

43%

31%

19% 20%

8% 7%

57%

48%

40% 39% 35%

16%

67%

55%

49% 49% 46%

28%

Likeability Knowledge Talkability Advocacy Website Visits Consideration

Non Viewers Viewers Viewers Aware SP

11

Q11a. How likely, if at all, is it that you would recommend the following to family or friends? Q11b. How likely, if at all, would you be to talk about the following these brands with other people? Q11c. How much, if anything, do

you know about the following brands? Q11d. How much, if at all, do you like the following brands? Q11e How likely, or unlikely, are you to visit the website of one of the following brands in the next 12 months or so?

Q11f. And which of the statements below most corresponds to your view of the following brands?

Sponsorship Drives Advocacy & Call to Action

= Significantly different to Non Viewers at 95%

Sponsorship can drive interest in wider external platforms

Q: How likely or unlikely are you to go to the sponsor’s website in the future?

Future Sponsor Direct Website Visits

Fairly Likely Very Likely Certain To

6

17 21

11

14 7

11

6

35

46

Non Viewers Viewers Viewers Aware SP

Programming

The Flash Series 2 Part 2

Central City Police scientist Barry Allen (Grant Gustin) has been standing still

emotionally since the day his mother was murdered and his father unjustly jailed for

the crime. But when an unexpected and devastating accident at the S.T.A.R. Labs

Particle Accelerator facility strikes Barry, he finds himself suddenly charged with the

incredible power to move at super speeds.

The end of series 1 saw Barry Allen defeat his arch-nemesis Eobard Thawne (aka

Reverse Flash), and Team Flash quickly turn their attention to the singularity swirling

high above Central City. Armed with the heart of a hero and the ability to move at

super speeds, Barry charged into the eye of the singularity, but will he actually be able

to save his city from impending doom?

Scheduling:

• Premier runs on Sky 1 HD, Sky 1 and Sky 1 + 1.

• Part 2 (14 eps) starting in March 2016

• Repeats and back catalogue on Sky 1 HD, Sky1, Sky 1 + 1 and Sky 2

• All viewings on Sky Go and pushed/pulled to our On Demand service

The Flash

Arrow Series 4 Part 2

After suffering unimaginable ordeals while marooned for five years on a remote island,

billionaire Oliver Queen (Stephen Amell) returns home with a mysterious agenda and

lethal set of new skills.

Determined to right the wrongs his father committed while amassing the Queen family

fortune, Oliver has sworn to bring justice upon the rich and powerful who have

corrupted his city.

After defeating his most formidable foe to date at the end of series 3 and riding off

into the sunset with longtime flame Felicity Smoak, Oliver Queen (a.k.a. The Arrow) left

Starling City with the hopes of beginning a new life. But will Oliver ever truly be able to

leave behind his past as the Arrow, and, if so, what becomes of the team he has worked

so hard to assemble? Find out when Arrow returns to our screens for series 4 this

autumn

Scheduling:





Arrow

Legends of Tomorrow Series 1

When heroes alone are not enough… the world needs legends. Having seen the

future, one he will desperately try to prevent from happening, time-traveling

rogue Rip Hunter is tasked with assembling a disparate group of both heroes

and villains to confront an unstoppable threat — one in which not only is the

planet at stake, but all of time itself. Can this ragtag team defeat an immortal

threat unlike anything they have ever known?

From the universe of Arrow and The Flash comes the spin off Legends of

Tomorrow, brand new to Sky 1 for 2016.

Scheduling:


• 16 eps starting in March 2016.



Legends of Tomorrow

Supergirl Series 1 Part 2

Supergirl follows the story of Superman’s cousin, Kara Zor-El. Having escaped

their doomed planet Krypton Kara was raised by her foster family the Danvers

and has spent the past 12 years keeping her powers a secret. However when the

head of a super-secret agency enlists her help in protecting the citizens of

National City, Kara decides its time to embrace her superhuman abilities and be

the hero she was always destined to be.

Scheduling:





Supergirl

Scheduling

Programme Mar ‘16 Apr ‘16 May ‘16 Jun ‘16

The Flash S2 Mar – May part 2

Arrow S4 Mar – Jun part 2

Supergirl Mar – Jun part 2

Legends of Tomorrow S1 Mar – Jun part 2

Superheroes on Sky 1 Scheduling

Key Benefits

Key Benefits

• Established and loyal audience- Arrow and The Flash already have picked up a loyal audience, as well as

acquiring new fans as the series continues. Both shows will look to maintain the viewing figures giving the

sponsor maximum coverage and deliveries for core audiences. Must see new shows Supergirl and Legends

of Tomorrow will also help to draw in new audiences thus extending reach.

• Multi-Platform opportunity- With sponsorship accreditation online, On Demand and on Sky Go, the

sponsor has a great opportunity to maximise the reach and coverage for this campaign due to the multi-

platform opportunity.

• High Quality US Drama – All these shows epitomise the vision of Sky1, creating buzz and excitement on a

channel that is renowned for it’s quality dramas. This unique sponsorship gives the brand a great

opportunity to associate with the very best of US drama.

Digital Sponsorship

Digital Sponsorship Sky Go, On Demand & Online

TV VOD ads almost a 1/4m in incremental reach every month Incremental reach added by other platforms to Sky Wholly Owned Entertainment

Source: Sky Landscape Study 2015 | Adults 16+

TV: 29.6m

TV VOD and Sky Go: 5.6m

Online: 2.7m

Total: 30.2m

288k 23.1m

248k

1.1m

64k 4.2m

1.2m

262

92

625

145

136 35

1,295

Prem Live Prem VOSDAL Prem TS Repeats On Demand Sky Go Total

Forever grew its audience cross platform Forever S1 E1 | Cross-platform Avg. 000s

Forever

Source: BARB Individuals consolidated viewing,; On Demand based on reach and down weighed using ASL/Duration and Number of Session metrics

Delivery and Costing

Superheroes on Sky 1 – 2016 UK Broadcast

Superheroes on Sky 1 – 2016 UK Digital

Superheroes – 2016 Investment

Appendix

Broadcast Deliveries UK

The Flash S2 P2 Individuals Adults ADABC1 Ads 16-34 WM1634 M 16- 34 MABC1

Average TVR's (1st

Runs) 1.42 1.45 1.48 2.17 1.62 1.52 1.72

Average TVRs

(Repeats) 0.11 0.12 0.12 0.17 0.10 0.12 0.08

Total Actuals 195.1 201.4 205.5 298.8 216.0 211.3 220.4

Total 30" Equivalents 85.4 88.1 89.9 130.7 94.5 92.5 96.4

Coverage (%) 10.6 10.7 10.6 15.4 11.7 11.2 12.2

Coverage (000s) 6,166 5,331 2,900 1,060 1,736 833 803

OTS/Frequency 18 19 19 19 18 19 18


Arrow S4 P2 Individuals Adults ADABC1 Ads 16-34 WM1634 M 16- 34 MABC1

Average TVR's (1st

Runs) 1.50 1.64 1.63 2.18 1.55 1.46 1.65

Average TVRs

(Repeats) 0.08 0.09 0.11 0.07 0.06 0.06 0.06

Total Actuals 193.3 213.0 218.1 268.6 194.2 183.1 205.3


Coverage (%) 7.5 7.6 7.9 9.6 8.6 7.5 9.8

Coverage (000s) 4,361 3,805 2,149 661 1,280 558 722

OTS/Frequency 26 28 28 28 23 24 21


Supergirl P2 Individuals Adults ADABC1 Ads 16-34 WM1634 M 16- 34 MABC1

Average TVR's (1st

Runs) 1.50 1.64 1.63 2.18 1.55 1.46 1.65

Average TVRs

(Repeats) 0.08 0.09 0.11 0.07 0.06 0.06 0.06

Total Actuals 193.3 213.0 218.1 268.6 194.2 183.1 205.3


Coverage (%) 7.5 7.6 7.9 9.6 8.6 7.5 9.8

Coverage (000s) 4,361 3,805 2,149 661 1,280 558 722

OTS/Frequency 26 28 28 28 23 24 21


Legends of

Tomorrow (TBC) Individuals Adults ADABC1 Ads 16-34 WM1634 M 16- 34 ABC 1 M

Average TVR's (1st

Runs) 1.71 1.75 1.83 1.92 1.78 2.06 1.53

Average TVRs

(Repeats) 0.13 0.14 0.14 0.14 0.17 0.11 0.15

Total Actuals 252.0 260.4 270.0 280.8 274.8 286.8 237.8


Coverage (%) 13.5 13.5 13.5 15.4 15.2 15.6 12.1

Coverage (000s) 7,875 6,735 3,661 2,313 1,142 1,171 1,624

OTS/Frequency 19 19 20 18 18 18 20


Combined Individuals Adults ADABC1 Ads 16-34 WM1634 M 16- 34 ABC 1 M

Total Actuals 780 835 869 780 780 791 899

Total 30" Equivalents 341 365 380 341 341 346 393

Coverage (%) 19.4 19.7 19.9 22.3 21.4 23.2 21.2

Coverage (000s) 11,374 9,818 5,375 3,348 1,608 1,740 2,766

OTS/Frequency 40 42 44 35 36 34 42

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